Χρειάστηκε κάποιος χρόνος, αλλά το σκάνδαλο εκπομπών ρύπων έδειξε τα σημάδια του. Με τις πωλήσεις του Νοέμβρη να ανακοινώνονται στις Η.Π.Α, η γερμανική αυτοκινητοβιομηχανία είδε τις πωλήσεις της να μειώνονται κατά 24,7% σε σχέση με τον Νοέμβριο του 2014. Τον Νοέμβριο του 2014 η Volkswagen είχε πουλήσει 31.725 αυτοκίνητα, ενώ τον περασμένο μήνα πουλήθηκαν 23.882 αυτοκίνητα. Το Passat είδε τις πωλήσεις του να μειώνονται κατά 60%, ενώ το Golf είδε τις πωλήσεις του να μειώνονται κατά 64%. Η Audi από τη δική της μεριά είδε οριακή αύξηση στις πωλήσεις κατά 0,4%, καταφέροντας να πουλήσει 16.700 αυτοκίνητα.
Στις σχετικές ειδήσεις, οι Άγγλοι ακτιβιστές της οργάνωσης Brandalism γέμισαν τους δρόμους του Παρισιού με 600 ψεύτικες διαφημίσεις κατά της VW και άλλων εταιριών (Air France, Mobil, Total, British Gas και άλλες) που είχαν ως στόχο να εκθέσουν την υποκρισία της διάσκεψης για το κλίμα COP21. Οι αφίσες ήταν τοποθετημένες σε στρατηγικά σημεία στους δρόμους του Παρισιού το περασμένο Σαββατοκύριακο με 82 καλλιτέχνες από 19 χώρες να τις δημιουργούν. Οι διαφημίσεις τοποθετήθηκαν στους διαφημιστικούς χώρους που ανήκουν στην JC Decaux, μια από τις μεγαλύτερες διαφημιστικές εταιρίες στον κόσμο, και επίσημος χορηγός του COP21.
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VOLKSWAGEN OF AMERICA REPORTS NOVEMBER SALES
Dec 1, 2015
- November sales total 23,882 units
- Tiguan delivered 3,907 units, an 87.7 percent increase over November 2014, marking the best November for the vehicle
- The all-new Golf family of vehicles delivered 4,110 units, a 2.9 percent increase over the previous November
- Golf GTI delivered 1,963 units for the month, a 13.8 percent increase over November 2014, marking the best November for the vehicle
Herndon, VA — (December 1, 2015) Volkswagen of America, Inc. (VWoA) today reported sales of 23,882 units delivered in November 2015.
The November sales results reflect the impact of the recent stop-sale for all 2.0L 4-cylinder TDI vehicles as well as for the 3.0L V6. The voluntary stop-sales were issued in light of notices received by the Environmental Protection Agency (EPA) and the California Air Resources Board (CARB) regarding emissions compliance.
“Volkswagen is working tirelessly on an approved remedy for the affected TDI vehicles. During this time we would like to thank our dealers and customers for their continued patience and loyalty,” said Mark McNabb, chief operating officer, Volkswagen of America.
The newly redesigned 2016 Passat entered showrooms earlier this month. Pricing for the 2016 Volkswagen Passat starts at $22,440—the same as the outgoing base model when equipped with an automatic transmission. When new content is factored in, this represents a $1,315 value enhancement over the base 2015 Passat.
November 2015 Sales
|
Nov. 15 |
Nov. 14 |
Yr/Yr% change |
Nov. 15 YTD |
Nov. 14 YTD |
Yr/Yr% change |
|
| Golf |
774 |
2,149 |
-64.0% |
18,066 |
13,562 |
33.2% |
| GTI |
1,963 |
1,725 |
13.8% |
21,300 |
15,573 |
36.8% |
| Golf R |
273 |
– |
N/A |
3,492 |
15 |
>500% |
| e-Golf |
472 |
119 |
296.6% |
3,623 |
120 |
>500% |
| Golf SportWagen |
628 |
– |
N/A |
13,112 |
– |
N/A |
|
Total Golf Family |
4,110 |
3,993 |
2.9% |
59,593 |
29,270 |
103.6% |
| Jetta Sedan |
11,021 |
14,268 |
-22.8% |
114,365 |
126,782 |
-9.8% |
| Jetta SportWagen (now Golf SportWagen) |
1 |
1,365 |
-99.9% |
2,671 |
18,513 |
-85.6% |
|
Total Jetta |
11,022 |
15,633 |
-29.5% |
117,036 |
145,295 |
-19.4% |
| Beetle Coupe |
571 |
1,134 |
-49.6% |
12,067 |
15,814 |
-23.7% |
| Beetle Convertible |
440 |
531 |
-17.1% |
9,289 |
11,098 |
-16.3% |
|
Total Beetle |
1,011 |
1,665 |
-39.3% |
21,356 |
26,912 |
-20.6% |
| Eos |
201 |
186 |
8.1% |
2,751 |
3,207 |
-14.2% |
| Passat |
2,759 |
6,966 |
-60.4% |
74,611 |
88,392 |
-15.6% |
| CC |
475 |
622 |
-23.6% |
5,643 |
9,372 |
-39.8% |
| Tiguan |
3,907 |
2,082 |
87.7% |
30,943 |
23,005 |
34.5% |
| Touareg |
397 |
578 |
-31.3% |
6,551 |
6,356 |
3.1% |
| Routan* |
– |
– |
N/A |
– |
1,103 |
-100.0% |
|
TOTAL |
23,882 |
31,725 |
-24.72% |
318,484 |
332,912 |
-4.33% |
*Routan not sold in 2015.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
Audi sets 59th consecutive monthly U.S. sales record in November 2015
December 01, 2015 | HERNDON, Virginia<
- Audi sales YTD through November up 11.7% to 181,803 vehicles
- Sales for the month rose 0.4% to 16,700 vehicles
- Demand for core Audi models remained strong for the month
Audi reported that its November 2015 sales increased 0.4% to 16,700 vehicles, a total that stands as the brand’s 59th straight month of record U.S. sales.
Audi achieved its best-ever November sales in the U.S. in establishing its 59th consecutive monthly sales record. The previous November record was set in 2014 with 16,640 Audi vehicles sold. Through the first 11 months of 2015, Audi U.S. sales rose 11.7% from last year to 181,803 vehicles, which is only 208 units short of what Audi sold in an entire year in 2014.
“As we head into the final sales month, we are on track to achieve our sixth-consecutive record year and exceed 200,000 annual sales for the first time,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We expect this strong momentum will continue into 2016 as we refresh some of our most popular models, such as the Audi Q7, A4 and R8.”
November results were bolstered by sales of core Audi models, such as the A3, A5 and A7. These three model lines posted increases of 20.6%, 20.2% and 8.2%, respectively. The Audi SUV models also performed well. The Q3 model achieved a 50.9% increase over year-earlier sales, and the Q5 model line posted an increase of 8.0% over last November.
The all-new Audi TT posted a 1,000.0% sales increase from last year.
Audi Certified pre-owned vehicle sales maintained year-to-date growth of 3.9% over 2014.
Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.
| AUDI US SNAPSHOT | –MTD– | –YTD– | ||||
| Model Line | Nov ’15 Actual | Nov ’14 Actual | Yr/Yr % change | Nov ’15 YTD Actual | Nov ’14 YTD Actual | Yr/Yr % change |
| A3 | 3,028 | 2,511 | 20.6% | 32,732 | 19,560 | 67.3% |
| A4 | 2,418 | 2,699 | -10.4% | 25,841 | 30,796 | -16.1% |
| A5 | 1,277 | 1,062 | 20.2% | 11,934 | 15,328 | -22.1% |
| A6 | 1,582 | 2,061 | -23.2% | 20,394 | 20,996 | -2.9% |
| A7 | 636 | 588 | 8.2% | 6,880 | 7,609 | -9.6% |
| A8 | 364 | 582 | -37.5% | 4,566 | 5,172 | -11.7% |
| allroad | 301 | 405 | -25.7% | 2,564 | 4,284 | -40.1% |
| Q5 | 4,520 | 4,184 | 8.0% | 45,949 | 37,869 | 21.3% |
| Q7 | 1,279 | 1,746 | -26.7% | 17,806 | 16,589 | 7.3% |
| Q3 | 1,109 | 735 | 50.9% | 11,728 | 2,753 | 326.0% |
| R8 | 10 | 51 | -80.4% | 480 | 671 | -28.5% |
| TT | 176 | 16 | 1,000.0% | 929 | 1,146 | -18.9% |
| Total Audi Sales | 16,700 | 16,640 | 0.4% | 181,803 | 162,773 | 11.7% |
| Total CPO Sales | 3,494 | 4,168 | -16.2% | 44,322 | 42,674 | 3.9% |
NOTES:
– A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.
– A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
– A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
– A6 includes A6 Sedan and S6 Sedan.
– A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
– A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
– Q5 includes Q5 and SQ5.
– R8 includes R8 Coupe and R8 Spyder.
– TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.
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