MEN ARE FROM SIBERIA, WOMEN FROM THE SAHARA
- Men crave the cold, whilst women want warmth –
- 50% of couples argue about in-car temperature, with women ruling the gauge –
- Scots drive the coldest cars in Britain –
A new study proves, once and for all, that men want a cool car. Kwik-Fit research, revealed today, shows that men prefer their in-car temperature cold, whereas women favour the opposite. This alternative climate debate causes half of all couples to argue (48%) – and when it comes to a heated battle of the sexes, it’s the women who are the winners.
According to the survey, almost twice as many men as women (19% vs 11%) prefer their in-car climate cold. Female motorists favour the other end of the temperature range – with 25% more women opting for a warm car climate.
A staggering 48% admitted to in-car incompatibility with their partner, saying that the air conditioning temperature selection causes arguments. In seven out of ten cases the reason is that men want the temperature lower than women.
In the battle for command over the temperature gauge, women are clearly in charge – when driving solo, only one in ten men (11%) choose a temperature of more than 21oC, but when women are present this figure more than trebles (37%).
It’s the Scottish motorists that have the coldest cars, with Scots three times more likely to opt for in-car temperatures under 17oC, compared to the UK average.
Ian Fraser, chief executive of Kwik-Fit, said: “There is a clear divide between what men and women perceive to be comfortable driving temperatures. And it’s perhaps of no surprise that this can, at times, cause friction between partners.
“However, whatever temperature they decide on, they want to get to that setting as quickly as possible. The more efficient the air-conditioning is, the quicker it will reach the right temperature and allow people to travel in comfort.
“Anyone who thinks their air conditioning could do with a boost can book their car in to Kwik-Fit for an air conditioning recharge for just £49. What’s more, if your air con isn’t 10% colder as a result, you pay nothing.”
– ends –
* Research amongst 2000 UK adults carried out for Kwik-Fit by ICM.