Όταν οι πωλήσεις δεν πάνε καλά, οι εταιρίες προσπαθούν να μεγαλώσουν τις αγορές που πουλάνε τα αυτοκίνητα τους έτσι ώστε να δούνε αύξηση των πωλήσεων. Η Aston Martin ανακοίνωσε ότι το Cygnet θα είναι διαθέσιμο από τις αρχές του 2012 σε Ιαπωνία και Hong Kong με αρχική τιμή 4.750.000 γιεν (€45.045) και 603.578 δολάρια Hong Kong (€56.000)
Τα μοντέλα δεν έχουνε κάποια διαφορά με τα αντίστοιχα που πωλούνται σε Ευρώπη και Αμερική. Το Cygnet, είναι στην ουσία ένα Toyota iQ, με μήκος κοντά στα 3 μέτρα και θα διαθέτει έναν 1.33 λίτρων βενζινοκινητήρα απόδοσης 98 ίππων με 12.5 κιλά ροπής. Ο κινητήρας θα μεταφέρει την κίνηση στους μπροστά τροχούς είτε μέσω ενός 6-τάχυτου χειροκίνητου κιβωτίου είτε μέσω ενός αυτόματου κιβωτίου CVT.
[Πηγή: Aston Martin]
ASTON MARTIN CYGNET: THE TAILOR-FIT LUXURY CITY CAR
Gaydon, 24 October 2011: Aston Martin is pleased to announce the launch of its luxurious city car; Cygnet, in Hong Kong and Japan.
Initially available in European markets from its launch in mid-2011, Cygnet is the bespoke luxury city car, designed with ultra-compact packaging and low-emission engine technology. Craftsmanship and meticulous attention to detail characterise each Cygnet, and high levels of personalisation are exemplified by the recently enhanced choice of materials and colours including six ‘Race Collection’ paint schemes, hexagon perforated leather and quilted Alcantara.
Also offered in two distinctive and limited Launch Editions, Cygnet joins Aston Martin’s established pedigree of cars. From the breathtaking One-77 supercar and the elegant yet brutal V12 Zagato to the powerful Vantage range and new Virage to the exquisite DB9, DBS and four-door Rapide, every Aston Martin expresses the core values of Power, Beauty and Soul.
Starting from $603,578 HKD and ¥4,750,000 YEN with its compact but neatly-proportioned form, Cygnet is clearly recognisable as an Aston Martin. The marque’s characteristic design language, including signature details such as the metal grille, elongated side strake and inverted rear lights, establish a distinguished, solid form with strong road presence.
Cygnet benefits from highly sophisticated active and passive safety technology to protect driver, passengers and pedestrians, with a range of breakthrough features rarely seen in small cars. Cygnet delivers everything the city driver needs, from essential equipment like ABS, nine airbags, stability control, electronic brake assist and retractable door mirrors to a luxurious interior specification, including keyless entry and start and heated seats, all packed into a car that is just three metres long.
The Aston Martin Cygnet is a car without compromise, as dedicated to urban functionalism as its sporting siblings are to driver involvement, dynamics and long-distance comfort. With space for up to four people, Cygnet is compact, safe, efficient and highly manoeuvrable.
The Cygnet is available to order now in Hong Kong and Japan from the Aston Martin dealership network with deliveries expected in the first quarter of 2012.
Cygnet Launch Editions
Launch Edition Whiteand Launch Edition Black epitomise Cygnet’s qualities; craft and skill in a luxurious but compact package, with heart, soul and personality, Tailor-Fit for the modern city.
Cygnet Launch Edition White brings together a serene exterior; finished in Snow White paint with a mix of silver mesh, chrome brightwork and diamond turned alloy wheels. The interior of the White edition features seats hand trimmed in Pearl white leather with perforated Alcantara inserts, complemented by satin chrome. On the exterior, Aston Martin’s attention to detail is exemplified with the iconic wings badge appearing in matching white.
In contrast, Cygnet Launch Edition Black features Magic Black metallic paint with a specially developed deep sea green effect, offset by matt black louvers and chrome brightwork. Inside, the seats and dash are finished in pure black full grain leather, perforated in a specially-developed diamond pattern. Satin chrome accents adorn the cabin, while the wings badges are rendered in black throughout.
Strictly limited to fifty examples across Hong Hong and Japan, the Cygnet Launch Edition comes with a bespoke Bill Amberg five-piece luggage set, especially designed for and tailored to Cygnet. Available in a contemporary combination of black leather with technical fabric, the set comprises glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.