Η Garage Italia Customs μετά το Fiat 500e Stormtrooper ετοίμασε ακόμη δύο ειδικά 500αράκια εμπνευσμένα από τη νέα ταινία Star Wars: The Force Awakens. Τα 500αράκια έχουν εμπνευστεί από τα R2-D2 και BB-8 του Star Wars με το πρώτο να είναι βαμμένο σε λευκό χρώμα με μπλε λεπτομέρειες, να διαθέτει φιμέ παράθυρα, R2-D2 σήματα και δίχρωμες ζάντες. Στο εσωτερικό συναντάμε λευκές δερμάτινες επενδύσεις με μπλε Alcantara διακοσμητικά, δερμάτινο τιμόνι, μπλε διακοσμητικά, οροφή επενδυμένη με Alcantara και λογότυπα του Star Wars.
Το BB-8 Fiat 500 είναι βαμμένο σε λευκό, πορτοκαλί/χρυσό και γκρι χρώμα, διαθέτει δίχρωμες ζάντες, Oneway γραφικά στα παράθυρα και BB-8 λογότυπα. Στο εσωτερικό υπάρχουν λευκές, πορτοκαλί και γκρι δερμάτινες/Alcantara επενδύσεις, πορτοκαλί διακοσμητικά και λογότυπα του Star Wars.
Milan, 16th December 2015 GARAGE ITALIA CUSTOMS AND FIAT IN THE FIRST ROW AT THE STAR WARS EUROPEAN PREMIERES
After presenting the 500e Stormtrooper at the Los Angeles Auto Show, Garage Italia Customs plays a main role again in an important promotional campaign for Fiat. The occasion is the launch of the seventh episode of the Star Wars saga. To celebrate the arrival of Star Wars: The Force Awakens on screens all over Europe, FCA has in fact decided to “invade” premieres in Spain, Germany, Sweden, Denmark, UK and Turkey with 12 cars identical to the 500e Stormtrooper. Moreover, two of the models that will be presented are dedicated to the drones starring in the film, R2-D2 e BB-8, together with a tailor-made 500 Stormtrooper in a world preview for the showing in Switzerland. Lapo Elkann’s creative hub, which specializes in complete tailor-made customization, has thus produced 12 wrapping kits to replicate the varnished livery of the original concept in every detail. The kits were sent to the relative specialists in the countries involved in the initiative. Their packaging was personalised and with them came a precise set of instructions with detailed graphics. These elements once again highlight the Garage Italia Customs desire for perfection and care for detail in every area. The Garage Italia Customs Style Centre, in addition to creating the liveries inspired by the two drones, truly wanted to characterise the exteriors of the cars with a “damage” effect, in order to reproduce the signs of time and galactic battles. The Garage Maestros have hence been able to express their abilities at their best, making a unique painting for the two models dedicated to Switzerland. The spectacular result was obtained with an innovative aerography technique and a final 3D embossed opaque finishing which conveys strong sensations on touch. The livery of the BB-8 continues on the windows, too, thanks to the use of a special “one-way” tinted film. In fact, the particular micro-pierced structure of the film itself makes it possible to see through the painting as if it were not there at all, consenting a vision that is the same as that of traditional tinted film. The R2-D2 is instead characterised by 100% tinted film and “one-way” film on the panoramic sunroof. The cabin of the two cars recalls the same design elements found in the 500e Stormtrooper, i.e. the Foglizzo leather and Alcantara® covered seats with colours matching the external livery: white and orange for the BB-8 and white and blue for the R2-D2. Moreover, we find the same care for detail even on the headrests, with their embroidered logos, and on the steering wheel, which is upholstered in Foglizzo leather and Alcantara® with contrasting stitching. Hand-done aerography has been used on the entire dashboard to result in the same “damage” effect of the external body, reproducing the wear and tear of the armours of the two drones. The Star Wars: The Force Awakens logo is easily recognisable on the passenger’s side. The dashboard and the instrument cluster are instead upholstered in Foglizzo leather and Alcantara® with contrasting stitching. Finally, the designers of the Garage Italia Customs Style Centre have chosen Alcantara® to complete the upholstery of the headliner and every detail of the cabin.
500 tailor made EXTERIORS Milan, 16th December 2015 GARAGE ITALIA CUSTOMS AND FIAT IN THE FIRST ROW AT THE STAR WARS EUROPEAN PREMIERES Press contacts Roberto Corona +39 335.5267246 email@example.com firstname.lastname@example.org TECHNICAL DATA 500 R2-D2 – Painting inspired by R2-D2 with hand-done aerography for a “damage” effect – Black film on windows and “One-way” film on the panoramic sunroof – Emblems with the R2-D2 logo – Blue-painted wheel lip – White Foglizzo leather seats with blu Alcantara® base and piping – Blue Alcantara® headrest with embroidered R2-D2 logo – White Foglizzo leather and blu Alcantara® door panels with contrasting stitching – All plastic is upholstered in blue Alcantara® – White leather upholstered dashboard with contrasting stitching – Blue Alcantara® upholstered instrument cluster with contrasting stitching and white leather inside – Light blue dashboard painting with hand-done “damage” effect aerography – Passenger’s side gray dashboard painting with hand-done “damage” effect aerography; Star Wars: The Force Awakens logo aerography – Alcantara® headliner – Black Foglizzo leather and blue Alcantara® upholstered steering wheel with contrasting stitching 500 BB-8 – BB-8 inspired painting with hand-done “damage” effect aerography – “Oneway” film with BB-8 graphics on windows and on panoramic sunroof – Emblems with the BB-8 logo – Gray painted wheel rims with orange trim – White and orange Foglizzo leather seats, with gray Alcantara® base and piping – Orange Foglizzo leather headrest with embroidered BB-8 logo – White and orange Foglizzo leather door panels with contrasting stitching – All plastic upholstered in gray Alcantara® – White Foglizzo leather upholstered dashboard with contrasting stitching – Orange Foglizzo leather upholstered instrument cluster with contrasting stitching and gray Alcantara® on the inside – Orange dashboard painting with hand-done “damage” effect aerography – Passenger’s side gray dashboard painting with hand-done “damage” effect aerography; Star Wars: The Force Awakens logo aerography; – Gray Alcantara® headliner – White Foglizzo leather and gray Alcantara® upholstered steering wheel with contrasting stitching 500 STORMTROOPER – Two tone black and white painting inspired by the First Order Legion armor – Black painted mirrors – Black painted wheel rims with central custom First Order insignia – First Order insignia on all the emblems INTERIORS EXTERIORS INTERIORS EXTERIORS EXTERIORS 3 Milan, 16th December 2015 GARAGE ITALIA CUSTOMS AND FIAT IN THE FIRST ROW AT THE STAR WARS EUROPEAN PREMIERES – Custom glass screen referencing inspired by First Order stormtrooper – Total white windscreen wipers – Red neon kit on the back (under the car) – White Foglizzo leather and black Alcantara® seats, with contrasting stitching, Alcantara® one off piping – Black leather headrests with embroidered First Order insignia – Black Alcantara® consolle with contrasting stitching – White Foglizzo leather and black Alcantara® door panels with contrasting stitching – White-painted dashboard with Star Wars logo on passenger side – Two-coloured white/black Alcantara® and Foglizzo leather steering wheel with contrasting stitching – White Alcantara® pillars and headliner The main aim of Garage Italia Customs is to place its clients and their creative requirements back “in the spotlight”, in a world that has been more and more standardised and where number prevails over subjectivity. Just as a tailor-made outfit follows the lines of the body harmoniously, Garage Italia Customs aims at making any vehicle unique, be it a car, a motorbike, a plane, a helicopter or a yacht. It re-elaborates the clients’ very wishes with a tailor-made service that involves the study of detail, balance of the components and research of materials. The équipe working at Garage Italia Customs is made up of the team that created the Tailor Made service for Ferrari and the best technicians specialised in the automotive sector, specifically in the field of wrapping, painting and upholstery of interiors. They are the “Maestros”, as Lapo Elkann himself defines them, and their unique skills are of absolute excellence in this work. The “Maestros” are backed up by the Style Centre, which is the pulsating heart of all the activities. It is a meeting place for the design team, where the ideas and dreams of clients intersect with the aesthetic taste of the experts of the Garage. Here, the abstract concepts are elaborated into digital images by use of the most modern technologies. The clients are guided in the choice of the right chromatic combinations and the most refined materials; their taste and needs are respected. While waiting to move to Piazzale Accursio in Spring/Summer 2016, the Garage Italia Customs operative headquarters are in via Alfredo Pizzoni 1, Milan. www.garageitaliacustoms.com www.facebook.com/garageitaliacustoms www.twitter.com/GarageItaliaC www.instagram.com/garageitaliacustoms www.youtube.com/garageitaliacustoms Founded in 1972, Alcantara® represents a prime example of Italian-produced quality. As registered trademark of Alcantara S.p.A. and result of a unique and proprietary technology, Alcantara® is a highly innovative material, offering an unrivalled combination of sensory, aesthetic and functional qualities. Thanks to its extraordinary versatility, Alcantara® is the choice of leading brands in a number of application fields: fashion and accessories, automotive, consumer-electronics, interior design and home décor. These features, together with a serious and certified commitment to sustainability, make Alcantara® a true icon of contemporary lifestyle: the lifestyle of those who want to fully enjoy their everyday life, respecting the environment. Since 2009 Alcantara® is certified “Carbon Neutral”, having defined, reduced and offset all the CO2 emissions derived from its activity. To mark out the path of the company in such a field, every year Alcantara draws up and publishes its own Sustainability Report, certified by independent third party and available also on the corporate website. Headquartered in Milan, Alcantara’s production site and
Milan, 16th December 2015 GARAGE ITALIA CUSTOMS AND FIAT IN THE FIRST ROW AT THE STAR WARS EUROPEAN PREMIERES R&D department are located in Nera Montoro, in the heart of Umbria Region (Terni). www.alcantara.com Since 1921, Foglizzo’s reputation has been founded on the design and developed of high quality leathers, for clients who require exclusivity and individual customisation. Leveraging its experience in crafting leather for the restorations of antiques cars, today Foglizzo supplies exclusive high quality leather to the aviation, yachting, motor and residential industries. Foglizzo offer is divided in: Classic, 480 colours of plain leather divided in 13 collections available on stock; Modulor, semi-custom collections of 15 embossing patterns available in 150 colours, for a total of 2250 combinations; Decorative, 150 decorative leather. When the customer whishes a unique product, or requires special personalisation, the Full Custom allows to build its own product. Customers can select from the top quality of all the world provenance hides, then choosing any wished colour or effect (mono colour, B-Colour, metallic effects, antique, etc.), combining it with over 500 embossing patterns. Finally the customer can apply any special treatments such as H2O for hydro and oil repellence, Thermo Leather™ that reduces the overheating of hides when exposed to the sun, Micro-Perforated for acoustic leather, First Class non flammable Bovine leather, Sole Leather, and Crocodile leather, treated to comply with the main international fireproof standards (UNI 8456/ FAR“a”, FAR“b”; Jar 25853; UNI VF 9175; IMO 653; DIN 5510; BS 6853; UNI VF 9175 Class 1; FS 191 Method 5903; Boston fire code BFD-IX-1; etc.); Automotive for leather and embossed leather that comply with the restrictive automotive standard.