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Η Ford στην έκθεση της Φρανκφούρτης είχε παρουσιάσει το Mondeo Vignale Concept και τώρα επιστρέφει με ένα νέο video στο οποίο μας δείχνει περισσότερες λεπτομέρειες από τη μελλοντική premium, πιο ακριβή και κομψή έκδοση εξοπλισμού που θα βγάλει η εταιρία στην αγορά το 2015 και ιεραρχικά θα τοποθετείται πάνω από την Titanium X.

Η έκδοση Vignale θα είναι διαθέσιμη από τη στιγμή που θα κυκλοφορήσει το νέο Mondeo (μέσα στο 2014) και αργότερα θα είναι διαθέσιμη τόσο στο νέο S-Max όσο και στο Edge. Η Μπλε Οβάλ πιστεύει ότι το μερίδιο αγοράς της έκδοσης θα κυμανθεί σε 10 με 15%, το οποίο έχει υψηλότερες απαιτήσεις.

Με βάση το concept η έκδοση θα διαθέτει ελαφρώς αλλαγμένο εμπρός προφυλακτήρα με ενσωματωμένη χρωμιωμένη μάσκα. Χρώμιο ακόμα έχει τοποθετηθεί στις χειρολαβές και στα καλύμματα των εξωτερικών καθρεφτών, ενώ πατάει σε νέες ζάντες διαστάσεων 20 ιντσών ειδικά σχεδιασμένες για τη συγκεκριμένη έκδοση.

Περνώντας στο εσωτερικό η καμπίνα έχει ντυθεί με υψηλής ποιότητας δέρμα, ενώ στο εξοπλισμό διαθέτει μονάδα Wi-Fi και βαλίτσα με ραμμένο το σήμα Vignale.

Τα μοντέλα με την έκδοση εξοπλισμού Vignale θα είναι κατά 10% πιο ακριβά από αυτά με την έκδοση Titanium X, με την Μπλε Οβάλ εταιρία να πιστεύει πως το 10% των Ευρωπαϊκών της πωλήσεων θα εξοπλίζονται με την έκδοση εξοπλισμού Vignale.

http://www.youtube.com/watch?v=zFjHMCONj6Y

[Πηγή: Ford, Automotive News]

Δελτίο Τύπου

Ford Introduces Unique ‘Vignale’ Product and Ownership Experience in Europe; Unveils Ford Mondeo Vignale Concept

• Ford of Europe plans to launch Vignale – a unique upscale product and ownership experience – in early 2015

• New Ford Mondeo Vignale Concept provides a first look at the vision for Vignale, including unique interior and exterior design touches, premium craftsmanship, exclusive specification and technologies

• Ford Mondeo Vignale Concept includes special 20-inch alloy wheels; chrome detailing; unique front bumper, fog lamp and grille design; quilted, premium leather seats; and an exclusive Vignale colour, “Nocciola”

• Ford’s vision for the Vignale retail experience includes services such as collection and delivery for vehicle servicing, free lifetime carwashes and invitations to special events

• The first new Ford Vignale model will be based on the all-new Mondeo with other Vignale models coming soon to Europe

LOMMEL, Belgium, Oct. 8, 2013 – Ford Motor Company plans to launch a unique upscale product and ownership experience in Europe called Vignale.

Ford provided a glimpse of its vision for Vignale (pronounced: Vin ya le) with the Ford Mondeo Vignale Concept, which offers unique design touches, high quality craftsmanship, exclusive specification and advanced technologies.

“Vignale will offer the highest expression of the Ford brand in Europe from a product and from an ownership experience perspective,” said Stephen Odell, Ford’s president of Europe, Middle East and Africa. “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”

Ford chose to present the new Ford Mondeo Vignale Concept with an exclusive and sophisticated four-door saloon body style, and also as a wagon; both featuring 20-inch Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” paint colour.

The Ford Mondeo Vignale Concept also features quilted trim, chrome lower mouldings and leather armrests for door interiors, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest. Embossed scuff plates and luxury floor-mats with high-quality edge wrap enhances an ambience that combines traditional coach-building with contemporary design and material trends.

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver WiFi capability, while front and rear Park Assist with Rear View Camera will make parking easier and Adaptive LED headlamps will deliver enhanced visibility.

Ford is continually developing its own unique take on modern luxury and design, and this year was the first auto manufacturer to participate in the world’s leading furniture design show – Salone Internazionale del Mobile in Milan. The company’s design DNA and the influence of furniture and fashion trends was evident in the bespoke Ford Design chair, lamp and watch displayed at the event.

“Influences that range from architecture to fashion combine to create for the Mondeo Vignale Concept a sense of high quality and a feeling of timelessness – alongside the very latest advanced technologies,” said Stefan Lamm, exterior design director, Ford of Europe.

Selected Ford dealerships will offer a tailored Ford Vignale experience, which promises to deliver high service levels and stimulating, stress-free environments where customers can sample exclusive materials and colours, and discover exciting features and technologies.

The Ford Vignale vision includes providing customers with collection and delivery for vehicle servicing, a free lifetime carwash and invitations to exclusive events. Customers also could expect a dealer principal greeting on the handover of their new car, a named and dedicated point-of-contact and branded handover documents including a leather document wallet.

Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford’s large car sales in Europe.

Vignale is also inspired by exclusive services from beyond the world of automotive. These include VIP air-travel services that offer collection services, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues.

“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, vice president, Marketing, Ford of Europe.