Η Kia δεν πήγε ένα βελτιωμένο μοντέλο αλλά έξι. Το Slam Dunk Kia Optima Hybrid φορά αυτοκόλλητο εμπνευσμένο από το μπάσκετ, και πατά πάνω σε ζάντες 20″. Το Hole-In-One Kia Soul από την άλλη έχει εμπνευστή από το Golf. Έχει σχεδιαστεί από τον golfer Michelle Wie και εσωτερικό φορά λευκά δερμάτινα καθίσματα, μπλε καντράν, ροζ επένδυση οροφής και έχει μια 26″ οθόνη.
Το Kia Forte Hat Trick είναι εμπνευσμένο από το χόκεϊ, φορά επιθετικό bodykit και 19″ ζάντες. Στο εσωτερικό διαθέτει 4 ξεχωριστές θέσεις, ένα μικρό τραπεζάκι αέρα του χόκεϊ και οθόνες στα προσκέφαλα ώστε οι πίσω επιβάτες να παίζουν το παιχνίδι NHL 2012.
Το Kia Rio Retro Surf εμπνευσμένο από το σερφ. Είναι βαμμένο σε ένα καφέ χρώμα ηλιοβασιλέματος, ξύλινο μπροστά spoiler, δύο τεράστιες απολήξεις των εξατμίσεων τοποθετημένες στο κέντρο και χρυσαφί ζάντες. Στο εσωτερικό τοποθετήθηκε κεντρική κονσόλα εμπνευσμένη από τα arcade παιχνίδια της δεκαετίας του ’80, και μια ειδική ξύλινη κατασκευή στο πίσω μέρος που μπορείς να μεταφέρεις παπούτσια, μαγιό κτλ.
Το Kia Rio Spec-B racer έχει σχεδιαστεί να συμμετέχει στο πρωτάθλημα Continental Tire Sports Car Challenge. Δημιουργήθηκε από την Kinetic Motorsports, και διαθέτει roll cage, αποσπώμενο τιμόνι και αγωνιστικό κάθισμα.
Τέλος το Kia Optima Hybrid Pace Car είναι το επίσημο αυτοκίνητο ασφαλείας του USTCC (United States Touring Car Championship). Φορά coilover αναρτήσεις, εξάτμιση Magnaflow και τα απαραίτητα φώτα.
Επίσης η Kia ανακοίνωσε ότι θα κατασκευάσει και τρίτο εργοστάσιο στη Κίνα. Χθες υπέγραψε μνημόνιο συμφωνίας με την Dongfeng Yueda για την κατασκευή του τρίτου εργοστασίου στη πόλη Yancheng της επαρχίας Jiangsu.
Η Kia αποφάσισε να προχωρήσει στη κίνηση αυτή ώστε να καλύψει την αυξημένη ζήτηση της μεγαλύτερης αγοράς του κόσμου. Το νέο εργοστάσιο θα μπορεί να κατασκευάσει 300.000 μονάδες ετησίως, μαζί με τα άλλα δύο εργοστάσια η παραγωγή της Kia θα φτάσει τις 730.000 μονάδες. Η παραγωγή του θα ξεκινήσει στα μέσα του 2014. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
KIA MOTORS AMERICA UNVEILS SIX ONE-OF-A-KIND SPORTS-THEMED RIDES AT 2011 SEMA SHOW
- Fastest Growing Car Company in the U.S. Partners with West Coast Customs, Antenna Magazine, GoGoGear.com and Kinetic Motorsports to Create Customized Vehicles Representing the Worlds of Basketball, Golf, Surfing, Ice Hockey and Auto Racing
- Kia’s SEMA lineup includes an Optima Hybrid inspired by basketball all-star Blake Griffin, a 2012 Soul featuring original artwork from LPGA golfer Michelle Wie, Kia’s first-ever B-Spec racecar and more
SEMA attendees have the opportunity to stop by the Kia booth throughout the show for games and music
LAS VEGAS, October 31, 2011 – Kia Motors America (KMA) is the fastest growing car company in the U.S., and with a growing sports marketing portfolio that includes basketball, women’s golf, motorsports and more, Kia arrives in fabulous Las Vegas for the 2011 SEMA Show with a roster of six outrageous sports-themed vehicles, including two cars built by the world famous West Coast Customs (WCC). Additional vehicles were conceived and built in-partnership with the popular lifestyle magazine, Antenna, as well as GoGoGear.com and Kia’s racing partner, Kinetic Motorsports. Kia’s press conference will take place on Tuesday, Nov. 1 at 9:30 a.m. at the Kia booth located in North Hall (#10805). Visitors to the Kia display also will be able to revisit the classic video games of the 1980s on five iCade gaming stations utilizing iPads® and enjoy tunes being spun throughout the show by DJ Danny.
“Kia is experiencing unprecedented growth and momentum and we’re bringing our most exciting range of show cars ever to this year’s SEMA Show, including several variations on the stylish all-new 2012 Rio 5-door and the fuel-efficient and technology-laden Optima Hybrid,” said Michael Sprague, vice president, marketing & communications, KMA. “Our involvement in the world of sports has dramatically increased awareness and perception of the Kia brand, and together with some high-profile partners we have created a lineup of fun and eye-catching vehicles with unique backstories and plenty of personality.”
“Slam Dunk” Blake Griffin Optima Hybrid The critically-acclaimed Kia Optima became a pop culture icon when Blake Griffin leaped over the popular midsize sedan to win the All-Star Slam Dunk competition earlier this year. Today, Griffin is an official spokesperson for the Kia brand with several new TV spots set to air over the next few months. Taking the Kia-Blake Griffin partnership to the next level, West Coast Customs has created a basketball-themed Optima Hybrid that adds some hardwood flair to Kia’s first-ever hybrid in the U.S., which delivers class-leading fuel economy of up to 40 miles per gallon on the highway1.
The inspiration behind the WCC Optima Hybrid is immediately apparent with its basketball-like custom orange paint scheme, which is accentuated by 20-inch matte black wheels and Griffin’s personal logo on the hood. Inside, hoop fans will find basketball-court flooring in the front and rear seating areas, custom leather seats with Griffin’s autograph embroidered in the front headrests, leather and suede door panel inserts and headliner, and a booming audio system with custom enclosures built into the rear deck lid. Two flat-screen TVs mounted in the back of the front headrests connect to a Microsoft®2 X-Box video game console and a “Pop-A-Shot” basketball hoop is mounted in the trunk for hours of off-the-court entertainment.
“Hole-In-One” Michelle Wie Soul Built by West Coast Customs, the golf-themed “Hole in One” Soul was inspired by Michelle Wie, Kia’s official golf ambassador and one of the most recognizable young athletes around the world. Wie drives a Soul in northern California while attending classes at Stanford University, and this funky Soul’s “So Blue” exterior paint scheme and five-spoke 20-inch wheels incorporate her original artwork, which can also be found on the custom-embroidered Nike® golf bags she uses for tournament play. Adding even more personal style and flair, Wie’s artwork and personal logo also are integrated into the Soul’s “Snow White” leather headrests, while a baby blue painted dash and pink headliner and seating accents complete the whimsical interior look.
Driver and passengers will be instantly transported to the golf course by the artificial grass flooring throughout the Soul, and opening the rear hatch reveals a virtual driving range with a 26-inch LED TV monitor mounted into the rear hatch and a Microsoft® X-Box 360 video game console and Microsoft® Kinect system to play golf out of the back of the vehicle. Two of Wie’s tournament-used golf bags are mounted behind the TV and conceal eight-inch speakers and a subwoofer.
“Retro Surf” Rio 5-Door When the all-new 2012 Rio 5-door went on sale earlier this month it continued Kia’s design-led transformation with its world-class styling and class-leading fuel economy at 30/40 miles per gallon (mpg) (city/highway)3. For the third consecutive year, Kia has partnered with Antenna to create specialty lifestyle vehicles such as the Retro Surf Rio 5-door, which is outfitted with everything the modern-day surfer needs for a perfect day and night at the beach, including an authentic Grain wood surfboard mounted on the roof. The Rio 5-door has been lowered with a modified suspension for more aggressive handling, and the aggressive exterior design is accentuated by eye-grabbing 17-inch three-piece gold wheels, a stunning sunset-metallic golden-brown paint scheme, a custom body kit with a front splitter made of wood to match the surfboard on the roof and a redesigned rear fascia with center-mount dual exhaust.
The front and rear seats and door panels of the Rio 5-door are upholstered in brown and beige plaid boardshorts fabric, and the wood grain center console brings the classic surfboard theme inside. For even more fun in the sun, the rear center console has been modified as a shelf to hold sunblock and other beach and ocean accessories, and the dark brown suede headliner has a built-in towel rack. When night falls, surfers and their friends will gather around the Rio 5-door’s massive rear hatch area, which has been stocked with a juicing station, a retro iCade gaming console that plays 80s-style arcade games on an iPad®, a turntable to play vinyl records, and shelves for sandals and clothing. Surf’s up!
“Hat Trick” Forte 5-Door Hockey players carry a lot of bulky gear to and from the rink, and the Antenna Hat Trick Forte 5-door can handle it all with a custom hockey stick holder that stretches from the trunk through the center of the vehicle into the cabin. The power play continues inside as the rear bench seat has been converted to two bucket seats with custom upholstery and there are custom-molded sports bottle drink holders in the center console. Rubberized flooring in the front and rear seating areas simulates the surface found outside the rink, and the action continues off the ice with a mini air hockey table mounted in the rear hatch area and TVs mounted in the front seat headrests wired to a Microsoft® X-Box video game console featuring EA Sports NHL12 video game.
The Forte 5-door is finished with custom ice-metallic gray exterior paint, 19-inch blue alloy wheels, a custom body kit and Forte Koup front bumper with carbon fiber accents and LED “hockey stick” fog lights, a quad-tipped exhaust, carbon fiber roof material and a lowered suspension. The headliner features a built-in hockey coach’s play board and the locker room-like rear cargo area features built-in compartments that house four carbon fiber hockey sticks and two jerseys color matched to the exterior of the car, an ice skate rack and glove hooks to dry out sweaty game-used equipment, and custom accent lighting.
Rio 5-Door B-Spec Racer Fresh off Kia’s first ever GRAND-AM Team and Driver road racing championships in the Continental Tire Sports Car Challenge’s Street Tuner class, the first expansion to Kia’s U.S. motorsports program will be entry into showroom stock (“B-Spec”) racing with the all-new 2012 Rio 5-door subcompact. The Rio 5-door B-Spec racecar will compete against models like the Mazda2, Honda Fit, Ford Fiesta and others in a range of events organized by various motorsports sanctioning bodies, including World Challenge, GRAND-AM, Sports Car Club of America (SCCA) and National Auto Sport Association (NASA). B-Spec racing is a relatively affordable way for any auto enthusiast to get into competitive motorsports with a vehicle like the all-new 2012 Rio 5-door that offers class-leading horsepower4 and fuel economy5, a new six-speed manual transmission and outstanding driving dynamics.
Once potential racers purchase their 2012 Rio 5-door LX, a B-Spec kit that costs approximately $14,000 is available for purchase from Kia’s racing partner, Kinetic Motorsports. The kit supplies everything needed to transform the Rio 5-door from street car to racecar. Parts included in the package are a roll cage kit, racing seat, quick-release steering wheel, racing harness, shocks, lightweight wheels, spec-series tires and oil sump pan expansion kit along with complete build instructions. If preferred, the racer can have the team at Kinetic Motorsports assemble the Rio at their shop in Buford, Georgia for an additional cost.
USTCC Optima Hybrid Pace Car In addition to Kia’s championship winning Forte Koup motorsports program, the wildly popular Soul has been the official Safety Car of the United States Touring Car Championship (USTCC) since March 2010. Kia will return to the track with the USTCC in 2012 with the stylish and fuel-efficient Optima Hybrid replacing the Soul at the front of the pack. The USTCC Safety Car will lead the racing field during warm-up and caution flag laps to ensure a safe start and restarts of each race. With 206 combined horsepower from the gasoline and electric motor, the Optima Hybrid has plenty of power but the crew at GoGoGear.com has added a few performance enhancements, including a free-flow air intake system, Magnaflow® exhaust system, coil-over suspension kit to lower the ride height, front splitter and rear wing, lightweight wheels and performance tires that will better stick to the racing surface. The USTCC Optima Hybrid also features an eye-catching exterior with custom vinyl graphics, color scheme and array of lighting, including LED auxiliary lights and HID headlights, strobe lights and LED light bar on the roof to help direct traffic while on duty.
Moving inside, a state-of-the-art audio and video system with navigation system was installed and the booming audio system uses Infinity®6 speakers and amplifiers to crank out more than 2,400 watts of sound. The rear passengers can enjoy a DVD video system with dual seven-inch monitors mounted in the front-seat headrests with wireless headphones. Passengers will also notice the Optima Hybrid’s custom leather seat upholstery with green accent stitching to match the exterior trim color when Kia’s USTCC Safety Car goes into action in March at the first race of the season.
KIA MOTORS SIGNS MOU TO BUILD THIRD PLANT IN CHINA
- Strategic decision in response to dramatically increasing Chinese demand
- Added production capacity will enable Kia to maintain strong momentum in Chinese market
- Construction of 300,000-unit annual capacity plant will be completed by the second half of 2014
- Kia to boost annual production capacity in China to 730,000 units
Kia Motors Corporation has announced that it plans to build a third manufacturing plant in China in order to meet dramatically increasing local demand and to maintain its positive sales momentum in the Chinese market.
The signing ceremony for the investment MOU (Memorandum of Understanding) to build the new Dongfeng Yueda Kia Plant 3 in Yancheng, Jiangsu Province was attended by more than 50 Chinese government officials and Kia Motors representatives, including Hyundai Motor Group Chairman, Mong-Koo Chung. Dongfeng Yueda Kia (DYK) Motors is a 50/50 joint venture through which Kia Motors manufactures, markets and services vehicles in China.
Upon completion of the plant, which will be able to produce 300,000 units annually, Kia will have increased its production capacity in China from the current 430,000 units at its existing two plants to a total of 730,000 units per year.
Mr. Chung said, “Kia is one of the fastest growing automotive companies in the Chinese market and this would not be possible without the continuous support and cooperation from the governments and citizens of Jiangsu and Yancheng.
“With our third China plant, which we will begin constructing at the end of next year, Kia will be well-positioned to provide its growing Chinese customer base with stylish, safe, reliable and high-quality vehicles while also helping to further develop the local economy and improve people’s lifestyles,” he added.
The new plant will be located just five kilometers from Kia’s second plant in Yancheng’s Economic and Technology Development Zone. The close proximity to the existing facility will enable Kia to utilise the established infrastructure and to create synergies between the plants.
Kia plans to begin construction of the new plant at the end of next year and anticipates completion of the facility and the roll-out of production models in the second half of 2014.
Strategic models developed especially for the Chinese market to reflect local needs and preferences will be built at the new plant, but the specific models have yet to be finalized as Kia continues to study the rapidly transforming Chinese automobile market.
Kia has been one of the best performing foreign brands in China in recent years. Sales of locally-manufactured Kia vehicles reached 101,427 units in 2007, and the company posted a 40% year-on-year increase in 2008, selling 142,008 units after the second DYK plant was put into full operation.
Kia continued its strong growth in 2009, recording a 70% year-on-year increase (241,386 units sold). Last year, Kia posted further strong double-digit growth, reaching 333,028 vehicles sold for 38% year-on-year growth.
So far this year (through the end of October), sales of locally produced vehicles recorded 341,682 units thanks to the introduction of the highly competitive mid-size K5 sedan (known as ‘Optima’ in markets outside of Korea and China) and the sub-compact K2 (a localised version of the all-new Rio).
Kia is confident of reaching its 2011 China sales target for locally-produced vehicles of 430,000 units. Kia enjoyed its highest-ever monthly sales in China in September, with 43,508 vehicles delivered – including 4,001 K5 sedans and 10,478 K2 cars.
Kia’s Chinese market share has also grown dramatically over the past few years – from 2.0% in 2007 (ranking 18th in the industry) to 3.0% in 2010 (13th in the industry). Through September of this year, Kia’s market share reached 3.5%, making it a top-10 auto maker in the Chinese market.
Combined with its sister company Hyundai Motor Co., which has annual capacity in China of 720,000 units, the Group expects to reach sales of around 1,150,000 units in 2011, placing it third in the Chinese market behind VW and GM.
According to a Chinese government policy-making think tank, the State Information Centre, next year’s local automotive demand will reach 12.7 million units, which is a 14.2% increase from this year’s anticipated total of 11.1 million. Annual demand is expected to increase to 17.9 million units in 2014 and to 19.6 million units in 2015.
According to these forecasts and the huge production capacity increases being made by major competitors, Kia predicted that its market share in China would drop from the current 3.5% to 2.4% in 2014 if it only operated two plants.
During his visit to Yancheng, Mr. Chung inspected the existing DYK plants to check the quality process of Kia’s new models such as K5 and K2. He commented, “We need to be very active in terms of meeting growing consumer demand in order to maintain our current positive momentum. However, it is also essential that we further increase the emotional appeal of our products and raise our brand awareness in conjunction with establishing a strong local production system.”
“The Chinese market has been the key focus for many global automakers, and this trend has resulted in Chinese customers demanding better cars. So it’s imperative that we capture the hearts of our Chinese customers by giving them an unsurpassed ownership experience.”