Σειρά της Audi σήμερα να ανακοινώσει τις πωλήσεις της για τον Απρίλιο όπου είδε να πουλά 125.200 αυτοκίνητα (+14.4%) ενώ από την αρχή του έτους έχει πουλήσει περισσότερα από 471.300 αυτοκίνητα (+11.7%). Τις περισσότερες πωλήσεις τις έκανε στη Ευρώπη αφού πούλησε τον Απρίλιο 66.750 αυτοκίνητα, αύξηση 4.9% με τα 24.301 να πάνε στη Γερμανία (+9.7%), 9.325 στην Αγγλία (+5.0%), στη Γαλλία 6.292 (+13.7%), 4.868 στην Ιταλία (-10%), 3.712 στην Ισπανία (-7.1%) και 3.287 στη Ρωσία (+16.5%).
Στην Αμερική πουλήθηκαν 11.521 μονάδες (+15%), στη Βραζιλία 368 (-9.8%), στην Ασία 39.250 (+39.3%), όπου τα 34.221 να πηγαίνουν στη Κίνα (+44.0%) ενώ στην Ινδία πούλησε 562 αυτοκίνητα (+49.9%). Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Audi]
[learn_more caption=”Δελτίο Τύπου”]
AUDI AG: North American growth region with significantly increased sales
- Sales chief Schwarzenbauer: “16th record month in a row in the United States”
- Around 125,200 cars delivered worldwide in April, up 14.4 percent
- Strong growth in Germany and France
AUDI AG sustained its high growth rate from the first quarter in April, with around 125,200 cars delivered and a 14.4 percent increase over the prior-year month. Sales figures rose over the first four months by 11.7 percent to around 471,300 cars delivered. In April, the brand with the four rings posted clear growth in all regions. Germany, France, the United Kingdom and Russia contributed in particular to the company’s 4.9 percent growth in Europe. North America has also become a stable factor for Audi: From January to April, the brand achieved a sales increase of around 15.2 percent there.
“We continue to see great potential for Audi in North America; we want to sell more than 200,000 cars in the United States alone by 2020”, said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “A new production plant in Mexico safeguards our long-term growth worldwide – and underscores the importance of the entire American region. We want to achieve significant double-digit growth there this year as well.” And Audi is moving in the right direction – over the first four months of the year, the brand sold more cars in all countries within the American region than in the same period last year, and increased sales there by a cumulative 15.4 percent, which corresponds to around 56,400 units.
The driver for growth in this region is the United States, where the brand continued on its road to success. “With 11,521 cars sold and a 15 percent increase, we achieved our 16th record month in a row in April”, said Schwarzenbauer. This has been driven by high demand for Audi luxury-class models. They made up more than 30 percent of the company’s sales in the United States in April. In the first four months, sales figures for AUDI AG climbed in the United States to a total of 40,991 cars, putting them 15.8 percent above those for the same period last year.
Audi also exceeded its delivery results from the prior-year month in Europe. Around 66,750 customers chose a model with the four-ring logo in April (+ 4.9 percent). The engines for growth here were important European markets such as Germany, France, the United Kingdom and Russia. In the company’s home market of Germany, the new Q3 and the A6 family in particular helped boost sales for Audi. For example, an additional 1,800 customers selected an A6 model. Overall, Audi registered 9.4 percent growth in April in Germany, to 24,301 units.
In France, the brand with the four rings developed against the market trend and experienced strong sales growth, with an increase of 13.7 percent on the prior-year month. The brand was also able to sell even more cars than in April 2011 in the United Kingdom (+ 5 percent) andRussia (+ 16.5 percent). Russia in particular continues to gain importance for Audi. Over the first four months, the company sold 10,461 cars in this market (+ 44.6 percent) – by the end of the year Audi wants to deliver 30,000 cars here for the first time.
Significant growth was once again achieved in the past month in China. The 34,221 cars delivered there (incl. Hong Kong) exceeded those for the prior-year month by 44 percent. From January to April, sales figures in China increased 41.4 percent over the previous year and amounted to 124,284 units. The locally produced models experienced especially strong sales. In the first four months of the year, more than 33,000 Chinese customers chose the long-wheelbase version of the A4 (+ 62 percent).
The Indian and South Korean markets also hold increasing importance for the Asia-Pacificregion. In India, Audi sales increased in April by 49.9 percent; in South Korea the figures for deliveries rose by 61.7 percent.
Market overview
| Sales for AUDI AG | In the month of April | Cumulative | ||||
| 2012 | 2011 | Change from 2011 | 2012 | 2011 | Change from 2011 | |
| World | 125,200 | 109,424 | +14.4% | 471,300 | 421,956 | +11.7% |
| Europe | 66,750 | 63,642 | +4.9% | 253,100 | 250,105 | +1.2% |
| – Germany | 24,301 | 22,204 | +9.4% | 82,277 | 78,487 | +4.8% |
| – UK | 9,325 | 8,885 | +5.0% | 45,102 | 43,754 | +3.1% |
| – France | 6,292 | 5,535 | +13.7% | 22,174 | 21,629 | +2.5% |
| – Italy | 4,865 | 5,408 | -10.0% | 17,783 | 22,106 | -19.6% |
| – Spain | 3,712 | 3,994 | -7.1% | 14,546 | 16,369 | -11.1% |
| – Russia | 3,287 | 2,821 | +16.5% | 10,461 | 7,234 | +44.6% |
| USA | 11,521 | 10,018 | +15.0% | 40,991 | 35,401 | +15.8% |
| Brazil | 368 | 408 | -9.8% | 1,409 | 1,166 | +20.8% |
| Asia-Pacific | 39,250 | 28,178 | +39.3% | 147,300 | 108,069 | +36.3% |
| – China (incl. Hong Kong) |
34,221 | 23,766 | +44.0% | 124,284 | 87,888 | +41.4% |
| – India | 562 | 375 | +49.9% | 2,831 | 1,986 | +42.5% |
Note: Annual General Meeting of AUDI AG, May 10, 2012, Audi Forum Ingolstadt
Pattern of growth continues for Audi Group: Record highs in deliveries and earnings
- Chairman Rupert Stadler: “By the end of April we had already delivered more than 471,000 cars, and thus achieved strong growth worldwide.”
- Record operating profit of €1.4 billion in the first quarter of 2012
The Audi Group continues to build on the success of the previous fiscal year. By the end of April, the Company had delivered 11.7 percent more Audi cars to customers. With an operating profit of €1.4 billion in the first quarter, the Ingolstadt-based carmaker also posted a 26.6 percent improvement on the prior-year period.
During the 123rd Annual General Meeting of AUDI AG, which took place today in Ingolstadt, Chairman of the Board of Management Rupert Stadler expressed great satisfaction with the Company’s growth during the first months of the current fiscal year: “By the end of April we had already delivered more than 471,000 cars, and thus achieved strong growth worldwide.”
Stadler also addressed the key financial figures: With a 17.8 percent increase in revenue to €12.4 billion and a record operating profit of €1.4 billion as well as a resulting return on sales of 11.4 percent, the Company has again shown its strength in the worldwide automotive business in the first quarter.
Speaking to shareholders, Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization, emphasized the performance of the past year: “In 2011 we continued our strategic course for sustainable and profitable growth at full speed.”
In order to maintain this fast pace in the future, the Supervisory Board and Board of Management of AUDI AG decided a few weeks ago to establish a new production site in Mexico. Axel Strotbek underscored how important the process of increasing the brand’s international presence is: “The decision in favor of a new plant in Mexico strengthens the international competitiveness of our Company.” Production of the Audi Q5 for the worldwide market will begin there in 2016.
But Audi is not only expanding its global production network in Mexico. Two new plants will begin operating as early as 2013. In Hungary, the Company is currently expanding its site in Győr into a full automotive plant, where a new member of the A3 family will be produced.
In China, Audi wants to begin production with its joint venture partner FAW at a second site in the south of the country. In addition to the existing plant in Changchun, cars with the four-ring logo will begin rolling off the assembly lines in the city of Foshan next year.
The Company plans a total of 18 market launches for 2012. The A6 hybrid, A1 Sportback and the new generation of A4 models have already been successfully launched during the first four months of the year. Now the brand is placing the Audi A3 – which was introduced at the Geneva Motor Show – in the running. The Company expects the car to boost growth in the strategically important compact car segment.
The Company is thus targeting further overall growth in deliveries of Audi cars for 2012 as a whole. As a result, sales revenue for the Audi Group should also increase. Provided that underlying economic conditions do not change significantly, Audi expects its operating profit to remain at the high level of the previous year despite higher expenditures for new models, the development of new technologies and the previously mentioned expansion of its production network.
Meanwhile, aside from the increase in sales volume, the Company is relying on continuous improvement of processes. For the planned model initiative and the development of new technologies, Audi is also significantly increasing the size of its workforce. The Company will hire around 2,000 experts in Germany during this year alone – 800 more than originally planned.
For the third time in a row, engineering and business graduates selected Audi as the most popular employer in Germany in the renowned employer rankings by the Universum und Trendence consulting institutes. This should help in particular in the search for engineers with a passion for cars.
In addition, a new Italian member of the family will join the Audi Group: Ducati, the venerable maker of sport motorcycles. Ducati is viewed worldwide as a leading premium brand in motorcycle engineering, with outstanding skill in motorcycle development and lightweight construction. The addition is intended as another building block in the Company’s growth strategy. AUDI AG is hoping to take over Ducati Motor Holding S.p.A. as quickly as possible once it has obtained approval from antitrust authorities.
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