Η Interbrand μετά τις 50 πιο “πράσινες” εταιρίες του κόσμου, παρουσίασε και τις 100 καλύτερες εταιρίες του κόσμου για το 2011, όπου σε ότι αφορά τις αυτοκινητοβιομηχανίες, στη πρώτη θέση βρίσκεται η Toyota. Η ιαπωνική αυτοκινητοβιομηχανία συνολικά βρίσκεται στην 11η θέση της κατάταξης που περιλαμβάνει εταιρίες από όλους τους τομείς. Στη κορυφή της λίστας βρίσκεται η Coca Cola, ενώ ακολουθούν η IBM, η Microsoft, η Google και η General Electrics.


Η Interbrand, χρησιμοποίησε αυτή τη μεθοδολογία για να βγάλει τους τελικούς νικητές, όπου υπολόγισε τρία βασικά πράγματα, τις οικονομικές επιδόσεις των προϊόντων και των υπηρεσιών που προσφέρουν, ο ρόλος της μάρκας στην απόφαση αγοράς και την ικανότητα να φέρνει κέρδη.

Η Toyota κέρδισε 6% σε σχέση με πέρυσι, αφού αναγνωρίστηκε θετικά το πως έδρασε μετά τον σεισμό και το τσουνάμι της Ιαπωνίας. Επόμενη στη λίστα είναι η Mercedes-Benz ενώ την πρώτη 5αδα σε ότι αφορά τις αυτοκινητοβιομηχανίες, την ολοκληρώνουν η BMW, η Honda και η VW. Οι 10 καλύτερες εταιρίες του 2011 καθώς και το δελτίο τύπου στη συνέχεια.

Rank Previous Rank Brand Region/Country Sector Brand Value ($m) Change in Brand Value
1 1 United States Beverages 71,861 2%
2 2 United States Business Services 69,905 8%
3 3 United States Computer Software 59,087 -3%
4 4 United States Internet Services 55,317 27%
5 5 United States Diversified 42,808 0%
6 6 United States Restaurants 35,593 6%
7 7 United States Electronics 35,217 10%
8 17 United States Electronics 33,492 58%
9 9 United States Media 29,018 1%
10 10 United States Electronics 28,479 6%
11 11 Japan Automotive 27,764 6%
12 12 Germany Automotive 27,445 9%
13 14 United States Business Services 25,309 9%
14 8 Finland Electronics 25,071 -15%
15 15 Germany Automotive 24,554 10%
16 13 United States FMCG 23,997 3%
17 19 South Korea Electronics 23,430 20%
18 16 France Luxury 23,172 6%
19 20 Japan Automotive 19,431 5%
20 22 United States Business Services 17,262 16%
21 21 Sweden Apparel 16,459 2%
22 23 United States Beverages 14,590 4%
23 24 United States Financial Services 14,572 5%
24 26 Germany Business Services 14,542 14%
25 25 United States Sporting Goods 14,528 6%
26 36 United States Internet Services 12,758 32%
27 31 United States Transportation 12,536 6%
28 29 United States Financial Services 12,437 1%
29 30 United States Alcohol 12,252 0%
30 27 Switzerland Beverages 12,115 -5%
31 28 Sweden Home Furnishings 11,863 -5%
32 32 United Kingdom Financial Services 11,792 2%
33 33 Japan Electronics 11,715 2%
34 35 United States FMCG 11,372 3%
35 34 Japan Electronics 9,880 -13%
36 43 United States Internet Services 9,805 16%
37 39 Canada Media 9,515 6%
38 37 United States Financial Services 9,091 -3%
39 44 Italy Luxury 8,763 5%
40 45 France FMCG 8,699 9%
41 42 Netherlands Electronics 8,658 0%
42 40 United States Financial Services 8,620 -3%
43 41 United States Electronics 8,347 -6%
44 48 Spain Apparel 8,065 8%
45 47 United States Business Services 8,005 7%
46 49 Germany Diversified 7,900 8%
47 53 Germany Automotive 7,857 14%
48 38 Japan Electronics 7,731 -14%
49 46 United States FMCG 7,609 1%
50 50 United States Automotive 7,483 4%
51 51 United States FMCG 7,127 3%
52 58 France FMCG 6,936 9%
53 56 France Financial Services 6,694 0%
54 52 United States Financial Services 6,634 -4%
55 57 Switzerland FMCG 6,613 1%
56 54 Canada Electronics 6,424 -5%
57 59 United States Electronics 6,414 5%
58 55 United States Media 6,383 -5%
59 63 Germany Automotive 6,171 13%
60 62 Germany Sporting Goods 6,154 12%
61 65 South Korea Automotive 6,005 19%
62 60 United States Restaurants 5,902 1%
63 61 United States Beverages 5,604 -3%
64 70 United States Diversified 5,598 19%
65 64 United States FMCG 5,376 6%
66 69 France Luxury 5,356 12%
67 67 Germany Financial Services 5,345 9%
68 68 Spain Financial Services 5,088 5%
69 73 Japan Electronics 5,047 16%
70 77 France Luxury 4,781 18%
71 71 United States FMCG 4,672 3%
72 72 Germany Automotive 4,580 4%
73 76 United States Luxury 4,498 9%
74 81 Netherlands Energy 4,483 12%
75 82 United States Financial Services 4,478 12%
76 66 United States Internet Services 4,413 -11%
77 79 France Alcohol 4,383 9%
78 78 United States Alcohol 4,319 7%
79 74 United Kingdom Financial Services 4,259 1%
80 88 United States Computer Software 4,170 15%
81 83 United States Restaurants 4,092 3%
82 80 Switzerland Financial Services 4,090 2%
83 75 United States FMCG 4,072 -2%
84 84 United States Apparel 4,040 2%
85 90 United States Diversified 3,945 10%
86 85 Mexico Alcohol 3,924 2%
87 87 Germany FMCG 3,883 4%
88 92 United Kingdom Alcohol 3,842 8%
89 89 United Kingdom Alcohol 3,841 6%
90 NEW Japan Automotive 3,819 N/A
91 93 Netherlands Alcohol 3,809 8%
92 86 Switzerland Financial Services 3,799 0%
93 95 Italy Luxury 3,794 10%
94 94 Switzerland Financial Services 3,769 8%
95 100 United Kingdom Luxury 3,732 20%
96 97 United States Restaurants 3,663 10%
97 NEW United States Diversified 3,651 N/A
98 NEW Taiwan Electronics 3,605 N/A
99 91 Italy Automotive 3,591 1%
100 98 United States Automotive 3,512 7%

[Πηγή: Interbrand]

Δελτίο Τύπου

Interbrand Releases the 12th Annual Best Global Brands Report

Coca-Cola claims the #1 spot; Luxury brands make a comeback; Biggest-riser Apple enters the Top 10 for the first time

NEW YORK, New York — October 4, 2011 — Coca-Cola (#1) takes the lead in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report.

Interbrand, a leading brand consultancy, produces its Best Global Brands report based on a unique methodology. The methodology analyzes three key aspects that contribute to a brand’s value:

  • The financial performance of the branded products or services
  • The role of brand in the purchase decision process
  • The strength of the brand to continue to secure earnings for a company

2011 OVERVIEW Due to the volatile markets and uncertain business climate that characterized 2011, brands are in the midst of adapting to a new reality. “Uncertainty is the new status quo, so today’s brands need to be quick and nimble,” remarked Jez Frampton, Interbrand’s Global Chief Executive Officer. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

This year’s Top 100 Best Global Brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating – all in an effort to meet the new needs of today’s consumer. “By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike,” noted Frampton. TECHNOLOGY BRANDS DOMINATE IN 2011 This past year, technology brands continued to show sector-wide growth. Seven of the top 10 brands (IBM, Microsoft, Google, GE, Intel, Apple and Hewlett-Packard), four of the five biggest risers (Apple, Amazon.com, Google and Samsung) and the one of the few new entrants to the Best Global Brands report (HTC, the mobile device maker in Taiwan) all hail from within the tech sector. A few highlights include:

  • IBM (#2), one of the foremost global B2B companies, showed a very strong performance this year. This underscores the increasing importance of brand in the B2B space. A strong brand presence is not only crucial to driving sales at the retail cash register, but also in driving business-to-business purchase decisions as well. IBM’s performance is also a strong indicator that well-defined corporate strategies, like the company’s Smarter Planet business strategy, can become very valuable business assets.
  • Amazon.com (#26) has become one of the world’s strongest brands in record time – jumping 32% in brand value this past year. Much of Amazon’s recent success can be directly attributed to its strong sales of the Kindle and e-books. By identifying a consumer need ahead of competitors and quickly developing the technology to meet that need, Amazon managed to create a new revenue stream — one that bolstered both its original business model and, correspondingly, its brand value.
  • HTC (#98) made its first appearance in Interbrand’s Best Global Brands report this year. HTC, a mobile device company that recently shifted from B2B to B2C, is focusing on increasing consumer awareness, establishing partnerships with more established brands and enhancing its digital brand strategy – all of which make it a brand to watch in the year ahead.

AUTOMOTIVE BRANDS SHOW RESILIENCY The past year was marked by remarkable growth in the auto industry, driven primarily by an economic recovery in classic European markets, a resurgence of the US automotive industry and high demand for cars in China.

  • Nissan Motor (#90), Japan’s second largest carmaker, returns to Interbrand’s Best Global Brands report for the first time since 2007. Nissan was able to restock inventories faster than its competitors immediately following the earthquake that devastated Japan last March. In doing so, Nissan proved to be resilient during a difficult time for both the company and its home country — and managed to increase its brand value as a result.
  • Toyota (#11) retains its position as the #1 automotive brand in Interbrand’s 2011 report. Like Nissan, Toyota exhibited great resiliency by increasing its brand value 6%. Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan’s earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts.

LUXURY BRANDS ON THE RISE All luxury brands appearing in Interbrand’s report were able to increase their respective brand values by striking a delicate balance in 2011: They each leveraged their iconic status and simultaneously engaged new consumers in unique and relevant experiences.

  • Corporations such as Louis Vuitton (#18), Gucci (#39), Hermès (#66), Cartier (#70), Tiffany (#73), Armani (#93) and Burberry (#95) all saw their respective brand values increase this year – a tremendous business achievement considering the world’s tumultuous economic conditions. Each of these luxury brands put a renewed focus on quality, craftsmanship and an increased emphasis on digital brand strategy.
  • Most notably, Burberry (#95) increased its brand value by 20%, making the British luxury retailer one of the top risers in this year’s report. While luxury brands performed well across the board, Burberry bested them all by focusing on its core competencies in fashion, digital innovation and global expansion.

FINANCIAL SERVICES’ SLOW PATH TO RECOVERY Following the 2008 financial crisis, certain financial brands continue to struggle – particularly those financial brands based in the US. Legacy banking brands Goldman Sachs (#38), Citi (#42) and Morgan Stanley (#54) saw slight declines in brand value in Interbrand’s 2011 report. Certain European-based financial institutions, however, saw brand values climb five percent or more within the past year. Allianz (#67) experienced growth of 9 percent within the European financial services sector, while Spanish banking giant Santander (#68) and Zurich (#94) from Switzerland also showed growth in terms of brand value. Such organizations seemed deeply committed to restoring consumer trust and reestablishing strong business ethics.

Interbrand’s full 2011 Best Global Brands report is available (along with expanded content and methodology) on both www.Interbrand.com and www.BestGlobalBrands.com. The report is also available for download to iPads. Developed by Interbrand and powered by PixelMags Inc., the download is available on the iPad App Store.

About Interbrand Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands. It is also known for having created a broader platform for the discussion on brands in the Webby-award winning website www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com.

About PixelMags, Inc.

PixelMags is an established business that is transforming the future of digital publishing by changing how publishers distribute branded content. PixelMags is a privately held company, with offices located in Los Angeles, London, New Zealand and Australia.

  • exoyn βγαλει 10 δημοσκοπησεισ και κα8ε μια βγαζει μια αλλη εταιρεια πρωτη!!!!
    τελικα ολοι εχουν κανει τα πηγαδακια τουσ???
    αλλα καρφι δεν μου κεγεται!!!!
    εγωαυτο που ειναι να το αγορασω 8α το αγορασω!! και ασ ειναι και τελευταιο στη λιστα!!!!

    • hellboy

      το καλο ειναι να παρεις το τελευταιο της black list!!!!!!!!!!:P

  • nikxan1

    καποτε, ηταν η μερσεντες…..:((((((((((((((((

    • mother1russia

       Καποτε, τωρα παει απο το κακο στο χειροτερο και ειδικα απο Γερμανια για παραδειγμα
      η BMW και η AUDI την εχουν αφησει πολυ πισω

    • pariah

      Ρε μάστορα εδώ που σχολίαζες: https://www.autoblog.gr/2011/10/07/mercedes-benz-posts-record-sales-in-september-and-achieves-best-third-quarter-ever/ αν όχι το άρθρο τον τίτλο τον είδες;;;;

      Έμεινε πίσω και μάλιστα πολύ…..

  • POLO R

    pws na min einai??afou se ola ta vivlia oikonomikou endiaferontos ginetai anfora sta systimata organosis, paragogis kai R&B tis TOYOTA..mporei me tis anakliseis na pige ligo pisw,alla ola auta anikoun sto parelthon…kai an krinw apo ta nea montela pou parousiazei alla kai auta pou prokeitai na parousiasei..tha anevei akoma psilotera…

  • Victor

    Εκανες ενα λαθακι, εκει που λεει General Motors, θελει General Electric.

    • η δύναμη της συνήθειας! thanks! 

    • Victor

      No problem,always glad :)

  • Antony Ikaria

    Έτσι ρε TOYOTAρα!!!