Η Volkswagen ανακοίνωσε ότι μέσα στο 2011 πούλησε συνολικά 5.1 επιβατικά αυτοκίνητα κάνοντας νέο ρεκόρ πωλήσεων κατά 13.1%, σε σχέση με τα 4.5 εκατ. του 2010. Στην Κίνα πούλησε 1.72 εκατ. αυτοκίνητα (+13.8% – 1.51 εκατ. αυτοκίνητα), στην Αμερική 324.400 μονάδες (+26.3% – 256.800 αυτοκίνητα), στην Ρωσία 118.000 (+100.4% – 58.900 αυτοκίνητα) ενώ στην Ινδία πούλησε 76.100 αυτοκίνητα (+151% – 30.300 αυτοκίνητα)
Στην Ευρώπη πούλησε 1.72 εκατ. αυτοκίνητα (+11.2% – 1.55 αυτοκίνητα), στην περιοχή Ασίας/Ειρηνικού 1.93 εκατ. αυτοκίνητα (+16.6% – 1.65 εκατ. αυτοκίνητα), στην Βόρειο Αμερική 496.700 αυτοκίνητα (+22.2% – 406.400 αυτοκίνητα) και στην Νότιο Αμερική 772.800 αυτοκίνητα (+2.2% – 756.500 αυτοκίνητα).
Η Skoda έκανε και αυτή ρεκόρ αφού πούλησε 875.000 αυτοκίνητα, +15% σε σχέση με το ρεκόρ του 2010 που είχε πουλήσει 762.600 μονάδες. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Volkswagen, Skoda]
[learn_more caption=”Δελτίο Τύπου”]
Volkswagen Passenger Cars delivers 5.1 million vehicles in 2011
- 13.1 percent rise in deliveries for full year 2011
- Group Board Member for Sales Christian Klingler: “Major gains for Volkswagen Passenger Cars brand”
Wolfsburg, 06 January 2012 – The Volkswagen Passenger Cars brand closed 2011 with a new record: For the first time in a twelve-month period, the brand delivered 5.1 (4.5; +13.1 percent)* million vehicles to customers worldwide. “The Volkswagen Passenger Cars brand made major gains last year thanks to a fresh, innovative and environmentally-friendly model range. Our new vehicles such as the Passat, Jetta and Beetle, as well as the up!, have made an excellent start in difficult market conditions – conditions that will remain challenging in 2012 – and significantly strengthened Volkswagen’s competitive position,” the Group Board Member for Sales, Christian Klingler, said in Wolfsburg on Friday.
The Volkswagen Passenger Cars brand reported major gains on key growth markets. For the first time ever, more than 1.72 (1.51; +13.8 percent) million vehicles were delivered to customers in China (including Hong Kong) in 2011. Volkswagen handed over 324,400 (256,800; +26.3 percent) vehicles to customers in the United States, and in Russia deliveries totaled 118,000 (58,900) units, a surge of 100.4 percent compared with the prior year. Volkswagen also developed particularly well in India, where the brand reported a very substantial rise in deliveries to 76,100 (30,300; +151.0 percent) units.
Volkswagen Passenger Cars recorded a 16.6 percent overall increase in deliveries in the Asia / Pacific region during the past twelve months to 1.93 (1.65) million vehicles. In North America, Volkswagen grew deliveries to 496,700 (406,400; +22.2 percent) units and reported a 2.2 percent increase in South America, where 772,800 (756,500) vehicles were delivered. There was also a generally positive trend in deliveries in Europe, where the Volkswagen brand handed over 1.72 (1.55; +11.2 percent) million vehicles to customers, thus clearly outpacing the overall market (+3.6 percent).
Record year for ŠKODA
- Sales increase by 15 percent to around 875,000 cars in 2011
- First year of growth strategy a resounding success
- Ramp-up of capacities ahead for further growth
- New Citigo and Rapid models make promising starts
- Most successful year in motorsport in company’s history
New Delhi/Mladá Boleslav, January 5th, 2012 – ŠKODA continued on its growth path in 2011 and set another sales record. The brand’s sales increased based on preliminary figures by 15 percent to attain a new all-time high of around 875,000 cars compared to 762,600 vehicles in 2010. At the same time, the manufacturer successfully introduced the new Citigo and Rapid as the first cars under its model offensive.
“This has been an important ŠKODA year”, was ŠKODA CEO Prof. Dr. Winfried Vahland’s year-end assessment. “We have made an impressive start in implementing our 2018 Growth Strategy, growing significantly and achieving a new sales record. Our production, sales, financial figures and international footprint all improved yet again,” he added. The brand’s next objective is clearly defined: ŠKODA intends to raise its worldwide sales to at least 1.5 million per year by 2018. “In 2011, the company created an excellent base for this,” says Vahland.
ŠKODA sold more cars in 2011 in almost all regions than in the previous year. The Indian market, which is an important pillar of the brand’s growth strategy, fared very well, with ŠKODA increasing sales by 50 percent to 30,005 cars in 2011. Other major markets such as China, Germany and Russia proved very dynamic. ŠKODA will report details of these and other individual markets on January 10th, 2012.
ŠKODA is maintaining its speed and investing in new models, markets and capacities worldwide. One example is the brand’s main plant in Mladá Boleslav, which will be significantly expanded by mid-2012. According to plans, once the expansion comes on stream, a third model will run off the lines to complement bestsellers Octavia and Fabia. Capacity for the Octavia at the location will rise in parallel from 800 to 1,200 units per day. ŠKODA’s Vrchlabí, Czech Republic, plant is to make double-clutch transmissions from late 2012, to be supplied throughout Volkswagen Group, namely to ŠKODA, Volkswagen, SEAT and Audi brands. Joining forces with its Russian partner GAZ, Volkswagen Group Rus is to produce the ŠKODA Yeti at GAZ’s plant in Nizhniy Novgorod, Russia. And both Chinese joint ventures of Volkswagen are planning to invest 14 billion euro by 2016 for new production sites and new products. In China ŠKODA produces already models as the Octavia, Fabia and the Superb. The ŠKODA Yeti will be added in 2013. These investments set the company’s course for growth in coming years.
The Citigo subcompact and the Rapid, the Indian compact saloon, have become the first representatives of ŠKODA’s model offensive to be successfully introduced to the markets. The Citigo is the brand’s key to the rapidly expanding subcompact car segment. Introduced in late 2011, the Rapid, for its part, is crucial to ŠKODA’s growth strategy in that it creates a presence for the brand in the Indian market’s strongly growing subcompact segment. The Rapid is a car built in India and for India. It offers generous interior space, a pleasant design, top-of-the-line safety features and cutting-edge technology. “The Rapid will substantially strengthen and expand our position in India. For our growth course, India is a country with especially great potential”, says Vahland.
2011 saw even more highlights for the brand, such as its first world champion title in the S-WRC rally championship and a double victory in Intercontinental Rally Challenge IRC, making the year the most successful one in the brand’s 111-year motorsport history.