Η Mazda παρουσίασε το Takeri Concept, το πρωτότυπο πάνω στο οποίο θα βασιστεί ο αντικαταστάτης του Mazda 6. Το πρωτότυπο διαθέτει την σχεδιαστική γραμμή “Kodo” που στα Ιαπωνικά σημαίνει ψυχή της κίνησης και παρουσιάστηκε αρχικά στο πρωτότυπο Shinari. Η Kodo δημιουργήθηκε ώστε να ενώσει 3 σχεδιαστικά κέντρα της Mazda, της Ιαπωνίας, της Γερμανίας και της Αμερικής.
Επίσης το Τakeri διαθέτει την τεχνολογία SKYACTIV της Mazda που περιλαμβάνει το σύστημα ανάκτησης ενέργειας κατά το φρενάρισμα i-ELOOP, που σε συνδυασμό με τον πετρελαιοκινητήρα SKYACTIV-D 2.2-λίτρων turbodiesel κινητήρα που συνδυάζεται με ένα 6-τάχυτο, με το Mazda i-stop, το ελαφρύ και τεχνολογικά προηγμένο σασί και τη εξελιγμένη αεροδυναμική κάνουν το πρωτότυπο να έχει μικρές εκπομπές CO2 και αυτονομία 1.500 χλμ.
Έχει διαστάσεις 4.850 mm μήκος, 1.870 mm πλάτος και 1.430 mm ύψος και στο εσωτερικό του υπάρχουν δερμάτινα καθίσματα, μεταλλικά διακοσμητικά και ένα νέο σύστημα ενημέρωσης και ψυχαγωγίας. Επίσης η Mazda παρουσίασε το CX-5 και το Shinari Concept στο Τόκιο. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
Mazda TAKERI to premiere at 2011 Tokyo Motor Show
Hiroshima, Japan, 25 October 2011. Mazda Motor Corporation will showcase the global premiere of the Mazda TAKERI concept car, a next-generation midsized sedan, at the 42nd Tokyo Motor Show. Also on stage making its Japan debut will be the new CX-5 crossover SUV – equipped with the full array of Mazda’s breakthrough SKYACTIV TECHNOLOGY – along with new technologies and production models.
Mazda’s theme for the 2011 Tokyo Motor Show is “Environmental Technology, Pushing the Boundaries of the Emotion of Motion. As long as there are people who love to drive, Mazda will continue to evolve the emotion of motion in harmony with environmental and safety performance.”
The TAKERI concept exploits Mazda’s new design language, KODO – Soul of Motion, to bring a new level of strength and allure to sedan styling. Under this appealing exterior is benchmark SKYACTIV TECHNOLOGY like Mazda’s first regenerative braking system that converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle’s electric equipment, thereby reducing load on the engine and saving fuel. This – combined with the new SKYACTIV-D diesel engine, Mazda i-stop, new lightweight, aerodynamic and chassis technologies – enable the Mazda TAKERI to achieve excellent fuel economy with vigorous performance and a comfortable ride.
The new CX-5is the first production vehicle with Mazda’s new design language KODO – Soul of Motion paired to SKYACTIV TECHNOLOGY engines, transmission, body and chassis. With its light weight, aerodynamic form, very frugal and fun diesel and petrol engines, Mazda i-stop and fuel-saving transmissions; the all-new CX-5 delivers predictable and responsive handling and a high-quality and responsive ride matched to outstanding environmental and safety performance.
List of exhibits
|Reference exhibits||Mazda TAKERI concept||Global premiere|
|Mazda CX-5 (Japan specifications)||Japan premiere|
|Mazda SHINARI concept||Japan premiere|
|Market models||Mazda Demio (Mazda2), Mazda Verisa, Mazda Axela/Axela Sport (Mazda3), Mazda Premacy (Mazda5), Mazda Biante, Mazda Roadster (MX-5) and others (17 vehicles)|
|Technology exhibits||SKYACTIV-D, SKYACTIV-G (2.0L and 1.3L), SKYACTIV-DRIVE, regenerative braking system|
Mazda will also contribute to the SMART MOBILITY CITY 2011 exhibition (organised by the SMART MOBILITY CITY 2011 executive committee and the Japan Automobile Manufacturers Association.)
The 2011 Tokyo Motor Show will be held at the Tokyo Big Sight (Tokyo International Exhibition Centre). Press Days are on 30 November – when Mazda holds its press conference at 8h30 (JST) – and 1 December. The Public Days follow from 3-11 December 2011.
 SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission, SKYACTIV-MT manual transmission, SKYACTIV-BODY and SKYACTIV-CHASSIS.
2011 Tokyo Motor Show
Wednesday, November 30, 2011
Representative Director and Chairman of the Board,
President and CEO
Good morning everyone.
Thank you for being here so early this morning for the Mazda press conference.
Two years have passed since the last Tokyo Motor Show, when we announced our SKYACTIV Technology for the first time. At that time, even experts looked skeptical about Mazda’s technology. It wasn’t until we started prototype test drives last summer that people started saying, “Maybe Mazda is serious,” and, “Mazda is making good on its promise after all.” I myself still clearly remember when I first drove our SKYACTIV diesel. My hands were shaking from the overwhelming acceleration and the pure enjoyment of the drive, and with my heart beating fast, I was desperate to show it to the world as soon as possible.
And then this year we launched two products equipped with some of our SKYACTIV Technology – the Demio in June and the Axela/Mazda3 in September. As a viable eco-friendly alternative to electric vehicles and hybrids, this new type of ‘alternative eco-car’ has become a hot topic; more and more people are becoming aware of SKYACTIV; and sales of our SKYACTIV models are strong. But I am sure you are all thinking, “Any of the brands could have tried to improve existing technologies – but how did Mazda manage it?”
The name SKYACTIV has its origins in the term “The SKY is the limit.” It expresses the spirit that is driving our engineers in their development work. They developed SKYACTIV with a belief in unlimited possibilities. They broke down the boundaries between departments and together, they began to design and development our new technologies from scratch, always aiming to achieve the ideal. These efforts were not limited to engineering – in production, sales, and every area of the company, we revisited and transformed our current processes. Our moderate size was one factor that made this possible.
But it did not stop there. The other key point, which we must not forget, is Mazda’s spirit. As you saw in the introductory video, Mazda is overflowing with the desire to ‘never stop challenging.’ This was evident when we launched the Cosmo Sport, the first production model with a rotary engine; when we won at Le Mans with that rotary engine; when we launched our 2-seat open-top roadster, the MX-5. Never tied down by convention, we have continued to relentlessly pursue our dreams. I believe that this is part of our DNA that made SKYACTIV possible.
At the venue here today we have many Mazda models on display that embody the Mazda DNA that I have just described. I would like to highlight two of those cars, which are making their debut at the show this year.
First is the Japanese specification CX-5. This is our first production model to fully incorporate all the SKYACTIV technologies, with new engines, body, chassis and transmissions, as well as the KODO – Soul of Motion design theme. This, our first full SKYACTIV model, will be launched globally in the rapidly growing crossover SUV segment, and we are confident it will become one of our core models. We will be starting sales of both the gasoline and diesel versions of the CX-5 in Japan from spring next year. The CX-5 strikes a fine balance between refined and exciting driving, and outstanding environmental and safety performance. The SKYACTIV-D 2.2 and SKYACTIV-Drive models equipped with i-stop will achieve fuel efficiency of 18.6km/L, the best fuel efficiency of any SUV on sale in Japan.
Now I would like to introduce another model which represents a further evolution of SKYACTIV Technology. Here it is.
This car is neither an electric vehicle nor a hybrid. Equipped with the SKYACTIV-D 2.2 diesel engine, our 6-speed SKYACTIV-DRIVE automatic transmission, i-stop, and our new regenerative braking system which we call i-ELOOP, this car will achieve fuel efficiency that is as high as a hybrid, overwhelming dynamic performance, and a cruising distance of 1,500 kilometers, all without electric motor assistance. With our uncompromising pursuit of energy efficiency using the internal combustion engine, this model is SKYACTIV at its peak – a concept car that you could say is the ultimate ‘alternative eco-car’.
‘Comprehensively innovate our core technologies, and progressively launch electric devices, so that we offer all customers driving pleasure as well as outstanding environmental and safety performance without excessive cost’ – this is Mazda’s Building Block Strategy. And this is the concept car that embodies that strategy – Mazda TAKERI.
In TAKERI we have adopted the KODO – Soul of Motion design theme, which expresses the strength and beauty in the instantaneous movement of an animal. Its forceful yet alluring styling has not been seen in a midsize sedan before. Please take some time to look at it more closely later.
2011 marks exactly ten years since Mazda first launched our Zoom-Zoom brand message at the Tokyo Motor Show in 2001. We defined the Mazda brand DNA as ‘Stylish, Insightful, Spirited,’ and we have consistently applied this to all of our product development and marketing activities over the past ten years. Our stance remains the same: We offer today, and will continue to offer in the future, an exciting driving experience to people who still to cherish the emotion of motion that they first felt as children.
Mazda aims to be a brand with a unique presence, with strong ties to customers who want excitement from their car and who give us such strong support.
Today, we are turning a new page in the history of the Mazda brand. Mazda’s challenging spirit has no limits. At our stand, I hope you will be able to feel Mazda’s desire to continue to evolve in pursuit of the step beyond environmental performance – driving pleasure.