Σχεδόν το 1 εκατομμύριο πωλήσεις άγγιξε η Subaru το 2015, με την Ιαπωνική αυτοκινητοβιομηχανία να πουλά 7% περισσότερα αυτοκίνητα σε σχέση με το 2014. Συγκεκριμένα πούλησε 978.0000 αυτοκίνητα με την Subaru να βλέπει τις πωλήσεις της σε Η.Π.Α να αυξάνονται κατά 13% (583.000) σε Καναδά 11% (47.000), στη Κίνα να μειώνονται κατά 14% (47.000), και στην Ιαπωνία να υποχωρούν 2% (124.000).
Για το 2016 προβλέπει πως θα πουλήσει για πρώτη φορά περισσότερα από 1 εκατ. αυτοκίνητα. Ο στόχος της Subaru για το 2016 είναι τα 1.033.000 αυτοκίνητα σε όλο το κόσμο.
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FHI Announces Production and Retail Sales Plans for CY2016 － Subaru’s Production and Sales to Surpass One Million Units for First Time －
Tokyo, January 18, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its annual production and retail sales plans for calendar year 2016.
| 1. Production | (Units in Thousands) |
| 2015 Result | ’15 vs ’14 | 2016 Plan | ’16 vs ’15 | |
| Japan Production | 710 | +2％ | 718 | +1％ |
| Overseas Production *1 | 229 | +19％ | 296 | +29％ |
| Global Production | 939 | +6％ | 1,014 | +8％ |
＜Japan Production＞
Japan production is projected to be 718,000 units. It will be an all-time record for the 4th consecutive year.
＜Overseas Production＞
With production capacity increases to be carried out in 2016, overseas production is projected to grow to 296,000 units. It will be an all-time record for the 3rd consecutive year.
＜Global Production＞
Global production is projected to be 1,014,000 units, surpassing one million for the first time. It will be an all-time record for the 5th consecutive year.
| 2. Retail Sales | (Units in Thousands) |
| 2015 Result | ’15 vs ’14 | 2016 Plan | ’16 vs ’15 | ||
| Japan Sales *2 | 162 | -4％ | 162 | +0％ | |
| Passenger Cars *3 | 124 | -2％ | 124 | +0％ | |
| Overseas Sales | 816 | +10％ | 871 | +7％ | |
| U.S. | 583 | +13％ | 615 | +6％ | |
| Canada | 47 | +11％ | 50 | +7％ | |
| China | 47 | -14％ | 50 | +6％ | |
| Other | 139 | +5％ | 156 | +11％ | |
| Global Sales | 978 | +7％ | 1,033 | +6％ | |
＜Japan Sales＞
Japan sales are projected to be 162,000 units, maintaining the previous year level.
＜Overseas Sales＞
In prospect of growth in key markets including the U.S. and Canada, overseas sales are projected to be 871,000 units. It will be an all-time record for the 5th consecutive year.
＜Global Sales＞
Global sales are projected to be 1,033,000 units, surpassing one million for the first time. It will be an all-time record for the 5th consecutive year.
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