Luca di Montezemolo

Η παρουσίαση μίας νέας Ferrari είναι πάντα ξεχωριστή υπόθεση, πόσο μάλλον όταν το ίδιο το μοντέλο ονομάζεται “Speciale”. Στο περιθώριο της παρουσίασης της νέας Ferrari 458 Speciale όμως, ο πρόεδρος της φίρμας Luca di Montezemolo, βρήκε την ευκαιρία να κάνει μία ακόμα σημαντική ανακοίνωση.

Τα επόμενα πέντε χρόνια, θα επενδύσουμε 5 δις ευρώ, όλα αυτοχρηματοδοτούμενα. Το ποσό αυτό δεν περιλαμβάνει επενδύσεις στην Formula 1, η τεχνολογία και τεχνογνωσία της οποίας ωστόσο μεταφέρεται στα αυτοκίνητα δρόμου μας, όπως ακριβώς έγινε και με την 458 Speciale.

Το ποσό αυτό, σημαίνει αύξηση των επενδύσεων κατά 600 εκατομμύρια ευρώ σε σύγκριση με την προηγούμενη πενταετία. Γι’ αυτό το περίπτερο της Ferrari στην έκθεση της Φρανκφούρτης έχει την πιο ολοκληρωμένη γκάμα από ποτέ.

Φέτος και το 2014, θα παραγάγουμε όχι περισσότερα από 7.000 οχήματα, έτσι ώστε να μην χάσουμε την αίσθηση αποκλειστικότητας της μάρκας. Η στρατηγική αυτή βρίσκει απόλυτα σύμφωνη την FIAT και τον Sergio Marchionne. Η συνέχιση της τωρινής παραγωγής θα οδηγήσει σε μακρύτερες λίστες αναμονής που στην ουσία θα αυξήσει την αξία της φίρμας. Απολαμβάνουμε εντυπωσιακή επιτυχία στις Η.Π.Α., όπου θα χρειαζόμασταν πολλά περισσότερα από 2.000 οχήματα για να ικανοποιήσουμε την ζήτηση και τα πράγματα πηγαίνουν εξίσου καλά στην Ιαπωνία…

Συνέχισε ο di Montezemolo. Η πρόκληση αυτή τη στιγμή σύμφωνα με τον πρόεδρο της Ferrari είναι να αυξήσει τα κέρδη της με δεδομένο ότι ειπώθηκε προηγουμένως περί περιορισμένης παραγωγής. Και θα το κάνει αυτό με στοχευμένες συμφωνίες για προϊόντα με το σήμα της Ferrari αλλά που δεν έχουν να κάνουν με τα αυτοκίνητα καθεαυτά.

Ο Luca di Montezemolo πήρε σήμερα το βραβείο Superluxury Executive 2013 από το Eurostars και έκλεισε τη συνέντευξη τύπου αναφερόμενος στην Formula 1.

Υπάρχουν ακόμα αρκετοί αγώνες και δεν πρέπει να τα παρατάμε ακόμα και μέχρι το τελευταίο χιλιόμετρο. Πιστεύω πως απαιτείται τεράστια προσπάθεια από τους πάντες αλλά πρέπει να έχουμε ένα ανταγωνιστικό μονοθέσιο. Το έχω πει στο παρελθόν και θα το πω και τώρα: Θέλω να ευχαριστήσω τους οπαδούς μας που έχουν δείξει αγάπη και κατανόηση και αυτό μας ωθεί στο να προσπαθούμε ακόμη περισσότερο. Ίσως να ήταν καλύτερα αν υπήρχαν λιγότερες αποδοκιμασίες στον Vettel: συγχαρητήρια σε αυτόν και την Red Bull αλλά σε αυτούς που μας κατακρίνουν και σε αυτούς με μικρή μνήμη, θα ήθελα να τους υπενθυμίσω πως τα τελευταία χρόνια, η Ferrari πάντα ήταν στην κορυφή.

[Πηγή: Ferrari]

Δελτίο Τύπου

Montezemolo in Frankfurt: “Investments of two billion over next five years”

Montezemolo in Frankfurt: “Investments of two billion over next five years” Montezemolo in Frankfurt: “Investments of two billion over next five years” Frankfurt, 10 September – The launch of a new Ferrari is always a special event and all the more so when the car is actually called…Speciale! Officially unveiled this afternoon by President Luca di Montezemolo and Managing Director Amedeo Felisa and the Vice President Piero Ferrari, the new special series model was immediately the centre of attention for the media at this the opening day of the International Motor Show.

President Montezemolo also took this opportunity to make an important announcement regarding the future of the company. “In the next five years, we will invest two billion Euros, all self-financed,” he said. “The figure does not include investment in Formula 1, the technology and know-how from which is however transferred to the road cars, as was very much the case with the 458 Speciale.”

This therefore represents an increase of 600 million Euros over the amount spent in the last five years, which has led to Ferrari’s stand at the IAA boasting the most complete range ever seen. “These cars are the actual result of constant investment on the product range,” added Montezemolo, who reiterated the decision announced back on 8th May in Maranello to restrict its production numbers. “This year and in 2014, we will produce no more than seven thousand cars, so as not to lose the brand’s exclusivity. This strategy has met with complete agreement from the major shareholder, FIAT and its Managing Director, Sergio Marchionne. Maintaining current production numbers will lead to a longer waiting list, which will in fact increase the brand’s value. We are enjoying spectacular success in the USA, where we would need much more than two thousand cars to meet demand and things are also going well in Japan, Hong Kong, where we will soon celebrate thirty years in that market, the Emirates and, as for Europe, in Germany, Switzerland, Denmark and Finland. Come the end of the year, we will open showrooms in Casablanca in Morocco and then in Baku, Azerbaijan. There are many requests, but we need to apply the brakes because otherwise we run the risk of flooding the market with cars which would undermine their exclusivity. What is dear to my heart is the strength of the brand: Ferrari’s value must remain very high.”

Nevertheless, there is another challenge to conquer. “However, at the same time we want to increase profits,” continued the President. “We will focus a lot on the brand to achieve this, and we expect it to yield an end of year profit of 50 million Euros: today, globally, 95 Ferrari-branded products are sold every minute, thanks to our 60 stores around the world and to e-commerce, which thus puts us close to the big fashion brands.”

“Finally and inevitably, it was time to turn to the topic of Formula 1. “There are still a lot of races to go and we must never give up, right to the final kilometre,” said Montezemolo. “I think that it will take an enormous effort from everyone, but we must have a competitive car. I have said it before and I say it again: I want to thank the fans, who have shown so much affection and understanding and this must push us to do even more. Maybe it would have been better, if there had been fewer boos for Vettel: congratulations to him and to Red Bull, but to our critics and those with short memories, I would like to remind them that in the past few years, Ferrari has always been at the top.”

An Eve… Speciale! Montezemolo gets the Eurostars 2013 Superluxury Executive award

Frankfurt, 9 September – Tomorrow’s opening day of the Frankfurt International Motor Show is more eagerly awaited than ever before for Ferrari. Guaranteed to be the star of this, the 65th edition of the most important event of the second half of the motoring year, is the 458 Speciale. This is the latest creation from the Maranello company, a pure sports car which fits into the line-up alongside the Coupe and Convertible versions of the multiple award-winning 458.Naturally, President Luca di Montezemolo will be at the unveiling ceremony of the new special edition, along with Managing Director Amedeo Felisa and Vice President Piero Ferrari.

Today, Montezemolo is also having something of a special day prior to the Motor Show, as he is being presented with the Eurostars 2013 Superluxury Executive award at a ceremony that will take place this evening in the city on the banks of the River Main. “It’s a great moment for Ferrari and much of the credit goes to Montezemolo,” reads the explanation for the prize that is awarded every year by Automotive News Europa. “The company sold a record 7,318 supercars all over the world last year and took record proceeds. Ferrari has already sold all the 499 examples of the LaFerrari, even doing so ahead of the supercar’s presentation last March. The company also enjoys profits from merchandising thanks to the strong demand for any object which displays the Ferrari logo.”