Οι τρεις γερμανικές εταιρίες ανακοίνωσαν τις πωλήσεις τους για τον Μάιο όπου η BMW πούλησε 139.161 αυτοκίνητα (+7,8%), η Audi 137.200 (+6,4%), ενώ η Mercedes-Benz 121.360 αυτοκίνητα (+7,3%).

Από την αρχή του έτους η BMW πούλησε 651.168 αυτοκίνητα (+7,2%), η Audi 640.200 αυτοκίνητα (+6,7%) ενώ η Mercedes-Benz 562.824 αυτοκίνητα (+5,9%). Περισσότερες λεπτομέρειες μπορείς να βρεις στα δελτία τύπου που ακολουθούν.

[Πηγή: Audi, BMW, Mercedes-Benz]

[learn_more caption=”Δελτίο Τύπου”]

Audi: Sales growth of 6.4 percent in May

  • Around 640,200 deliveries worldwide since January – up 6.7 percent
  • Sales chief Luca de Meo: “Sales performance driven by double-digit rates of growth in Asia and the Americas”
  • New A3 family and SUV models strengthen business

AUDI AG enjoyed continued sales growth in May by handing over some 137,200 cars to customers, representing an increase of 6.4 percent compared with the prior-year month. The new A3 family and Audi SUV models in particular strengthened business for the four rings. From January through May, Audi sold around 640,200 cars for a year-on-year boost of 6.7 percent.

“Despite ongoing challenges in the European market, Audi increased global sales in May. Double-digit rates of growth in Asia and the Americas played a crucial role,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “Business for Audi is especially dynamic in the United States, where we are clearly on course to achieve our sales target of 150,000 units in 2013.”

Sales in May rose considerably in the Americas region as a whole. Some 18,000 deliveries amounted to an increase of 17.9 percent. Audi’s sales in South America rose by 29.9 percent and in North America by 16.7 percent.

The performance of the four rings in the United States contributed significantly to this result. 13,228 deliveries to U.S. customers in May accounted for a rise in sales of 15.0 percent. Sales of the A5 were particularly strong: 1,872 units sold for a 48.1 percent jump in sales. In April, the RS 5 Cabriolet joined the RS 5 Coupé as the A5 family’s second high-performance model at U.S. dealerships. Sporty models have proven particularly popular among Audi customers in the United States: Over the first five months of the year, S and RS models constituted 20.5 percent of Audi sales in those model lines with a high performance model on offer. Across the entire model range, 60,571 Audi customers took delivery of their new automobile in the United States from January through May. That equated to a year-on-year increase of 15.4 percent. In total, the Q5 proved to be the most popular Audi model in the United States in that period. Audi of America sold 14,817 units of this SUV from January through May, for growth of 37.7 percent. The Q7 continued to be very popular as well, showing a 42.3 percent rise in sales.

Dynamic growth for the four rings was also apparent elsewhere in North America. Sales in Canada (1,940 units) grew by 17.6 percent in May; deliveries climbed by 39.8 percent in Mexico (1,060 units).

In Europe, challenging economic conditions in various markets impacted May’s delivery totals. On the Ingolstadt-based carmaker’s home continent, sales of about 65,500 vehicles accounted for a year-on-year decrease of 3.4 percent. This was particularly noticeable in France (-11.7 percent to 4,858 units) and Italy (-10.1 percent to 4,258 units). In Germany, 23,303 cars were handed over to Audi customers, 7.9 percent less than in May 2012. With 105,830 units sold (-1.6 percent) during the first five months of 2013, Audi performed stronger than the overall market in Germany.

The company’s May sales in Spain again reached those of the prior-year month (3,333 units, +0.5 percent). In Russia, deliveries rose by 3.3 percent to 3,151 vehicles. Audi continues to grow significantly in the United Kingdom: 11,952 units sold in May resulted in an increase of 19.3 percent. Audi UK customers were especially fond of the A1 and the Q3 as well as the new A3 family – featuring its youngest member, the recently launched A3 Sportback. As a result, Audi’s total European sales for the first five months of 2013 amounted to around 318,600 units and were only 0.7 percent lower than in the same period last year. In this sales region, another important market launch for the A3 family will follow the new A3 Sportback, which was launched in February: The new A3 Sedan will be available in Europe starting this fall. Series production will begin in the days to come at Audi’s expanded production plant in Győr, Hungary.

As in the Americas, Audi achieved double-digit growth in the Asia-Pacific region as well. May sales rose by 17.5 percent to around 48,900 units. These figures were fueled primarily by sales in China. Audi dealerships handed over 42,140 cars to Chinese customers for a 16.2 percent increase. From January through May, Audi sold 183,660 units in China, for growth of 14.4 percent. The recent launch of the Q3 from local production helped boost Audi sales in the Middle Kingdom – as did the A4 L and the A6 L. Year-on-year sales of the A4 L increased by 10.1 percent to 46,330 units and the A6 L by 20.5 percent to 61,692 units for the first five months of 2013.

Other markets as well contributed to Audi’s growth in the Asia-Pacific region. The company sold 2,111 cars in Japan in May for an increase of 23.4 percent, while growth of 28.8 percent in South Korea was attributed to sales of 1,610 units. In India, the four rings experienced growth of 57.4 percent by selling 710 premium automobiles.

Sales for AUDI AG In May Cumulative
2013 2012 Change from 2012 2013 2012 Change from 2012
World 137,200 128,868 +6.4% 640,200 600,167 +6.7%
Europe 65,500 67,844 -3.4% 318,600 320,902 -0.7%
– Germany 23,303 25,307 -7.9% 105,830 107,584 -1.6%
– UK 11,952 10,015 +19.3% 61,399 55,117 +11.4%
– France 4,858 5,501 -11.7% 25,047 27,675 -9.5%
– Italy 4,258 4,735 -10.1% 20,274 22,518 -10.0%
– Spain 3,333 3,315 +0.5% 17,622 17,854 -1.3%
– Russia 3,151 3,050 +3.3% 15,080 13,511 +11.6%
USA 13,228 11,503 +15.0% 60,571 52,494 +15.4%
Mexico 1,060 758 +39.8% 4,613 3,054 +51.0%
Asia-Pacific 48,900 41,657 +17.5% 218,500 188,977 +15.6%
– China
(incl. Hong Kong)
42,140 36,278 +16.2% 183,660 160,562 +14.4%
– India 710 451 +57.4% 4,096 3,282 +24.8%

Mercedes-Benz continues on growth course in May

Stuttgart – Mercedes-Benz again grew its unit sales in May with vehicle deliveries to customers that are unprecedented for the month of May (121,360 units, +7.3%). The Stuttgart based manufacturer also posted a new sales record for the period since the beginning of the year with 562,824 units sold (+5.9%). The brand with the star grew strongly, especially in the NAFTA region, Russia and the Asian markets as well as in Western Europe. This success was mainly due to the new Mercedes-Benz compacts and the SUVs.
“We are continuing the positive sales trend in May as well“, said Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. “We are posting solid increases in many markets in Europe and Asia, as well as in the USA, at a time, when the new E-Class and the CLA are just entering the big markets.“
Mercedes-Benz delivered 57,759 vehicles in Europe in May (+4,9%) and thus gained market shares in all big markets. The main sales drivers were the UK (+17.3%) and the growth markets Russia (+13.8%) and Turkey (+93.9%). In the home market of Germany, which is generally declining (total market -9.9%), Mercedes-Benz grew its market share to over 9% and with sales of 22,382 vehicles successfully defended its top position as the most registered premium manufacturer (prior year 23,610 units).
In the USA, the Mercedes-Benz brand again posted a new record with 24,713 vehicles sold in May (+9.8%) and maintained its rank as the top-selling premium manufacturer since the beginning of the year.
In the Asia/Pacific region, Mercedes-Benz established itself as market leader among importers in Japan with unit sales growth of 60.4%. Business was also good in China (incl. Hong Kong): With sales of 17,684 units Mercedes-Benz posted a plus of 7.0% in May, thus continuing the positive trend of the previous months.
Among the model series, business increased, primarily due to the compacts with the star, with May deliveries of 31,770 vehicles of the A-Class and B-Class, as well as the new model CLA (+65.6%). In early May, the compact coupe was voted as “Germany’s Most Beautiful Car“ by readers of the automotive magazine “Auto Bild“. After winning the award with the new A-Class last year, Mercedes-Benz is now the all-around winner of this renowned beauty contest for the fifth consecutive time.
The “dream cars“ of the Mercedes-Benz brand are also in particular demand. The brand uses the term to bundle its coupe, convertible and roadster model series, which not only dominate the brand image but at more than 10% also contribute a significant share of car sales. Overall, about 70,000 “dream cars“ have been handed over to customers since the beginning of the year. In doing so, Mercedes-Benz achieved a market share of about 50% compared to its German core competitors.
Mercedes-Benz has achieved a market share of around 50% for coupes, convertibles and roadsters in the premium segment.
The SUVs with the star continued to build on their success in previous months with May deliveries of 25,710 vehicles from the SUV segment to customers (+14.5%). Since January the M-Class sold 18.6% units more than in the previous years’ period and thus continues to maintain its leadership in the segment worldwide.
Mercedes-Benz celebrated the world premiere of the new S-Class in mid-May. The flagship of the brand was showcased to around 750 international guests from politics, business and the media on the runway of the delivery center of the Airbus 380. With its top levels of safety, comfort, luxury and efficiency the S-Class is generally acknowledged as the technological guiding star of automotive development and the epitome of state-of-the art luxury sedans. With over 500,000 vehicles sold, the predecessor S-Class series have enjoyed great popularity since their market launch in 2005. The new S-Class will celebrate its premiere at dealers in Germany in July.
The compact two-seater smart sold 43,052 units worldwide since the beginning of the year (prior year 45,996 units). In particular in the UK and Japan, the city runabout managed to win many new customers in its seventh year of availability as well.
Overview of sales by Mercedes-Benz Cars

May 2013
in %
Per May 2013
in %
Mercedes-Benz Cars
Mercedes-Benz Sales in the Markets
– thereof Germany
– thereof USA
– thereof Japan
– thereof China

BMW Group reports best May sales ever

166,397 Group vehicles sold worldwide in May, an increase of 6.0%

BMW sales increase by 7.8% to 139,161 vehicles last month

Solid double-digit growth posted in several markets

Munich. BMW Group sales recorded solid growth once again in May. With 166,397 BMW, MINI and Rolls-Royce automobiles delivered worldwide (prev. yr. 156,954/ +6.0%), the BMW Group achieved its best-ever May sales result. A total of 770,025 (prev. yr. 728,038/ +5.8%) vehicles have been delivered to customers since the start of the year, the highest sales figures ever for the company in the first five months of the year.

Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Monday, “Our vehicle portfolio continues to be in strong demand and once again our sales volume rose to an all-time high last month. We could offset the headwinds in Europe through solid gains in other markets such as the U.S., China, Japan and Russia. We expect further successful months ahead, assisted by the launch of exceptional new products such as the BMW 3 Series Gran Turismo on the 15th June and the newly modified BMW 5 Series in July.”

Worldwide sales of BMW brand vehicles climbed 7.8% to 139,161 units (prev. yr. 129,141) in the month under review. Demand for the BMW X1 remains strong with 14,718 vehicles delivered in May, an increase of 29.3% over the same month last year (11,380). The BMW 3 Series continued to report healthy gains in May with a total of 41,811 vehicles delivered to customers, an increase of 27.5% compared to last year (prev. yr. 32,785). All in all, the sixth generation of the BMW 3 Series has been delivered to over 400,000 customers since its launch at the start of 2012. Sales of the BMW X3 continued to climb with 14,199 units sold in May, an increase of 13.0% over the previous year (12,564). Growth was also driven by the BMW 6 Series which was delivered to 2,391 customers worldwide last month (prev. yr. 2,011/ +18.9%). A total of 651,168 BMW brand vehicles (prev. yr. 607,210) have been delivered to customers worldwide since the start of the year – an increase of +7.2%.

MINI achieved a new milestone in the past month by reaching a total of more than 2.5 million deliveries to customers since its relaunch under the BMW Group in 2001. Nearly 3,000 MINI Paceman vehicles, the latest addition to the MINI family, have been sold since its launch in mid-March this year. Worldwide sales for MINI were slightly down last month with 26,955 cars delivered (prev. yr 27,533/ -2.1%). Year-to-date, MINI worldwide sales are at around last year’s level with 117,694 units sold in the first five months (119,538/ -1.5%).

BMW Motorrad had a successful May with sales climbing 14.2% to 13,081 vehicles (prev. yr. 11,457). In the first five months of 2013, BMW Motorrad increased sales by 7.1% to 52,400 (prev. yr. 48,918) vehicles.

T he BMW Group made double-digit gains in many markets in the month under review.

In Asia a total of 46,838 vehicles were delivered (prev. yr. 41,289/ +13.4%). Healthy gains were reported in Japan (4,810/ +16.2%) and South Korea (3,340/ +11.3%). Mainland China accounted for 31,938 deliveries, an increase of 14.8% over the same month last year (prev. yr. 27,815). Year-to-date, 148,319 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 135,026/ +9.8%).

Gains were solid across America with 38,771 vehicles delivered in May (prev. yr. 35,127/ +10.4%). The U.S. contributed to this growth with 31,174 deliveries, an increase of +10.1% over the same month last year (prev. yr. 28,321). A total of 139,142 BMW and MINI vehicles have been sold in the U.S. since the beginning of the year (prev. yr. 130,843/ +6.3%)

In Europe, sales remained at the previous year’s level in May with 74,918 units sold (prev. yr. 75,371/ -0.6%). Russia continued to experience robust growth with sales increasing 19.9% to 3,891 units (prev. yr. 3,244). Year to date, BMW Group sales in Europe have climbed 2.2% to a total of 352,013 vehicles (prev. yr. 344,395).

BMW Group sales in/up to May 2013 at a glance

In May 2013 Comp. to previous year Up to/incl. May 2013 Comp. to previous year
BMW Group Automobiles 166,397 +6.0% 770,025 +5.8%
BMW 139,161 +7.8% 651,168 +7.2%
MINI 26,955 -2.1% 117,694 -1.5%
BMW Motorrad 13,081 +14.2% 52,400 +7.1%