Η Ford έδωσε ένα video από τις εργασίες που κάνει στο περίπτερο της στο Detroit εκεί εκτός των άλλων θα υπάρχει και ένας 360 μοιρών εξομοιωτής ο οποίος θα ανεβάζει τους επισκέπτες του περιπτέρου στο “Σύννεφο” όπου θα προβάλει τις τεχνολογίες του μέλλοντος που ετοιμάζει η Ford. Επίσης υπάρχει και ένας αγωνιστικός εξομοιωτής του νέου Focus ST καθώς και ένα δυναμόμετρο.
Στις σχετικές ειδήσεις, η Ford ανακοίνωσε ότι θα ανοίξει νέο τμήμα έρευνας και ανάπτυξης στην Silicon Valey. Το εργαστήριο θα λειτουργεί αρχικά ως “κόμβος” μεταξύ των άλλων δύο εργαστηρίων της Δυτικής Ακτής, αλλά στο μέλλον θα λειτουργήσει ως ένα “δίκτυο καινοτομίας” που θα συνδέει το σχεδιαστικό τμήμα της Ford στη Καλιφόρνια με την Microsoft που είναι τεχνολογικός συνεργάτης της Ford.
Εκεί η Ford θα προσπαθήσει να ανακαλύψει νέες λύσεις για την αστική μετακίνηση, νέο hardware και software ανοικτού κώδικα επιτρέποντας έτσι στους προγραμματιστές της, να δημιουργήσουν “cloud” εφαρμογές και υπηρεσίες οι οποίες θα προστεθούν στα αυτοκίνητα της και θα βελτιώνουν την οδηγική εμπειρία με την χρήση πολλαπλών αισθητήρων που θα είναι τοποθετημένοι στο αυτοκίνητο.
Τέλος η Ford ανακοίνωσε ότι τα πρώτα Focus Electric έχουνε αρχίσει ήδη να παραδίδονται στους πελάτες με το πρώτο από αυτά να καταλήγει στα κεντρικά της Google. Το αυτοκίνητο κατασκευάζεται στο εργοστάσιο της Ford στο Michigan και ο λόγος που το παρήγγειλε η Google δεν έχει γίνει γνωστός. Ίσως θέλει να προσαρμόσει πάνω του το αυτόνομο σύστημα οδήγησης. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
Ford’s Interactive Display at NAIAS Reaches New Heights – Literally
- Ford’s display at 2012 NAIAS features a 20-foot-tall elevator that takes show guests up into “the Cloud” for an immersive cinema experience that showcases the future of in-vehicle technology
- First-ever Blue Oval Card program provides visitors with a personalized and shareable experience on the Ford show stand
- The all-new Ford Fusion will be revealed at Ford’s press conference on Jan. 9 in Joe Louis Arena
DETROIT, Jan. 6, 2011 – The Ford show display at the 2012 North American International Auto Show will give attendees a view from above of what may be in store for the future of in-car vehicle technology. The Ford Living Connected Experience demonstrates how trends will drive future customer in-car technology needs.
Ford’s Living Connected Experience will give visitors a peek of what might be in store for new vehicle technologies. Leading up to their visit to “the Cloud,” groups of 12 visitors are guided through five stations that explain how Ford technology is addressing future trends, including Changing Population Demographics, Emerging Technologies and Living Green. The group will then board a 20-foot-tall elevator that takes them into “the Cloud,” where visitors enjoy a 360-degree film showcasing the future of in-vehicle technology from Ford.
The interactivity on Ford’s 2012 show stand extends beyond the Living Connected Experience Through the use of augmented reality; visitors can drive with Motorsports star Ken Block, take a ride in a Mustang on the dyno, or use trivia to plan out their next great “Escape.”
“We are constantly challenging ourselves to come up with new and exciting ways to engage our visitors from the moment they step foot on the Ford show stand,” said Darrell Bryja, director of Global Auto Shows and Events. “Auto shows offer us valuable time with customers to inform them of Ford’s newest products and technologies.”
Statistics show this effort is paying off. Last year’s visitors to the show reported significantly higher Favorable Opinion, Consideration, and Purchase Intention than the general population for Ford. The Ford display continues to be a big draw for attendees overall. At last year’s show, 97 percent of the 735,000 overall auto show attendees visited the Ford display, and 88 percent of those rated the display as providing a positive impact on the brand.
The Ford display will feature the first-ever Blue Oval Card at this year’s show, offering visitors a more focused, personalized experience they can share with their family and friends. Visitors can register online to receive a Blue Oval Card, which they can then use to access relevant content throughout their time on the Ford stand. Visitors can capture videos that play on the Ford stand, share an on-stand photo with their Facebook friends or even submit an opinion that will be displayed on the LED screens that appear on the stand.
“Being able to personalize an experience is becoming more important to people, and the Blue Oval Card allows just that on the Ford stand,” said Bryja. “We want our customers to walk away from the Ford stand with a lasting memory that will draw them into a Ford dealer’s showroom.”
The Blue Oval Card experience extends to the all-new Ford Fusion, which will be revealed at the Ford press conference, scheduled for 8:00 a.m. on Monday, Jan. 9, in Joe Louis Arena. This is the first time that Ford will hold its press conference in Joe Louis Arena due to the construction taking place at Cobo Arena, where Ford previously hosted its press conference.
Ford Creates First Silicon Valley Presence with New Research Lab to Drive Innovation in Personal Mobility
- Ford Motor Company will create and open a new research lab in Silicon Valley early this year – its first-ever dedicated R&D office on the west coast
- New lab will support Ford’s vision that its future is not just about building cars but about creating uncompromised personal mobility experiences for people around the world
- Lab will be a hub for Ford to develop a wide spectrum of partnerships with established and startup tech firms and with universities in the area, such as Stanford
Infographic: Ford’s West Coast Innovation Network
DEARBORN, Mich., Jan. 6, 2012 – Ford Motor Company today announced plans to create and open its first dedicated research lab in Silicon Valley early this year, further growing the company’s commitment to make technology affordable for millions.
“Ford has an incredible heritage of driving innovation in the transportation and manufacturing sectors during the past 107 years,” said Paul Mascarenas, Ford chief technical officer and vice president of Research and Innovation. “Now it’s time to prepare for the next 100 years, ushering in a new era of collaboration and finding new partners to help us transform what it means to be an automaker.”
Ford President and CEO Alan Mulally will elaborate on the new areas of focus for the forthcoming Silicon Valley lab, plus Ford’s latest industry-leading technologies including SYNC®, EcoBoost™, MyKey® and inflatable rear safety belts, when he returns to the International CES on Jan. 11 for the Innovation Power Panel keynote. This will be Ford’s fourth consecutive keynote presentation at CES.
Ford Research and Innovation, the company’s advanced engineering arm, will open the new Silicon Valley lab in the first quarter, helping ensure Ford keeps pace with consumer trends and aggressively prepares for the future by developing mobility solutions to harness the power of seamless connectivity, cloud computing and clean technology.
“An open attitude to new ideas is critical to solving the transportation, environmental and societal challenges we expect in the future,” said Mascarenas. “With increasing pressures from urbanization and the need to reduce energy use, we’re going to see energy storage, wireless connectivity, sensing systems and even autonomous vehicles as key parts of the solution.”
The new Ford lab will be located in the San Francisco Bay area of California and will serve as a hub for independent technology projects and identification of new research investments and partners located along the west coast. Ultimately, the lab will create an “innovation network” connecting Ford’s Advanced Design Studio in Irvine, Calif., and Ford employees working with connectivity platform partner Microsoft Corp. in Redmond, Wash.
“Silicon Valley represents a deep and dynamic technology neighborhood and is far from Dearborn,” said K. Venkatesh Prasad, senior technical leader for open innovation with Ford Research and Innovation. “With so many opportunities and so much potential, our new lab will allow us to scout new technologies and partners in their own environment and continue our expansion beyond the traditional automaker mindset to drive innovation for a better mobility experience.”
Prasad – a Silicon Valley veteran himself – will travel from Dearborn to the Bay area regularly to shape the lab. The new research lab’s employees will be recruited both locally and rotated-in from the global network of Ford employees and will spend their time developing and discovering new technologies, trends, partners and collaborative research projects, said Prasad.
The number of Ford employees at its new lab will be comparable to what you expect of a startup, with an emphasis on quality over quantity, said Prasad.
Prasad added that the establishment of Ford’s all-new Silicon Valley lab will not duplicate or replace work being done at the company’s Research and Innovation Center in Dearborn, its European facility in Aachen, Germany, or the recently established technology office in Nanjing, China.
Ford’s global Research and Innovation team is already working in several key areas that will be supported by the work of the Silicon Valley lab including:
- Personal mobility: Mindful of consumer trends and the growth of megacities, Ford is researching new business models that will help avoid the creation of global gridlock through a holistic approach to personal transportation
- Open-source hardware and software developer kits: Working with New York City-based startup Bug Labs, Ford is launching OpenXC, a research platform that will allow developers to access key vehicle data in order to innovate cloud-based apps and services. The first OpenXC beta developer kits will be shipped this month to several participating universities including MIT, University of Michigan and Stanford
- The car as a sensor: Researching ways to utilize the multitude of sensors within the vehicle to improve the road for all drivers, Ford is opening the data channels to developers. For example, San Francisco-based Weather Underground is looking at ways to leverage vehicle windshield wiper activations to improve its weather proximity reporting
“Ford integrates technologies, software and electronics at the same pace as the most innovative companies in the world – our platform just happens to be the car,” said Mascarenas. “The new Silicon Valley lab will propel us further as we look at the many facets of life where mobility interacts with society and see how we can make those experiences better for millions of customers around the world.”
Ford Introduces Gas-Free Focus Electric with 100+ MPGe Expected; Nearly a Third of Lineup Now Offers 40-mpg Modela
- Ford introduces gasoline-free 2012 Focus Electric, expected to be the first five-passenger electric vehicle with a 100 miles per gallon equivalent (MPGe)
- Nearly one-third of Ford’s vehicle lines will feature a model with 40 mpg or more in 2012
- Focus Electric is the first all-electric vehicle to offer faster charging technology, allowing it to charge in half the time of a Nissan Leaf using 240-volt outlets
- C-MAX Hybrid is projected to achieve better fuel economy than Toyota Prius v and C-MAX Energi plug-in hybrid projected to achieve better miles per gallon equivalent in electric mode than Toyota Prius plug-in hybrid. With the C-MAX lineup, Ford becomes the largest hybrid transmission producer in North America
DEARBORN, Mich. – Ford’s world-class Michigan Assembly Plant is starting production of the 2012 Focus Electric, expected to be the first five-passenger, all-electric car to achieve more than a 100 miles per gallon equivalent (MPGe) fuel efficiency rating.
Focus Electric also is the first of its kind to feature faster charging, which will halve Nissan Leaf’s time to fully recharge the battery and help drivers to more than double the expected single-charge range in a busy day of driving and recharging.
The car headlines Ford’s transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company’s commitment to give fuel-efficiency-minded customers the Power of Choice.
“The Focus Electric is a shining example of the leading fuel economy Ford is offering for each new vehicle,” said Derrick Kuzak, group vice president, Global Product Development. “Whether people want a hybrid, plug-in hybrid or full battery-electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles.” Even with relatively stable gas prices, fuel economy is the top purchase consideration for new vehicles. Nearly 45 percent of customers say fuel economy is their top consideration based on a Ford survey of Americans in 36 cities this fall. Styling is the next consideration, with only 16 percent of study participants saying it is their top purchase driver.
Ford’s rollout of electrified vehicles began in December 2010 with the 2011 Ford Transit Connect Electric – a small commercial van built in collaboration with Azure Dynamics. Ford’s other 40-mpg vehicles include:
- Focus SE
- Focus Electric
- C-MAX Hybrid
- C-MAX Energi
- Three vehicles yet to be announced
With 20 years of Ford research and innovation behind the software and hardware technology, the company offers proven engineering and design with Focus Electric. Ford holds approximately 500 patents on the hybrid technology used in the new Focus Electric and its other electrified vehicles.
Faster charging Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. Its expected 100 MPGe is better than Chevrolet Volt and all electric vehicles with seating for five.
It will be the first electrified vehicle to offer faster charging with 240-volt outlets, which can be installed in customer homes. The battery can be recharged in just more than three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf.
Faster charging with 240 volts also can extend range as drivers can more quickly recharge between stops – up to 30 miles per charge hour – so they can more than double the vehicle’s range with multiple charging stops during a busy day of driving. A unique value charging feature, powered by Microsoft, will help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.
Elec-tech Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch® driver connect system especially for electric vehicles and a smartphone app called MyFord® Mobile that helps plug-in owners control their vehicles remotely. The sleek and stylish five-door hatchback is designed to deliver real driving enjoyment as well. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver steps on the accelerator, up to a top speed of 84 mph.
The Focus Electric is a dynamic driver’s car, sharing the steering, handling and braking feel with the agile, sporty, fuel-powered Focus models upon which it’s based. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.
A limited number of Focus Electrics will first be available in California and the New York/New Jersey areas. Availability of the Focus Electric will expand in 2012 to the remaining 15 launch markets as production ramps up.
The 19 launch markets also include Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.; Seattle; and Washington, D.C.
MAXimum efficiency The Ford C-MAX Hybrid and C-MAX Energi plug-in hybrid are Ford’s first compact multi-activity vehicles (MAVs) in North America and offer high mileage and low emissions as well as a distinctive design and flexible interior.
The C-MAX Hybrid and C-MAX Energi use the company’s next-generation powersplit hybrid technology in combination with a lighter, smaller lithium-ion battery system. Both models provide maximum fuel efficiency by pairing the high-voltage lithium-ion battery and electric traction motor with a high-efficiency Atkinson-cycle gasoline engine. This technology enables the gasoline engine to run less than the previous generation.
C-MAX Hybrid is targeted to deliver better fuel economy than the Toyota Prius v. C-MAX Energi is expected to deliver better MPGe in electric mode than the Toyota Prius plug-in hybrid and to achieve more than 500 miles of driving range using the battery and engine.
The C-MAX Hybrid and C-MAX Energi, like the Focus Electric, have been engineered and built to deliver engaging driving dynamics and technologies. In addition, C-MAX Energi and Focus Electric will offer MyFord Touch and MyFord Mobile, desigened to make charging and driving the vehicle even more efficient, affordable and easier to live with.
Hybrid transmission leader When C-MAX Hybrid launches, Ford becomes North America’s largest maker of hybrid transmissions.
Ford engineered the transmission and upgraded the controls with a goal of creating the industry’s highest-performing and smoothest-operating hybrid transmission. Among the hybrid transmission’s innovations:
- Electric motors capable of operating at higher electric speeds
- A new, super-efficient cooling system that enables higher speeds in electric drive
- Optimized gear ratios enabling improvement in fuel economy
- More precise controls to deliver higher levels of refinement as the powertrain transitions between engine and electric drive
- Reduced weight to help increase fuel economy
This is the first hybrid transmission to be designed and built by Ford. Production is moving from a supplier in Japan to the Van Dyke Transmission Plant in Sterling Heights, Mich., which also will assemble battery packs for Ford’s hybrid and electric vehicles.
Building green vehicles cleaner Ford completely transformed Michigan Assembly Plant in Wayne, Mich., into an environmentally friendly workplace with flexible manufacturing capability.
With the new electrified vehicles and the new Focus ST performance model also coming in 2012, Ford’s Michigan Assembly Plant is the first facility in the world capable of building a full array of vehicles – gas-powered, EcoBoost®, electric, hybrid and plug-in hybrid – all on the same production line.
The plant also features one of the largest solar power generation systems in the state as well as several electric vehicle charging stations, allowing the facility to operate on a blend of renewable and conventional electricity.
Renewable energy collected by the solar panels directly feeds the energy-efficient microgrid, helping power the plant. When the plant is inactive, such as holidays, the stored solar energy will provide power during periods of insufficient or inconsistent sunlight. Projected energy cost savings are approximately $160,000 per year.
The plant also has 10 electric vehicle charging stations that recharge the electric switcher trucks that transport parts between adjacent facilities – saving an estimated 86,000 gallons of gas a year.
Plus, 50 percent of the parts arriving for the all-new Focus are packed in cardboard, are carefully collected, sorted and recycled, as is the bubble wrap, the Styrofoam and the water bottles used by employees.