Θυμάσαι το Smart Forjeremy, ένα εξαιρετικά αμφιβόλου αισθητικής αυτοκίνητο, αποτέλεσμα της συνεργασίας της Smart με τον σχεδιαστή μόδας Jeremy Scott. Μια παρόμοια συνεργασία, αλλά ευτυχώς όχι τόσο εκκεντρική, έγινε μεταξύ της Seat και της ισπανικής εταιρίας μόδας MANGO. Το αποτέλεσμα είναι μια ειδική έκδοση του Mii και θα παρουσιαστεί στις 27 Ιανουαρίου στο 080 Barcelona Fashion event.
Θα είναι διαθέσιμο τόσο σε τρίθυρη όσο και σε πεντάθυρη έκδοση και έχει προγραμματιστεί να βγει στην αγορά πριν από το καλοκαίρι. Θα είναι διαθέσιμο σε μαύρο και άσπρο, ενώ θα φοράει και σκούρες γκρι ζάντες αλουμινίου 15 ιντσών.
Στον εξοπλισμό του θα διαθέτει θερμαινόμενους ηλεκτρικούς καθρέφτες, διακοσμητικά λογότυπα “Mii by MANGO”, δερμάτινο τιμόνι και επιλογέα ταχυτήτων, μαζί με γκρι πινελιές και το προαναφερθέν λογότυπο ραμμένο πάνω στα προσκέφαλα των καθισμάτων από αλκαντάρα. Επίσης, το Seat Mii by MANGO θα διατίθενται στάνταρ με εμπρόσθιους και πλευρικούς αερόσακους, ABS, ESC, κλιματισμό, το Seat Portable System Live, εμπρός ηλεκτρικά παράθυρα και τηλεκατευθυνόμενο κεντρικό κλείδωμα.
Η Seat ανακοίνωσε τις τιμές θα γίνουν γνωστές σε σύντομο χρονικό διάστημα, με τις παραδόσεις που αρχίζουν πριν από το καλοκαίρι.
SEAT AND SPANISH FASHION RETAILER JOIN FORCES TO PRODUCE THE Mii BY MANGO
- SEAT launches the new Mii by MANGO, a special edition of the brand’s city car
- New range-topping Mii will feature prominently at the upcoming 080 Barcelona Fashion event
- New model is the first product of an ongoing collaboration between SEAT and MANGO
- Innovative competition will allow users to design specific accessories for the Mii by MANGO and win special prizes
- First UK deliveries of Mii by MANGO expected July; full pricing details to follow
SEAT, the Spanish brand synonymous with beautifully styled cars, is strengthening its design ties with a collaboration deal struck with Spanish multinational fashion retailer MANGO. The first fruit of the partnership is announced today: the Mii by MANGO.
The Mii by MANGO is a special edition of SEAT’s practical city car, and will make its official debut at the upcoming 080 Barcelona Fashion event, from 27 to 31 January.
The tie-up between the two Spanish companies will result in further activities that will combine SEAT’s characteristic driving enjoyment through the latest technology with MANGO’s innovative fashion design.
The new SEAT Mii by MANGO stands out thanks to its attractive interior and exterior design, featuring two exterior paint options: Nude, which is unique to Mii by MANGO, and Deep Black. The car is further distinguished by specific exterior side mouldings, dark grey 15-inch alloy wheels, heated electric door mirrors, and the “Mii by MANGO” lettering on the left side of the rear hatch and the B-pillar.
The interior of the SEAT Mii by MANGO is highly practical, with a passenger compartment full of unique design elements, and additional equipment compared to the base model – particularly the distinctive grey accents, and the leather steering wheel and gear knob. The front and rear seats feature exclusive Alcantara upholstery with Nude trim and the lettering “Mii by MANGO” stitched onto the headrests.
Furthermore, SEAT’s new model includes a practical hook to hang a handbag safely, and a mirror on the driver sun visor, as well as specifically designed floor mats, door sills and key fob.
The Mii by MANGO will be available before the summer in three- and five-door body styles, in the UK becoming the flagship model for the range. Pricing details will follow shortly. The car features a comprehensive list of equipment including ESC, ABS, front and side airbags for both driver and passenger, head-thorax airbags, passenger airbag deactivation, ISOFIX anchoring points with Top Tether on both rear seats, air conditioning, the SEAT Portable System Live, hill hold control, remote controlled central locking, a 12V socket in the centre console, and front power windows, among much more.
Innovative “Mii by MANGO” competition
The new model created by SEAT and MANGO comes along with a tempting online competition that will reward creativity and originality.As a result, the first 1,000 units of the Mii by MANGO will be delivered with three additional accessories: an umbrella, a handbag and a further specific car accessory that will all be designed by fans who enter the innovative online competition.
Any user in any part of the world can custom design the specific accessories included in the new SEAT Mii by MANGO and compete for tantalising prizes. The competition begins today and extends for the next five weeks by visiting the SEAT and MANGO Facebook pages (www.facebook.es/seat, www.facebook.com/SEAT.Official) and (www.facebook.com/mango.com), the SEAT webpages (www.seat.es and www.seat.com) and thewww.talenthouse.com webpage. Once all proposals have been received, a panel made up of SEAT and MANGO professionals will choose those that display the greatest creativity. The overall winner will receive a brand new SEAT Mii by MANGO and five finalists will be presented with a gift certificate to spend in MANGO shops.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in more than 75 countries. In 2012 SEAT had a total turnover exceeding six billion euros, with overall deliveries amounting to 321,000 units.
SEAT Group employs 14,000 professionals at its three production centres in Barcelona − Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.
The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing together close to 1,000 engineers whose goal is to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.
SEAT UK enjoyed a tremendous year in 2013, selling 45,312 cars and achieving a 2.0% market share – both company records.