Lancia Flavia Red Carpet by Poltrona Frau

 During the Venice Film Festival, Lancia will present a special edition of the new Flavia created in collaboration with Poltrona Frau, which this year will celebrate its one hundredth anniversary. This unique model will be on show at the Festival both on the catwalk on the red carpet and inside the Lancia Café area.

Distinguished by its seats and armrests which have been completely covered in red Pelle Frau® Pieno Fiore leather, thanks to the master craftsmen at Tolentino, the Lancia Flavia “Red Carpet” by Poltrona Frau features an elegant white livery which further enhances the sophisticated passenger compartment. The two brands, who share a longstanding tradition of excellence and are international ambassadors for quality “Made in Italy”, have come together to create a unique product, which brings to Lancia’s stylish design and attention to detail all the exclusivity and elegance of Pelle Frau® leather and the craftsman’s skill of the team at Poltrona Frau. Only in this way has it been possible to enrich the interior of the new Flavia even further, an environment which was already extremely elegant and emotionally “enveloping”.

The collaboration between Lancia and Poltrona Frau is deep rooted. It began in the 20s with Vincenzo Lancia who looked to Renzo Frau, who founded the company in Turin in 1912, to “dress” his vehicles destined for VIP customers, and continued in 1984 when Poltrona Frau and the Lancia Style Centre worked together on the interior of the Thema 8.32, the saloon with a Ferrari engine. More recently, the collaboration was extended to other Lancia models: from the Dedra to the Y10, the Thesis to the new Musa, the Delta and the new Thema.

Poltrona Frau offers a wealth of knowledge and tradition, superlatively expressed through the way the leather has been worked to preserve its softness, colour and feel. Attention to quality, a quest for the most innovative materials, exclusive manufacturing processes and compliance with specific resistance standards ensure the leather is suitable for use in the automotive industry.

With its free and sophisticated spirit, the Lancia Flavia proves it is the quintessence of open air driving pleasure with 4 genuine seats. In fact, equipped with its brilliant 170 HP 2.4 litre petrol engine and a 6-speed automatic transmission, the new vehicle is the perfect solution for customers looking for the advantages of a coupé without compromising on the unique sensations only a convertible can bring. That’s not all. The new Flavia is this market segment’s most interesting option, capable of winning over those customers who require not only a substantial product, but also a distinctive and unique style. It is the perfect expression of the Italian way of life, the beauty of Italian lifestyle based on taste, imagination, style and refinement. The front wheel drive Lancia Flavia guarantees a refined driving experience unparalleled by any other in its segment, whether tackling the daily trip in town to go to the office or when travelling those spectacular panoramic roads out of town on weekends.

In Italy, the new Flavia is equipped with a 170 HP 2.4 litre petrol engine combined with a 6-speed automatic transmission, and comes in one exclusive trim level which is “all inclusive”, offering a wealth of equipment as standard: from the top quality leather upholstery, electronic stability control (ESC) and electronic traction control, latest-generation ABS and four airbags (front multi-stage and side) to the ISOFIX mountings for transporting children in complete safety, the innovative Uconnect® multimedia system complete with satellite navigation system, and the sophisticated “Boston Acoustic Sound System”.

The charming and unique Flavia “Red Carpet” by Poltrona Frau will be the queen of the prestigious film festival which, for the seventh consecutive year, will see Lancia participating as its main sponsor. Along with the “Red Carpet” by Poltrona Frau, other Flavia models will be made available to the organisation: this is the first time that a convertible will play this particular role at the Venice Lido, accompanying movie personalities and stars to the red carpet.

[/learn_more]