Η Toyota ανακοίνωσε το Prius Persona Series. Το μοντέλο αρχικά θα είναι διαθέσιμο μόνο στην Αμερική και είναι βαμμένο σε μπορντό περλέ χρώμα (Black Cherry Pearl), φορά 17″ ζάντες και διαθέτει ειδικά σηματάκια.


Στο εσωτερικό υπάρχουν μαύρα Softex καθίσματα με κόκκινες ραφές και μαύρα χρωμιομένα διακοσμητικά στο τιμόνι, στις χειρολαβές και στον επιλογέα των ταχυτήτων.

Μηχανικά φορά τον υβριδικό 1.800αρη κινητήρα απόδοσης 134 ίππων και στην Αμερική ξεκινά από τις $27.130 (€20.970).

[Πηγή: Toyota]

Δελτίο Τύπου

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

Prius adds Persona Series Special Edition

TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTexTM with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.