H Audi υπέγραψε για την κατασκευή του νέου της εργοστασίου στη περιοχή San José Chiapa της πόλης Puebla του Μεξικό. Το νέο εργοστάσιο θεωρείται σημαντικό ορόσημο για την Audi και η περιοχή επιλέχθηκε λόγω της κεντρικής του τοποθεσίας, των καλών διασυνδέσεων που έχει αλλά και στο ότι έχει κοντά του πανεπιστήμια και κολέγια. Το εργοστάσιο ήταν να κατασκευαστεί στην Αμερική, αλλά λόγω “του ανταγωνισμού του ελεύθερου εμπορίου” επιλέγει τελικά το Μεξικό.

Η κατασκευή του θα ξεκινήσει από τα μέσα του 2013 και η λειτουργία του θα ξεκινήσει από τις αρχές του 2016. Εκεί, η Audi θα κατασκευάζει την νέα γενιά του Q5, με ετήσια παραγωγή 150.000 μονάδων. Το εργοστάσιο είναι μέρος της στρατηγικής της Audi, και θα βοηθήσει να πιάσει τον στόχο να πουλά 2 εκατ. αυτοκίνητα έως το 2020.

 

[Πηγή: Audi]

Δελτίο Τύπου

Audi’s new Mexico plant confirms development goals in America

  • Mexican facility will help utilize growth potential on American continent more effectively
  • Rupert Stadler, Chairman of the Board of Management of AUDI AG: “Ideal basis for further sales opportunities”

In building a new plant in San José Chiapa in Mexico’s federal state of Puebla, Audi intends to utilize the American continent’s enormous growth potential even more systematically. Speaking at an information visit by Governor Rafael Moreno Valle, head of government of the Mexican federal state of Puebla, Rupert Stadler, Chairman of the Board of Management of AUDI AG, said building the new plant in Mexico would serve to achieve important development goals.

“The location of Mexico provides us with an ideal basis from which to intensify our global growth,” Stadler said on the occasion of the visit by the Mexican government delegation from Puebla. A stable economic growth of up to five percent per year makes Mexico the growth engine of Latin America, he continued. As a new mainstay of Audi production, Mexico would also be instrumental in achieving the company’s strategic goals, he added. “Competitive cost structures and diverse free trade agreements with North and South American markets and with Europe,” Stadler said, “will help us further increase our sales.”

In April this year, Audi had taken the important decision to build a new production facility in Mexico. It has been clear since early September that the new plant will be built in San José Chiapa and will become the venue for production of the new generation of the Audi Q5 from early 2016. “The government and the administration of our federal state are currently fulfilling all the necessary requirements for a timely start of construction on the selected site,” said Rafael Moreno Valle, Governor of Puebla, at the headquarters of AUDI AG in Ingolstadt on Tuesday. Preparations for construction have already been completed, he stated. The timetable for the imminent ground and utility works on the 400 hectare lot will be structured so that work on the first building elements can begin as early as spring 2013, he added. “We will do everything to make available the developed land in San José Chiapa successively within the agreed framework,” said Moreno Valle.

Besides providing the site for the erection of the plant, authorities in Puebla state are currently upgrading the infrastructure around the location, which is about 60 kilometers (37.28 miles) south of Puebla City. This includes the government investing in the road and rail network and connecting the location to two superhighways. Also, crucial utility and education facilities need to be created. A new training center will be among the first structures to be built, ensuring that qualification of the future Audi employees can begin early. This will also guarantee an excellent level of resource efficiency for the new plant in Mexico, said Chairman Stadler. “Every one of our cars coming off the line at any of our plants worldwide is of the same high quality,” Stadler stressed.

During its visit to Ingolstadt, the Puebla government delegation also toured Audi’s training and production facilities, familiarizing themselves with the company’s special qualification and quality requirements, experiencing what absolute perfection “made by Audi” is about.

Audi Production Award presented

  • 2012 winner is the Kaiserslautern University of Technology team
  • Audi Board Member for Production Dr. Frank Dreves: “Motto ‘People in Production’ is central element of our production system”

What will the automotive production of tomorrow look like, and what role will values such as competence, passion and emotion play in the future? The participants in the Audi Production Award 2012 competition investigated these questions. Under the motto “People in Production”, students, scientists and engineers from every discipline and more than 20 countries developed visionary concepts, seven of which made it to the finals. Yesterday evening, the finalists presented their ideas to an expert panel of judges in a workshop at the Audi site in Ingolstadt. In the end, the team from the German Research Center for Artificial Intelligence at Kaiserslautern University of Technology was chosen as the winner of the €5,000 grand prize.

“The focus is on people. Like quality and performance orientation, this is a key element of our Audi Production System. The subjects of well-being, health and appreciation, in particular, will become increasingly important in the future,” says Dr. Frank Dreves, Member of the Board of Management of AUDI AG for Production. “The constant dialogue between science and industry as well as fresh ideas are of immense importance for production. This year’s Audi Production Award spurred young people on to concepts with innovative and creative approaches.”

The winning concept investigated the topic of “mobility, social networks and the digital factory introduces innovative assistance, cooperation and training”. The idea can be transferred, for example, to processes in Production planning and assembly. It makes a realistic representation of Production processes possible during virtual training –in an already very early development phase.

More than 70 future-oriented concepts were submitted in 2012 for the Audi Production Award. An expert panel of judges – the Predevelopment and Innovation Team in Audi Production – selected the seven most impressive projects over a series of preliminary rounds and invited the finalists to Ingolstadt for a workshop. The researchers presented their ideas to the Audi experts, discussed these in depth with them and refined them. A presentation on “Generation Y” and an Audi driving experience event rounded out the workshop.

The brand with the four rings has presented the Audi Production Award since 2010. A total of €12,500 in prize money is awarded. Besides the winning project from the Kaiserslautern University of Technology, the Helmut Schmidt University / University of the Federal Armed Forces Hamburg team won the prize for the concept with the best chance of implementation (“Productive Games”; €2,500) and the team made up of Maria Kösterke and Ralf Schäfer the prize for the most visionary concept (“Aufhorchen mit Audi3”, a concept that focuses on the characteristics of a healthy, efficient, future Audi employee; €2,500). The team from TU Dresden received the special prize for the best student team for their project “Advanced flexibility in work time management” (€2,500). The Audi Production Award offers scientists around the world a platform for sharing knowledge and promotes innovative concept ideas.