Η Porsche ανακοίνωσε αύξηση πωλήσεων τον Οκτώβριο, αλλά το Autonews αναφέρει ότι για να καταφέρει να ξεπεράσει την Ευρωπαική κρίση, θα αναγκαστεί να κόψει τη παραγωγή των διθέσιων αυτοκινήτων της στο εργοστασίου της στο Zuffenhausen μέσα στο 2013.


Η παραγωγή θα διακοπεί τα Σαββατοκύριακα με το εργοστάσιο να είχε αυξήσει τη παραγωγή του με 8 επιπλέον βάρδιες ώστε να προλάβει τη ζήτηση για τη 911. Ωστόσο η κρίση στην Ευρώπη θα οδηγήσει σε μείωση της ζήτησης των Boxster, Cayman και 911 κατά περίπου 10%.

Η Porsche δεν σκοπεύει να μειώσει τη παραγωγή στο εργοστάσιο της Λειψίας, εκεί όπου κατασκευάζει τα Panamera και Cayenne, τα οποία πάνε πολύ καλά από πλευράς πωλήσεων σε Αμερική και Κίνα.

Παράλληλα η Porsche ανακοίνωσε ότι γιορτάζει τα 40 χρόνια του Porsche Design με μια ειδική έκθεση στο μουσείο της Porsche, ενώ έστειλε εγκαινίασε και το νέο Porsche Experience Centre στη Σανγκάη.

[Πηγή: Autonews, Porsche]

Δελτίο Τύπου

Porsche Experience Centre in Shanghai to begin construction

Foundation of innovative Porsche driving facility marks a major milestone for marque in China

Stuttgart/Shanghai. Porsche China and Shanghai International Circuit Co., Ltd. held a foundation ceremony to celebrate start for the development of the Porsche Experience Centre in Shanghai. To be established adjacent to the current Formula One track at the Shanghai International Circuit (SIC), it will become the first Porsche Experience Centre in China and in all of Asia, joining an exclusive group of other Porsche Experience Centres in Leipzig, Germany; Silverstone, England. The innovative facility will offer Porsche customers and enthusiasts from across the country the opportunity to discover the pleasure of driving and to hone their skills on the track by experiencing the full range of premium Porsche cars.

With construction scheduled to be completed by late next year, Porsche targets to open the Experience Centre by early 2014. The facility will be directly managed and operated by Porsche China, and it will represent a total investment by the marque of more than 135 million RMB.

Created to make it easier than ever before for enthusiasts to immerse themselves in the world of Porsche, the completed Porsche Experience Centre will be a 100,000 square-metre driving facility including a handling circuit, slalom module and low-friction circle – and a three-storey Training Centre. Through both, guests will optimise their driving knowledge and technique. Each and every one of them will have the chance to experience the superior performance and capabilities of all Porsche cars as they learn to achieve the full force of Porsche. Making it a reality that all the Porsche customers and enthusiasts of China could enjoy such regular and convenient opportunities to steer the full range of Porsche cars has long been a goal of Porsche. Therefore, after initially beginning preparatory work towards that end more than one year ago, Porsche has since been steadily moving forward with plans to found this new destination for Porsche customers and enthusiasts. This February, the marque signed an agreement with Shanghai International Circuit Co, Ltd to locate the Porsche Experience Centre beside the SIC, putting it in the company of one of the most renowned destinations for motorsport in China where the F1 Chinese Grand Prix is held every year.

At the ceremony, the Shanghai International Circuit Co., Ltd. expressed its excitement for the foundation of the new Experience Centre and its continued collaboration with Porsche. The company also remarked that the facility is sure to provide an unforgettable driving destination for China’s Porsche enthusiasts as the SIC has long hosted a regular stop on the Porsche World Roadshow’s four-city tour through Mainland China.”

Mr. Matthias Mueller, President and Chief Executive Officer of Porsche AG, said, “This new facility will join a selective group of other Experience Centres worldwide, built to reward our most loyal customers, and China was the next natural choice. Having been here for over a decade, our continual success has shown that our valued Chinese customers have an unrivalled passion for Porsche. As a result, we are now moving into the next stage of Porsche’s growth strategy, by giving something back to our customers and offering them more unique Porsche driving experiences. We could think of no better way to embark on this journey than by creating this Porsche Experience Centre right here in Shanghai, the city that we call our home in China.”

“This is a tremendous milestone for Porsche in China,” said Mr. Helmut Broeker, Chief Executive Officer of Porsche China. “The establishment of this facility truly is a testament to the dedication shown by our countless loyal customers across the country. So to demonstrate our commitment to the loyalty of these customers, and in recognition of the outstanding growth we continue to enjoy in this rapidly expanding market, we are building this centre. We hope that the Porsche Experience Centre will prove to be a great addition to the history of motorsport in China and, most importantly, a destination for all who share our love for Porsche sports cars.”

Special exhibition at the Porsche Museum

40 Years of Porsche Design

Stuttgart. The world’s first black timepiece, the legendary exclusive spectacles and the Porsche 911 – for decades, all these products have stood for a unique design by Ferdinand Alexander Porsche: In 1972 he founded the “Porsche Design Studio” in Stuttgart, the head office of which was relocated to Zell am See in Austria in 1974. Starting today, the Porsche Museum is marking the company’s 40th anniversary with a special exhibition: from 13 November 2012 to 17 February 2013, visitors can experience the most important, most interesting and most extraordinary products as well as how Porsche Design came to exist.

The focus of the anniversary exhibition is on the “Porsche Design” brand, which in recent years has been developed into one of the world’s leading luxury brands with its own sales network. F.A. Porsche designed numerous classic men’s accessories such as watches, spectacles and writing implements, which achieved worldwide recognition under the “Porsche Design” brand. In parallel, with his team, he designed a plethora of industrial products, household appliances and consumer durables for internationally renowned clients under the “Design by F.A. Porsche” brand. Ferdinand Alexander Porsche won numerous honours and awards for his work as a designer.

For example, the “Chronograph I”, a milestone in the watchmaker’s craft, is a compulsory exhibition piece. The world’s first black timepiece, and at the same time luxury brand Porsche Design’s first product, created a furore in 1972 because the automatic chronograph – considered unthinkable at the time – was designed in matt black throughout and provocatively unadorned. With this chronometer, F.A. Porsche was anticipating a trend that is part and parcel of today’s watch industry and even then was considered to be revolutionary. In addition to the chronograph, the visitor will also be presented with other products from the accessories and spectacles range. For example the Porsche Design P’8478 exclusive spectacles will be on display, already purchased by more than 7 million wearers. Writing implements and pipes will also feature in the exhibition.

A highlight of the special exhibition is the grand piano, which the Porsche Design Studio designed for the Bösendorfer piano factory in 2003. This grand piano symbolises the studio’s design output, characterised by a clear, functional design language, meticulous choice of materials and top quality workmanship. The adjustable “Antropovarius” lounge chair developed by the Porsche Design Studio in 1982 in collaboration with the Institute of Ergonomics of the University of Munich will also be on display as will the “Alternative Motorcycle Concept”, AMK, devised in 1980 as an alternative solution to the car and to conventional motorcycles.

In addition to a selection of special design developments, the visitor will also gain an insight into the everyday creative life of Porsche Design’s employees. This is where those who are interested will discover not just the individual steps in creating the product – from conceiving the idea through to design – but also the sources of inspiration. For example, in the case of the pipe, it is explained that when it came to the cooling ribs, F.A. Porsche took his lead from air-cooled single cylinder motorcycle engines. The Porsche museum also looks back at the life’s work and man that was F.A. Porsche, who created legendary cars such as the 904 Carrera GTS and Porsche 911. In the process the visitor will find out things such as why in 1974 F.A. Porsche decided to locate the Design Studio in Zell am See.

The Porsche Museum is using the anniversary exhibition as an opportunity to extend its tour programme. At 3 p.m. on Wednesdays and Sundays, the visitor has the opportunity to experience the special exhibition in the course of a one hour themed tour at a price of four euro per person. The Store at the Porsche Centre in Stuttgart Zuffenhausen also offers a ten per cent discount on Porsche Design products upon presentation of the museum entrance ticket.

The volume “Porsche Design 40Y – The Book” is also being published in time for the anniversary, available in both German and English for 98 euro in the Porsche Museum shop as well as in book stores. In the course of more than 570 pages, the reader is acquainted with an insight into the history of Porsche Design.

The Porsche Museum is open Tuesday to Sunday from 9 a.m. to 6 p.m. Admission is eight euro for adults and four euro for concessions. Further information is available on the Internet at www.porsche.com/museum.