Εκτός από την Mercedes-Benz, τόσο η Audi όσο και η BMW ανακοίνωσαν τις πωλήσεις τους για το πρώτο εξάμηνο, όπου και γι’αυτές τις δύο γερμανικές εταιρίες, ήταν το καλύτερο εξάμηνο στην ιστορία τους, σε ότι αφορά τον τομέα των πωλήσεων.
Η Audi από την αρχή του έτους έως και τον Ιούνιο πούλησε 780.500 αυτοκίνητα, αύξηση της τάξεως του 6,4%. Τον Ιούνιο πουλήθηκαν 140.300 αυτοκίνητα (+5,5%) με τις πωλήσεις στη Κίνα να αυξάνονται κατά 33,5%, στη Μεγάλη Βρετανία κατά 14,3%, και στις Η.Π.Α κατά 8,2%. Στην Ευρώπη οι πωλήσεις της Audi μειώθηκαν τον Ιούνιο κατά 10,1%, ενώ από την αρχή του έτους κατά 2,5%, Εκτός από την αγορά της Αγγλίας, οι άλλες 4 μεγάλες αγορές (Γερμανία, Γαλλία, Ιταλία, Ισπανία) παρουσίασαν πτώση αφού τον Ιούνιο παρουσιάστηκε μείωση της τάξεων του 10,1%, 4,3%, 9% και 11,3% αντίστοιχα, ενώ από την αρχή του έτους, στη Γερμανία πουλήθηκαν 134.173 αυτοκίνητα της Audi (-4,3%), στην Γαλλία 33.079 αυτοκίνητα (-8,6%), στην Ιταλία 27.521 (-9,8%) και στην Ισπανία 21.085 αυτοκίνητα (-3,1%).
Σε ότι αφορά την BMW από την αρχή του έτους έως και τον Ιούνιο πούλησε 804.248 αυτοκίνητα (+7,7%), ενώ η MINI πούλησε 148.798 αυτοκίνητα (-2%). Μαζί με την Rolls-Royce και το τμήμα μοτοσυκλετών, το BMW Group, συνολικά πούλησε 954.521 αυτοκίνητα (+6%) κατά τους πρώτους έξι μήνες του 2013. Τον Ιούλιο η BMW πούλησε 153.075 αυτοκίνητα (+9,4%) ενώ η MINI 31.102 αυτοκίνητα (-3,8%). Στην Ευρώπη το BMW Group κατά το πρώτο εξάμηνο του έτους πούλησε 437.092 αυτοκίνητα (-0,1%), στην Ασία 272.100 αυτοκίνητα (+14,4%) και στις Η.Π.Α 213.473 αυτοκίνητα (+9,7%).
Έτσι μετά τους πρώτους έξι μήνες, η BMW βρίσκεται στη πρώτη θέση, ακολουθεί η Audi και στη τρίτη θέση έπεται η Mercedes-Benz. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Audi, BMW]
AUDI AG achieves best first half-year sales in company history
- Around 780,500 deliveries worldwide from January through June – up 6.4 percent
- Sales chief Luca de Meo: “New A3 and SUV models strongest growth drivers for Audi at present”
- Launch of the A3 Sedan in September set to further strengthen business
New record for the four rings: AUDI AG posted its best first half-year sales total in the company’s history thanks to year-on-year growth of 6.4 percent. Worldwide, the company handed over some 780,500 cars to customers in the first six months. Audi deliveries in June rose again to around 140,300 cars, representing an increase of 5.5 percent year-on-year. The premium brand made particularly strong gains in China, with sales up 33.5 percent. Sales in the United Kingdom (+14.3%) and the United States (+8.2%) also fostered growth for Audi in June.
“The new A3 and the Q3 and Q5 SUV models in particular contributed significantly to our sustained global sales growth in the first half of the year. We have clearly exceeded the 2012 figure for deliveries, despite a much more difficult environment in many key markets at present,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “In the second half of the year, the A3 Sedan will make an impact in the first markets. This model will play a decisive role in continuing the A3 success story.”
As new member of the model family, the A3 Sedan will go on sale from September in Europe, with the market launch in China and the United States to follow in 2014. In both countries, the sedan is the most popular body type in the premium market, with around 50 percent of customers opting for a car with a notchback.
In the United States, the Audi Q5 played a significant role in helping Audi of America post new record figures again each month in the first half of the year. 13,706 deliveries and a 8.2 percent increase in sales made June 2013 the second-best sales month in the history of the four rings in the United States. In the first six months, total Audi sales in the United States rose by 14.0 percent to 74,277 units, while sales of the Q5 increased by 35.2 percent to 18,310. In the second half of the year, the highly popular model will also go on sale at U.S. dealers as a TDI clean diesel and as the high-performance SQ5 TFSI. In addition to the United States, the Mexican market in particular accelerated growth for Audi in North America: In the first half of the year, 5,619 customers in Mexico took delivery of a new Audi – an increase of 45.5 percent.
In Europe, however, Audi faced an increasingly difficult economic environment in the first half of 2013. Sales of around 383,700 cars were 2.5 percent down on the record figure posted in 2012. Nonetheless, Audi’s business proved far more stable than the market as a whole. Among the major markets, the United Kingdom in particular developed positively: Audi UK sold 74,051 cars from January through June – an increase of 11.9 percent; SUV sales alone increased by 82.7 percent in the United Kingdom. In Switzerland too, Audi continued to surge ahead, increasing cumulative sales by 4.5 percent to 9,537 cars. In Germany, however, total sales fell by 4.3 percent to 128,345 cars. The high basis for comparison from 2012 had a notable effect there, particularly with regard to figures for the past month: While sales rose sharply by 14.6 percent in June 2012, they now fell by a similar margin.
Market conditions remain especially challenging in those economies hit hard by the European debt and economic crisis: In France (-8.6% to 30,218 cars), Italy (-9.8% to 24,825 cars) and Spain (-3.1% to 21,085 cars) fewer customers bought an Audi in the first six months than one year previously. In all three markets AUDI AG reaffirmed its position as the leading premium manufacturer. The company continued to increase deliveries in Eastern Europe – primarily in Russia where 18,181 cars were sold in the first half of the year, representing an increase of 9.8 percent.
In China, a strong surge in deliveries of 33.5 percent to 44,479 cars in June took Audi sales past the 200,000 mark for the first time at the midyear stage. 228,139 Chinese customers took delivery of their new Audi between January and June – an increase of 17.7 percent year-on-year. Local production of the Q3, which had started in April, provided an additional boost there. July will see Audi celebrate a very special milestone in China when the brand with the four rings marks its 25th anniversary in the Middle Kingdom. The company can look back on 25 years as the undisputed market leader in the premium segment in China.
Audi also performed extremely well in many other markets in the Asia-Pacific region: In the first six months, Japan saw sales increase by 20.9 percent to 14,456 deliveries, posting the strongest growth in AUDI AG’s ten largest sales markets – and all that prior to the market launch of the new A3 generation. Sales grew even faster in South Korea, with 9,355 cars handed over to customers, an increase of 30.0 percent. In India too, AUDI AG managed to further extend its position in the market by delivering 4,846 cars through to the end of June – an increase of 21.2 percent.
|Sales for AUDI AG||In June||Cumulative|
|2013||2012||Change from 2012||2013||2012||Change from 2012|
|– China (incl. Hong Kong)||44,479||33,309||+33.5%||228,139||193,871||+17.7%|
BMW Group reports highest sales ever in first six months
Sales increase by 6.0% to 954,521 vehicles in the first half year
184,489 Group vehicles delivered in June, an increase of 6.9%
Robertson: Headwinds prevail in some European markets
Munich. BMW Group achieved its highest sales for the first six months of the year, with a total of 954,521 vehicles delivered worldwide, an increase of 6.0% over the same period last year (prev. yr. 900,566). Sales in June also reached an all-time high with 184,489 vehicles sold worldwide last month, an increase of 6.9% over the previous year (172,528).
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Monday: “The BMW Group achieved its best ever sales figures in the first half of this year and last month, despite the prevailing headwinds in some European markets. We aim to continue our sales growth in the second half of the year with new models such as the BMW 5 Series, which is launched this month and the third generation of the highly successful BMW X5 which arrives later in the year. Additional new models such as the BMW 3 Series Gran Turismo and the BMW 4 Series Coupé will also provide for further impetus.”
Worldwide sales of BMW brand vehicles climbed 9.4% to 153,075 units (prev. yr. 139,879) in the month under review. A total of 804,248 BMW brand vehicles (prev. yr. 747,089) have been delivered to customers worldwide since the start of the year – an increase of +7.7%. The BMW 3 Series was one of the brand’s growth drivers in the first half year with 236,215 units sold, an increase of 21.8% over the same period last year (prev. yr. 193,996). The new BMW 3 Series Gran Turismo had a successful start in June with around 1,500 vehicles sold. The BMW X1 reported healthy gains in the first six months with a total of 79,061 vehicles delivered to customers, an increase of 22.8% compared to last year (prev. yr. 64,387). Demand for the BMW X3 remained strong, with sales climbing to 77,959 vehicles in the first half year (prev. yr. 74,099/ +5.2%). The BMW 5 Series continued its success story with 169,593 units sold in the first half of the year (prev. yr. 166,097/ +2.1%). The current sixth generation of the BMW 5 Series is the best-selling generation so far and the clear leader in its segment.
The BMW 6 Series had an excellent first six months with sales climbing 35.4% to 14,012 units (prev. yr. 10,345).
MINI sales were slightly down last month with 31,102 deliveries worldwide (prev. yr 32.339/ -3.8%). Year-to-date, MINI worldwide sales are at around last year’s level with 148,798 units sold in the first six months (151,877/ -2.0%). MINI could compensate for the headwinds in some European markets through solid growth in several other markets including Mainland China (12,070/ +6.3%), Russia (1,350/ +10.4%) and Mexico (2,132/ +15.1%).
Sales of Rolls-Royce Motor Cars in the first half of the year totalled 1,475 units (prev. yr. 1,600/ -7.8%). Following a relatively flat first quarter, year-on-year growth in the second quarter of 2013 (+1%) was reported due to good performances in the Middle East, South East Asia and China. This growth, together with the planned market introduction of the new Rolls-Royce Wraith during the fourth quarter this year, reflects the cautious optimism that was expressed by Rolls-Royce at the beginning of the year. The company remains on target for growth in the year 2013.
BMW Motorrad achieved an all-time high in sales for the first six months of the year, with sales climbing 9.7% to 64,941 vehicles delivered (prev. yr. 59,189). Strong gains were made in the month of June, with sales surging 22.1% to 12,541 vehicles (prev. yr. 10,271).
The BMW Group made gains on nearly all continents in the first six months of the year.
In Asia, the BMW Group delivered 272,100 vehicles in the first six months of 2013 and reported a growth of 14.4% compared to the same period in 2012 (prev. yr. 237,876). Several Asian markets experienced solid growth in the first half year including Japan (30,483/ +10.1%) and South Korea (18,412/ +18.3%). Mainland China accounted for 182,800 deliveries, an increase of 15.0% over the same period last year (prev. yr. 158,956).
In June, Mainland China reported 34,481 vehicles sold (prev. yr. 23,930/ +44.1%). The unusually high growth figure in June is mainly due to base effects resulting from the model changeover in summer 2012 from the BMW 3 Series to the BMW 3 Series Long Wheelbase.
The Americas posted solid gains in the first six months with a total of 213,473 vehicles sold to customers, which reflects an increase of +9.7% on the previous year (194,620).
In the U.S., the BMW Group is up 9.0% on sales of 172,787 vehicles in the first six months compared to 158,563 in the same period in 2012. A total of 33,645 vehicles were delivered last month, an increase of +21.4% on the same month last year (prev. yr. 27,720). The year-on-year growth was boosted by the availability of more models in 2013, such as the BMW 3 Series with xDrive and the BMW X1.
In Europe, BMW Group sales remained at last year’s level with 436,483 vehicles delivered to customers (prev. yr. 437,092/ -0.1%) in the first half of the year.
BMW Group sales in/up to June 2013 at a glance
|In June 2013||Comp. to previous year||Up to/incl. June 2013||Comp. to previous year|
|BMW Group Automobiles||184,489||+6.9%||954,521||+6.0%|
|Rolls-Royce Motor Cars||1,475||-7.8%|