Οι πωλήσεις του Fiat 500L θα ξεκινήσουν από τον Οκτώβριο και η Fiat από αύριο, 16/9, θα ξεκινήσει το promo του με αυτή τη διαφήμιση. To 500L κατασκευάζεται από τον Απρίλιο στο πρώην εργοστάσιο της Zastava στη πόλη Kragujevac της Σερβίας, όπου η Fiat το είχε αγοράσει το 2008. Το εργοστάσιο ανήκει στην Fiat Automobili Srbija η οποία ιδρύθηκε μετά την εξαγορά του εργοστασίου με την Fiat να έχει το 67% και το κράτος της Σερβίας 33%. Το εργοστάσιο έχει βάλει στόχο να κατασκευάζει 200.000 αυτοκίνητα ετησίως.
Το Fiat 500L έκανε παγκόσμιο ντεμπούτο στη Γενεύη και συμπληρώνει την γκάμα του 500 μετά τις Abarth και Cabrio εκδόσεις, έτσι ώστε να ικανοποιήσει όλο και περισσότερους πελάτες. Έχει μήκος 4.140 mm, πλάτος 1.780 mm και ύψος 1.660 mm.
Μηχανικά θα είναι διαθέσιμο με 2 βενζινοκινητήρες, τον TwinAir 900 κ.εκ απόδοσης 86 ίππων, και με τον 1.4-λίτρων απόδοσης 78 και 106 ίππων καθώς και τον 1.300αρη diesel απόδοσης 76 και 96 ίππων. Στόχος είναι οι 100.000 πωλήσεις ετησίως.
With the Fiat 500L, growing up is cool
- On 16 September the TV commercial dedicated to the new 500L will go on the air. The preview can be seen starting this evening on www.fiat.it.
- The spirit of the new model, which grows in terms of style, space, eco-friendliness and technology so it is always linked to the outside world, is revealed through the eyes of a child and with the help of picturesque special effects.
- Great expectation for the open house on 22 and 23 September at Italian Fiat showrooms
The commercial that accompanies the launch of the Fiat 500L will be on the air on leading national TV networks starting 16 September. It is a brand new car that combines the iconic appeal of the 500 model’s style with the functionality of Fiat design. A “City Lounge” model has emerged from this special alchemy. It is a new city car concept that redefines the category of compact cars for the modern family in an emotional vein by expanding on a few styling features of the 500 in unprecedented forms.
Created by the Leo Burnett agency and directed by the director Thierry Poiraud, the video is the first of a series of multi-subject commercials that will boost the desire in every television viewer to discover the new car in all its greatness. That is because, as the claim goes, “With the 500L, growing up is cool“. Everyone’s curiosity will be concretely satisfied on 22 and 23 September, when the long-awaited open house will be held at all Fiat dealerships in Italy.
The star of the commercial is a rascally little boy who in the back seat of the new 500L is having fun by magically enlarging everything he sees outside the window with the help of the amazing special effects. To do so, all he has to do is simply move his fingers to form the letter “L”, just like when using a touchscreen. This gesture is the symbol of the creativity emerging from the car’s very own features, starting from its name where the letter “L” stands for “Large” in terms of functionality and space. Besides, as it has been designed around the concept of ‘space efficiency’, the 500L is able to contain the small pleasures and life’s greatest emotions all together – children, friends, journeys, music and community – as it interprets the concepts of functionality and style in a highly unique manner.
Produced by the production company Movie Magic and accompanied by the cover of the Beatles’ “All Together Now” by Red Rose, the commercial closes with the superimposition “City Lounge: with the 500L growing up is cool”. For that matter, the Fiat 500 is leader in its category in terms of ratio between external dimensions – 415 cm long, 178 cm wide, 166 cm high and 261 cm wheelbase – and interior space understood both as passenger compartment and luggage compartment, boasting a capacity of 400 litres, which means being able to transport up to five roller suitcases. Furthermore, when the front and rear volumes are added together, passengers have 3.17 cubic metres of room at their disposal, the best passenger volume rate in the segment. And then again, the Fiat 500L is Large also in terms of functionality, as the 1,500 possible configurations of the interior space demonstrate. For example, the customer can easily transport any material up to 2.4 metres long by folding the front passenger seat and only one rear seat forward.
With the 500L, in addition to interior space, eco-friendliness, the chance to always be linked to the outside world, and of course style, grow as well. The 500L expresses the taste of Italian style with a distinctive look and interprets Fiat’s unique ability to conceive and design cars which are innovative in substance and in form. Substance turns into the concept of ‘space-efficiency that distinguishes all of the most innovative Fiats in history. Just as the 600 Multipla was the forerunner of the concept of compact people carrier, the 500L is the new Fiat interpretation of the Simply More philosophy applied to the ‘Multispace’ concept.
Not only Italian design and taste. The 500L offers technological solutions which are nonetheless straightforward to use and satisfy both the concrete needs of everyday mobility as well as the growing social awareness of the environment. Proof of this is in found in the three engines in the range distinguished by their low polluting emissions and CO2 levels, corresponding to a real economic benefit for the customer in his everyday use. Two petrol (105 HP 0.9 TwinAir and 95 HP 1.4-litre) engines and one turbodiesel (85 HP 1.3 MultiJet 2) engine are available at launch.
Then the Fiat 500L is also synonymous with simple to use technology. An example? The 5″ touchscreen of the 500L UConnect multimedia system, one of the largest of its class, lets you manage all the major media content of the car such as radio, mobile phone, Media Player, iPod or smartphone, all rigorously wireless. Integrated navigation will also be offered in the near future. It is an excellent example of the Fiat ‘human-friendly‘ interfaces that have been properly simplified so you are always connected easily and immediately.