O Johan de Nysschen παραιτήθηκε την περασμένη Παρασκευή από την θέση του CEO της Audi Αμερικής και χθες, η Nissan ανακοίνωσε ότι από την 1η Ιουλίου, ο de Nysschen θα γίνει ο ανώτερος αντιπρόεδρος της Infiniti.

Η Infiniti πρόσφατα άνοιξε τη νέα της έδρα στο Hong Kong και εκεί έχει την έδρα του ο de Nysschen. Στόχος του είναι να αυξήσει τις πωλήσεις της Infiniti στη Κίνα, κάνοντας τη κινέζικη αγορά, τη δεύτερη μεγαλύτερη αγορά της Infiniti, αλλά και υπετριπλασιάσει τις παγκόσμιες πωλήσεις της φίρμας στις 500.000 ετησίως έως το 2016.

[Πηγή: Nissan]

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Will lead premium brand from new global headquarters in Hong Kong

YOKOHAMA, Japan, (June 4, 2012) – Infiniti, the premium brand of Nissan Motor Co., Ltd., today announced that Johan de Nysschen will join the company. De Nysschen will be appointed as senior vice president of Nissan Motor Company in charge of the Infiniti division, and joins effective July 1, 2012.

De Nysschen, currently President of Audi of America, will report to Andy Palmer, Nissan Motor Company Executive Vice President, product planning, business strategy, marketing communications and responsible for the Infiniti division. De Nysschen will be located at Infiniti’s new global headquarters in Hong Kong, which officially opened on May 22.

“We have exciting and ambitious plans for improving the Infiniti brand including introducing new models in all markets where premium customer demand exists,” said Palmer. “Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realizing the potential of the Infiniti brand,” continued Palmer.

De Nysschen was with Audi for 19 years. During his tenure he served in executive positions in South Africa, Japan and most recently as President of the brand’s American operations. Prior to joining Audi, de Nysschen worked for BMW in South Africa. He holds a bachelor’s degree from the Nelson Mandela Metropolitan University, Port Elizabeth, South Africa, and an MBA from the University of Pretoria, South Africa.