Το 2013 ήταν μια πολύ πετυχημένη χρονιά για τη Jaguar-Land Rover αφού πούλησε 425.006 αυτοκίνητα (+19%). Η Land Rover έχει πουλήσει 348.338 αυτοκίνητα παγκοσμίως (+15%), ενώ η Jaguar πούλησε 76.668 αυτοκίνητα (+42%). Η μεγαλύτερη αγορά της Land Rover είναι η Κίνα, αφού το 2013 η εταιρία εκεί πούλησε 95.000 αυτοκίνητα, με την αγορά της Μεγάλης Βρετανίας να ακολουθεί με 78.000 αυτοκίνητα.
[Πηγή: Jaguar Land Rover]
2013 PROVES A RECORD BREAKING YEAR FOR JAGUAR LAND ROVER’S AWARD WINNING MODEL LINE UP
- Jaguar Land Rover delivers best ever full year global sales performance retailing 425,006 vehicles in 2013, up 19%
- New sales records set in thirty eight international markets for both brands
- Jaguar delivers strongest full year performance since 2005 retailing 76,668 vehicles, up 42%
- Land Rover sets another full year record retailing 348,338 vehicles, up 15%
- Jaguar is the fastest growing brand in Germany, India and the USA
- Global sales success driven by range of new and award winning product introductions
- Jaguar and Land Rover models receive more than 195 international awards with the Jaguar F-TYPE the most decorated vehicle
Jaguar Land Rover, the UK’s leading manufacturer of premium luxury vehicles has delivered its strongest ever full year global sales performance thanks to the introduction of a series of multi award winning new vehicles in 2013. Full year retail sales stood at 425,006, up 19%, with strong growth in all major regions and new records set in 38 markets, including Russia, Brazil, Korea and Canada. Regional performance for the full year was as follows: Asia Pacific and the China region up 30%, North America up 21%, the UK up 14%, Europe up 6%, and other overseas markets up 23%.
Commenting on the company’s sales performance, Dr. Ralf Speth, Jaguar Land Rover CEO said: “2013 has proven to be a very positive year for Jaguar Land Rover thanks to continuing strong demand for vehicles across the range. Our unrelenting focus on design, technology, innovation and quality has seen Jaguar Land Rover reach global consumers in more markets than ever before thanks to its most desirable product line-up, enriched further in 2013 by the Jaguar F-TYPE and all-new Range Rover Sport”.
Jaguar Land Rover‘s enhanced stable of products received 195 awards in 2013. Jaguar received 80 awards with its most decorated model, the F-TYPE earning the World Car Design of the Year, Germany’s most prestigious award, The Golden Steering Wheel award for the Cabriolet & Coupe Category and BBC Topgear magazine Convertible of the year. Notably Jaguar also received coveted recognition from J.D. Power, being named the UK’s number one automotive brand in the Vehicle Ownership Satisfaction Survey (VOSS) and the highest ranking manufacturer among luxury brands in the US J.D. Power Sales Satisfaction Index Study (SSI).
Land Rover’s full range of vehicles received 115 honours in 2013 with Range Rover topping the Land Rover awards table with 55 accolades including, Luxury Car of the Year by What Car? in the UK, Women’s Luxury Car of the Year by the Women’s World Car of the Year jury and Best Luxury SUV from Edmunds.com and Forbes. Range Rover also achieved the Highest APEAL Score of any model in the J.D. Power 2013 APEAL survey – the first time a model outside the large premium car segment has ranked highest among all models in the industry. The Range Rover Sport, launched in 2013 also received a host of awards including, SUV of the Year by Topgear magazine, Guangzhou Daily in China, Bloomberg.com and EVO magazine in the Middle East.
Jaguar 2013 Sales Performance
Jaguar recorded a 42% year on year increase in sales, selling 76,668 vehicles in 2013 – its strongest full year sales performance since 2005 with new records set in 17 markets including, Brazil, India, Russia and China. The iconic British motoring marque also emerged as the fastest growing premium brand in the USA, Germany and India in 2013. This strong global performance was primarily driven by F-TYPE introduction and a new annual record for XF retailing 47,391 saloon and Sportbrake derivatives. XJ also delivered its best full year performance for ten years with 19,677 vehicle sales with particular strong demand from North America and China thanks to the introduction of the All-Wheel Driveline and an enhanced engine line up which includes the 3.0 V6 and 2.0 4-cylinder petrol engines.
Jaguar delivered year on year increases in every major region with North America now the brand’s top selling region. Full year regional performances were as follows: the China Region up significantly, North America up 44%, Asia Pacific up 33%, Europe up 17%, the UK up 15% and other overseas markets up 31%.
Land Rover 2013 Sales Performance
Land Rover set a new full year sales record retailing 348,338 vehicles in 2013, up 15% on the prior year following record sales of the Range Rover and Range Rover Evoque and an incredible performance from all- new Range Rover Sport which was close to equaling its prior record set in 2007, despite having only been on sale for part of the year. The Freelander 2 also delivered a very strong full year performance, up 20% on the prior year.
Sales were up for Land Rover in every major region with annual sales records set in 42 markets, including the UK, USA, Brazil and India. Full year regional performances were as follows: Asia Pacific up 29%, the China Region up 17%, North America up 15%, the UK up 13%, Europe up 4%, and other overseas markets up 22%.
Commenting on the sales success, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: “2013 has been a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-TYPE, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line up have seen Jaguar Land Rover continue to build strong sales momentum in every global region.
It is not just our customers who are delighting in our strongest ever vehicle line up, international journalists bestowed almost 200 awards on our vehicles in 2013 with the F-TYPE, our star performer receiving more than 59 accolades. This recognition is a demonstration that Jaguar Land Rover’s focus is on delivering cars that surpass customer expectations.”
Notes to editors:
Jaguar Land Rover:
- Jaguar Land Rover has been named Responsible Business of the Year by Business in the Community (BITC).
- Jaguar Land Rover has ambitious plans for sustainable growth and profitability.
- In 2012, Jaguar Land Rover sold 357,773 vehicles, up 30%. Of that, Jaguar sold 53,847 vehicles and Land Rover sold 303,926 vehicles.
- Jaguar Land Rover will invest circa £2.75bn in its products and facilities in the financial year to March 2014.
- Jaguar Land Rover is one of the UK’s largest exporters and generates in the region of 85% of its revenue from exports.
- In the 12 months to 31 March 2013, Jaguar Land Rover generated profit before tax of £1.675bn with revenues of £15.8bn.