Mercedes CLA Street Style by CRO (3)

Ο Γερμανός ράπερ CRO, σε συνεργασία με την Mercedes μετέτρεψε μια CLA σε έργο τέχνης. Ο ράπερ πήρε τα σπρέι του έβαλε όλη τη φαντασία και την εκφραστικότητά του για να δημιουργήσει αυτό που βλέπεις στις φωτογραφίες.

Το αυτοκίνητο θα συμμετέχει στη περιοδία Mercedes-Benz Roadshow, προτού τελικά πουληθεί.

Δελτίο Τύπου

Mercedes-Benz brand ambassador CRO: CLA Street Style designed by CRO

  • Mercedes-Benz comes with the designed by rapper CRO CLA Streetstyle on tour in Germany
  • Fans can experience the unique on selected eras of the Mercedes-Benz Roadshow close

Berlin – CRO is once again its creativity to the test and developed his creative talent on new terrain: designed for Mercedes-Benz of the musicians with the panda mask the CLA street style and gave the vehicle its very own distinctive painting. The artistic achievement underscores the Stuttgart rapper who his own T-shirt collection under the label of Vio Vio designed that creativity has no limits already since 2010. Expressive art – a colorful collage of styles, characters and ideas – now adorns the sporty special avant-garde model, which will be featured among others at selected tour stops at the Mercedes-Benz Roadshow. Following the tour, the vehicle will find a new owner. More info on this will follow shortly on www.mercedes-benz.de,

CRO, since 2013 Mercedes-Benz brand ambassador, is by and by artists and creative professionals. Besides music, he is also expressed by always painting and drawing from what, the many images on screens, blocks and papers in his apartment. “I paint and draw almost always, no matter where I am or what I’m doing. No list is safe from me and, indeed, not a Mercedes-Benz. I had a rough picture in your mind how you want to look at the end, and I hope that the future owner will be just as proud as I am, “said CRO about his latest masterpiece. The transformation of CLA Streetstyle carried freestyle standard with aerosol paint cans, paint pens and paint. Existing ideas CRO added spontaneously, floated and experimented with colors, shapes and words. The result is imaginative, expressive, fascinating graffiti art and therefore a unique, covetable vehicle. Designed and implemented was the idea of ??the Stuttgart Live Communication Agency “0711 Livecom GmbH”, which also manages CRO as Mercedes-Benz brand ambassador for its management and label “Chimperator”.

The creative process of creating a unique piece was documented on film. The making-of video and image material is available on the Stuttgart artist Facebook page under www.facebook.com/cromusic or www.mercedes-benz.de/cro to see.

The CLA Street Style

The particularly sporting design of the special model CLA Street Style is athletic accents and highlights with stylish details, the dynamic characteristics of the vehicle out. The special model combines sporty AMG styling and high-quality equipment features such as attractive AMG light-alloy wheels in 5-twin-spoke design and a twin exhaust system with chromed tailpipe trims round off the striking exterior. The multifunction sports steering wheel, flattened at the bottom, with perforations in the grip area and twelve ergonomic control buttons ensures easy handling of the vehicle and quick access to numerous functions. The seat heating provides an option for the driver and passenger in the shortest time warmth. Can be selected individually for each seat between three different heat settings by pressing a key. The Bi-xenon headlamps with headlamp cleaning system improve with their high luminosity the view crucial in the dark.

The Mercedes-Benz Roadshow

The designed of unique CRO will be seen in the context of starting on May 15, 2015 Mercedes-Benz Roadshow in Frankfurt, Berlin, Cologne and Munich and followed in the Mercedes-Benz offices in Mannheim, Stuttgart, Dusseldorf and Hamburg.

Under the slogan “The car-mat. Test drive at your fingertips. Inserting. Boarding. Enjoy. “Mercedes-Benz offers until the end of June in a total of 19 German cities an unforgettable test drive event at which, in addition to the CLA Coupé also the A-and B-Class and the GLA and CLA Shooting Brake are at the start. The Kompaktken of Mercedes-Benz family provides for every individual customer the right vehicle, and so any interested will easily be dream car – at your fingertips eben.Eine prior registration is not necessary. After the ball in a special coins can enter one: then is the ideal car ready for each participant.

Start the roadshow and prelude to the Germany tour of CLA Street Style designed by CRO is on 15 May in Frankfurt. There attracts a spectacular “car-mat” which looks into its spell. With 18.5 meters high and 20 meters wide, it has a literally towering presence at the Skyline Plaza in Frankfurt am Main. Animations on an oversized screen and real show effects make the Mercedes-Benz “car-mat” to an immense attraction in the cityscape. A mobile photo station enables participants to retain personal impressions of the roadshow and share via social media.