Η Porsche έχει ανακοινώσει εδώ καιρό ότι θέλει να διπλασιάσει τις πωλήσεις της έως το 2018,φτάνοντας τις 200.00 πωλήσεις το χρόνο. Μέχρι σήμερα, το μοντέλο που πουλά περισσότερο είναι η Cayenne της οποίας η παραγωγή θα αυξηθεί κατά 10% μέσα στο 2011 και 20% μέσα στο 2012 ώστε να μειωθεί έτσι ο χρόνος αναμονής των πελατών. Η νέα Cayenne συνεχίζει την πετυχημένη πορεία της πρώτης γενιάς σε όλες τις αγορές του κόσμου, με τους Κινέζους να περιμένουν έως και 12 μήνες ώστε να αποκτήσουν το νέο Γερμανικό SUV. Με την αύξηση αυτή των πωλήσεων, η Porsche θέλει να μειώσει στο μισό τον χρόνο αναμονής.
H Porsche είδε τις πωλήσεις της κατά το πρώτο εξάμηνο του 20011 να αυξάνονται κατά 26% (65.659 μονάδες) με τους Γερμανούς να δηλώνουν ότι περιμένουν ακόμη περισσότερες πωλήσεις για την Panamera στοχεύοντας στις 28.000 μονάδες να παραδοθούν στους πελάτες μέσα στο 2011.
[Πηγή: AutoNews, Porsche]
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Porsche delivers 29.5 per cent more vehicles worldwide in June
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart again delivered significantly more cars to customers worldwide in June 2011. Deliveries increased by 29.5 per cent compared with the same month the year before to reach 10,677 vehicles. The sports car manufacturer delivered a total of 60,659 new vehicles in the first half of the year, 36.8 per cent more than from January to June the year before. Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, signalled his satisfaction with developments: “We managed to increase our deliveries significantly again in June. This is accompanied by better-than-expected sales figures. The significant increase in new vehicle orders, especially for our front-engined sports cars, Cayenne and Panamera, also gives grounds for anticipating good sales figures in the coming months.
In June 2011 Porsche managed to grow in almost every region worldwide. The response from Chinese customers was again especially strong: Deliveries more than quadrupled to 2,423 compared with the same month the year before. The most successful model apart from the Cayenne off-road vehicle was the Panamera. With 2,546 vehicles Porsche announced growth of 18.9 per cent for the USA in June 2011. In the domestic German market, the sports car manufacturer delivered 1,344 vehicles in June, broadly in line with the same month the year before. The diesel version of the Cayenne was especially popular. On the other hand weaker sales in a number of European markets such as Great Britain, the Netherlands or Austria translated into a 6.5 per cent Europe-wide decline in customer deliveries in June. Conversely, the Russian market showed a significant increase last month with 63.6 per cent to reach 216 vehicles.
The Cayenne again enjoyed especially strong demand. In June alone the sports car manufacturer sold 4,994 of the sporty off-road vehicles, 69.2 per cent more than in the same month the year before. First half-year deliveries almost doubled to 30,055 compared with the same period the previous year. This included more than 2,000 Cayenne S Hybrid, making Porsche the global market leader for hybrid off-road vehicles. In June the Zuffenhausen company sold 2,318 Panameras, 14.1 per cent more of the sporty saloons than in the same month the year before. The sports car model lines also slightly exceeded their previous year’s level in the reporting month. 2,015 vehicles of the 911 model line were delivered – up one per cent. With 1,350 vehicles delivered, the Boxster model line, which also includes the Cayman, posted growth of 6.5 per cent compared with the same month the year before.
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