H Genii Capital έχει ως στόχο να αυξήσει τις πωλήσεις της Ruf στις αναδυόμενες αγορές ενώ θα προσπαθήσει να βρει και νέες στρατηγικές ώστε να αυξήσει περαιτέρω τις πωλήσεις της.
Ο Gerard Lopez ορίστηκε ως μη εκτελεστικός πρόεδρος του διοικητικού συμβουλίου της Ruf, η οποία στην έκθεση της Γενεύης θα μας παρουσιάσει ένα νέο μοντέλο, το οποίος ίσως θα φορά έναν νέο V8 κινητήρα.
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GENII CAPITAL BECOMES RUF PARTNER
Lotus F1 Team owners Genii Capital have expanded their involvement in top level automotive excellence by becoming a strategic partner to specialist vehicle manufacturer RUF Automobile
Genii Capital is delighted to announce that it has become a shareholder and strategic partner to German automobile manufacturer RUF, which will see Genii Capital founding partner Gerard Lopez become the non-executive chairman of the board.
RUF – established in 1939 – is synonymous with high performance vehicles based on the Porsche platform. It is classified as a manufacturer in its own right by the German government and produces a range of high performance cars including the 750 horsepower CTR3; the latest in a lineage from the iconic 1987 CTR ‘Yellowbird’ which was the fastest production car in the world when it was launched, with a top speed of 342kmh (214mph).
Genii will further enhance the RUF branding in emerging markets, while using its Business Exchange platform to identify new strategic opportunities. A centrepiece will be the in-house developed, high performance, light weight V8 engine.
“RUF is a fantastic brand with a loyal customer base and a global brand name. It is cars like the CTR (Yellowbird) and its successors that have build RUF’s legend. Today the brand is also connected to younger generations through its appearance in number one selling driver computer games, opening the potential to new buyers across the world. To be involved with RUF, you have to be passionate about high performance vehicles and Porsche in particular, as no other company in the world shows more respect to this brand. I count myself amongst those passionate for both, so for Genii to be able to make this commitment to RUF’s future at such an exciting period in their development is particularly rewarding. The high performance vehicle market is going through a fundamental transition with emerging markets and alternative propulsion solutions paving the way for RUF’s future. In light of these developments, the Geneva Motor Show will be especially exciting this year.”
“It will soon be 50 years since I started to share my vision on a truly unique platform in automotive history; the Porsche 911. Looking forward I see a very exciting future in which we will be assisted by Gerard Lopez. I have been proud to see Gerard grow from an RUF-fascinated kid into a client – and first of all a friend – over more than 20 years and am very much looking forward to having him as a partner in RUF Automobile GmbH.”