Το BMW Group όπως είχε ανακοινώσει, μετά το Vision Next 100 concept παρουσιάζει τα Vision Next 100 πρωτότυπα της Rolls Royce και της MINI, δύο φουτουριστικά οχήματα, που μας δείχνουν το τι να περιμένουμε από τα αυτοκίνητα των δύο βρετανικών εταιρικών στο μέλλον.
Το Mini Vision Next 100 μας δείχνει το αυτόνομο μέλλον της MINI στις ridesharing υπηρεσίες. Η εταιρία, φαντάζεται πως στο μέλλον δεν χρειάζεται κάποιος να έχει στη κατοχή του ένα MINI, αλλά οι πελάτες θα πληρώνουν να έχουν πρόσβαση σε ένα όχημα σε κάθε πόλη.
Το χρώμα της οροφής και τα χρώματα του εσωτερικού, μπορούν να αλλάξουν στα θέλω του επιβάτη, με τους σχεδιαστές της MINI να δίνουν μεγάλη έμφαση στην μεγιστοποίηση του διαθέσιμου χώρου στο εσωτερικό. Συναντάμε τεράστιο κάθισμα, η κεντρική κονσόλα λάμπει δια της απουσίας της, με το αυτόνομο όχημα, να διαθέτει τιμόνι και πεντάλς, ώστε όποιος το επιθυμεί να μπορεί να το οδηγήσει. Επίσης υπάρχει μια μεγάλη οθόνη επαυξημένης πραγματικότητας και το σύστημα ψηφιακής νοημοσύνης Cooperizer.
Το Rolls-Royce VISION NEXT 100 concept, που έχει ονομαστεί και 103EX, μας δείχνει το πως πρέπει να περιμένουμε την απόλυτη χλιδή του μέλλοντος. Κατασκευασμένο πάνω σε μια ελαφριά πλατφόρμα, το αυτοκίνητο κινείται από ηλεκτροκινητήρες, κάνει χρήση σύνθετων υλικών, 3D εκτύπωσης, με την Rolls Royce να δηλώνει πως μπορεί να προσαρμόσει τον σχεδιασμό του σώματος ακριβώς στις επιθυμίες του ιδιοκτήτη.
Είναι πλήρως αυτόνομο, κάτι που σημαίνει πως δεν υπάρχει η ανάγκη για τοποθέτηση τιμονιού, πίνακα οργάνων ή ακόμη και παραδοσιακού καθίσματος οδηγού. Αντ’αυτού, οι επιβάτες κάθονται σε έναν καναπέ, υπάρχει ψηφιακός βοηθός, ξύλινα Macassar διακοσμητικά, μεταξωτά χαλιά και ταπετσαρίες από μετάξι.
Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”. Giles Taylor, Director of Design, Rolls-Royce Motor Cars
In a spectacular event at London’s Roundhouse today, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.
The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.
The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.
With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.
Background This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.
For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be “the best car in the world” – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.
This highly successful era for the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.
In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.
The Rolls-Royce VISION NEXT 100 – a vision of the future of luxury mobility In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’s future.
Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:
The Personal Vision The Effortless Journey The Grand Sanctuary The Grand Arrival
In presenting the Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian and functional one. Rolls-Royce has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised vision to those customers who wish for an emotional attachment to their car. This reasoning led them to the first key tenet: The Personal Vision.
The Personal Vision The Rolls-Royce VISION NEXT 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers’ taste will influence the exact design of his or her Rolls-Royce and how it will be configured.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls‑Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.
In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.
The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future and the world in which they will live led them to conceive of a motor car that would serve and augment its patron’s lifestyle in every way.
“The Rolls-Royce patron will continue to be a famous figure in the future,” explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”
The Effortless Journey, the Grand Sanctuary and the Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100.
The Effortless Journey For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce and its owner through the momentous events of their lives. She has stood as an elegant presence at some of history’s most notable events.
Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.
She ‘brings’ the car around when her passengers are ready to travel and, whilst conveying her charges to their next destination, helpfully but discreetly makes suggestions and recommendations, briefing them ahead of their arrival so they are ready to ‘perform’. And ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.
This Effortless Journey is enhanced by the hallmark Rolls-Royce ‘magic carpet ride’ delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered. A hint may appear in the Grand Sanctuary that is the interior of the Rolls-Royce VISION NEXT 100.
The Grand Sanctuary “Simplicity is the keynote of all true elegance.” Coco Chanel Already prepared by ‘Eleanor’ for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.
As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.
True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.
The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.
Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the 2015 Phantom Serenity, the designers used the symbol of ultimate elegance – silk – to clothe the sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed, and from which they command.
A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.
This sense of space is accentuated as our passengers’ view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100, “All the world’s a stage, and all the men and women merely players…”.
Should they choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.
Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury.
“Rolls-Royce design today is the epitome of elegance,” Taylor comments, “and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless.”
The Grand Arrival Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside.
Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner.
This truth is reflected in the most dramatic aspect of the Rolls-Royce VISION NEXT 100 – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.
The very size of the Rolls-Royce VISION NEXT 100 announces the importance of its precious cargo. At 5.9 meters long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.
From these timeless icons of Rolls-Royce design flow the graceful, sweeping lines and expressive surfaces that combine to create a completely futuristic vision of a possible Rolls-Royce exterior.
The polished metal of the grille flows up over the nose, around the base of the Spirit of Ecstasy and along the top of the suspended laser-headlight hoops, before narrowing to shoot down the side of the vehicle’s long bonnet, as a dividing line between upper and lower sections of the car. Not stopping at the extremes of the bonnet, this beautiful metal feature creates a beautiful ‘horseshoe’ as it flows along the top edge of the coach door, describes a parabola up and over the pronounced rear shoulder, encircling the rear of the glass canopy and back down the other flank.
This dividing line accentuates the car’s two-tone design scheme. The upper section is entirely comprised of dark glass. It flows fluidly as a daring fastback, creating a glass canopy over the occupants that provides privacy whilst allowing them to contemplate the majesty of the stars in the firmament above as they glide through the night; a window on the world ahead before resolving itself into the bonnet of the car.
The lower section is more dramatic in its design and in what it achieves. Draped in a silk-like ‘Crystal Water’ colour scheme, its surfacing achieves a lightness that belies the vehicle’s size. This is automotive ‘Haute Couture’. From whatever angle the Rolls-Royce VISION NEXT 100 is viewed, it seems to float, whether at rest or in motion.
This lightness is achieved through the paring back of this vehicle to the essence of a Rolls-Royce by the Design team, who were freed from their current constraints by the new propulsion and coach-build technologies now available to them. So, for example, where an engine would once have occupied the entire under-bonnet area of the car, a luggage compartment is positioned just aft of the front wheels.
In conceiving this bold vision of the future of luxury, the designers remain steadfast in their commitment to imbuing every element of the Rolls-Royce experience with effortlessness. The luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases. In the case of the Rolls-Royce VISION NEXT 100, the cases are fittingly personalised to CS Rolls and FH Royce.
The newly liberated Pantheon grille is now the unencumbered prow of the Rolls-Royce VISION NEXT 100. It is the front of a fully enclosed and smooth-bottomed hull that echoes the form language of 1920’s Rolls-Royces, with its ‘boat-tail’, and within which the entire accommodation area is located.
Constructed from light yet incredibly strong materials, the hull ‘floats’ above the road surface as it is suspended from the vehicle’s wheels via exposed arms and struts.
The 28-inch tall but narrow wheels upon which the car glides are each hand-built from 65 individual pieces of aluminium, and enclosed to deliver the impression of a futuristic catamaran.
Seen from the side, the coachwork delivers hallmark Rolls-Royce privacy to the occupants as it rises gracefully like a fine cloak over the shoulders at the rear of the car. However, this fine drapery flatters to deceive as this rear shoulder line also imparts an air of powerful but graceful forward motion, accentuated by the rising beltline that thrusts upwards in a manner reminiscent of the great pre-war Rolls-Royces.
Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.
Rolls-Royce and the art of the Grand Arrival In the era of the stately carriage, and even of the early coachbuilt limousine, one was guaranteed an arrival befitting one’s stature. As we have seen, the exterior design and adornment of such conveyances announced one’s importance, as did the luxurious appointment of the interior.
However, one other aspect of such vehicles contributed to their suitability for such occasions: their elevated position, suspended as they were on large wheels. Combined with the high ceiling typical of carriage or limousine, one could normally stand before stepping out in a graceful and dignified manner. Modern aerodynamic considerations meant that even modern limousines’ rooflines had to be lowered, thereby reducing headroom and requiring one to stoop slightly when alighting from one’s vehicle.
Unwilling to accept such stricture and compromise in the future, Giles Taylor and his team set to work to reinstate the Grand Arrival as it should be.
The Grand Arrival of the Rolls-Royce VISION NEXT 100 is first signalled by the Spirit of Ecstasy and Pantheon grille illuminating to cast an ethereal, otherworldly glow from the front of the car. As this vision of the future gracefully sweeps up to its destination, the ethereal glow spreads from the trailing edge of the front wheel arch to the rear of the single coach door, signalling that something momentous is about to happen. As the Rolls-Royce VISION NEXT 100 gracefully comes to a halt, something magnificent occurs.
Hinged on the left of the vehicle, the glass canopy lifts to allow the occupant to stand whilst providing shelter from above and behind. Then, in one effortless movement, the single coach door sweeps open and a step emerges from below the running board. As a final flourish, a red light is projected, carpet-like, from the underside of the step as a welcome.
Thus, as in Botticelli’s ‘The Birth of Venus’, our guest is framed and ready to step gracefully into the limelight and greet their audience.
“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”
The Personal Vision, the Effortless Journey, the Grand Sanctuary and the Grand Arrival. Rolls-Royce’s vision of the next 100 years. Rolls-Royce VISION NEXT 100. A vision of the future of luxury.
Virtual Vision Rolls-Royce has also harnessed the power of the virtual space to bring the experience of the Vision NEXT 100 closer to those unable to personally see the vehicle in London.
The Vision 360 CGI experience immerses the viewer in a journey from Goodwood, the Home of Rolls-Royce, through to vision of the future of luxury. Viewers can enjoy and explore the fine detail of Rolls-Royce 103EX, guided by the voice of the original Spirit of Ecstasy, Eleanor Thornton, on YouTube 360°.
ROLLS-ROYCE VISION NEXT 100 – A GRAND VISION OF THE FUTURE OF LUXURY MOBILITY
In a spectacular event at London’s Roundhouse today, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.
BMW Group THE NEXT 100 YEARS. “Iconic Impulses. The BMW Group Future Experience.”
World premiere of the MINI VISION NEXT 100. ++ World premiere of the Rolls-Royce VISION NEXT 100. ++ Exhibition and event platform “Iconic Impulses. The BMW Group Future Experience.” at the Roundhouse, London, from 16 – 26 June.
London. The BMW Group has today presented two world debuts to mark the opening of its exhibition and event platform, “Iconic Impulses. The BMW Group Future Experience.”. Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March, the two latest interpretations of future mobility come from MINI and Rolls-Royce and were presented at the Roundhouse in London. A fourth Vision Vehicle, by BMW Motorrad, will be premiered on 16 October in Los Angeles, USA, completing the BMW Group’s brand quartet.
The BMW Group’s future vision
The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalisation and connectivity mean for our future automotive needs?
These are the questions the BMW Group has set out to answer with its four Vision Vehicles. Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalisation and personalisation – and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.
The BMW VISION NEXT 100: What will Sheer Driving Pleasure look like in the future?
The BMW Vision Vehicle has typical BMW driving pleasure at its core. In the years and decades ahead, BMW drivers will want to continue driving themselves most of the time and constant connectivity, digital intelligence and cutting-edge technologies will enhance the ultimate driving experience. At the same time, cutting-edge technologies will allow drivers to hand over active control of the vehicle if they wish. While they sit back and turn their attention to other things, the vehicle will take over.
The MINI VISION NEXT 100: “Every MINI is my MINI”
The key idea behind the MINI VISION NEXT 100 is responsible use of resources for personal mobility. The motto “Every MINI is my MINI” is about innovative car-sharing, with MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car’s appearance, driving characteristics and connectivity to suit the user’s personal lifestyle. New, customised mobility with the MINI VISION NEXT 100 builds on connected digital intelligence.
The Rolls-Royce VISION NEXT 100
Fully autonomous, the Rolls-Royce VISION NEXT 100 takes luxury to a new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a “Grand Sanctuary” in which a virtual assistant, “Eleanor”, not only drives the vehicle but also fulfils the customer’s every wish throughout the journey. The stunning exterior, with an elegant clamshell canopy and coach door, allows passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive. The Rolls-Royce VISION NEXT 100 represents just one possible option for a unique, personal, customised Rolls-Royce. Picking up on its coachbuilding heritage, the marque has developed the “Personal Vision” which will deliver unique coachbuilt bodies, exquisite handcraftsmanship and the finest materials, all on a zero emissions platform. Innovative production methods and materials will open up new perspectives for customers to create a vehicle to their own specifications: from wheelbase to body shape, they will be able to choose the characteristics and equipment they desire, with the designers at Rolls-Royce creating an individually curated, bespoke masterpiece which is as unique as the fingerprint of its owner.
The United Kingdom as the natural place to unveil the MINI and Rolls-Royce Vision Vehicles
The home of the two brands is the BMW Group’s fourth-largest market overall and its third-largest production base. The United Kingdom is the only market with a production base for all BMW Group brands, with MINI plants in Oxford and Swindon, Rolls-Royce Motor Cars in Goodwood and the BMW engine plant in Hams Hall. Since 2000, the BMW Group has invested almost £2 billion in the four British production facilities, and it sources £1.2 billion worth of goods and services from British suppliers. Annual exports total £2.4 billion, with around 80 percent of British-made MINIs and 90 of Rolls-Royces built for customers outside the United Kingdom. The BMW Group and its sales network employ more than 24,000 people directly and support approximately 50,000 jobs in the United Kingdom.
As Europe’s only mega city, London is the ideal platform to unveil these solutions for tomorrow’s personal mobility needs.
“BMW Group Iconic Impulses. The BMW Group Future Experience.” event and exhibition concept
This event and exhibition concept will allow as many people as possible around the world to experience the BMW Group’s vision of future mobility. It is open to the public in London from 18 to 26 June 2016.
The narrative of the exhibition takes visitors through different worlds of experience and reflects the BMW Group’s 100-year history as a pioneering, innovative company. Visitors also learn more about key global megatrends and about the challenges and opportunities society will face in the future. In addition, the exhibition provides information about the BMW Group and its responsibilities regarding the environment, society and its employees.
The Inner Rotunda of the exhibition provides the setting for the debuts of the two Vision Vehicles and for press conferences and various events. It also offers a platform for discussions around key questions of the future. Specialists from a wide range of areas, such as politics, science, business, culture and the interested public, are invited to contribute their thoughts and ideas and join an open exchange with a variety of perspectives on key future topics.
“Iconic Impulses. The BMW Group Future Experience.” – Dates and Vision Vehicle debuts:
Munich (7 March 2016)
World debut of the BMW VISION NEXT 100
Beijing (5 – 15 May 2016)
Asian debut of the BMW VISION NEXT 100 – Opening of the “Iconic Impulses. The BMW Group Future Experiences” exhibition and event platform
London (16 – 26 June 2016)
World debuts of the MINI VISION NEXT 100 and the Rolls-Royce VISION NEXT 100 – “Iconic Impulses. The BMW Group Future Experience” exhibition and event platform
Los Angeles (11- 16 October 2016)
World debut of the BMW Motorrad VISION NEXT 100 – “Iconic Impulses. The BMW Group Future Experience.” exhibition and event platform
BMW Group. THE NEXT 100 YEARS.
The BMW Group is celebrating its centenary under the motto “THE NEXT 100 YEARS”. Future orientation and adaptability have always defined the BMW Group’s identity as a company.
The BMW Group’s view of the future.
The BMW Group is celebrating its centenary under the motto “THE NEXT 100 YEARS”. Future orientation and adaptability have always defined the BMW Group’s identity as a company. Ever since it was founded in 1916, the BMW Group has played an important role in shaping the future of mobility. It has done so by constantly reinventing itself, evolving from an aircraft engine manufacturer to a motorcycle producer and then a carmaker. Today the BMW Group encompasses the BMW, MINI, BMW Motorrad and Rolls-Royce brands, as well as a large number of mobility services and BMW Financial Services.
Throughout its history the company has placed its sights firmly on the future and this has become embedded in the BMW Group’s DNA. So for the Centenary it is natural that the Group is focusing primarily on looking to the future and sharing its vision of personal mobility two or three decades from now.
It is both exciting and challenging to imagine how we will live and move around in the future: how will society, the economy, living conditions – and therefore mobility – change? What possibilities will new technologies open up? How will digitalisation and connectivity affect our automotive needs?
To answer these questions, the BMW Group has formulated six central hypotheses for individual mobility in the coming decades, based on key megatrends and future projections.
Mobility is becoming versatile. New forms of mobility will open up countless possibilities for people to get where they want to go. The BMW Group aims to play a part in shaping these future forms of mobility. Connectivity is becoming second nature. In the future, everything will be connected. The BMW Group firmly believes that digitalisation and digital intelligence are meant to serve people. That is the only way they will permanently enhance our quality of life. Mobility is becoming tailor-made. Mobility will be increasingly flexible and tailored to individual needs. In the future, customised mobility will automatically ensure that people are able to use the best means of transport and take their preferred route to their destination. The BMW Group will offer carefully coordinated products and services to achieve this. Technology is becoming human. Technologies are getting smarter. The BMW Group believes that innovations are only beneficial to humans if they are simple and user-friendly. In its vision, technologies must be able to learn from and adapt to people, so that technology seems less technical and more human and familiar. Energy is becoming emission-free. In the future, energy will increasingly come from renewable sources. The BMW Group has a clear vision of environmentally-compatible vehicles built using renewable energies and recycled without generating emissions. It is working towards becoming a wholly sustainable company. Responsibility is becoming diverse. In the future, it will become even more important for global companies like the BMW Group to take responsibility for the environment, but also for the people directly or indirectly in its sphere of activity. One aspect – concerning both the company’s international workforce of more than 100 different nationalities and people connected with its various locations – is to promote intercultural exchange and improve lives. The BMW Group already supports more than 200 environmental and social projects in over 42 countries engaging in various projects involving its associates and local communities to maximize its impact in the future. (To find out more about Corporate and Intercultural Responsibility at the BMW Group, visit the PressClub at: www.bmwgroup.com/responsibility).
These six focus areas comprise the BMW Group’s view of the future. They also form the basis and inspiration for the design of the Vision Vehicles the company is unveiling to the public to mark its centenary.
Each BMW Group brand interprets the mobility of the future in a way that reflects its own particular values:
The BMW VISION NEXT 100 provides a glimpse of what “Sheer Driving Pleasure” could look like in the future.
The MINI VISION NEXT 100 offers a completely individualised, permanently available form of urban mobility.
The Rolls-Royce VISION NEXT 100 epitomises bespoke automotive luxury.
Future riding pleasure with the BMW Motorrad VISION NEXT 100 promises limitless freedom.
BMW Group’s VISION NEXT 100 VEHICLES.
BMW VISION NEXT 100: “Sheer Driving Pleasure” of the future – what will it look like?
In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW’s brand values translate into the future?
In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalised and fully geared to meet the driver’s every need – because the very emotional connection between a BMW and its driver is something we want to retain. For the BMW VISION NEXT 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their cues from innovations and designs of the past. The key factor throughout, however, was something that has always been typical of the BMW brand: the desire to be uncompromising in its future focus on technologies and customer value.
Adrian van Hooydonk, Head of BMW Group Design: “If, as a designer, you are able to imagine something, there’s a good chance it could one day become reality. So our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would engage with. Technology is going to make significant advances, opening up fantastic new possibilities that will allow us to offer the driver even more assistance for an even more intense driving experience. My personal view is that technology should be as intuitive as possible to operate and experience so that future interactions between human, machine and surroundings become seamless. The BMW VISION NEXT 100 shows how we intend to shape this future.”
Four Proposals underpinning the BMW VISION NEXT 100:
A genuine BMW is always driver-focused.
In recent months and years, the greatest current trend in the automotive industry has become so widespread that it’s no longer a question of “if” but “when”: autonomous driving. The BMW Group also believes that BMW drivers will be able to let their cars do the work – but only when the driver wants. The BMW VISION NEXT 100 remains a genuine BMW, offering an intense experience of Sheer Driving Pleasure.
Artificial intelligence and intuitive technology become one.
Moving into the future, vehicles will be fully connected and digital technology will become so normal that it will permeate almost every area of our lives. Increasing digitisation will lead to the physical and digital worlds merging more and more. Artificial intelligence will learn from us, anticipating many of our wishes and working in the background to perform the jobs we delegate to it. The way humans and technologies interact will be transformed: screens and touchscreens will be replaced by more intuitive forms of human-machine communication and interaction. Better yet: technology will become more human.
New materials open up breathtaking opportunities.
In the future, how will cars be manufactured? At some point, presses that punch out hundreds of thousands of steel parts may well become obsolete – the use of carbon may already be a first indication of the sea-change that is imminent in the world of automotive materials and production. Technologies such as rapid manufacturing and 4D printing will produce not components or objects but intelligent, networked materials and could soon replace conventional tools to open up unimagined possibilities in design and engineering.
Mobility will remain an emotional experience.
Vehicles by BMW have never been purely utilitarian or merely a means of getting from one place to the next. Far more, a BMW is about looking to the next bend in the road, feeling the power of the engine and enjoying the sense of speed; it’s about the sensory experience, the adrenaline rush or that intimate moment at which a journey begins, be it for a lone driver or one travelling with a close friend or loved one. Moving into the future, that’s not set to change – because the emotional experience of mobility is firmly fixed in our collective corporate memory. By keeping the driver firmly in the foreground, the BMW VISION NEXT 100 will heighten this emotional experience in an unprecedented way.
BMW VISION NEXT 100: A vehicle for future mobility.
From driver to “Ultimate Driver” – through digital intelligence “Alive Geometry” enables intuitive driver-vehicle interaction “Boost” and “Ease” driving modes enable driver- or vehicle-controlled operation “Companion”: The intelligent digital partner connects driver and car Trademark BMW exterior Materials of the future
From driver to Ultimate Driver – through digital intelligence.
In the future, BMW drivers will still want to spend most of the time they are in their car at the wheel. In the BMW VISION NEXT 100, the driver will remain firmly in the focus, with constant connectivity, digital intelligence and state-of-the-art technologies available for support. But that’s not all: the BMW VISION NEXT 100 will turn the driver into the Ultimate Driver. So even though the world may well be changing, Sheer Driving Pleasure is here to stay – and will be more intense than ever before.
In designing the BMW VISION NEXT 100, the starting point was the interior. In the years ahead, the driver’s wellbeing will become increasingly important and rather than merely feeling they are in a machine that drives itself, they should sense that they are sitting in one that was specifically designed for them. This idea gave rise to an architecture in which the interior appears extremely spacious given the overall size of the vehicle; the BMW VISION NEXT 100, of course, retains the instantly recognisable athletic silhouette of a BMW saloon.
The design of the interior permits various modes of operation: Boost mode, in which the driver is at the controls, and Ease mode, in which the driver can sit back and let the vehicle take over. In Ease, the vehicle becomes a place of retreat with plenty of space, agreeable lighting and a comfortable atmosphere. In Boost, the driver takes over and benefits from the subtle and intuitive support offered by the vehicle. All the time, the vehicle is learning more and more about the person at the wheel, thanks to its sensory and digital intelligence which the BMW Group calls the Companion. The Companion progressively learns to offer the right kind of support to transform the driver into the Ultimate Driver.
A very important element of the Vision Vehicle is another innovation known as Alive Geometry, the likes of which have never before been seen in a car. It consists of a kind of three-dimensional sculpture that works both inside and outside the vehicle.
Alive Geometry enables driver-vehicle interaction.
Alive Geometry consists of almost 800 moving triangles inside the cabin which are set into the instrument panel and into certain areas of the side panels. They work in three dimensions, communicating very directly with the driver through their movements, which are more like gestures than two-dimensional depictions on a display. Even the slightest peripheral movement is perceptible to the driver. In combination with the Head-Up display, Alive Geometry uniquely fuses the analogue with the digital.
The triangles work in much the same way a flock of birds in controlled flight, their coordinated movements act as signals that are easily comprehensible to those inside the car. Combined with the Head-Up display, they involve the driver in a form of preconscious communication, where an intuitive signal predicts an imminent real-time event. Various approaches can already be seen today that appear to confirm the feasibility of this solution. Rapid prototyping and rapid manufacturing, for example, are gaining importance all the time and are expected to be commonplace 30 years from now, meaning that in the future it will become feasible to produce far more complex and flexible forms. This is why in the context of the BMW VISION NEXT 100, the BMW Group refers to 4D printing, a process which adds a fourth level to components: the functional one. In the years ahead, printed parts manufactured in this way will directly integrate functions which today have to be designed and produced separately before being incorporated into the whole.
At the moment, the digital world is strongly linked to displays; the next step will be organic LEDs, in other words, displays that can be shaped and contoured. However the Vision Vehicle suggests there will at some point be no more displays at all. Instead the entire windscreen will serve as a giant display, directly in front of the driver. In the future the digital and physical worlds will merge, as shown with the example of the Alive Geometry and its interaction with the digital Head-Up display on the windscreen.
Boost and Ease driving modes for driver- or vehicle-controlled operations.
In Boost and Ease mode alike, the elements and technologies of the vehicle make for the most intense or relaxed driving experience, depending on what is required. Transitioning between modes is impressive and perfectly orchestrated, and Alive Geometry remains relevant throughout. In Boost, when the driver is concentrating fully on the road, Alive Geometry highlights the ideal driving line or possible turning point and warns of oncoming vehicles. Rather than making the driver drive faster, this kind of support sets out to make them drive noticeably better. In addition, intuitive feedback has a more physical and immediate impact than a robotic voice or instructions on a screen. In Ease mode, on the other hand, Alive Geometry is more discreet in its movements, informing occupants about the road ahead and any acceleration and braking manoeuvres that are about to happen.
In Boost mode, the entire vehicle focuses on the driver, offering intelligent support to maximize the driving experience. The seat and steering wheel change position, and the centre console moves to become more strongly oriented toward the driver. As the journey proceeds, the driver can interact with the vehicle via gesture control.
The contact analogue BMW Head-Up display of the future uses the entire windscreen to communicate with the driver. In Boost mode, it focuses exclusively on what really matters to the driver: information such as the ideal line, turning-point and speed. In addition, full connectivity, intelligent sensors and permanent data exchange allow the Head-Up display to generate a digital image of the vehicle’s surroundings. In foggy conditions, for example, this means the driver can benefit from information such as vehicles crossing ahead, before they actually come into sight. In addition, by learning more and more about the driver, the system continuously improves, concentrating on creating at all times the most intense and personal driving experience possible.
The transition to Ease mode brings about a complete change of interior ambience. The steering wheel and centre console retract and the headrests move to one side to create a relaxed and welcoming atmosphere. The seats and door panels merge to form a single unit, allowing the driver and passengers to sit at a slight angle. This makes it easier for them to face each other and sit in a more relaxed position for easier communications. Meanwhile, the Head-Up display offers occupants personalised content along with the information and entertainment they desire.
Depending on the driving mode, the focus of the vehicle changes, concentrating on essentials for the driver in Boost mode, and the surroundings and atmosphere in Ease mode, highlighting the impressive landscapes or buildings of interest that the car is passing by, for instance.
Whether the vehicle is in Boost or Ease mode is also clearly apparent to other road users as the trademark kidney grille, double headlights and L-shaped rear lights act as communication tool. Their different colours of light indicate which mode the vehicle is currently in.
Companion: The intelligent digital partner connects driver and car.
The Companion is symbolised by a small sculptural element which represents the driver-vehicle connection. Shaped like a large, cut gemstone, it is positioned in the centre of the dashboard, just beneath the windscreen, where it symbolises the intelligence, connectivity and availability of the BMW VISION NEXT 100. It also represents the constant exchange of data: the more it learns about the owner and their mobility habits, the smarter it becomes. At some stage it knows its drivers well enough to automatically perform routine tasks for them and offer suitable advice when needed. Irrespective of the vehicle itself, constant learning makes the Companion increasingly valuable to its owner.
The Companion also plays an important role in driver-vehicle communications when the car transitions from Boost to Ease mode. While the driver concentrates on the road in Boost mode, the Companion remains flat in the dashboard. But when the BMW VISION NEXT 100 takes control in Ease, it rises up to create an interface with the windscreen. A signal light tells the driver that the car is ready for fully autonomous driving. For other road users, the Companion has a similar function, signalling through its own light as well as that of the vehicle that the car is operating in automated mode. In certain traffic situations, the Companion is in visual contact with other road users, helping pedestrians to cross the road by means of the green light gradient on the front of the vehicle.
Trademark BMW exterior.
The design of the BMW Vision Vehicle is characterised by a blend of coupé-type sportiness and the dynamic elegance of a sedan. At 4.90 meters long and 1.37 meters high, it has compact exterior dimensions. Inside, however, it has the dimensions of a luxury BMW sedan.
The large wheels are positioned at the outer edges of the body, giving the vehicle the dynamic stance that is a trademark of BMW. When it comes to aerodynamics, exterior Alive Geometry contributes to an outstanding effect: when the wheels swivel as the vehicle is steered, the bodywork keeps them covered as if it were a flexible skin, accommodating their various positions. The innovative design of the BMW VISION NEXT 100 gives it an extremely low drag coefficient of 0.18.
The exterior of the vehicle is copper in colour, designed to underscore the idea that BMW vehicles of the future should appear technical yet still have a warmth about them – as symbolised by the close links between the vehicle and its driver.
This relationship begins as soon as the driver approaches the vehicle: intelligent sensor technologies automatically open its wing doors. To give the driver more space to enter and exit, the steering wheel is flush with the dashboard. Once seated, the full range of systems is activated by tapping on the BMW logo in the middle of the dashboard. The door closes, the steering wheel comes forward, and the driving experience begins.
Materials of the future.
The designers of the BMW VISION NEXT 100 primarily used fabrics made from recycled or renewable materials. The visible and non-visible carbon components, such as the side panels, are made from residues from normal carbon fibre production. In the future, the choice of materials will become even more important throughout the design and production process.
With time, other new materials will also be added into the mix, allowing different vehicle shapes to emerge. To save resources and support more sustainable manufacturing, less use will be made of wood and leather while innovative materials and the consequent new possibilities in design and production gradually come to the fore. This approach is already being exemplified by the use of high-quality textiles and easily recyclable mono-materials and the elimination of leather in the interior of the BMW VISION NEXT 100.
MINI VISION NEXT 100: “Every MINI is my MINI”.
Today’s MINI is the perfect premium compact car for the modern city. Digitalisation and connectivity are increasingly changing the way we get around on a daily basis – and this change is taking place most rapidly and noticeably in urban areas. The MINI VISION NEXT 100 is MINI’s answer to several key questions on urban mobility over the years ahead. In the cities of the future, will there be space for a car which engages at an emotional level? What will become of the “clever use of space” principle that underpins MINI? And how can MINI respond to a world becoming ever more digitalised and interconnected?
The core philosophy behind the MINI VISION NEXT 100 is the thoughtful use of the planet’s resources in providing personal mobility. The motto “Every MINI is my MINI” describes a particular take on car-sharing. In the future, fans of the brand will be able to call on a MINI tailored to their personal requirements where ever they are, day or night. The MINI of the future will be available 24/7, able to pick its driver up from their desired location in a fully automated way and will adapt itself to the driver’s individual tastes, interests and preferences. At the heart of this concept is fully connected digital intelligence.
Adrian van Hooydonk, Senior Vice President BMW Group Design, describes MINI’s vision for the future: “MINI looks to offer smart and bespoke mobility in cities that engages all the senses. And in the future, you might not actually have to own a vehicle to enjoy the benefits.”
Clever approaches to future mobility with MINI:
“Digitally Mine” – where every MINI becomes my MINI The “Cooperizer”: a link between the driver and digital intelligence “Urban go-kart”: small, clever, nimble. The hallmark driving fun of a MINI will remain intact in the years ahead Novel use of sustainable materials in the interior Experience sharing – users become part of a MINI community
“Digitally mine” – where every MINI becomes my MINI.
In the future, as now, people will be attracted in great numbers to MINI cars and the attitude to life associated with them. But it may not actually be necessary to own a MINI to be part of the action. The design team’s challenge: how could a MINI be widely and instantly adaptable – making the driver feel it is their car, tailored precisely to their own taste – available whenever and wherever they need it?
The MINI VISION NEXT 100 is wrapped in a discreet, silver skin. The MINI designers refer to it as a “blank canvas”. How that canvas is used varies according to the individual user, their mood and the situations they encounter. Even the colour of the roof and the lighting mood in the interior respond in kind. The MINI uses projections adapted to the driver in terms of colour, graphics and content to create a personalised experience and customised package of on-board information.
The Cooperizer forms a connection between the driver and digital intelligence.
The Cooperizer is the name the MINI VISION NEXT 100 gives to the centrally-positioned circular instrument that has become such a signature feature of MINI cockpits. In the MINI VISION NEXT 100 it illuminates like a kaleidoscope. The colours and patterns it generates symbolise the car’s multi-faceted digital intelligence, which allows it to select a personalised setting for each driver, encompassing entertainment, communications and autonomous-driving options. On the move, the driver can influence the Cooperizer’s decision-making, as the rotary controls allow adjustments to the interior ambience and driving mode. So the car can be adapted to give a perfectly personalised driving experience, whether driven conventionally or autonomously. Pressing the “Inspire Me” button brings another special Cooperizer trick into play. Here, the MINI checks downloaded user data to select information of interest to the driver and provide them with potential sources of inspiration. For example, the MINI VISION NEXT 100 might suggest the MINI set-up configured for an artist the driver admires and whose exhibition they have recently visited. Or it could recommend a challenging, twisting route to the outskirts of town and switch to John Cooper Works performance mode.
The urban go-kart – small, clever, nimble. MINI will continue to offer the driving fun we know and love in the future.
In the future, driving in a MINI must still be fun, to the extent that drivers will prefer to drive themselves – as often as possible. The mechanical experience of speed and the feeling of nipping swiftly through twists and turns are part of what makes a MINI a MINI. But it doesn’t stop there. In a future world of self-driving cars, this side of motoring may have an even more significant, even more special role. Various aspects of the MINI VISION NEXT 100 will take the go-kart feeling to another new level. Cleared of many controls and screens, the interior has a pure, uncluttered look. And the glass front end opens up a dynamic view of the road. Here, augmented reality displays show the route or ideal driving line, heightening the driving sensation.
In addition to these dynamic elements, dreaming up clever details and creating maximum interior space within the smallest possible footprint are other MINI essentials. The efficiently-packaged, zero-emission drive system and the reduced need for crash zones in the future enable a compactness of body not so far removed from the first MINI back in 1959. The generous feeling of cabin space is enhanced by a full-width bench seat and pedals that slide with the steering wheel to adjust their position. The steering wheel is always there, but the option remains, to ask the car to drive itself; perhaps there are things you’d rather do during a journey when the driving environment is tedious.
Autonomous driving plays an important role in the MINI VISION NEXT 100, allowing it to travel occupant-free to a charging station, cleaning service, parking space or the next user. To switch from driving themselves to autonomous driving, the driver simply moves the steering wheel into the central area between themselves and the front passenger. In the process, those on board enjoy greater freedom of movement and getting in and out of the car in busy city centres is that much easier. The single-section bench seat and a full-width footwell, uninterrupted by a centre console, also help this, allowing passengers to gain rapid access from both sides of the car – without having to decide in advance where they would prefer to sit. When dynamic driving is the order of the day, active elements within the seat provide lateral support for the driver and front passenger. Park the car in a tight spot, and the doors automatically open as wide as possible within the restricted confines.
Innovative use of sustainable materials.
Making responsible use of resources is key in the selection of materials for the MINI VISION NEXT 100. These materials should retain their high level of perceived quality over many years, age stylishly and offer a special tactile experience. As digitisation increases, analogue qualities and experiences will become more important. With the more intensive use of a shared car, interiors will need to be much more hard wearing. In addition to the modern materials made from recycled plastic and aluminium in the floor area, roof lining and side panel trim, for example, the MINI interior designers used materials less commonly found in car cabins, such as brass, basalt and cellulose. The wraparound carrier and information strip, with its mount for the sliding steering wheel, and the Cooperizer with its thin brass structure are good examples here.
The designers made the storage net behind the steering wheel from lightweight basalt, while the lower section of the seat is trimmed in a recycled cellulose material similar to paper. This novel use of materials included deliberately allowing a patina to develop through use and ensuring they retain along-lasting and sophisticated appearance. When it comes to the natural look and feel of surfaces, the designers have embraced the irregularities inherent in the chosen materials and processing methods. That also applies to the seat covers in knitted Alcantara – a robust, somewhat iridescent material. The designers have steered clear of traditional interior materials like wood and leather altogether. Another example of analogue design in the MINI Vision Vehicle can be found in the wheels, whose rotation generates an “Ombro Cinema” effect: This involves the outer surface of the wheel not moving and only a disc behind it turning with the tyre. The even movement of a shimmering graphic – again brass-coloured – can be observed through openings in the outside of the wheel. The idea is for each wheel to look like a piece of a mechanical jewellery.
Experience sharing – the user becomes part of a MINI community.
Sharing cars, homes and goods is ever-more common, as digitalisation, connectivity and artificial intelligence make processes simpler and more automated. The MINI VISION NEXT 100 can bring together a community of likeminded people, with a shared MINI lifestyle in common. Everybody benefits from everybody. And mobility opens up inspirational experiences yet stands by its sustainable approach and prudent use of resources.
For example, a MINI user in the future is interested in a certain type of art and a friend gets hold of some last-minute tickets to a preview for an exhibition they might like. The Vision Vehicle identifies what’s involved, and coordinates and organises the whole excursion. The drive itself becomes part of a perfectly arranged service. MINI calls this vision of the future experience sharing.
Head of MINI Design Anders Warming sums up the most important aspects of the car: “The MINI VISION NEXT 100 shows how MINI’s unique take on the world could look in the future. The driving experience remains the emotional centrepiece, with effortless and seamless services grouped around it.”
Rolls-Royce VISION NEXT 100.
Rolls-Royce epitomises automotive luxury in a way that no other brand can. Founded in 1904, its products rose to pre-eminence around the world in a matter of years – in keeping with Sir Henry Royce’s motto: “Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.”
Adrian van Hooydonk, Head of BMW Group Design: “In celebration of this pioneering spirit, the Rolls-Royce VISION NEXT 100 has been designed as the ultimate expression of the future of super-luxury mobility. It is an enlightening vision of the fascinating possibilities of Rolls-Royce Motor Cars in the future.”
The Rolls-Royce VISION NEXT 100 is the first purely visionary vehicle in the 112-year history of the marque.
In creating it, the team focused on the following questions:
What is the future of luxury? How might the exclusive character of a Rolls-Royce translate into the future? How will the demands of the Rolls-Royce clientele change? And how might Rolls-Royce even exceed their expectations in its constant quest for perfection? Could other traditional Rolls-Royce characteristics – such as precise craftsmanship, a pioneering spirit and a love for perfection – combined with future technologies and trends set new standards for luxury in decades to come? How can we ensure a journey in a Rolls-Royce remains as unique an experience in the future as it is today?
Rolls-Royce Motor Cars already realises the most diverse customer wishes and offers virtually unlimited scope for personalising its vehicles. Over the years and decades ahead, however, the opportunities will become even more extensive, and customers will be able to commission their personal Rolls-Royce into a genuine one-off piece. In terms of technology, the Rolls-Royce VISION NEXT 100 is based on an advanced lightweight platform equipped with a high-performance electric drive. From the wheelbase to the design of the body, its various specifications and equipment can be tailored specifically to suit the needs of the individual customer.
The Rolls-Royce design team expects that further progress in composite materials and technologies will have a decisive influence on how production can be customised in the future. Advances will also unlock new creative possibilities for the brand to meet the discerning wishes of its customers and achieve its goal of producing the bespoke automotive equivalent of haute couture.
The Rolls-Royce VISION NEXT 100 incorporates just some of the design options that will be possible in the future.
It focuses on the following key aspects of a new dimension of automotive luxury:
The “Personal Vision”: One of a limitless number of possible personal visions of a Rolls-Royce of the future The “Grand Sanctuary”: The vehicle interior as a private retreat The “Effortless Journey”: Guided by “Eleanor”, the passenger’s virtual assistant. The “Grand Arrival”: Stepping out at your destination in ultimate elegance.
The Personal Vision: One of a limitless number of possible personal visions of a Rolls-Royce of the future.
The Rolls-Royce VISION NEXT 100 is but one of a limitless number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce experience of today, the customer’s taste will shape exactly how his or her Rolls-Royce will look and how it will be configured.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Innovative manufacturing technologies will enable customers to involve themselves in the style and proportion of their personal Rolls-Royce vision. They will be able to commission their very own cars shaped by Rolls-Royce designers to their personal tastes – unique bespoke masterpieces curated as a fingerprint of their owner.
The Grand Sanctuary – The vehicle interior as a private retreat.
In a Rolls-Royce, the well-being and desires of the occupants are all-important. For this reason, the design of the interior is the central starting point: it is intended as a space in which passengers can enjoy their very own style of luxury. The vehicle interior becomes a personal retreat.
In creating the interior, the designers opted for a clear-cut hierarchy of lines, as well as sustainable, authentic materials and subtle lighting. These combine to create a peaceful oasis, the ideal atmosphere in which to relax.
With this approach, the designers were able to create an inviting, purist space in which the intrinsic beauty of the materials shines through. The Rolls-Royce VISION NEXT 100, for instance, incorporates warm tone Macassar wood, a carpet of hand-twisted silk on the floor and further extraordinarily soft silk on the upholstery.
In the Rolls-Royce VISION NEXT 100 a panorama window of generous proportions provides outstanding visibility. Designed to “waft” along fully autonomously, the driver’s seat, steering wheel and instruments are superfluous in this model; what remains is a completely new sense of space. Cocooned in their own private haven, passengers have just a central analogue timepiece below the panorama window as a reminder that time not lost is the highest form of luxury.
The Effortless Journey: Guided by Eleanor, the passenger’s virtual assistant.
In creating the Rolls-Royce VISION NEXT 100, the designers also sought to keep the presence of technologies as subdued as possible while at the same time ensuring full connectivity. The vehicle is controlled by a virtual intelligence which fulfils the passenger’s every need. This virtual assistant is embodied in a digital representation of the Spirit of Ecstasy, which appears on the full-width transparent OLED display. It is named after Eleanor Thornton, the model who inspired sculptor Charles Robert Sykes’ iconic Rolls-Royce bonnet ornament. The more time Eleanor spends on the road with a passenger, the more she learns about their interests and needs – their favourite restaurants, tastes in art and favourite routes, for instance – and about the preferences and desires of all the other vehicle occupants as well, of course. Using speech interaction, the passengers can call upon her services to tailor their journey as desired.
The Grand Arrival – Stepping out at your destination in ultimate elegance.
From the outside, the Rolls-Royce VISION NEXT 100 is a vision of timeless aesthetics. Measuring 5.9 m in length, its silhouette radiates powerful elegance. At the same time, its coupé-style forms and the free-standing wheel arches on either side of the Pantheon radiator grille lend dynamism and lightness to its outward appearance.
The elegance and lightness of the body is further underscored by the paintwork “Crystal Water” and the Spirit of Ecstasy, made from hand-cut lead crystal and illuminated from inside.
Thanks to its impressive exterior design, the Rolls-Royce VISION NEXT 100 will attract attention wherever it arrives. Its charismatic presence is further enhanced by the way the passengers alight: in a generous gesture, the roof and coach door open to reveal the interior of the vehicle. Passengers simply stand up and gracefully step out. The spectacle is additionally underscored by light projections, which create a “red carpet” showing the way out and turn every arrival into a Grand Arrival.
Should the need arise, two umbrellas integrated into the doors are available to protect passengers from the elements. Rolls-Royce bespoke luggage can be stowed in the front of the Rolls-Royce VISION NEXT 100, where there is ample storage space. An intelligent mechanism opens a hatch in the side of the car and presents the luggage to the waiting hands of the porter.
Giles Taylor, Design Director Rolls-Royce Motor Cars: “With the Rolls-Royce VISION NEXT 100 we were very mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”
Speeches Ian Robertson and Peter Schwarzenbauer, BMW Group: THE NEXT 100 YEARS Press Conference in London
Good morning! I would also like to wish you a very warm welcome. It’s great to be back home again in the UK. I can’t tell you how proud I am to be here on behalf of the BMW Group for our centenary. I like to say that the BMW Group is 100 years “young” – this is because the company has always “looked ahead” – and that’s why the focus of our centenary is on “The Next 100 Years”.
Dr. Ian Robertson
Good morning! I would also like to wish you a very warm welcome.
It’s great to be back home again in the UK. I can’t tell you how proud I am to be here on behalf of the BMW Group for our centenary.
I like to say that the BMW Group is 100 years “young” – this is because the company has always “looked ahead” – and that’s why the focus of our centenary is on “The Next 100 Years”.
The UK plays an important role for the BMW Group – it is our fourth largest single market. Of course, its importance goes far beyond sales – it is the only place in the world where all three of our premium brands have a manufacturing presence. And that, is something very special.
The BMW Group has invested close to £2 billion in the UK since the year 2000 and now has state-of-the art production facilities in Oxford, Swindon, Hams Hall and Goodwood. We source £1.2 billion worth of goods and services from UK suppliers annually. Directly and indirectly, the BMW Group supports nearly 50,000 UK jobs.
We are proud to be part of the very fabric of British society, and to be involved in many important events and initiatives in the UK:
The London Symphony Orchestra “Open Air Classics” in Trafalgar Square this year in May – this is the fifth year of our partnership with the LSO Our partnership with Tate – the BMW Tate Live: Performance Room is the first artistic programme created purely for live web broadcast This year’s BMW PGA Championship, Wentworth, won by Englishman, Chris Wood And a snapshot of our award-winning BMW Group Education Programme, which has been running for 17 years now. The UK is also an important test bed for us – because it is innovation friendly and open to new technologies. That’s why we conduct many pilot projects here.
For example, “retail online”. After a successful pilot, we launched online selling of the entire BMW model range in the UK last November – a world first for the BMW Group.
London is Europe’s leading megacity – the challenges for future, sustainable mobility are well understood here. One example of how we are dealing with changing urban mobility needs is our car-sharing programme “DriveNow” – launched in London in 2014 and now with around 20,000 members.
The BMW Group has underlined its commitment to sustainable mobility with BMW i. Our BMW i vehicles are yet again a fine example of our company’s philosophy of always “looking ahead”. The BMW i3 is the leader in its segment and we want to remain at the forefront of electromobility. Sustainable, premium, individual mobility – that is our aspiration.
Looking forward – the BMW i NEXT will be our new spearhead of innovation and technology. Planned for 2021, it will offer: Autonomous driving, digital connectivity, intelligent lightweight design, a totally new interior – and ultimately – it will bring the next generation of electro-mobility to the road.
For the past century, our philosophy has been “the future belongs to those bold enough to shape it”. Right now, we are on the threshold of a very exciting new era. New technologies are creating opportunities for individual mobility, which previously didn’t exist.
BMW has a long-proven ability to create future solutions based upon cutting-edge technology and customer benefits. Some examples are: The first digital engine electronics; ConnectedDrive; BMW i – including use of carbon fibre; and most recently, gesture control and remote control parking in the new BMW 7 Series.
As part of our centenary activities in Munich and Beijing, we presented the BMW VISION NEXT 100.
Everyone knows that BMW stands for “the Ultimate Driving Machine” – we’ve taken it one step further. With the support of permanent connectivity, digital intelligence and state-of-the-art technology, the person at the wheel will become “the Ultimate Driver”.
Ease and Boost are two different modes, which drivers can choose from. In “Ease” mode we offer the driver a place of retreat, with autonomous driving and the ability to use time productively through innovative connectivity. “Boost” mode is for those moments when the driver wants that typical BMW driving experience.
All in all, our goal was to preserve BMW’s DNA – the close emotional attachment between driver and the car – because that’s what BMW is all about – and will always be about.
I’d like to just briefly mention some other important features of the Vision Vehicle. There’s the fascinating “Alive Geometry” which allows for a “shape-shifting” exterior and augmented reality dashboards – creating a more intuitive form of communication between driver and machine.
And we’ve taken a big step forward with the driver interface – the entire windscreen serves as a giant display, directly in front of the driver.
The “Vision” car illustrates how the digital and analogue worlds will be working together to create a seamless experience.
For us at the BMW Group, it’s all about giving customers a unique mobility experience – about combining passion with innovation.
This passion has driven the company forward to today’s milestone and will continue to be the BMW Group’s greatest strength going forward.
We are intent on shaping the future of premium, individual mobility.
Our milestone of 100 Years will inspire us to do better, to go further and to aspire even higher, with our focus firmly on the “Next 100 Years”.
Thank you very much!
Ladies and gentlemen,
A very warm welcome to London!
This is a very special day for the BMW Group. And of course – it’s a real highlight for our two British brands. Today, we’ll be showing you two new visions: One designed for Rolls-Royce Motor Cars and one for MINI. London is the perfect place to present these two British icons.
In the last 100 years, the BMW Group has gone through many different stages. All of them were marked by our flexibility and the strength of our innovation. From our origins as an aero-engine maker, to motorcycle producer and, then, car-manufacturer. Today, the BMW Group is a global, multi-brand business and leading provider of premium products and services for individual mobility.
Our brands and services capture the enthusiasm of customers around the globe. 122,000 employees make our customers’ dreams of mobility happen. We build our awe-inspiring products in 31 plants in 14 countries and distribute them in more than 140 different markets. These are products that arouse passion, make people dream and evoke sheer joy at the wheel.
More than 2.2 million customers chose one of our vehicles in 2015. And we aim to grow our sales further this year too. The signs look positive. We’ve delivered more cars and motorcycles in the first four months of this year, than ever before.
But we’re not resting on our laurels: we’ll always pursue our goal of inspiring people on the move.
The future of mobility couldn’t be more exciting!
The world changes in ever-shorter time-phases. Digitalization, in particular, has more and more impact on virtually all areas of our daily lives. And it will revolutionize the auto-sector. We’re convinced that our industry will be more transformed in the next decade, than in the previous 30 (or even 100) years.
And we will be right up there in shaping this transformation – in shaping tomorrow’s premium mobility.
The name of the game is to integrate new technologies into our products and make the vehicle a firm feature of the digital world. Key enablers in the future will be the capacity for autonomous driving and the deployment of Artificial Intelligence. Technology will start learning from human beings – and engineer tailor-made solutions for daily life.
But we’ll also develop entirely new services and applications for our customers. We’ve set clear signals for this in the past few years:
Look at our car-sharing services, DriveNow and ReachNow or digital apps like ChargeNow and ParkNow Our new mobility app BMW Connected And our completely new field of energy services
So, you can see: We’re not just talking change. The BMW Group is already right in the middle of this great disruption. And we’ll keep on leading the way in this digital era. Our vision is of seamless, on-demand, sustainable mobility. And everything we do, is geared to meeting the individual needs of each and every single customer.
But how are we going to realize this vision in tomorrow’s car? The BMW VISION NEXT 100 is a truly fascinating vision of “sheer driving pleasure.” So, how does the owner of a Rolls-Royce or a fan of MINI imagine their dream car in, say, ten, 15 years time?
To find an answer, one must of course reflect upon the rich historical tradition of these brands. A great deal of the success of MINI and Rolls-Royce rests on the strength of their brand values. We’ll craft the future on this fundament of past and present.
Experts predict that by 2050, more than 75 per cent of people in Europe and up to 90 per cent in the USA will live in cities. This will coincide with the need for greater individuality. MINI can perfectly play to its strengths in this setting.
MINI’s motto is: “Focus on the essentials – maximize the experience.” And that has always given expression to a very special feel for life. Through its unconventional approach to life, MINI represents Zeitgeist like no other car. And because of its size, MINI is always the perfect urban companion.
But, then, how can we transfer the brand heritage, its flexibility and individuality, into the future?
With the new motto, “Every MINI is my MINI,” we will:
Solve the conflict between individuality and sharing, create an entirely new bond between driver and digital intelligence, and show how to individualize one’s MINI in the digital age The ideas in the MINI VISION NEXT 100 will astound you.
Let me just say: The fundamental idea of Sir Alec Issigonis about “creative use of space” will continue to play a key role in the future.
The Rolls-Royce focus on the future is quite different.
No other car brand in the world has stood so consistently for the pinnacle of luxury and distinction. Rolls-Royce, made in Goodwood, is the jewel in the crown of British manufacturing.
Our firm belief is: the super-luxury-segment has a future.
The question then is: how can this unique character, this brand promise, be taken into the future? What will mobile luxury mean in the years to come? What will distinguish it? How will driving in a Rolls-Royce keep its unique quality in the decades ahead?
You’ll find the answers to these questions in the Rolls-Royce VISION NEXT 100.
It brings together the best of a variety of worlds:
luxury and unique craftsmanship by ultra-skilled hands the most advanced technology in the ultimate luxury setting and the perfect state of autonomous driving
We stay loyal to the motto of Sir Henry Royce, “Take the best that exists and make it better.”
So tomorrow’s Rolls-Royce will be a luxury retreat from hectic everyday living. It’s the ultimate companion, the perfect chauffeur and discreet butler, constantly on hand for help and advice.
Ladies and gentlemen,
We believe, if you want to be part of the future you have to create it. And we will embrace and shape the future of mobility with Rolls-Royce and MINI.
We have the know-how, the will and the resources to realize unique concepts of mobility for our customers.
And now – let’s together look forward to the future with Rolls-Royce and MINI!