Το λογότυπο της Chevrolet είναι σίγουρα ένα από τα πιο πετυχημένα logo των αυτοκινητοβιομηχανιών. Θέλεις να μάθεις το πως δημιουργήθηκε και το πως εξελίχθηκε στην πορεία των χρόνων; Ο συνιδρυτής της εταιρίας William C. Durant, πίσω το 1908 είδε το σχέδιο σε μια ταπετσαρία ενός ξενοδοχείο του Παρισιού και το προσάρμοσε στις ανάγκες τις εταιρίας.
Αυτή ήταν η εκδοχή του ίδιου του Durant, αλλά τα μέλη του Durant έχουνε διαφορετικές εκδοχές. Η κόρη του αναφέρει ότι ο πατέρας της, το σχεδίασε μόνος του κατά την διάρκεια ενός δείπνου. Η γυναίκα του πάλι αναφέρει ότι ο άντρας της, είδε το σχέδιο κατά την διάρκεια ενώ διάβαζε μια εφημερίδα σε διακοπές του στο Hot Springs το 1912. Τέλος μια άλλη εκδοχή αναφέρει ότι ο σχεδιασμός του έχει βασιστεί στην ελβετική σημεία, ως φόρο τιμής για την γενέτειρα χώρα του Louis Chevrolet.
Τέλος η Chevrolet ανακοίνωσε ότι στο αεροδρόμιο της Φρανκφούρτης έχει βάλει ένα τεράστιο διαφημιστικό πανό για ένα μήνα, το οποίο έχει έκταση 600 τετραγωνικών. Ο λόγος προφανής, για να διαφημιστεί κατά την διάρκεια της έκθεσης της Φρανκφούρτης που ξεκινά στις 13 Σεπτέμβρη για τον ειδικό τύπο, και στις 15 για το κοινό.
Δες και τα 11 λογότυπα της Chevrolet ενώ περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
History with a Mystery: The Chevrolet Bowtie
DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.
Durant’s version of how the logo came into existence is well known. The long-accepted story, confirmed by Durant himself, was that it was inspired by the wallpaper design in a Parisian hotel.
According to The Chevrolet Story of 1961, an official company publication issued in celebration of Chevrolet’s 50th anniversary:
“It originated in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.”
However, conflicting accounts have emerged, each of which is plausible enough to deepen the mystery and suggest it may never be solved. Two of the alternate origins come from within the Durant family itself.
In 1929, Durant’s daughter, Margery, published a book entitled, My Father. In it, she told how Durant sometimes doodled nameplate designs on pieces of paper at the dinner table. “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day,” she wrote.
More than half a century later, another Bowtie origin was recounted in a 1986 issue of Chevrolet Pro Management Magazine based on a 13-year-old interview with Durant’s widow, Catherine. She recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, “I think this would be a very good emblem for the Chevrolet.” Unfortunately, at the time, Mrs. Durant didn’t clarify what the motif was or how it was used.
That nugget of information inspired Ken Kaufmann, historian and editor of The Chevrolet Review, to search out its validity. In a Nov. 12, 1911 edition of The Constitution newspaper, published in Atlanta, an advertisement appeared from by the Southern Compressed Coal Company for “Coalettes,” a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. Did Durant and his wife see the same ad – or one similar – the following year a few states to the north? The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co.
One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878.
Whichever origin is true, within a few years, the bowtie would emerge as the definitive Chevrolet logo. An October 2, 1913 edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand. “Look for this nameplate” the ad proclaims above the emblem. Customers the world over have been doing so ever since.
Many variations in coloring and detail of the Chevrolet bowtie have come and gone over the decades since its introduction in late 1913, but the essential shape has never changed. In 2004, Chevrolet began to phase in the gold bowtie that today serves as the brand identity for all of its cars and trucks marketed globally. The move reinforced the strength of what was already one of the most-recognized automotive emblems in the world. More than 4.25 million Chevrolets were sold in more than 120 countries and regions during 2010.
THE WORLD’S BIGGEST BOW-TIE IS OFF TO A FLYING STAR
- Chevrolet unveils biggest ever logo at Frankfurt Airport
- 600 square meter logo welcomes guests to International Motor Show
Guests flying into Germany’s Frankfurt Airport over the next month should be sure to look out of the window as their plane approaches the tarmac, as the biggest Chevrolet logo in the world is, quite literally, outstanding in its field!
The 600 square metre (or 6,458 square feet) rendition of the American brand’s iconic bow-tie logo was created inside the airport’s landing zone to mark the opening of the IAA, Frankfurt’s International Motor Show, which runs throughout the second half of September.
Visible from the windows of aircraft on approach to the airport, the logo is the size of a large detached house, and is situated in a ploughed field within the airfield grounds. It has been created to celebrate the centenary of Chevrolet. The American brand was established in 1911 by Swiss racing driver Louis Chevrolet and American engineer Billy Durant, and marks its 100th birthday on November 3, the day the company was incorporated in Detroit, Michigan – the traditional home of the American car industry.
The famous Chevrolet gold ‘bow-tie’ was first used in 1913, and there are various rumours as to how it came into being. The most commonly believed of these is that it was originally taken from a wallpaper design in a French hotel by Billy Durant, though members of the Durant family also claim he first drew the logo on a napkin after finishing a bowl of soup.
Other suggestions to its origin are that it represents the cross on the flag of Switzerland, Louis Chevrolet’s birthplace, or was taken from an advertisement for coal products seen by Chevrolet in a newspaper in Atlanta, Georgia.
Whatever its origin, the bow-tie is one of the best known symbols in industrial and motoring history and has served Chevrolet in many different forms for 98 years. And its legendary status looks set to grow even further. Chevrolet is the fastest growing car brand in Europe, and in 2011 enjoyed global first half-year sales of 2.35 million vehicles worldwide – it’s best ever six months, and a fitting way of celebrating the centenary of an American icon!