Η κάκιστη χρονιά της Lotus, σε συνδυασμό με την αγωνιστική ανάταση της ιστορικής Williams, άλλαξαν τις ισορροπίες στον τομέα των χορηγών. Όπως είναι φυσικό, κάθε εταιρεία προσπαθεί να βρει την κατάλληλη πλατφόρμα για να διαφημιστεί και τα 9 βάθρα της Fw36 ήταν αρκετά για να πείσουν δυο βασικούς χορηγούς της Lotus, ώστε να αλλάξουν στρατόπεδο.
Έτσι, μέσα σε μια εβδομάδα, η Williams καλωσόρισε δυο προσθήκες: Την πολυεθνική Unilever, που διαφήμιζε τα Rexona και Clear στην E22, αλλά και την Avanade, εταιρεία που δραστηριοποιείται στις επιχειρήσεις και την παροχή υπηρεσιών. Βέβαια, η Lotus διατηρεί το κομπόδεμα του Maldonado από την PDVSA, αλλά αν δεν βελτιωθεί αισθητά του χρόνου, θα κινδυνεύει να το χάσει κι αυτό.
[Photo Copyrights: Glenn Dunbar/Lotus F1]
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WILLIAMS MARTINI RACING is pleased to announce a new multi-year technology partnership agreement and sponsorship with Avanade, a global business technology, cloud and managed services provider.
Avanade and WILLIAMS MARTINI RACING will develop a suite of tools to ensure that the team fully optimises its new enterprise platform. Williams will also be drawing on Avanade’s expertise to make sure that future digital and cloud investments lead to improved business performance both on and off the race track. The partnership agreement and sponsorship will see the Avanade logo appear on the side pod leading edge of the team’s racing cars and team apparel from the 2015 season onwards.
Avanade helps customers realize results in a digital world through business technology solutions, cloud and managed services that combine insight, innovation and expertise focused on Microsoft technologies. The company, founded in 2000 by Microsoft and Accenture, has 22,000 professionals in more than 20 countries.
Speaking about the new partnership Stella Goulet, Avanade chief marketing officer said; “Avanade is excited about becoming a technology partner and sponsor for WILLIAMS MARTINI RACING. Together with the team, we will leverage the Microsoft enterprise platform and focus on digital business priorities to optimize technology both on and off the track. Avanade highly values the development program in place at WILLIAMS MARTINI RACING focused on the next generation of women and engineers. We look forward to realizing results together as we build on our mutual business priorities.”
Claire Williams, Deputy Team Principal and Commercial Director, added; “Williams has undertaken an ambitious project over the past 18 months to invest in new technologies that will help keep us at the cutting edge of motorsport and advanced engineering. With this new partnership we will be working closely with Avanade to make sure that our investments are delivering their full potential. Avanade also understands the strength of the synergies between our two companies in areas such as technology innovation, gender diversity and encouraging the study of STEM subjects in schools and we will be looking to continue to enhance our involvement in those areas.”
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