Με τις τρεις γερμανικές πολυτελείς εταιρίες να ανακοινώσουν τις πωλήσεις τους για το εννεάμηνο του 2014, η μεταξύ τους μάχη δείχνει να ζεσταίνεται. Η BMW εξακολουθεί να βρίσκεται στη πρώτη θέση, πουλώντας από την αρχή του έτους 1.319.492 αυτοκίνητα (+9,1%), με την Audi να ακολουθεί με 1.298.650 αυτοκίνητα (+10%), ενώ στη τρίτη θέση βρίσκεται η Mercedes-Benz η οποία παρουσιάζει σημαντική αύξηση με 1.195.156 (+12,5%).
Τον Σεπτέμβριο η BMW πούλησε 167.584 αυτοκίνητα (+6,1%), η Mercedes-Benz κατάφερε και πούλησε 162.746 αυτοκίνητα (+13,8%), με τον Σεπτέμβριο του 2014 να γίνεται ο καλύτερος μήνας πωλήσεων σε ολόκληρη την ιστορία της Mercedes-Benz, με την Audi να πουλά 159.950 (+6,4%). Θα καταφέρουν οι Audi και η Mercedes-Benz να ρίξουν από τη πρώτη θέση τη BMW έως το τέλος του έτους, ή αυτό ίσως γίνει το 2015; Τα νούμερα είναι πιο κοντά από ποτέ.
BMW Group sales growth continues in September
- September sales up 5.3% with 199,799 vehicles delivered to customers
- First three quarters see sales rise 6.5% to 1,529,880 vehicles
- Over 10,000 BMW i3s sold in the year-to-date
Munich. Overall sales of BMW, MINI and Rolls-Royce vehicles have continued to grow, making it the BMW Group’s best ever September. A total of 199,799 vehicles were delivered to customers, an increase of 5.3% on the same month last year (189,664). The first three quarters of 2014 were also the most successful in the company’s history. A total of 1,529,880 vehicles have been sold in the year-to-date, up 6.5% compared to the same period last year (prev. yr. 1,436,166).
“As in the first three quarters overall, we’ve had a record September with growth in Europe, Asia and the Americas. This increase in sales comes despite external factors continuing to influence a few individual markets,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “BMW i can celebrate several milestones this month: more than 10,000 BMW i3s have been delivered to customers this year and 341 BMW i8 customers have received delivery of their cars since sales began in the summer. The other new models we have launched in the last 12 months are also selling well and we are confident that the BMW 2 Series Active Tourer, which went on sale in September, will further boost sales. It’s the most dynamic vehicle in its segment and will bring new customers to the BMW brand.”
September saw worldwide sales of BMW brand vehicles grow by 6.1% to total 167,584 vehicles (prev. yr. 158,017). Global sales of the brand in the first three quarters of 2014 rose 9.1% on the same period last year with 1,319,492 vehicles delivered to customers (prev. yr. 1,209,584).
Steady sales growth has been seen across many segments in the first nine months of the year. Sales of the BMW 2 Series Convertible and Coupé total 19,941. The BMW 3 Series saw sales increase 3.7% in the year-to-date (349,930 / prev. yr. 337,544). A total of 81,876 BMW 4 Series vehicles have been delivered to customers this year and the BMW 5 Series has achieved a sales increase of 2.8% in the first three quarters of the year (278,479 / prev. yr. 270,904). The new BMW X5 also continues to enjoy a significant increase in customer interest with sales up 34.2% so far this year (104,997 / prev. yr. 78,247).
BMW i sales total 10,540 for the year to date with 10,199 BMW i3s and 341 BMW i8s having been delivered to customers.
September saw MINI brand sales increase compared to the same month last year with a total of 31,871 vehicles delivered to customers (prev. yr. 31,314 / +1.8%). “MINI has achieved its best-ever September which means we remain on course to equal last year’s annual sales,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce Motor Cars and Aftersales. Deliveries of the new generation MINI that was launched in spring this year jumped 18.2% in September (15,337 / prev. yr. 12,977). The year-to-date sales figures for the MINI brand overall are down 7.5% due to the model change (207,529 / prev. yr. 224,282).
Rolls-Royce Motor Cars remains on target for another record year in 2014. The keys to 2,859 Rolls-Royce Phantom, Ghost and Wraith models were handed to customers in the nine-month period from January to September (prev. yr. 2,300 / +24.3%). Rolls-Royce continues to see strong customer demand across all models, including significant orders for the luxury manufacturer’s latest model, Ghost Series II, with first customer cars due to be delivered in Q4 2014.
The upward trend also continues at BMW Motorrad, where a total of 9,991 motorcycles and maxi-scooters (prev. yr. 9,264 / +7.8%) were delivered to customers in September. Sales for the year-to-date are up 7.6%, totaling 100,217 (prev. yr. 93,154). This is the first ever year BMW Motorrad has sold more than 100,000 motorcycles and maxi-scooters in the first three quarters of the year.
The BMW Group achieved an increase in sales in all major sales regions in September; this ongoing positive trend is reflected in the figures for the first three quarters of the year.
Sales of BMW and MINI brand vehicles in Asia totaled 56,429 in September, an increase of 4.5% on the same month last year (prev. yr. 54,014). Year-to-date sales in the region are up 14.2% compared to the same period in 2013, with a total of 481,266 BMWs and MINIs delivered to customers (prev. yr. 421,456). The first three quarters of the year saw sales in Mainland China increase 17.9% (335,863 / prev. yr. 284,964) whilst sales in South Korea also posted double-digit growth, up 13.8% in the same period (33,476 / prev. yr. 29,409).
Increased sales have also been achieved in the Americas, where a total of 37,882 BMW and MINI brand vehicles were delivered to customers in September (prev. yr. 36,889 / +2.7%). This steady increase in sales in the region is reflected in the year-to-date figures, which are up 3.7% on the same period last year (337,077 / prev. yr. 325,078). The USA has been the region’s main growth driver in the first three quarters with sales totaling 275,779 (prev. yr. 262,200 / +5.2%). Sales in Mexico are also growing steadily, up 5.8% in the year-to-date (10,613 / prev. yr. 10,028).
Deliveries of BMW and MINI vehicles in Europe also reached a new high for September with a total of 99,585 units sold (prev. yr. 93,062 / +7.0%). Sales in the region for the first three quarters of 2014 increased by a total of 3.4% (662,836 / prev. yr. 641,183). Almost all markets have seen sales grow in the year-to-date. Customer deliveries in Scandinavia have climbed 11.6% with a total of 30,630 BMWs and MINIs sold so far this year (prev. yr. 27,455). The markets in southern Europe also continue to recover with sales in several countries seeing growth. Deliveries in Spain, for example, are up 11.9% compared with the same period last year (28,393 / prev. yr. 25,374).
The Middle East region continues to be an important growth driver for the BMW Group this year, with the total number of BMWs and MINIs delivered to customers climbing 21.0% to 22,786 in the year-to-date (prev. yr. 18,835). Sales in the region in September were up 20.6%, totaling 2,340 (prev. yr. 1,941).
BMW Group sales in/up to September 2014 at a glance
|In Sept. 2014||Comp. to previous year||Up to/incl. Sept. 2014||Comp. to previous year|
|BMW Group Automobiles||199,799||+5.3%||1,529,880||+6.5%|
|Rolls-Royce Motor Cars||344||+3.3%||2,859||+24.3%|
AUDI AG: strongest September with 159,950 deliveries
- Sales rose by 10.0 percent since January to around 1,298,650 vehicles
- Sales chief Luca de Meo: “Set to hand over more than 200,000 automobiles in the North America region in a full year for the first time”
- U.S. launch of the Audi Q3* strengthens global SUV growth
Audi continues to grow: With around 159,950 deliveries and sales up 6.4 percent, the company reported its 57th record-breaking month in a row and, at the same time, the best September ever for the four rings. Sales growth was particularly strong in North America, up 17.6 percent. This means that deliveries worldwide increased by 10.0 percent in the first three quarters to around 1,298,650 cars.
“With just under 1.3 million deliveries in nine months, we have set a new best figure. In particular the buoyant North American markets constitute a key element in this growth,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “We aim to hand over more than 200,000 Audi automobiles to customers in the United States, Canada and Mexico in a full year for the first time.”
The successful Audi SUV models are important drivers behind the performance in the United States (+14.2%), Canada (+42.3%) and Mexico (+24.9%). A Q model accounted for more than a third of Audi sales in these countries in September. In particular, the Audi Q3, which went on sale in the United States in September, and the Audi Q5*, the brand’s top-selling model in the United States and Canada, provided an additional boost in North America. Worldwide the Audi Q3, Q5 and Q7* also gained further momentum in September, up 19.3 percent to around 45,900 units.
Among the large sales markets in Europe, Spain spearheaded the dynamic growth in September, with sales up 9.4 percent to 2,476 units. In Germany, deliveries climbed (+2.2%) to 21,703 cars in September, primarily thanks to the strong demand in the full-size segment (+20.6%). Sales of the Audi A6*, the top-selling model in its class in Germany, rose year-on-year by more than 700 units. The most efficient models in the A6 family contributed in particular to this growth: An “ultra” accounted for more than one in three A6 models delivered. Among business customers half of A6 orders relate to the ultra model. The new-generation A6 has been available to order since September, with the model arriving at dealerships in November.
Among the mid-sized growth markets, Turkey (+72.7%) and Brazil (+60.0%) proved very successful in September. With 11,439 deliveries since the start of the year, Audi has managed to almost triple its sales in the past five years in Turkey.
In the Asia-Pacific region too, Audi increased its total sales in all volume markets. Japan (+11.7%), South Korea (+35.0%) and Australia (+30.7%) reported double‑digit sales growth in September. In China, 51,614 customers (+13.4%) took delivery of their new Audi – also turning September into a record-breaking month in the Middle Kingdom.
The Audi A3 Sedan* was launched in the initial markets a year ago. Since January around 61,450 customers have taken delivery of the new model. As such, more than one out of four A3 buyers worldwide opted for the sedan variant. In China and the United States, the model’s two most important markets, the sedan has been on sale since the spring. Local production of the model also got underway in Foshan, China, in September.
|Sales AUDI AG||In September||Cumulative|
|2014||2013||Change from 2013||2014||2013||Change from 2013|
|China (incl. Hong Kong)||51,614||45,530||+13.4%||415,704||358,213||+16.0%|
*Fuel consumption of the models named above:
Audi A3 Sedan: Combined fuel consumption in l/100 km: 7.0 – 3.3; Combined CO2 emissions in g/km: 162 – 88
Audi Q3: Combined fuel consumption in l/100 km: 8.8 – 5.2; Combined CO2 emissions in g/km: 206 – 137
Audi Q5: Combined fuel consumption in l/100 km: 8.5 – 4.9; Combined CO2 emissions in g/km: 199 – 129
Audi A6: Combined fuel consumption in l/100 km: 9.8 – 4.4; Combined CO2 emissions in g/km: 229 – 114
Audi Q7: Combined fuel consumption in l/100 km: 10.7 – 7.2; Combined CO2 emissions in g/km: 249 – 189
Mercedes-Benz posts strongest sales month in September and best quarter in the company’s history
- With 162,746 units in September, Mercedes-Benz has sold more vehicles than in any previous month (+13.8%).
- Third quarter is the strongest quarter in the company’s history to date with 11.9% growth
- 5% increase to 1,195,156 vehicles since beginning of year
- New compact vehicles and S-Class as growth drivers
- New C-Class estate, S-Class coupe and CLS successfully launched in the market
- Ola Källenius: “With the new S 500 PLUG-IN HYBRID, available since the end of September, we are offering our customers an ultra-modern hybrid drive concept with the innovations and superior features of the S-Class.”
Stuttgart – Mercedes-Benz posted the strongest sales month in the company’s history to date in September and the first month with customer deliveries of more than 160,000 vehicles (162,746 units, +13.8%). Moreover, with sales from July to September, the company has had the strongest quarter in its history to date (412,018 units, +11.9%). Mercedes-Benz has posted double-digit growth since the start of the year (+12.5%) and thus a new record with sales of 1,195,156 cars.
“We have never sold as many Mercedes-Benz vehicles as in September and at the same time achieved the strongest quarter in the company’s history. We will now start into the last quarter of 2014 with double-digit growth”, said Ola Källenius, Member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales. “The growth drivers were our compact cars and the S-Class. With the new S 500 PLUG-IN HYBRID, available since the end of September, we are offering our customers an ultra-modern hybrid drive concept with the innovations and superior features of the S-Class. Until 2017, we will introduce nine more PLUG-IN HYBRID models on the market, which will stimulate further sales.”
On the European market, 534,263 vehicles have been handed over to customers since the start of the year (+7.6%). The growth markets were, in particular, the UK (+15.3%) and Spain (+26.6%). In September, sales in Europe climbed to a new record high of 77,548 units (+9.1%). At 191,205 units sold since the beginning of the year, sales of the brand with the star in its home market Germany were at the previous year’s level (+0.1%). Mercedes-Benz remains the most registered premium brand in Germany.
In the NAFTA region, the company posted plus 8.0% growth to 264,171 units in the first nine months. In the largest sales market of the brand, the USA, Mercedes-Benz delivered 233,211 vehicles to customers (+8.4%), thus raising sales to a new record level. In the United States the brand also reported a new sales record in September, delivering 27,315 vehicles (+10.6%) and was therefore premium manufacturer number one.
Since the beginning of the year, Mercedes-Benz has achieved particularly strong growth rates in the Asia-Pacific region: In China, the company continued on its course of success of recent months and grew unit sales to a new record high of 203,485 vehicles (+30.5%). The development of unit sales was also satisfactory in South Korea, where the company sold 26,557 vehicles from January to September (+46.7%), thus posting another sales record.
Mercedes-Benz also posted record sales growth in Japan: Since the start of the year, the brand has handed over 43,716 units to customers (+12.9%) and thus continues to be the most registered premium brand in Japan among the importers.
Among the model series of the Mercedes-Benz brand the new compacts remained one of the growth drivers in the last nine months: Worldwide, 335,190 customers opted for a model of the A-, B-, CLA- or GLA-Class (+25.3%). As the first member of the new compact class generation, the B-Class has sold more than 350,000 vehicles to customers since its market launch in 2011. Now, Mercedes-Benz has face-lifted the Sports Tourer, which was showcased for the first time at the Paris Motor Show. The revamped models will be available at dealers in Europe from November 29, 2014 onwards.
The high demand in the E-Class segment is also unbroken: At 260,997 vehicles since January, Mercedes-Benz has posted a new record here as well (+12.4%). The greatest sales growth since the beginning of the year has been achieved by the long version of the E-Class on the Chinese market (+76.7%).
The Stuttgart-based brand is still leading the luxury segment with the S-Class. Since the start of the year, the Mercedes-Benz S-Class has sold 75,391 sedans, or twice as many as in the previous year’s period (+105.8%). In September alone, 9,501 vehicles were handed over to customers (+139.3%). With the market launch of the S-Class coupe and the S 500 PLUG-IN HYBRID, two additional models of the S-Class family came to the market in Europe on September 27.
The SUVs of Mercedes-Benz are continuing on their course of success: Since the start of the year, 250,896 SUVs with the star have been sold, as many as never before (+6.3%).
The new Mercedes-AMG GT had its world premiere in September. With this vehicle, the performance brand of Mercedes-Benz has entered into a new, top-class sports car segment for the company. After the SLS, the GT is the second sports car to be developed independently by Mercedes-AMG. The best-selling AMG model is the Mercedes-AMG C 63 with 40,000 vehicles since its market launch in 2008. The successor model celebrated its world premiere as sedan and estate model at the Paris Motor Show.
Since January 66,870 customers worldwide have opted for a smart fortwo (PY: 73,782 units). Beginning on November 22, the new smart fortwo and forfour will be available at dealers. The compact city car is very popular primarily in big cities and is therefore also used in the station-independent carsharing service car2go. In Copenhagen, 200 smart fortwo are now also available for spur-of-the moment rentals since September 17. The Danish capital is thus the first car2go location in Scandinavia. Beginning on October 25, New Yorkers will also be able to use car2go in the Brooklyn borough, where the company is going to the starting line with a fleet of 400 vehicles. car2go will then be represented in 29 European and North American cities.
Overview of sales by Mercedes-Benz Cars
|September 2014||Change in %||Per September 2014||Change in %|
|Mercedes-Benz Sales in the Markets|
|– thereof Germany||23,506||+2.7||191,205||+0.1|
|– thereof USA||27,315||+10.6||233,211||+8.4|
|– thereof Japan||7,941||+11.8||43,716||+12.9|
|– thereof China||25,244||+23.9||203,485||+30.5|
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