Η Ferrari άνοιξε και επίσημα την έκθεση στο Ιταλικό κέντρο του Shanghai Expo Park. Παρόν στα εγκαίνια έδωσε ο αναπληρωτής πρόεδρος της Ferrari, Piero Ferrari, καθώς και εκπρόσωποι των Κινεζικών και Ιταλικών κυβερνήσεων.
Η έκθεση καλύπτει μια έκταση 900 τετραγωνικών μέτρων και θα είναι ανοικτή για το κοινό για 3 χρόνια, με στόχο να παρουσιάσει στους Κινέζους τα αυτοκίνητα της Ferrari που θα τους επιτρέψει να βιώσουν από πρώτο χέρι, την ιστορία, τα αυτοκίνητα, τις τεχνολογίες και το πάθος της Ferrari. H έκθεση τους πρώτους 12 μήνες θα χωριστεί σε 5 θεματικούς τομείς: Την Ferrari στη Κίνα, την Πράσινη τεχνολογία, τα προϊόντα, το design και το αγωνιστικό τμήμα.
Παράλληλα η Ferrari γιόρτασε τα 60στα γενέθλια της 250 GT, παρουσιάζοντας στο μουσείο της στο Maranello δύο ιστορικές 250, την 250 GT SWB Berlinetta που την στα χέρια του Stirling Moss πήρε τέσσερις νίκες το 1961 και την 250 Breadva, η οποία αναπτύχθηκε από τους Piero Drogo και Giotto Bizzarrini για λογαριασμό του Count Volpi di Musurata και ήταν το πρώτο shooting brake μοντέλο πάνω στο οποίο βασίστηκε η FF.
The Ferrari Myth exhibition officially opened at Italian Center at Shanghai Expo Park
Shanghai, 18th May 2012 – The Ferrari Myth exhibition was officially opened today at the Italian Center in the Shanghai Expo Park. The inauguration ceremony was attended by the company’s Deputy Chairman Piero Ferrari, and representatives of both the Chinese and Italian governments.
The exhibition covers an area of 900 square meters and will be open to the public for three years. Its aim is to introduce the Chinese people to Ferrari and allow them to experience at first-hand to the history, cars, technologies and passion of the Prancing Horse, thereby further consolidating the already strong links between the Italian marque and this nation.
“For millions of people around the world, Ferrari represents the pinnacle of Italian culture,” declared Piero Ferrari. “It is a symbol of passion, success and the constant pursuit of excellence. It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation.”
China is now a key market for Ferrari and, significantly, this is the first time the company has organized such a long-term, broad-ranging exhibition outside of Italy. The latter will also be continually updated throughout its run to document the ongoing evolution of the company and its products. The Ferrari Myth exhibition is designed to introduce visitors to the marque’s past, present and future. It centers around the factors that make it so unique with a focus on also the challenges of reducing fuel consumption and emissions.
In its first 12 months, the exhibition will be divided into five areas: Ferrari in China, Green, Product, Design and Racing. The text, images and videos on display, as well as the large number of priceless objects that have been brought in from the Ferrari Museum in Maranello, will provide a vivid depiction of Ferrari’s glorious history. The centerpiece of the exhibition is made up of 5 eye-catching Ferraris that were selected for their special significance: the 348 TS as the first Ferrari to enter the Chinese mainland market, a 275 GTB4, a 365 GTB4 Daytona; the 750 Monza sports prototype and the FF, Ferrari’s first four-seater four-wheel drive model.
Ferrari’s commitment to tackling future technological challenges and to developing efficiencies is symbolized by the HY-KERS system which combines a traditional Ferrari V12 engine with two electric motors. Also present is a scale model of Ferrari’s “green” campus in Maranello which boasts ultramodern infrastructure inspired by the Formula Uomo programme. The factory itself is now also completely self-sufficient in terms of energy production thanks to a trigeneration plant (electricity, hot and cold water) powered by natural gas. The technological innovations that have made history not only in Ferrari but in the world automotive industry as a whole are also featured. These include transmissions system evolutions ranging from the introduction of the famous F1-style gearbox with steering wheel-mounted shifting paddles all the way to the FF’s 4RM four-wheel drive system. Also on display is a series of Ferrari’s high tech steering wheels with their growing cluster of controls, another example of the transfer of technology from the track to the road. Our racing heritage is represented by two Formula 1 single-seaters and a simulator in which visitors can experience the exhilaration of a fast lap of the Monza Circuit.
Since the first Ferrari came to the Chinese market in 1992, the Ferrari brand has greatly benefited from China’s economic success and the spectacular growth of its car market. In 2011, the Greater China region became Ferrari’s second-largest market worldwide with a total of 777 cars sold. Ferrari has already established a sales and service network in 15 major cities in mainland China that covers Shanghai, Beijing, Guangzhou, Shenzhen, Dalian, Qingdao, Hangzhou, Chengdu, Chongqing, Nanjing, Wuhan, Kunming, Xiamen, Wenzhou and Tianjin, and it is expected that this will expand further over the next two years.
Ferrari has also introduced a series of customer experience projects for Ferrari owners in China which include the Corso Pilota professional driving course, the Ferrari Owners’ Club and the Ferrari Asia Pacific Challenge. Since it officially began operating in China, Ferrari has also been involved in a number of goodwill projects. Projects have included collaborating with Jet Li’s One Foundation, Shanghay Charity Foundation and sponsoring students from the Tsinghua University to study in Italy.
The Breadvan and Stirling Moss’s SWB: two unique cars on display at the Ferrari Museum to celebrate 250 anniversary
Maranello: 15th May 2012 – There are certain cars that, because of their rarity and the role they’ve played in automotive history, simply must be preserved for posterity. 2012 marks the 60th anniversary of the Ferrari 250 GT and to celebrate that milestone, the Ferrari Museum has organised a series of exhibitions of the most famous cars to bear the 250 moniker. These are the road-going and racing models which, between 1952 and 1963, sported the famous 3000 cc V12 engine designed by Gioachino Colombo.
From today, in fact, visitors can admire two fascinating examples: the Ferrari 250 GT Berlinetta SWB (competition version) in which the great Stirling Moss won four races in 1961 (Silverstone, Brands Hatch, Goodwood and Nassau), and the so-called Breadvan. The 250 GT SWB, which is finished in the classic blue and white livery of Scot, Rob Walker, was recently restored by the Ferrari Classiche department. It was originally built as part of a chapter in motor racing history that sadly went unwritten: Enzo Ferrari had reached an agreement to supply the highly efficient British team with one of his Formula 1 single-seaters for Moss. Unfortunately, just before the project was to debut, Moss was involved in a terrible accident in a Lotus at Goodwood which ended his racing career. This was the untimely end to a budding relationship between the two teams that might well have changed the path of motor sport history and given Moss the world title he was chasing.
The Breadvan’s story is no less interesting. This is a berlinetta that is extreme both in terms of its forms and its technical content. It was commissioned by Count Volpi di Misurata to compete against the 250 GTO. Developed by Piero Drogo and Giotto Bizzarrini on the same running gear as the 250 SWB, the car looked more like a racing van than a racing car as its square shape was the result of experimental aerodynamic styling. The result was that it was quickly dubbed the Breadvan by the British. Fast but unblessed by fortune, it raced several times, including at Le Mans. However, Enzo Ferrari was opposed to it because he would brook no rivals for his unbeatable 250 GTO.
In 2010, Ferrari awarded the Breadvan the Attestation for Vehicles of Historic Interest, a document issued for Ferraris which, although they do not comply with the strict Ferrari Authenticity Certification criteria, are deemed to be of historic interest because of their competition and/or recognised international show history. The Breadvan is probably the most iconic example of this kind of car.
The Ferrari Museum in Maranello is open every day between 9.30 and 19.00 and plays host to many other high profile historic cars in addition to our most successful Formula 1s and our newest and contemporary road-going GTs.