Atlanta 2012

Η Atalanta Motors το ερχόμενο Σαββατοκύριακο θα παρουσίασει ένα νέο μοντέλο στο International Concours of Elegance που λάβει μέρος στο Hampton Court Palace της Αγγλίας. Το 90% των μερών του αυτοκινήτου έχουν αναπτυχθεί από την ίδια την εταιρία, με το αλουμινένιο σώμα του αυτοκινήτου να είναι κατασκευασμένο στο χέρι. Μαζί του στο Concours θα βρίσκεται και μια αυθεντική Atalanta του 1937, η οποία βραβεύτηκε ως “Best in Show” στο Cartier et Luxe Concours το 2007.

Δελτίο Τύπου

NEW ATALANTA MOTOR CAR TO BE UNVEILED AT THE INTERNATIONAL CONCOURS OF ELEGANCE, HAMPTON COURT PALACE 5-7 SEPTEMBER 2014

For the first time since 1939, a new Atalanta motor car will be officially launched. Most fittingly, the vehicle will debut at the third International Concours of Elegance at Hampton Court Palace 5-7 September 2014.

The new Atalanta maintains true fidelity to its predecessor to offer a unique motoring experience. With every curve from every angle it exhibits the style of Silver Screen glamour combined with the developments derived from 75 years of motoring evolution; the all-new Atalanta employs relevant modern technology to enhance performance and safety without compromise. Atalanta’s presence at this year’s Concours affords a rare opportunity to see and commission a piece of motoring heritage.

90% of the component parts are designed and engineered directly by Atalanta, including castings, forgings and fabrications. Furthermore, it is a traditionally hand-crafted aluminium-over-ash coach-built structure.

Managing Director of Atalanta Motors, Martyn Corfield, explains: “Staying true to the original Atalanta design principles, we have enhanced the positive and enjoyable characteristics of vintage motoring in a style that is relevant and exciting today.” He continues: “As in the 1930’s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car readily offers an exhilarating drive with assured handling and a supremely comfortable ride.”

In short, Atalanta embodies style, innovation and performance.

As well as seeing chassis number 1 of the brand new model, visitors to the Concours of Elegance may also be able to see a 1937 Atalanta, both proudly owned by Matthew Le Breton. Interestingly, his 1937 model won ‘Best in Show’ at the 2007 Cartier et Luxe Concours. In addition, a selected number of visitors will be able to experience first-hand the new Atalanta later this autumn at an exclusive venue, shortly to be announced.

Rory Watson, son of Neil Watson, (Atalanta’s original founder), comments: “I never thought that something my father helped create all those years ago could be revived. I know he would be so very proud of what Martyn Corfield and his team has achieved at the new Atalanta Motors.”

Limited commissions for the Atalanta are being taken and each is built to individual specifications, making each vehicle completely unique vehicle. To register your interest in Atalanta, or to request a test drive, please visit their stand at the Concours of Elegance, or visit www.atalantamotors.co.uk

Notes to editors:

About the Concours of Elegance:

Established in 2012, the inaugural Concours of Elegance was held within the private grounds of Windsor Castle to mark the diamond jubilee of Her Majesty the Queen’s reign. Organised by Thorough Events, the first Concours of Elegance set a new global benchmark for a classic car concours; winning prestigious awards in the process; unheard of for a ‘start-up’ event in its first year. The second Concours of Elegance was held in 2013 to equal fanfare and acclaim at the historic Royal Palace of St James in London. Only the highest calibre of cars are invited to the Concours of Elegance, event, with the rarest cars in the world, from all over the world, painstakingly selected by the Concours Steering Committee; a respected team of authoritative historic car experts. A key objective of the annual Concours of Elegance is to raise significant sums for charity, with the 2013 event at St James’s Palace generating in excess of £250,000.

The world’s rarest historic cars are on their way to Hampton Court Palace for the UK’s third International Concours, which is taking place from 5-7 September 2014. The Concours will bring together 60 of the rarest and greatest cars from around the world – many of them never seen before in this country – uniquely set to grace the Fountain Gardens on the East side of the historic Hampton Court Palace to create the ultimate, elegant English garden party.

Supporting the 60 hand-picked Concours entries will be a display of over 350 other desirable cars from all eras within the Hampton Court Palace grounds on the Saturday and Sunday, presented by a wide variety of car clubs, exclusive Concours classic car tours, and prestigious motor vehicle manufacturers. For further event details, please visit: www.concoursofelegance.co.uk