Η Volkswagen χθες, 23/3/2012 κατασκεύασε το 40.000.000ο αυτοκίνητο της στο εργοστάσιο του Wolfsburg στη Γερμανία. Παρόν στην εκδήλωση ήταν σύσσωμο το διοικητικό συμβούλιο του VW Group, μαζί με τον πρόεδρο του ομίλου, Martin Winterkorn. Το 40.000.000ο αυτοκίνητο ήταν ένα TSI Golf BlueMotion με 105 άλογα σε χρώμα μπλε του πάγου.
Ο Winterkorn δήλωσε ότι πλέον έχουνε 40 εκατ. λόγους να νοιώθουν υπερήφανοι για το έργο του εργοστασίου στο Wolfsburg. Σήμερα κατασκευάζονται εκεί τα Golf, Golf Plus, Touran και Tiguan, όπου 3.800 αυτοκίνητα βγαίνουν από τις γραμμές παραγωγής κάθε ημέρα.
Το εργοστάσιο ξεκίνησε την λειτουργία του το 1945 και δέκα χρόνια μετά, η VW γιόρτασε το 1.000.000στο Beetle. Έως το 1974 είχανε κατασκευαστεί 11.916.519 Beetles στο Wolfsburg ενώ εκείνη την περίοδο ξεκίνησε και η κατασκευή του Golf, ανοίγοντας έτσι μια νέα εποχή για το εργοστάσιο. Το πρώτο Golf βγήκε από το εργοστάσιο το 1976 και την ίδια χρονιά κατασκευάστηκε το 1.000.000 Golf. Το 1983 η πρώτη γενιά του Golf αντικαταστάθηκε από την δεύτερη όπου 10 χρόνια μετά εορτάστηκε η παραγωγή των 10 εκατ. Golf. Τα 25 εκατ. Golf εορτάστηκαν το 2007 και συνολικά στο εργοστάσιο του Wolfsburg έχουνε κατασκευαστεί περισσότερα από 20 διαφορετικά αυτοκίνητα όπου ανάμεσα τους ήταν τα Passat, Audi 50, Audi 80, Audi 100, Jetta, Bora, Golf Variant και Seat Arosa.
Παράλληλα η VW ξεκίνησε την διαφημιστική καμπάνια του Passat Alltrack αφού χθες ξεκίνησαν και επίσημα οι πωλήσεις του. Η AllRoad έκδοση του νέου Passat, βασίζεται στο ευρωπαϊκό Passat και το κύριο χαρακτηριστικό του είναι η αυξημένη απόσταση από το έδαφος (165 mm – 30 mm περισσότερα από το απλό Passat) και οι SUV πινελιές που διαθέτει, όπως ο νέος προφυλακτήρας και τα περιμετρικά προστατευτικά πλαστικά .
Μηχανικά είναι διαθέσιμο με 2 κινητήρες βενζίνης (1.800 TSI με 160 άλογα και 2.000 TSI με 210 άλογα) και 2 πετρελαίου (2.000 TDI με 140 και 170 άλογα). Οι δυνατές εκδόσεις των δύο δίλιτρων κινητήρων θα έρχονται με στάνταρ τετρακίνηση 4Motion και αυτόματο κιβώτιο DSG, ενώ και η πετρελαιοκίνητη έκδοση με τα 140 άλογα θα μπορεί να εφοδιαστεί με τετρακίνηση. Η συγκεκριμένη έχει μέση κατανάλωση 5.7 λίτρα/100 χλμ, ενώ η έκδοση με τα 170 άλογα, 5.8 λίτρα/100 χλμ. Αναλυτικότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
Production milestone: 40 million from Wolfsburg
Wolfsburg, 23 March 2012 – A special production jubilee celebrated today in the Volkswagen plant in Wolfsburg. Together with Prof. Dr. Martin Winterkorn, Chairman of the Board of Volkswagen AG, Dr. Ing. Michael Macht, Member of the Board of Volkswagen AG with responsibility for ‘Group Production’, Hubert Waltl member of the brand board of Volkswagen cars, business ‘production and logistics’ and Prof. Werner Neubauer, member of the Board of the Volkswagen brand for the business, component ‘, the deputy council chairman Bernd Wehlauer was Plant Manager Siegfried Fiebig the anniversary vehicle on the production line in reception. This is a TSI Golf BlueMotion with 77 kW / 105 hp in the color of glacier blue.
“Today we have 40 million reasons to be proud of our work here on his site. The entire Wolfsburg team is critical to their performance and their commitment to ensuring that Volkswagen achieves its long-term growth objectives, “said Winterkorn in strap end Wehlauer added:.” This enormous number is how much competence is the site team Wolfsburg in the automotive industry. We especially thank our customers who maintain our brand loyalty over the decades. This is the best compliment to our colleagues. ”
“This anniversary is the Wolfsburg plant standards in the efficient production, underlining its central role in our production network,” said power during the ceremony Waltl added. Can “The crew of the Wolfsburg location be proud to produce this impressive array of vehicles to have. ”
“For the Wolfsburg plant is this anniversary a very special event. In the last five years we have increased the number of vehicles produced at high quality significantly. This shows that here in Wolfsburg all pull together, “said plant manager Dr. Fiebig on Friday.
Currently the Golf, Golf Plus and Touran and Tiguan can be manufactured at the Wolfsburg plant. The plant has a production capacity of more than 3,800 vehicles per day.
After ten years of mass production at the Wolfsburg plant was in 1955, the production of the millionth Beetle in Wolfsburg celebrated. Until 1974, a total of 11,916,519 Beetles produced in Wolfsburg. Shortly thereafter began the production of the Golf, the later even gave his class the name of a new era. With the Volkswagen Golf was in 1976 the first car manufacturer to build a small, high-speed diesel engine in a passenger car in the middle class. In the same year the millionth Golf rolled off the line in Wolfsburg. In 1983 the first golf is replaced by its second generation. Five years later, the 10 millionth Golf was completed.
In the 90 years the product range expanded by including the Polo and the Lupo. The anniversary of the 25 millionth Golf was celebrated 2007th Overall, the Wolfsburg plant produces more than 20 different vehicle models, including, for example, Passat, Audi 50, Audi 80, Audi 100, Jetta, Bora, Golf Variant and Seat Arosa.
Volkswagen engineers to experience the “Woman Experience Day”
Wolfsburg, 23 March 2012 – graduates and students of engineering were informed on Thursday and Friday about career opportunities at Volkswagen.
Under the motto “We are the driving force for the future” was the first “Woman Experience Day”, had been invited to the Volkswagen Women and the marketing staff to Wolfsburg. 18 students and graduates in electrical engineering, mechanical engineering, automotive engineering and mechatronics had previously been selected from numerous submissions for participation. The program centers on dialogue with experienced engineers and personnel officer of Volkswagen. In addition, the visitors toured the production and technical development, and made a test ride on the road course of the Motor City.
“With the Woman Experience Day ‘, we set an example for the special esteem in which the Volkswagen Group brings against women in engineering professions. More, we want to present ourselves as a potential employer, because we are building for the future more than ever on the know-how, creativity and commitment of female engineers, “said Elke Heitmüller, director of advancement of women at Volkswagen.
“Technical occupations are women becoming more popular, and engineering sciences are no longer a purely male domain,” said Maren Peters, Director of Personnel Marketing at Volkswagen. “We are pleased with the great popularity and the enthusiasm of the participants at this event.” You have to show that women engineers in the entire Volkswagen Group have excellent career and development opportunities.
The tech-savvy young women praised in particular the exchange with the Volkswagen employees. “I found it very exciting to me to share with engineers from Volkswagen and to learn first hand how women here are promoted in technical occupations”, Lena Wagner, the participant said, “Woman Experience Day”.
Market launch of the Passat Alltrack
Offroad-capable Volkswagen with new offroad look closes the gap between passenger car and SUV
Wolfsburg, 23 March 2012 – The Passat Alltrack is at dealers starting today. Compared to a conventional Passat Estate, the new model – which crosses between the passenger car and SUV worlds – not only sports an independent exterior; it is also equipped with the Offroad driving programme. Until now, this feature was exclusively reserved for SUVs like the Tiguan and Touareg.
Visually, the Passat Alltrack already distances itself from its conventional ‘brothers’ by ‘Valley’ 17-inch alloy wheels, which convey an image of increased solidity and high-end quality. The car is also distinguished by matte chrome window surrounds, door mirror housings and radiator grille. Silver roof rails, underbody protection, fog lights and the ‘Alltrack’ signatures at the front and rear clearly identify it as the offroad version of the Passat. Its engineering design is also different. The Passat Alltrack now also scores in offroad driving performance thanks to increased ramp and approach angles and ground clearance (gain of 30 mm). The engine is protected by a solid underbody guard made of steel plate.
The engine line-up for this vehicle includes two turbocharged TSI engines with 118 kW / 160 PS and 155 kW / 210 PS and two TDI engines that produce 103 kW / 140 PS and 125 kW / 170 PS of power. Both TDIs are BlueMotion Technology versions with a Stop/Start system and battery regeneration (recovery of braking energy). The models with the most powerful engine versions are equipped with permanent 4MOTION all-wheel drive and DSG as standard; Volkswagen offers all-wheel drive as an option for the Passat Alltrack with the 140 PS TDI. Prices for the Passat Alltrack start at 33,450 euros for the petrol version with 118 kW / 160 PS.
The new Passat Alltrack: Volkswagen campaign focuses on individualists
Message: “Pleasure first. The new Passat Alltrack”
Wolfsburg, 23 March 2012 – The new Passat Alltrack is a model for individualists who want to combine sport and work in a flexible way. That is the message of the Volkswagen campaign being launched nationwide in Germany with a TV commercial, five advertisement motifs and a web special on Friday, March 23. Later, the campaign is to be rolled out internationally.
The campaign for the Passat Alltrack takes up a well-known Volkswagen theme. The focus is on the car and people. The humorous TV commercial starts with three different characters. A woman is swimming back and forth in a natural salt water swimming pool. At the same time, you can see a man running in the woods and a surfer waiting for the best wave at dawn. With the new Passat Alltrack, the outdoor sports enthusiasts then head for the city. At the end of their exciting trip, it is clear that the pleasure is over and it is time for work.
The TV commercial was created in South Africa by director Laszlo Kadar. Photos for the campaign were also shot in Norway. The five printed advertisement motifs: (“Casual Monday, Casual Tuesday, Casual Wednesday…”, “The perfect morning. Adrenaline instead of caffeine”, “7.15. The most exciting meeting of the day”, “Sometimes work just pursues you. But not here.” and “Broaden your horizons. Every morning if you want to”) convey the key message that the Passat Alltrack is a casual companion for active individualists.
The web special of the campaign takes up the same theme. From March 22, those who are interested can immerse themselves in fantastic natural landscapes atwww.volkswagen.de. Artist Terje Sorgjerd produced the sequences for the special with his special time-lapse photo technique. The landscape is reminiscent of a 3D view in which you can really become immersed as you look at it. The campaign was designed by DDB Tribal and Argonauten G2 (web special).
TV commercial: “Pleasure first. The new Passat Alltrack.”
Length: 30 seconds
Creative agency: DDB Team Blue with DDB Tribal Berlin and DDB Sydney
Director: Laszlo Kadar
Camera: Laszlo Kadar
Music: Richard Blaha “New Alltrack”
Photographer: Erik Chmil
Printed matter production: Capetown Productions (South Africa) & Wagner Productions (Norway)
Headlines: – “Casual Monday, Casual Tuesday, Casual Wednesday…” – “The perfect morning. Adrenaline instead of caffeine.” – “7.15. The most exciting meeting of the day.” – “Sometimes work just pursues you. But not here.” – “Broaden your horizons. Every morning if you want to”
Web special: Apart from classical sales literature, there is to be a web special by artist Terje Sorgjerd at www.volkswagen.de.
Creative agency (web special): Argonauten G2