Η Honda και η Toyota έδωσαν και αυτές τις διαφημίσεις τους για το Super Bowl. Σε αυτή της Honda πρωταγωνιστεί ο Matthew Broderick και διαφημίζει το νέο CR-V, ενώ η Toyota επέλεξε να προμοτάρει το νέο Camry με ένα διαφορετικό τρόπο.
[Πηγή: Toyota, Honda]
TOYOTA REINVENTS MORE THAN THE CAMRY IN EXTENDED VERSION OF SUPER BOWL XLVI COMMERCIAL
“Reinvented” Imagines a Fantastic and Funny World Where Everything is as Innovative as the 2012 Camry
TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years. The 60-second “Reinvented” spot is available for preview at [insert URL,] while the television premiere of the 30-second version on Sunday, February 5th, will mark the brand’s return to Super Bowl advertising for the first time in three years.
The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”
The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.
About Toyota Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.comor www.toyotanewsroom.com.
Official 2012 Honda CR-V Game Day Commercial – “Matthew’s Day Off” Extended Version
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller’s Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda’s fresh twist and wonderful homage to this ’80s classic.
Think you’re a true fan of Ferris Bueller’s Day Off? We hid over two dozen references to the movie throughout the commercial. Some are obvious, some are VERY subtle. See how many you can find. #dayoff