Το αγωνιστικό τμήμα της ΒMW αλλά και το τμήμα Μ παρουσίασαν την αγωνιστική περιβολή της Μ3 DTM. Το νέο αγωνιστικό των Βαβαρών φόρεσε περιβολή στα συνηθισμένα χρώμα της BMW, η οποία έχει βάση το λευκό χρώμα και διαθέτει γαλάζιες, μπλε και κόκκινες λεπτομέρειες. Το αυτοκίνητο πήγε και στον τελευταίο αγώνα του φετινού DTM στο Hockenheim όπου μαζί με τα Audi A5 DTM και Mercedes DTM AMG C-Coupe.
Επίσης οι Γερμανοί έδωσαν τις πρώτες έντυπες διαφημίσεις της νεάς Σειράς 3 οι οποίες έχουνε βασικό motto “Passion Wins – Το πάθος κερδίζει”. Οι διαφημίσεις θα “παίξουν” σε έντυπα και στα social media, ενώ σε λίγο καιρό θα ξεκινήσουν να παίζουν και video διαφημίσεις αφού οι πωλήσεις της νέας 3-αρας ξεκινούν από τον Φεβρουάριο του 2012. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
BMW M Performance Accessories M3 DTM presented in Heidelberg
Munich/Heidelberg, 21st October 2011. “Sneak Preview” in Heidelberg: the BMW M Performance Accessories M3 DTM was presented to selected members of the public, consisting of BMW customers and guests, in Autohaus Krauth in Heidelberg this evening. Two days before the car makes an appearance as part of the season-ending DTM event at the neighbouring Hockenheimring, selected members of the public were given a glimpse of the new livery and traditional M colours.
“Old-school DTM fans will recognise from the typical BMW M stripes that the appearance is based on the original BMW M3 cars from the ‘old DTM’. We are very proud of this design. It is both traditional and modern in equal measures. It shows our roots, but in a contemporary style,” said BMW Motorsport Director, Jens Marquardt, at the unveiling of the BMW M Performance Accessories M3 DTM. Marquardt continued: “The car’s aerodynamics were developed in close collaboration with the engineers from series production. The BMW Group boasts impressive resources in this field and the wind tunnels are ultra-modern. This – and the Title Partner BMW M Performance Accessories – shows that the entire company is behind the 2012 DTM project and is working hard towards it.”
Host of the evening at the Heidelberg branch of the BMW and MINI Krauth Group was the Krauth family. The Krauth sisters and Marc-Stefan Tepe, Managing Director of the Heidelberg business, are all looking forward to the incoming year. Tepe said: “It is great how the BMW M3 DTM bears such an obvious resemblance to its brother in the production series. That is what is so nice about the DTM: the fans can recognise their car on the racetrack. This link to production is obviously also important for us BMW dealers, as is the partnership with BMW M Performance Accessories. Motorsport is quite simply in the genes of BMW, and that allows the customers to bring that motorsport feel to their BMW car.” The BMW M Performance Accessories range provides numerous possibilities of enhancing the already superb dynamics and fascinating aesthetics of BMW models. The DTM provides the optimum environment for sporty BMW M Performance Accessories, and represents a transfer of know-how in accessories development.
Together with the other two manufacturers involved in the series, BMW will complete demonstration laps with its new cars directly before and after the final race of the 2011 DTM season.
The BMW M3 DTM was revealed to the public for the first time at the DTM event in Munich on 15th July. Since then, BMW Motorsport has completed numerous successful test sessions with the newly developed car. BMW will be represented by three teams in the DTM in 2012, each running two BMW M3 DTM cars: BMW Team Schnitzer, BMW Team RBM and BMW Team RMG. Two BMW drivers have already been confirmed for 2012, in the form of Andy Priaulx (GB) and Augusto Farfus (BR).
The campaign for the new BMW 3 Series +++ Sporting passion is the central theme +++
Munich. The sixth generation of the BMW 3 Series celebrated its début in Munich last Friday. The whole world was able to attend the presentation in the BMW plant and BMW Welt live, via Facebook. The BMW Group’s most important volume model will be taking off at the beginning of February 2012. The launch campaign for the new BMW 3 Series underlines the sportily dynamic positioning of the vehicle, coupled with maximum efficiency and impressive design. Across all sales channels, the campaign consistently shows sportiness and passion as the central themes.
The first online measures can already be viewed at www.bmw.com and www.facebook.com/bmw. The online description on the BMW website provides all the information about the vehicle. Alongside details about the design of the vehicle, handling, efficiency, comfort and safety, the BMW lines are also presented. The new BMW 3 Series saloon is appearing initially in the BMW lines Sport, Luxury and Modern. In a BMW TV special, exterior and interior designers explain every facet of the vehicle. On Facebook, the new BMW 3 Series can be individually configured in the three equipment lines, paint colours and wheel rim design and can be viewed in a 360-degree image. The configured vehicle can then be posted and shared with friends.
The worldwide campaign will also start in print media and TV at the beginning of February. “With the campaign for the launch of the new BMW 3 Series, we have created a concept that is consistent through all the channels and offers our markets plenty of possibilities for adaptation”, says Andreas-Christoph Hofmann, Head of BMW Brand Communication. “The launch campaign also integrates the fully hybrid model BMW ActiveHybrid 3, which will be appearing in the market in autumn 2012, and shows the connection between the sporty character and outstanding efficiency through the new combustion engines through to the innovative BMW ActiveHybrid drive technology”.
The print advertisements, which also focus on the theme of sporting passion, work with a dynamic, artistic approach in the visual language and pick up the sporting spirit in the text too. With “VERSUS”, a term that is taken directly from the world of sport, the adverts humorously underline the functions of the new BMW 3 Series.
The photographer for the print campaign is the German photographic artist Hubertus Hamm.
The TV spot shows the BMW 3 Series in emotional scenarios from various sporting disciplines. In addition to the new London Olympic Stadium, the world-class biathlete Natalie Björndalen and BMW’s future DTM involvement also have a part to play. A particular highlight of the spot is the music: Billy Idol’s “Dancing with myself” provides the perfect musical backdrop.
The creative agency for the central campaign is Interone, Munich.