H FCA μετά την έναρξη των πωλήσεων του νέου 200 σίγουρα θα νοιώθει ικανοποιημένη. Όπως ανακοίνωσε η Ιταλοαμερικανική εταιρία, μέσα στις πρώτες 24 ώρες των πωλήσεων του νέου 200, 10.000 παραγγελίες καταχωρήθηκαν στο σύστημά της, ενώ την δεύτερη ημέρα προστέθηκαν επιπλέον 7.000 παραγγελίες.
Η μάχη στη κατηγορία του 200 είναι σκληρή, μιας και σε αυτή υπάρχουν τα Toyota Camry, Honda Accord, Nissan Altima και Ford Fusion.
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All-New 2015 Chrysler 200 Launches Out of the Gate with More Than 10,000 First-Day Vehicle Orders
- Chrysler brand reports 10,000 2015 Chrysler 200 vehicle orders were placed on the very first day vehicle orders were made available
- More than 17,000 vehicle orders were placed in the first two days
- 20,000 initial orders of the 2015 Chrysler 200 allow for full capacity production through mid-July at the Sterling Heights (Mich.) Assembly Plant (SHAP)
- Inspired by iconic American design, the all-new 2015 Chrysler 200 delivers beautiful craftsmanship using high-quality materials, understated elegance, fuel economy of up to 36 miles per gallon highway and is loaded with state-of-the-art safety and security and technology features
May 14, 2014 , Auburn Hills, Mich. – Laying the groundwork for the future of the Chrysler Brand, the all-new 2015 Chrysler 200 is making its way into dealerships and onto the road with a bang with more than 10,000 vehicle orders placed on the very first day the vehicle ordering system opened on Thursday, May 8, and more than 17,000 vehicle orders of the all-new 2015 200 have been placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders continue to roll in.
“The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC. “With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan.”
With a starting U.S. Manufacturers Suggested Retail Price (MSRP) of just $21,700 (excluding destination), the all-new 2015 Chrysler 200 is available in four different models: the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C. With a segment-first standard nine-speed automatic transmission, electronic shifting with a rotary e-dial, an innovative available all-wheel-drive system that reduces parasitic losses with a disconnection rear axle, exceptional ride and handling characteristics and safety and security features typically found on vehicles that cost thousands of dollars more, the new 200 is a car drivers will enjoy driving. Consumers have a choice of two world-class engines, the 3.6-liter Pentastar V-6 engine which produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque and achieves a highway fuel economy rating of 36 mpg. The all-new 2015 Chrysler 200 features an award-wining interior which is loaded with standard and optional features not found on other mid-size sedans including a clever center console with the most available interior storage space in the segment , sliding cupholders, multiple power outlets and a unique pass-through storage space accessible to both the driver and front seat passenger.
About the Chrysler 200
The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
Commitment to Quality is Built into each 2015 Chrysler 200
- Quality and customer satisfaction are part of everyone’s job at Chrysler Group
- Newly-constructed Quality Assurance Center, body shop, paint shop and metrology center significantly raise quality levels at Sterling Heights Assembly Plant (SHAP)
- Workers identified and integrated more than 3,500 quality controls into the 2015 Chrysler 200 build process
- Development fleet of Chrysler 200 sedans were tested for more than 17 million miles on all kinds of roads and climates
May 14, 2014 , Auburn Hills, Mich. – Before they are shipped to dealers, shiny new 2015 Chrysler 200 sedans pass through the Sterling Heights Assembly Plant’s (SHAP) newly-added Quality Assurance Center in the final step of the vehicle’s exhaustive quality process.
Randomly selected vehicles are scrutinized each day in the first-of-its-kind Quality Assurance Center, which conducts quality audits and detailed technical measurements on more than 400 vehicle functions (such as heating, cooling, emissions, fit-and-finish), and houses a material laboratory staffed with an on-site chemist.
“We’re confident the 2015 Chrysler 200 will make a strong first impression with customers,” Doug Betts, Senior Vice President — Quality, Chrysler Group LLC, said. “The all-new sedan benefits from a significantly enhanced quality process at the plant that’s part of our commitment to World Class Manufacturing. Quality and customer satisfaction are part of everyone’s job.”
About one and a half years ago, team leaders at SHAP started analyzing and planning how they would build the all-new Chrysler 200. SHAP employees identified and implemented approximately 3,500 quality controls into the assembly process before the first customer vehicles were built.
“The goal is to design each workstation so it’s impossible to make a mistake,” Betts explained. “The best expert on how to error-proof a specific assembly job is the person who does it every day – that’s why it’s so important to have all workers engaged in World Class Manufacturing.”
While the primary objective is to prevent issues from occurring in the first place, the plant has increased the number of dedicated quality inspectors from 22 to 50 as an extra layer of protection for customers.
The all-new body and paint shops make SHAP one of the most versatile and flexible facilities within the Company, significantly enhancing the quality and consistency of each new car.
Like other Chrysler Group assembly plants, SHAP also constructed a state-of-the-art metrology center in preparation for the new vehicle launch. The metrology center is a high-tech laboratory with a clean room environment that allows engineers to find the root cause of any build variations – even when components appear perfect to the naked eye. The lab uses a complex set of fixtures, which mimic the body shop’s process, plus laser scanners and blue light fixtures to measure and create 3-D digital models. All of these tools are used to find and resolve any fit-and-finish issues before customer vehicles are built.
The attention to detail and quality controls at the plant represent the final steps in a quality process that begins with the inception of each vehicle program at Chrysler Group.
The Chrysler team conducts extensive research with current customers – and competitors’ customers – to set the vehicle targets for things such as performance, safety, fuel economy and quality. This includes the Company’s Perceived Quality Team that works with designers, engineers and suppliers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins. Customers make judgments on a vehicle’s quality the first time they see and touch a car, whether it’s at an auto show, dealership or neighbor’s driveway; the Perceived Quality team is tasked with making sure customers receive a strong first impression on the quality of the 200.
In final preparations for the market launch, a development fleet of 200 sedans undergoes testing, day and night, on all kinds of road surfaces, at high and low altitudes and through blizzard conditions, as well as dry, desert heat. All that testing adds up to more than 17 million validation miles, including tests done in Chrysler labs, at the proving grounds and on public roads.
Some of the most punishing tests take place inside the Chrysler Technology Center on the Road Test Simulator (RTS). It recreates the abuse vehicles endure at the hands of a 95th percentile customer – meaning a customer who drives the vehicle in more severe conditions than 95 percent of all drivers. The RTS recreates a wide range of on-road and off-road driving surfaces and puts a lifetime of wear-and-tear on a vehicle in one month’s time.
Continually improving its test methods, the 200 is one of the first Chrysler Group vehicles to be evaluated on the newly built Lateral Load Test Track at the automaker’s Chelsea (Mich.) Proving Grounds. The Lateral Load Test Track recreates the type of suspension stresses that a vehicle gets after years of hard driving on twisty roads that are more common in Europe. To validate the 200’s durability, development vehicles were run through the new track approximately 40,000 times, which simulates millions of rigorous miles and contributes to excellent long-term ride and handling characteristics.
Multimedia touchscreens and controls increasingly influence customers’ overall quality satisfaction. The award-winning Uconnect systems, available in the Chrysler 200, also receive thorough test drives as technicians work through an extensive checklist to validate the functionality and reliability of the system as well as how compatible it is with a wide variety of mobile phones, music players and other media devices.
The 2015 Chrysler 200 comes with a five-year/100,000 mile limited powertrain warranty and roadside assistance, in addition to three-year/36,000 mile bumper-to-bumper coverage.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
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