supercars-white1-e1350245475332

Το λευκό χρώμα συνεχίζει να είναι το ποιο δημοφιλές χρώμα αυτοκινήτου σε όλο τον κόσμο, αφού μετά το 2011 και το 2012 και για το 2013, όπως έδειξε η έρευνα της PPG Industries.


Τα στοιχεία της μελέτης έδειξαν πως το χρώμα αυτοκινήτου που βρίσκεται στη πρώτη θέση των προτιμήσεων των καταναλωτών παγκοσμίως μέσα στο 2013 είναι το λευκό με ποσοστό 25%. Ακολουθεί το ασημί και το μαύρο με 18%, το γκρι με 12%, το κόκκινο με 9%, σε γήινους τόνους με 8%, το μπλε με 7%, το πράσινο με 2% και άλλα χρώματα με 1%.

Σε ό,τι αφορά την Ευρωπαϊκή αγορά, στην πρώτη θέση βρίσκεται το λευκό με 27%, ακολουθεί το μαύρο με 19% , το γκρι με 15%, το ασημί με 13%, το μπλε, σε γήινους τόνους και το κόκκινο με 6%, το πράσινο με 4% και τα άλλα χρώματα με 3%.

Η PPG επίσης παρουσίασε 60 νέα εξωτικά χρώμα που ίσως τα χρησιμοποιήσουν οι αυτοκινητοβιομηχανίες στα αυτοκίνητα του 2016 και του 2017. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.

[Πηγή: PPG Industries]

Δελτίο Τύπου

PPG data shows white continues to be most popular global car colour

  • Rise shown for white while black and grey drop in Europe for 2013.
  • More blue anticipated for 2014 models.
  • Five palettes covering more than 60 new colors introduced for 2016-2017 models.

TROY, Mich., Oct. 24, 2013 – PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation coatings, today released its annual automotive colour trend data, which shows that white continues to be the most popular car colour globally based on 2013 automotive build data.

According to PPG’s global data, white ranked first (up 3 per cent from last year to 25 per cent) and silver and black tied for second (18 per cent each). These were followed by grey, red, natural hues, blue and green, all of which maintained the same share of popularity as in 2012. In Europe, white ranks first (27 per cent, up 4 per cent from 2012), followed by black (19 per cent, down 2 per cent), grey (15 per cent, down 2 per cent), silver (13 per cent), blue, natural and red (tied three ways with 6 per cent each, each down 1 per cent), and green (4 per cent, up 1 per cent) and other colours (also 4 per cent for 2013 and up 1 per cent from 2012).

“While white continues to be the most dominant choice in car colour, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager, colour styling, automotive OEM (original equipment manufacturer) coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and grey that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminium and hue-shifting pigments help them achieve this.”

In fact, across European vehicle types in 2013, PPG found that:

  • Sport models are most likely to feature colours in the “other” category,
  • The largest percentage of green vehicles is in the sport utility vehicle (SUV) segment, and
  • Luxury vehicles are most likely to feature black and grey finishes, and they are least likely to feature white, silver or green.

Looking ahead, Harrington said drivers may see more blue in 2014 models. PPG’s data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models there between 2011 and 2013.

2016-2017 Automotive Colour Palettes In response to the continued demand for colour innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2016-2017 model year vehicles. Titled “Colorography,” the collection includes five palettes:

  • Hi-Breed emphasises the new design harmony between man and nature with a palette consisting of neutrals, pastels and bright hues such as Lapis, a brilliant gemstone blue that uses ANDARO® tint dispersions by PPG.
  • Mosaic is based on the wealth of artisan patterns, shapes and prints, as well as their strong colorations, and it includes colours such as Autumn, a vivid metallic orange with coloured aluminium flake that evokes an image of fall foliage.
  • New Spirit reflects reflects the primitive, natural colours of a desert sunset with shades such as Sunray, an intense yellow tri-coat colour with a high-sparkle glass flake.
  • Magnifigance combines the words magnificent and elegance, and the palette recaptures elaborate styling details and opulent, regal colours for a post-recession world with colours such as Mystic Magenta, a vibrant purple with a unique hue-shift effect.
  • Theorem is a precise and minimal contemporary palette that uses rich brown, red and deep blue as accents for balanced neutrals such as Crisp Grey, a graphite colour with a surprise highlight of green metallic.

PPG engages a network of 23 internal colour experts with a focus on automotive, architectural, aerospace and consumer products markets. These specialists analyse design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future colour choices. The new colours and palettes introduced this year for automotive manufacturers reflect developments across all these markets and influences.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM) PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and colour, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Editor’s Note: Electronic images of PPG’s 2013 colour popularity charts, high-resolution photos of the Automotive Colour Trend Show, high-definition video of cars being painted with PPG products at a General Motors plant and additional information can be obtained at www.ppg.com/AutomotiveColorTrends.

PPG data shows white continues to be most popular global car color

  • Rise shown for red and blue vehicles in North America in 2013.
  • Continued rise in blue anticipated for 2014 models.
  • Five palettes covering more than 60 new colors introduced for 2016-2017 models.

TROY, Mich., Oct. 24, 2013 – PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation coatings, today released its annual automotive color trend data, which shows that white continues to be the most popular car color globally based on 2013 automotive build data.

According to PPG’s global data, white ranked first (up 3 percent from last year to 25 percent) and silver and black tied for second (18 percent each). These were followed by gray, red, natural hues, blue and green, all of which maintained the same share of popularity as in 2012. In North America, white remains most popular (21 percent), followed by black (19 percent), gray (17 percent), and silver (15 percent). These were followed by red, blue, natural hues and green. In South America, however, silver leads in popularity (33 percent), followed by white (29 percent), black (13 percent), gray (11 percent), red (8 percent), natural (3 percent), blue (2 percent), and green and other colors (1 percent total).

“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this.”

In fact, across North American vehicle types in 2013, PPG found that:

  • Sport models are most likely to feature shades of red and blue,
  • The largest percentage of gold and beige vehicles is in the minivan segment,
  • Luxury vehicles, 57 percent of which were gray in 2013, are most likely to feature effect finishes in black metallic and white pearl, and
  • Color varies most across sport utility vehicles (SUVs), with relatively equal distributions finished in shades of white, black, blue, red and gray.

Looking ahead, Harrington said drivers may see more blue in 2014 models. PPG’s data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models there between 2011 and 2013.

2016-2017 Automotive Color Palettes In response to the continued demand for color innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2016-2017 model year vehicles. Titled “Colorography,” the collection includes five palettes:

  • Hi-Breed emphasizes the new design harmony between man and nature with a palette consisting of neutrals, pastels and bright hues such as Lapis, a brilliant gemstone blue that uses ANDARO® tint dispersions by PPG.
  • Mosaic is based on the wealth of artisan patterns, shapes and prints, as well as their strong colorations, and it includes colors such as Autumn, a vivid metallic orange with colored aluminum flake that evokes an image of fall foliage.
  • New Spirit reflects the primitive, natural colors of a desert sunset with shades such as Sunray, an intense yellow tri-coat color with a high-sparkle glass flake.
  • Magnifigance combines the words magnificent and elegance, and the palette recaptures elaborate styling details and opulent, regal colors for a post-recession world with colors such as Mystic Magenta, a vibrant purple with a unique hue-shift effect.
  • Theorem is a precise and minimal contemporary palette that uses rich brown, red and deep blue as accents for balanced neutrals such as Crisp Grey, a graphite color with a surprise highlight of green metallic.

PPG engages a network of 23 internal color experts with a focus on automotive, architectural, aerospace and consumer products markets. These specialists analyze design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices. The new colors and palettes introduced this year for automotive manufacturers reflect developments across all these markets and influences.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM) PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Editor’s Note: Electronic images of PPG’s 2013 color popularity charts, high-resolution photos of the Automotive Color Trend Show, high-definition video of cars being painted with PPG products at a General Motors plant and additional information can be obtained at www.ppg.com/AutomotiveColorTrends.

Bringing innovation to the surface is a trademark and Andaro is a registered trademark of PPG Industries Ohio, Inc.

PPG data shows white continues to be most popular global car color

  • Rise shown for white and ‘other’ colors in Asia Pacific for 2013.
  • More blue anticipated for 2014 models.
  • Five palettes covering more than 60 new colors introduced for 2016-2017 models.

TROY, Mich., Oct. 24, 2013 – PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation coatings, today released its annual automotive color trend data, which shows that white continues to be the most popular car color globally based on 2013 automotive build data.

According to PPG’s global data, white ranked first (up 3 percent from last year to 25 percent) and silver and black tied for second (18 percent each). These were followed by gray, red, natural hues, blue and green, all of which maintained the same share of popularity as in 2012. In the Asia Pacific region, white remains most popular (26 percent, up 3 percent from 2012), followed by silver (20 percent, down 3 percent from 2012), black (18 percent, down 1 percent from 2012), gray (10 percent, up 2 percent from 2012), natural and red (tied with 9 percent each, down 1 percent and the same as 2012 respectively), blue (6 percent, down 1 percent from 2012), and green and other colors (tied with 1 percent each).

“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this.”

In fact, across vehicle types in 2013 in China, PPG found that:

  • Mini car models are least likely to feature gray and green shades, and
  • The largest percentages of black and white vehicles are in the luxury segment.

Looking ahead, Harrington said drivers may see more blue in 2014 models. PPG’s data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models between 2011 and 2013.

2016-2017 Automotive Color Palettes In response to the continued demand for color innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2016-2017 model year vehicles. Titled “Colorography,” the collection includes five palettes:

  • Hi-Breed emphasizes the new design harmony between man and nature with a palette consisting of neutrals, pastels and bright hues such as Lapis, a brilliant gemstone blue that uses ANDARO® tint dispersions by PPG.
  • Mosaic is based on the wealth of artisan patterns, shapes and prints, as well as their strong colorations, and it includes colors such as Autumn, a vivid metallic orange with colored aluminum flake that evokes an image of fall foliage.
  • New Spirit reflects the primitive, natural colors of a desert sunset with shades such as Sunray, an intense yellow tri-coat color with a high-sparkle glass flake.
  • Magnifigance combines the words magnificent and elegance, and the palette recaptures elaborate styling details and opulent, regal colors for a post-recession world with colors such as Mystic Magenta, a vibrant purple with a unique hue-shift effect.
  • Theorem is a precise and minimal contemporary palette that uses rich brown, red and deep blue as accents for balanced neutrals such as Crisp Grey, a graphite color with a surprise highlight of green metallic.

PPG engages a network of 23 internal color experts with a focus on automotive, architectural, aerospace and consumer products markets. These specialists analyze design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices. The new colors and palettes introduced this year for automotive manufacturers reflect developments across all these markets and influences.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM) PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Editor’s Note: Electronic images of PPG’s 2013 color popularity charts, high-resolution photos of the Automotive Color Trend Show, high-definition video of cars being painted with PPG products at a General Motors plant and additional information can be obtained at www.ppg.com/AutomotiveColorTrends.