H Aston Martin επιθυμεί να αυξήσει τις πωλήσεις της στο γυναικείο φύλο και έτσι ανακοίνωσε ότι θα διεξάγει ένα event στο Λονδίνο ώστε 30 γυναίκες να δώσουν το παρόν και να δούνε από κοντά τα μοντέλα της Aston Martin.
Οι γυναίκες θα μπορούν να οδηγήσουν τα μοντέλα, ενώ στον χώρο θα βρίσκονται και επαγγελματίες οδηγοί της Aston, οι οποίοι θα δείξουν στις γυναίκες τις πραγματικές δυνατότητες των αυτοκινήτων.
[Πηγή: Aston Martin]
WOMEN IN THE DRIVING SEAT AT ASTON MARTIN WORKS
Aston Martin Works held a ‘ladies day’ at its renowned Newport Pagnell showroom on Thursday, September 20th. Thirty prospective female buyers and their guests were invited to drive the Aston Martin range.
The day enabled the Aston Martin Works team to better understand what this important group of influencers and purchasers are looking for in a sports car.
“This event allowed us to engage with our existing female customers and those interested in Aston Martin,” said Paul Spires, Aston Martin Works general sales manager. “We’d like to encourage more women to consider Aston Martin. It is possible that the perception and reality of Aston Martin ownership are quite different. Every model in the current Aston Martin range, from the V8 Vantage to the four-door Rapide, is stunning, great to drive and amazingly practical.”
Guests experienced the cars alongside members of the Aston Martin performance driving team, which gave them the opportunity to enjoy the cars’ practical attributes as well as their performance.
Spires judged the day a great success and hopes it will become a firm fixture on the Aston Martin Works calendar: “We are always looking at new and exciting events for our current and future owners; this is just one of a number we will hold over the next 12 months.”
Based at the historic home of Aston Martin in Tickford Street, Newport Pagnell, Aston Martin Works is the official service and heritage division of the marque. It also retails both current and classic models from its new state-of-the-art 10-car showroom which opened in May.