Όπως ακριβώς έλεγαν οι φήμες, η Audi ανακοίνωσε σήμερα την εξαγορά της Ducati από την Investindustrial Group. Οι φήμες γράφουν ότι εξαγορά είναι μεγέθους 1.1 δις δολάρια (837 εκατ. ευρώ) με την συναλλαγή να ολοκληρώνονται το συντομότερο δυνατό, όπως αναφέρει το κοινό δελτίο τύπου που εξεδόθη σήμερα το απόγευμα, αφού περιμένει να εγκριθεί από τις αρχές ανταγωνισμού.

Η Ducati είναι η τρίτη ιταλική εταιρία που μπαίνει κάτω από την ομπρέλα του VW Group, μετά τις Lamborghini και Italdesign και είναι ένα δομικό στοιχείο στη στρατηγική ανάπτυξης της εταιρίας. Ο CEO της Audi, Rupert Stadler δήλωσε:

Η Ducati είναι γνωστή παγκοσμίως ως ένα premium brand μοτοσυκλετών και έχει μια μακριά παράδοση στη κατασκευή σπορ μοτοσικλετών. Έχει μεγάλη εμπειρία σε υψηλής απόδοσης κινητήρες και ελαφριά κατασκευή, και είναι μία από τις ποιο κερδοφόρες εταιρίες μοτοσικλετών στον κόσμο. Αυτό κάνει τη Ducati να είναι εξαιρετικά κατάλληλη για την Audi

H Audi προχώρησε στην εξαγορά της Ducati αφού οι ειδικοί πιστεύουν ότι η αγορά της μοτοσυκλέτας θα ανθίσει μέσα στα επόμενα χρόνια, ιδιαίτερα στην αγορά της Ασίας. Το 2011, η Ducati πούλησε περίπου 42.000 μοτοσικλέτες και είχε έσοδα περίπου 480 εκατ. ευρώ, απασχολώντας 1.100 άτομα στα εργοστάσια της στην Μπολόνια και στην Ταϊλάνδη.

Ιστορικά να θυμίσω ότι η Ducati ιδρύθηκε από τους Adriano και Marcello Ducati στην Μπολόνια της Ιταλίας το 1926 και το πλήρες όνομα της είναι Società Scientifica Radiobrevetti Ducati. Αρχικά κατασκεύαζε ραδιόφωνα ενώ μοτοσικλέτες ξεκίνησε να κατασκευάζει από το 1949. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθούν.

[Πηγή: Audi]

Δελτίο Τύπου

AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.

  • Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”
  • Third pillar for AUDI AG in Italy
  • Ducati a leading player in engine technology and lightweight construction

AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in Hamburg. Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.

Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for AUDI AG in Northern Italy. Another building block in the Company’s growth strategy thus falls into place. Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.” The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati’s extensive know-how in lightweight construction thus offer great potential for AUDI AG and the Volkswagen Group.

Peter Mosch, Chairman of the General Works Council of AUDI AG, explains that the employee representatives of AUDI AG support the Company’s sustainable, co-determined growth strategy. “We must use the opportunities offered by globalization for Audi – and that’s exactly what we’re doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati,” commented Mosch.

Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million, employing around 1,100 people.

The company was founded by Adriano and Marcello Ducati in Bologna in 1926. Known originally as Società Scientifica Radiobrevetti Ducati, it initially built parts for radios. It ventured into the manufacture of motorcycles in 1949.

Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. Its racing activities are currently focused on the Ducati official factory team in the MotoGP class of the Motorcycle World Championship and in the Superbike World Championship, supporting competitive private teams. Ducati won the manufacturers’ championship in this latter class 17 times in 21 championships and the pilots’ 14 times.