Παγκόσμιο ντεμπούτο έκανε στη Γενεύη η Mercedes-Benz S-Class Coupe. Ο σχεδιασμός της S-Class Coupe χαρακτηρίζεται από χυτές γραμμές και πανέμορφες καμπές. Καταφέρνει να “κρύψει” έως έναν βαθμό τα 5.027 mm του μήκους της (πλάτος 1.899 mm, ύψος 1.411 mm και 2.945 mm μεταξόνιο), ενώ στο εμπρός μέρος κλέβουν την παράσταση τα LED φωτιστικά σώματα με LED “φρύδια” ημέρας και στο πίσω, το όμορφο “σβήσιμο” της οροφής και τα φαρδιά φτερά. Ως extra προσφέρονται διαφορετικά φώτα που διακοσμούνται με 47 κρύσταλλα Swarovski.
Στο λανσάρισμα, θα είναι διαθέσιμη μόνο ως S500 Coupe η οποία φυσικά θα συνοδεύεται από την “S500 Coupe AMG Sports Package Edition 1” έκδοση που βλέπεις και στις φωτογραφίες. Ο twin-turbo V8 των 4.663 κ.εκ. αποδίδει 455 άλογα και 700 Nm και συνδυάζεται με αυτόματο κιβώτιο 7 σχέσεων και σύστημα τετρακίνησης 4MATIC. Όπως περιμένει κανείς από μία S-Class, η Coupe έκδοση διαθέτει και επιδεικνύει κάθε gadget και κάθε σύστημα που έχει στη γκάμα της η Mercedes-Benz (Pre-Safe, Distronic Plus, Bas Plus, Collision Prevention Assist Plus κλπ).
Επιπλέον, στην S-Class Coupe, κάνει το ντεμπούτο του το “Active Curve Tilting Function”, ένα σύστημα που συνεργάζεται με το Active Body Control και δύο κάμερες στο εμπρός μέρος του αυτοκινήτου. Όταν το σύστημα ανιχνεύσει στροφή έως και 15 μέτρα μπροστά από το όχημα, ξεκινά να “γέρνει” το αυτοκίνητο έως και 2.5 μοίρες (σαν μοτοσυκλέτα) για να μειώσει την διαμήκη επιτάχυνση που νιώθουν οι επιβάτες. Για την ιστορία, η Mercedes παρουσίασε ένα πρωτότυπο με ονομασία F400 Carving που διέθετε ένα παρόμοιο σύστημα πίσω στο 2001!
Το εσωτερικό προέρχεται σχεδόν αυτούσιο από την S-Class με sport πινελιές όπως τα αλουμινένια διακοσμητικά, το τριάκτινο τιμόνι και το extra Bengal Red δερμάτινο σαλόνι. Το touchpad του infotainment συστήματος από την S65 AMG είναι standard αλλά το heads-up display είναι προαιρετικό. Στον βασικό εξοπλισμό βρίσκουμε και την πανοραμική ηλιοροφή που εκθέτει τα 2/3 του εσωτερικού ενώ χρησιμοποιεί και το Magic Sky Control που αλλάζει την διαπερατότητα της ηλιοροφής από διάφανη σε αδιαφανή με το πάτημα ενός κουμπιού. Οι πωλήσεις της θα ξεκινήσουν μέσα στο δεύτερο εξάμηνο του έτους.
Παράλληλα η Mercedes στη Γενεύη ανακοίνωσε και τη νέα πλατφόρμα Mercedes Me, η οποία είναι διαθέσιμη σε PC, tablet και smartphone και προσφέρει στον ιδιοκτήτη ενός αυτοκινήτου της Mercedes-Benz μια πληθώρα υπηρεσιών σε πέντε τομείς, σε αυτούς της κινητικότητας, τη συνδεσιμότητας, των παροχών υπηρεσιών, της χρηματοδότησης ,και της έμπνευσης.
Η πλατφόρμα Mercedes Me θα ξεκινήσει τη λειτουργία της από το καλοκαίρι περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[learn_more caption=”Δελτίο Τύπου”]
Mercedes-Benz at the 84th Geneva International Motor Show 2014
World premiere of the new S-Class Coupé: modern luxury in its most beautiful form
Geneva – The focal point of the Mercedes-Benz presence at the
84th Geneva Motor Show is the S-Class Coupé. The new top model from the Stuttgart premium brand combines classic sports car proportions with modern luxury and state-of-the-art technology. The stylish two-door
is the first series-production car worldwide to be equipped with the MAGIC BODY CONTROL chassis system with curve tilting function.
The success story of the S-Class Sedan will also start its next chapter
in Geneva: With the twelve-cylinder models S 600 and S 65 AMG, Mercedes‑Benz is underscoring its leading position in technology, equipment and safety. Further highlights in Geneva include the European premiere of the new C-Class and the show premiere of the new V-Class, which combines the spaciousness of an MPV with the comfort typical of a Mercedes passenger car. And, with the new service brand “Mercedes me”, the brand with the three-pointed star is also presenting the central element of its new service strategy, which delivers all customers convenient access anytime and anywhere to its extensive array of mobility and service offerings.
“The new S-Class Coupé stands at the very pinnacle of our product portfolio and is a further milestone in our luxury-class offensive with a total of six models in future instead of three,” says Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “This car drives as good as it looks – and that’s no mean feat, because we’re talking here about the most beautiful S-Class of all time.”
The active curve tilting function MAGIC BODY CONTROL marks a world premiere. “It allows the S-Class Coupé to lean into a curve in a similar manner to a motorcycle rider, reducing the lateral acceleration acting on the
occupants,” says Prof. Thomas Weber, Member of the Board of Management
of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development. “On country roads in particular, this means more driving fun and comfort for our customers.” Further technical innovations in the elegant two-door include the head-up display and the newly developed touchpad.
The coupé is available initially with a 4,663 cm3 V8 biturbo engine. In the S 500 Coupé, the efficient power unit generates 335 kW (455 hp) and a maximum torque of 700 Nm. Like the S-Class Sedan, the Coupé is available with a host of new assistance systems that make driving even safer and more comfortable. The “Intelligent Drive” systems include PRE-SAFE® Brake with pedestrian recognition, DISTRONIC PLUS with Steering Assist and Stop&Go Pilot for partially autonomous driving, Brake Assist BAS PLUS with Cross-Traffic Assist, Active Lane Keeping Assist, Adaptive Highbeam Assist Plus
and Night View Assist Plus.
If desired, the interior of the S-Class Coupé can be even more sumptuously luxurious and comfortable. The AIR-BALANCE package with scent dispenser and ionization is available as an option, as is arm-rest heating as part of the Warmth Comfort package. The ENERGIZING massage function based on the hot-stone principle is available with the Seat Comfort package (special equipment).
The new S 600: top model with V12 engine
The new S 600 with V12 biturbo engine is available exclusively in the long-wheelbase version, complete with an extensive package of appointments. At market launch, the other models in the range will benefit from an expanded range of equipment. This includes the head-up display and a new touchpad for operating the COMAND Online multimedia system, which will be standard equipment on all S-Class models.
At 390 kW (530 hp), the V12 biturbo engine in the S 600 generates even
more power than its 380 kW (517 hp) predecessor, yet, with an average of 11.1 l/100 km, consumes 21 percent less fuel. Displacement increases from 5,513 to 5,980 cm3. Maximum torque is 830 Nm and is available at 1,900 rpm.
The new S 65 AMG: the ultimate in Driving Performance
The Mercedes-Benz S 65 AMG is the only high-performance automobile from a German premium manufacturer to have a twelve-cylinder engine, and it sets the benchmark as the most powerful vehicle in the segment. With 463 kW (630 hp) and 1,000 Nm of torque, the V12 biturbo unit delivers an incredibly refined driving experience. By reducing fuel consumption by 2.4 l/100 km (NEDC combined) and fulfilling the EU6 emissions standard, the new V12 sedan is fit for the future. Power transmission is via the AMG SPEEDSHIFT PLUS 7G-TRONIC automatic gearbox. Its wide ratio spread enables considerably lower engine revving than the preceding five-speed automatic, thus contributing to the reduction in fuel consumption.
The new C-Class: only the best will do
Thanks to an intelligent lightweight design concept with up to 100 kilograms less weight, best-in-class aerodynamics (cd 0.24) and new, fuel-efficient engines, all of which are equipped with the ECO start/stop function, the new C‑Class delivers the best efficiency figures in its class. The new model consumes up to 20 percent less fuel than its predecessor. A host of new assistance systems from the Mercedes full-size class offer the highest levels of safety. The Stop&Go Pilot, for instance, makes it the only car in the segment with partially autonomous driving. The new chassis, optionally available with AIRMATIC air suspension, ensures excellent suspension and body roll comfort, as well as agile handling characteristics.
Visually, the new C-Class sets progressive design accents with its clear yet emotional design and its first-class interior. Overall, the look-and-feel of the new C-Class is like an “upgrade to a higher class”.
The new V-Class: the Mercedes among the MPVs
From emotional design through premium interior equipment and outstanding safety to efficient driving fun, the new V-Class comes with a wide range of new features that are unparalleled in this segment. “The new V-Class brings together the best of two worlds – the functionality of an MPV and the typical strengths of Mercedes-Benz passenger cars,” says Volker Mornhinweg, Head of Mercedes-Benz Vans.
The V-Class is the only vehicle in the segment to offer a broad palette of assistance systems that fuse together safety and comfort. These include the standard-fit Crosswind Assist and the optional Active Parking Assist, which makes the MPV as easy to park as a compact car.
Best-in-class efficiency comes courtesy of state-of-the-art turbo diesel engines with incredibly low fuel consumption ranging from 5.7 to 6.0 l/100 km. The new V-Class also scores highly for its spaciousness and versatile seating and loading configurations. One particular highlight for easy and convenient loading and unloading is the rear windshield, which can be opened separately to provide access to a second loading level.
With two equipment lines, two wheelbases, three vehicle lengths, three engines and a wide selection of optional equipment, the new MPV can be extensively individualized. This enables it to fulfill an extremely broad range
of customer requirements: The focus is on families with two or more children, active individuals with large piece of sports equipment and operators of luxurious VIP or hotel shuttles.
Mercedes me: premium service for all
Mercedes-Benz is starting a whole new chapter in service with the service brand “Mercedes me”. Mercedes me is divided into five sections, mobility, connectivity, service, financing and inspiration. With a single log-in, Mercedes me offers all customers convenient access to extensive mobility and service offerings – for people with and without a car. Access via the www.mercedes.me website ensures that services are available anytime and anywhere.
“Mercedes move me” stands for intelligent mobility solutions such as “car2go”, which has now been expanded by “car2go black” with five-seat Mercedes-Benz B-Class vehicles, broadening its appeal to include families with children. “Mercedes connect me” makes it possible to connect with the vehicle anytime, anywhere and to do things such as pre-heat or pre-cool the car or to check the fuel level. “Mercedes assist me” offers personal, round-the-clock service for Mercedes-Benz customers. “Mercedes finance me” bundles tailor-made financing and insurance solutions, and “Mercedes inspire me” intensifies contact between customers and the brand with an invitation to shape the future together.
New S-Class Coupé: An aesthetic, exclusive high-end coupé
Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz combines the classic proportions of a large, sporty coupé with modern luxury and state-of-the art technology. As a world première, the breathtaking two-door coupé can be optionally equipped with the MAGIC BODY CONTROL suspension system with curve tilting function. Additional technical highlights are the head-up display and the touch pad feature. Optionally available expressive headlamps, each featuring 47 Swarovski crystals, produce a uniquely striking appearance.
“As exclusive as it gets – the ultimate in aesthetic sportiness”, stresses Ola Källenius, Member of the Board of Management, Sales and Marketing Mercedes-Benz Cars. “The breathtaking design of the Concept S-Class Coupé marked by sporty-classic proportions and sensual purity is transferred to the series-production S-Class Coupé virtually unaltered. The large coupé has always been the supreme pinnacle of our model range and that’s why it’s now called the “S-Class” again.”
“The world premiere of the active curve tilting function demonstrates the possibilities offered by Mercedes-Benz Intelligent Drive,” notes Prof Dr Thomas Weber, member of the board of management of Daimler AG with responsibility for corporate research and Mercedes-Benz Cars development. “The vehicle leans into bends much like a motorcyclist, thereby reducing the lateral acceleration acting on the vehicle’s occupants. On country roads in particular, this means greater driving pleasure and ride comfort for our customers.” The new S-Class Coupé will have its world première at the Geneva International Motor Show (6 – 16 March 2014); distribution to dealerships is scheduled for the second half of 2014. The two-door car is available with a 4663 ccV8 biturbo engine. The S 500 Coupé has a nominal output of 335 kW (455 hp), its torque level peaks at 700 Nm. The sporty motoring experience is significantly enhanced by the emotional sound produced by the exhaust system.
MAGIC BODY CONTROL, the first “suspension with eyes”, had its world première in the S-Class. With the curve tilting function the Coupé introduces a further world first for series-production cars: The Coupé leans into bends in a manner similar to a motorcyclist or skier. The lateral acceleration acting upon occupants is reduced in a way akin to when driving in a steep curve, and passengers sit more firmly. On country roads in particular, the new curve tilting function enhances motoring enjoyment and comfort.
Like the S-Class Saloon, the new Coupé is available with numerous new assistance systems that make driving even more comfortable and safer. The “Intelligent Drive” systems include, among other things the PRE-SAFE® brake with pedestrian detection, DISTRONIC PLUS with Steer Assist and Stop&Go Pilot, BAS PLUS with junction assist, Active Lane Keeping Assist, Adaptive High-beam Assist Plus and Night View Assist Plus. COLLISION PREVENTION ASSIST PLUS features an additional function apart from the adaptive brake assistant, which provides collision protection from a speed of 7 km/h: if there remains a danger of collision and the driver fails to respond, the system can carry out an autonomous braking manoeuvre at speeds of up to 200 km/h, thereby reducing the severity of collisions with slower or stopping vehicles. The system also brakes in response to stationary vehicles at a speed of up to 50 km/h, and is able to prevent rear-end collisions at up to 40 km/h.
As in the saloon, the PRE-SAFE® preventive occupant protection system has been expanded through the inclusion of PRE-SAFE® PLUS. PRE-SAFE® PLUS can recognise an imminent rear-end collision and warn following traffic by flashing the rear hazard warning lights at a high frequency. If the danger of a collision persists, the system can also firmly apply the parking brake on the vehicle stationary and thus minimise the risk of whiplash injuries by reducing the forward jolt caused by an impact from the rear.
Numerous optional equipment features are available to make the interior of the S-Class Coupé exceptionally luxurious and comfortable. For example, the AIR‑BALANCE package including the components “fragrancing” and “ionisation” is available, as is the electric armrest heating as a component of the Warmth Comfort package. If the vehicle is equipped with the optional Seat Comfort package, the front seats feature the ENERGIZING massage function based on the hot-stone principle.
In cooperation with high-end audio specialists Burmester, two especially high-value audio systems have been developed: the Burmester® surround sound system and the Burmester® High-End 3D surround sound system.
Design: sensual purity at its most beguiling
Sensual purity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The aim is to create clear contours and smooth surfaces that showcase high tech while radiating emotional appeal. The sensual purity is reflected in the core design values of tradition, emotion and progressivism. These make up the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progressivism. Each model series has an assigned role and a very specific character, depending on the attributes on which the design focuses. And yet a Mercedes-Benz is always recognisable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, and in the interests of keeping tradition alive, the designers draw from a gene-pool of styling features typical of the brand.
“Our new S-Class Coupé is one of the most gorgeous coupés of all times, representing the most radical aesthetic departure from its predecessor,” says Gorden Wagener, Vice President Daimler AG. “The sensuous flowing silhouette in interplay with the clear progressive design language forms a perfect symbiosis and expresses our philosophy of sensual purity with pithy precision.”
The exterior: flowing profile of perfect proportions
The flowing profile of the S-Class Coupé embodies sensual purity in a modern way. It is characterised by typical rear-wheel-drive proportions, emphasised by the hallmark Mercedes dropping line. The long bonnet with pronounced lines and powerdomes, the low greenhouse with high beltline, the accentuated wheel arches as well as the large wheels (18- to 20-inch) and the broad visual effect created by the rear reinforce the S-Class Coupé’s aspirations as a masterpiece of automotive refinement. With a wheelbase of 2945 mm, the Coupé is 5027 mm long, with a width of 1899 mm and a height of 1411 mm.
Its convex and concave modelled surfaces lend the S-Class Coupé a sensuous character. The sculpted appearance lends it classic elegance that forms a perfect symbiosis with the modern-progressive design idiom.
The view from the side is marked by the dropping line in keeping with the emotional character of the vehicle. It underscores the brand-typical proportions like a signature. The lines are deliberately reduced to the basics. This creates a sensual, timeless purity.
The creative interaction of diverse design elements lends the S-Class Coupé a superior, self-confident front: in the centre of the vehicle front end is the further-evolved three-dimensional diamond radiator grille, whose structure is defined by rectangular, chrome-plated elements. It incorporates the central Mercedes three-pointed star and one louvre.
The full-LED headlamps with their iconic eyebrows as daytime running lamps lend it an extremely self-assured and distinctive gaze. On the S-Class Coupé the eyebrows have been further refined with a semi-circular counter-curve. In combination with the standard LED Intelligent Light System, unique headlamps with no less than 47 Swarovski crystals are available. 17 angular crystals form the flare-shaped daytime running lamps, with 30 round-shaped crystals making up the turn indicator lamps.
The side profile is defined by the dome-shaped stretched roof line and the frameless doors. An elegant 3D continuous chrome frame surrounds the glass areas that are uninterrupted by B-pillars. This underscores the Mercedes-typical coupé look.
A muscle above the rear axle extending from the side wall generates a sense of lightness and dynamic spirit even at a standstill. The positively arched surfaces and lines of the side walls flow into the rear end with a dramatic tapered effect.
The rear end with its surfaces, broad shoulders and distinctive character lines rounds off the emotive overall appearance. Moving the license plate mounting to the lower part of the rear bumper is a particularly striking modification. It allows the boot lid to be made especially sleek in this area. The three-pointed star is, so to say, free-standing and can thus be made more prominent for greater effect. In addition it pivots outwards in order to locate the reversing camera and the optional 360° camera in an elegantly functional manner.
The arrangement of the LEDs in two horizontal rows in the two-piece tail lamps reveals cutting-edge technology and underscores the sporty character of the vehicle rear, careful attention to detail and the car’s premium value. Form and function fuse into a perfect unity. Part of the light functions is located in the wings, the other in the boot lid. This characteristic arrangement makes the vehicle highly recognisable by night, too.
The two-part rear bumper underscores the sportiness indicated by the front design. The diffusor, painted in high-sheen black, meets in equal measure the requirements made by aerodynamics and by design. Below it there is, as in the front bumper, a horizontal wing in silver look. Integrated in the diffusor are the premium-quality tailpipes.
The S-Class Coupé features a panoramic roof extending over two-thirds of the entire vehicle roof; with a surface area of around 1.32 m2, it appears almost 150 percent larger than on the predecessor model. MAGIC SKY CONTROL makes it possible to switch the transparency of the roof at the push of a button, from light to dark. When light, the roof is almost completely transparent and allows an open-air experience, even in the coldest weather. When dark, light transmission i.e. the proportion of outside light that is allowed through into the interior, is reduced to less than 1% and thus effectively diminishes heating up of the vehicle. In addition, it is possible to shade the interior completely by means of a roller blind.
The interior: modern luxury as avant-garde design
The interior design of the new S-Class Coupé is an expression of the Mercedes-Benz design idiom – sensual purity. An enthralling combination of sculptural sensuous volume elements and components, and the clear geometry of its basic architecture create an avant-garde design idiom. A high class appeal, quality workmanship and exceptional touch and feel are a treat for the passengers’ senses, so that the car’s interior represents the highest level of “modern luxury”.
The S-Class Coupé’s dashboard fascinates with its spectacular architecture, giving rise to a vehicle of unique character in the upper coupé segment. The dashboard is divided into a very clear top-layer section with an expansive “wrap-around” effect extending to the doors, and an extremely low, sculptural “floating” lower section. This striking architecture was made possible by repositioning the airbag to a completely new low location. This concept enables the large, two-part wide-screen format TFT display to be placed in a prominent “hovering” position in front of this trim surface. In addition, it is stylishly highlighted with an ambience lighting corona. Under the display, the sporty elevated centre console extends to the vehicle rear. All lids and armrests are lavishly covered in leather.
The new “Super Sport” steering wheel impresses with its powerful, galvanised spokes which create maximum depth for the steering wheel, as if they flowed out from the steering column.
The use of the finest materials, surfaces, colour combinations and seam designs contributes towards achieving a truly exclusive car interior. Air vents, switches, belt extender rosette and trim elements are in electroplated “Silver Shadow”. This gives the trim elements a particularly high value appeal and enhances the three-dimensional effect of their surfaces.
In front of the armrest the touchpad (optional) can be found, with its black high-sheen surface and chrome-look surround. As on a smartphone, the touchpad allows all the head-unit functions to be operated using finger gestures. The touchpad also permits letters, numbers and special characters to be entered in handwriting – in any of the head unit’s languages. Diverse controls, e.g. for the multi-media system, are arrayed as keys in a semicircle in front of the central control element.
Both the front and the rear seats have a pronounced sporty character, the two rear seats are designed as individual seats. The Exclusive package optionally includes seats in Exclusive nappa designo leather with a striking diamond backstitching pattern on backrests and seating surfaces. The front-seat seatbelts are integrated in the rear side panelling without interrupting the waistline with windows open; seatbelt extenders make them easily accessible for the seat occupants.
There is a fluid transition between the doors and the rear side panelling, emphasising the vehicle’s well-being quality. Here too, surfaces and controls are masterfully executed in top-quality materials; the configuration with the Burmester® surround sound system and Burmester® High-End 3D surround sound system offers a special highlight in form and function.
New interior colours such as Bengal red, saddle brown and porcelain allow individualisation of the interior. The standard ambience lighting with several lighting moods provides the corresponding wellness character. The customer can choose from seven lighting moods.
Less distraction: head-up display
The optional head-up display brings important information directly into the driver’s field of vision, presenting it on the windscreen to ensure less distraction from the traffic situation. The system informs about vehicle speed, speed limits, navigation instructions and driving assistance system messages.
The technical basis for this system is a specular optics system and a full-colour display module with a resolution of 480 x 240 pixels, operating with high-power LEDs. They project the virtual image, which measures around 21 x 7 centimetres, into the driver’s field of vision where it appears to float around two metres away above the bonnet. The resolution of more than 60 pixels per degree of viewing angle ensures a needle-sharp image. A special light sensor located near the top edge of the roof automatically adjusts the brightness of the head-up display to the exterior lighting conditions.
Lower transversal forces: active curve tilting function
MAGIC BODY CONTROL, the first “suspension with eyes”, had its world première in the S-Class. With the curve tilting function the Coupé introduces a further world first for series-production cars: The curve tilting function makes the Coupé lean into bends in a manner similar to a motorcyclist or skier. The lateral acceleration acting upon occupants is reduced in a way akin to when driving in a steep curve, and passengers sit more firmly. On country roads in particular, the new curve tilting function enhances motoring enjoyment and comfort. The object is not to reach higher speeds, but to produce a more pleasant motoring experience.
The MAGIC BODY CONTROL suspension system, optionally available for the S 500 Coupé includes, apart from the Active Body Control (ABC) and ROAD SURFACE SCAN functions, the new curve tilting function. With Active Body Control the suspension struts are equipped with hydraulic cylinders (so-called plungers), in order to adjust the force in each strut individually. Depending on the curve driven, the curve tilting function shifts the base point of each individual strut. This allows the vehicle to incline automatically and continuously in fractions of a second and to angles of up to 2.5 degrees in curves – depending on the road angle and vehicle speed. The innovative suspension system detects curves using both a stereo camera behind the windscreen, registering the curvature of the road up to 15 metres ahead, and an additional transversal acceleration sensor. The curve tilting function can be selected as one of three drive modes using the ABC switch; it is active in the speed range from 30 to 180 km/h.
Emotive-sporty sound: exhaust system with flaps
The emotive sound of the exhaust system makes a decisive contribution to the sporty driving experience. The deeper sound components ensure a fuller, sportier sound. In the transversally positioned rear silencer of the twin-pipe exhaust system there are two flaps that can be opened and closed pneumatically depending on the engine speed.
When the flaps are open the exhaust gases are conducted through the rear silencer along a different path so that the vehicle sound becomes more powerful. The switching point of the flaps depends upon the drive programme selected – in the S programme the flaps open earlier than in the E programme. As soon as the S-Class Coupé engine starts, the power of its sound can be heard.
A long tradition: large coupés from Mercedes-Benz
The history of the large post-war Mercedes coupés dates back to the year 1952, when Mercedes-Benz launched the legendary 300 S Coupé – a “car for the world’s elite” as the automotive press of the time judged. It was followed in 1956 by the 220 S Coupé of model series W 180, which created a sensation in particular due to its self-supporting pontoon body. From 1961 to 1971 the long-drawn out elegant Coupé of model series W111/W112 enthralled no less than 29,918 highly discerning customers, who were able to choose between the Type 220 SEb Coupé six-cylinder models and the Type 280 SE 3.5 Coupé eight-cylinder models.
The SEC coupés of model series C 216, which remained in the programme of the Stuttgart-based automotive brand for ten years and of which over 74,000 were sold, were based on the S-Class of 1981. In 1992 the successor model (model series C 140) was presented at the Geneva Motor Show, also featuring for the first time as a S 600 Coupé with a 290 kW (394 hp) twelve-cylinder engine. It was to be the car in which the Electronic Stability Program ESP® had its world première in 1995. Later on this coupé was renamed “CL-Class”. Another forefather of the new S-Class Coupé celebrated its world première under this name in March 1999. With pioneering innovations such as active ABC suspension (Active Body Control) and bi-xenon headlamps this two-door car set new standards.
Supreme exclusivity and sophisticated design combined with trend-setting state-of-the-art technology were combined in the last CL-Class (2006). This luxury coupé opened up a new dimension of vehicle safety with the introduction of the PRE-SAFE® brakes. Beyond this, Mercedes innovations such as the Intelligent Light System with five light functions and PRE-SAFE® preventive occupant safety were also part of the vehicle’s standard equipment.
The new S-Class Coupé and its innovations seamlessly continue the tradition of large coupés into the future.
Mercedes-Benz presents new service brand “Mercedes me” – a new benchmark for service
Stuttgart/Geneva. On the eve of the 84th International Motor Show in Geneva, Mercedes-Benz presented its new “Mercedes me” service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move me”, “connect me”, “assist me”, “finance me” and “inspire me” – and takes into account all product-relevant areas such as the purchasing, financing and servicing of vehicles, as well as Daimler’s internationally acclaimed mobility services. In this way, “Mercedes me” allows all service and mobility areas to be integrated seamlessly and conveniently, thus raising the bar once again for individual customer care.
“Mercedes-Benz is on a growth course and we are continuing this course with the next step, which comes in the form of “Mercedes me”. Under this brand, we are bundling together a wide range of services relating to our fascinating vehicles. This is far more than just a new website – it is a whole new level of individual customer care”, explained Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
The new “Mercedes me” service brand is the next logical step in the sales and marketing initiative entitled “Mercedes-Benz 2020 – Best Customer Experience”. By 2020, growth is not only to be generated by launching new products and vehicle segments, but also by aligning the sales organization and marketing activities with the ever-changing customer needs and wishes. “Best Customer
Experience” brings together a number of different marketing, sales and after-sales approaches with a view to providing customers with a consistent premium brand experience through all brand contacts. In future, this attractive initiative will be made available on as broad a basis as possible and will be universally accessible online at all times. As well as in virtual form via a convenient digital platform, it will be available in the innovative and unconventional centrally located city stores, which will be named after the new “Mercedes me” brand. The aim is to create customized offers that are geared towards people and their lives. Accordingly, Mercedes-Benz is bundling its existing and future services under the “Mercedes me” umbrella brand.
“With intensive research into future needs and trends, we have long been examining the shift in society and in individual customer needs. However, as drivers of new mobility solutions, our innovation is not limited to product development, but also to developing flexible services that go well beyond automobiles”, stressed Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
“Mercedes me” – “The best for me”
With “Mercedes me”, Mercedes-Benz is putting its customers even more at the center of its focus. The guiding principle for the new brand is “The best for me” – regardless of whether the user drives a Mercedes-Benz, another vehicle or none at all. In the five areas – mobility, connectivity, service, financing, and inspiration – the new brand offers a comprehensive range of intelligent, forward-looking services. “In this way, we are making interaction with the world of Mercedes-Benz even more individual, transparent, attractive and convenient”, emphasized Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars Marketing & Sales.
“The visualization and the logo of the umbrella brand reflect the new concept for bundling all Mercedes-Benz services together. The short form “Mercedes” symbolizes the highly modern accessibility of the brand. The additional hand-written “me” lends the brand a personal touch and conveys its high esteem for our customers. This is further enhanced by a dynamic circle around the word “me”. This shifts the focus even more to our customers and their needs”, explained Dr Jens Thiemer, Head of Marketing Communications at Mercedes Benz Cars.
Everything under one roof – the five pillars
“Mercedes move me” offers intelligent mobility solutions, regardless of whether or not users have a car. With moovel, car2go, car2go black and Park2gether, Daimler Mobility Services GmbH is working to offer people an impressive range of individual mobility services to choose from. In addition, strategic partnerships allow customers even greater choice – for instance with the smartphone-based taxi service MyTaxi, chauffeur service portal Blacklane or coach provider FlixBus. The premium rental service Mercedes-Benz Rent is a valuable addition to the range of services offered by “Mercedes move me”.
The services offered by “Mercedes connect me” allow customers to connect with their vehicle anytime and anywhere. The connectivity services include accident, maintenance and breakdown management as well as the Mercedes-Benz emergency call system and telediagnosis. Via “Remote Online”, customers know where they have parked their vehicle, whether the doors have been locked and how full the tank is. Even the stationary heater can be switched on via “Remote Online”. Mercedes-Benz apps also provide valuable information, while making individual mobility even more convenient.
“Mercedes assist me” offers a personal, customized service for Mercedes-Benz drivers at calculable service costs – anywhere and around the clock. This includes online access to customer service, including automated appointment booking functions. As well as this, all drivers can find and contact the Mercedes Benz partner of their choice online.
“Mercedes finance me” offers customers tailor-made financial services relating to their vehicle and grants them easy access to the wide range of Daimler Financial Services – from flexible and attractive financing solutions to individual leasing offers and the right insurance for their ideal car.
“Mercedes inspire me” gives insight into Mercedes-Benz’s research and development activities and, at the same time, is far more than an information portal offering interesting stories about innovations, technologies and mobility. Rather, being part of a community allows customers to follow Mercedes-Benz’s innovative business concepts as they take shape. By interacting with experts from different areas, they can get involved in the development of new technologies and services early on and contribute their own ideas and suggestions.
“Mercedes me” is scheduled to begin in Summer 2014
“Mercedes me” is more than an online platform and is visualized across all communication channels. The brand’s offering will be accessible in Summer 2014 using a personalized Mercedes ID on www.mercedes.me. In future, customers are to have access to all individual Mercedes-Benz services from a single source. The website is available in German and English and is compatible with all mobile devices.