H PSA Peugeot Citroën επιβεβαίωσε τις φήμες και ανακοίνωσε πως ετοιμάζει ένα pickup. Το αυτοκίνητο είναι μέρος του 5ετές πλάνου της εταιρίας (2016-2021) με ονομασία “Push to Pass”. Το πλάνο περιλαμβάνει 26 νέα επιβατικά αυτοκίνητα, 8 ελαφρά εμπορικά οχήματα, όπου ανάμεσα τους βρίσκεται και ένα pickup ενός τόνου. Τα αυτοκίνητα αυτά είναι μέρος της στρατηγικής της PSA να εισάγει “ένα νέο αυτοκίνητο, ανά περιοχή, ανά μάρκα, ανά έτος”.
Το pickup θα κατασκευαστεί σε συνεργασία με κάποιον άλλον κατασκευαστή που προσφέρει ήδη ένα τέτοιο μοντέλο, αλλά για την ώρα δεν είναι γνωστό ποιος πρόκειται να είναι αυτός. Το πλάνο της PSA περιλαμβάνει 7 plug-in υβριδικά οχήματα και 4 αμιγώς ηλεκτρικά, με το γαλλικό όμιλο να θέλει να κάνει πιο αποτελεσματική την διαφοροποίηση των μοντέλων της Peugeot, της Citroën και της DS. O Carlos Tavares, o CEO του γαλλικού ομίλου άφησε να εννοηθεί πως μια έκδοση παραγωγής του DS e-Tense concept θα μπορούσε να δει το φως της παραγωγής, μιας και μια τετρακίνητη ηλεκτρική τεχνολογία θα είναι διαθέσιμη κάποια στιγμή μεταξύ 2019 και 2021.
Οι φήμες θέλουν τις Peugot, Citroen και DS να ξεκινούν εμπορική πορεία στις Η.Π.Α, αλλά στο πλάνο που δημοσιεύθηκε σήμερα δεν γίνεται καμία τέτοια αναφορά. Αυτό δεν σημαίνει όμως πως οι τρεις γαλλικές εταιρίες δεν θα πάνε στις Η.Π.Α. Όπως είπε ο Tavares, υπάρχει ένα σχέδιο τριών σταδίων για την επιστροφή της PSA στην Αμερική, ένα μέρος που μπορεί να προσφέρει σημαντικά κέρδη όπως τόνισε ο Tavares. Το πλάνο έχει βάθος 10 ετών, με το πρώτο στάδιο να περιλαμβάνει μια συνεργασία με την Bollore, ώστε να προσφέρει ηλεκτρικούς κινητήρες και μπαταρίες στην αγορά των Η.Π.Α. Το δεύτερο βήμα είναι η έναρξη πωλήσεων μέσω car-sharing υπηρεσιών, και αν τα πρώτα δύο βήματα είναι τα επιθυμητά, τότε η PSA θα ξεκινήσει τις πωλήσεις των μοντέλων της στις Η.Π.Α.
Στο Push to Pass πλάνο της PSA, η οποία πλέον ονομάζεται PSA Groupe αναφέρεται επίσης και η ανάπτυξη συνδεδεμένων αυτοκινήτων, αλλά και αυτόνομων οχημάτων, με την PSA να τονίζει πως η νέα στρατηγική της αποτελεί ένα πρώτο βήμα για την επίτευξη του στόχου της εταιρίας να γίνει μια μεγάλη παγκόσμια αυτοκινητοβιομηχανία.
[learn_more caption=”Δελτίο Τύπου”]
“Push to Pass”, performance and organic profitable growth plan
“Push to Pass” plan for the 2016-2021 period aims to meet customers’ mobility needs by anticipating changes in car usage patterns. Driven by evolving customer expectations, the plan will transform the company in order to unleash its full potential, capitalising also on the efficiency, operational excellence and agility demonstrated during the “Back in the Race” plan.
Based on frugal R&D expenditure and rigorous control over production costs as well as fixed costs, the plan raises the bar for the PSA Group’s sustainable performance by setting the following objectives:
Reach an average 4% automotive recurring operating margin in 2016-2018, and target 6% by 2021.;
Deliver 10% Group revenue growth by 20181 vs 2015, and target additional 15% by 20211.
To achieve these targets, the company is adapting its business model and will create more value by optimising its existing customer base, while also expanding it through digitalisation and multi-brand offers in after-sales, leasing, used cars, mobility services and fleet management. Selected venture capital investments will also enhance the company’s portfolio of mobility solutions.
Growth of the strong and well-differentiated Peugeot, Citroën and DS brands will be supported by:
High-quality products and services, basis for the brands’ pricing power.
A product blitz, built on 26 passenger cars and 8 light commercial vehicles, including a 1 ton pick-up, leading to the launch of “one new car, per region, per brand and per year”.
A rich and sharp core technology strategy, notably shaped by the launch of 7 plug-in hybrids and 4 electric vehicles, and the deployment of the connected and autonomous vehicle programme.
The plan will help to ensure profitable growth in all the regions where the Group operates.
“Push to Pass” represents a first step towards the achievement of the Group’s vision to be: “a great global carmaker with cutting edge efficiency and the preferred mobility provider worldwide for lifetime customer relationship”
PSA also announces a dividend policy from 2016 financial year based on a 25% payout ratio.
Commenting on the presentation of the “Push to Pass” plan, Carlos Tavares, Chairman of the Managing Board said: “Based on our financial reconstruction, we will launch a global product and technology offensive. Now more agile, we are ready to shift paradigms by anticipating changes in car usage patterns. Our digital transformation will make the PSA Group a company connected to its customers. With “Push to Pass”, we will ensure PSA profitable organic growth.”
The presentation “Push to Pass” will be available on April 5 from 12 PM CET on:
www.psa-peugeot-citroen.com/en/finance/financial-publications
PSA Peugeot Citroën becomes “Groupe PSA”, symbolising the transformation led by the “Push to Pass” strategy
The Company unveils its new “Groupe PSA” brand and adopts a new logo.
The “Push to Pass” strategy effectively opens a new chapter in the Group’s history. As well as setting out strategic focuses and specific objectives, “Push to Pass” represents the first step towards achieving the Company’s vision, which is anchored in two primary ambitions:
To be a great carmaker with cutting edge efficiency and
A preferred mobility services provider worldwide for lifetime customer relationship.
The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. It symbolises the vitality of the Group’s three powerful automotive brands (Peugeot, Citroën and DS) and all the Group’s other current and future businesses. The new corporate identity resonates with the Group’s 200-year industrial heritage.
The new logo was designed exclusively in-house by the creative teams of Peugeot Design Lab, a Global Brand Design studio which lends its automotive-based expertise to external brands.
For Jean-Pierre Ploué, Chief Design Officer, “Our pure and elegant new logo, symbolises a collective ambition to look forward to new horizons: it is the next step in the evolution and the extension of PSA’s product offer towards new mobility services. The logo’s deep midnight blue is directly inspired by our rich heritage”.
PSA PEUGEOT CITROËN BECOMES “PSA GROUPE”, SYMBOLISING THE TRANSFORMATION LED BY THE “PUSH TO PASS” STRATEGY
The Company unveils its new “PSA Groupe” brand and adopts a new logo.
The “Push to Pass” strategy effectively opens a new chapter in the Group’s history. As well as setting out strategic focuses and specific objectives, “Push to Pass” represents the first step towards achieving the Company’s vision, which is anchored in two primary ambitions:
– To be a great carmaker with cutting edge efficiency; and
– A preferred mobility services provider worldwide for lifetime customer relationship.
The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. It symbolises the vitality of the Group’s three powerful automotive brands (Peugeot, Citroën and DS) and all the Group’s other current and future businesses. The new corporate identity resonates with the Group’s 200-year industrial heritage.
The new logo was designed exclusively in-house by the creative teams of Peugeot Design Lab, a Global Brand Design studio which lends its automotive-based expertise to external brands.
For Jean-Pierre Ploué, Chief Design Officer, “Our pure and elegant new logo, symbolises a collective ambition to look forward to new horizons: it is the next step in the evolution and the extension of PSA’s product offer towards new mobility services. The logo’s deep midnight blue is directly inspired by our rich heritage”.
[/learn_more]