McLaren P1 event in Hong Kong (5)

Στο περιθώριο του event παρουσίασης της P1 στο Hong Kong, η McLaren παρουσίασε την B&W Edition έκδοση της MP4-12C, η οποία θα είναι διαθέσιμη μόνο για τη τοπική αγορά.

Η B&W Edition είναι δημιουργία του τμήματος McLaren Special Operations και διαθέτει δίχρωμο εξωτερικό, μαύρα γυαλιστερά διακοσμητικά, λευκή βαφή και κοστίζει 4.680.000 HKD (€457.927).

Από την άλλη η McLaren ανακοίνωσε πως ξεκινούν οι πωλήσεις της P1 στο Hong Kong με αρχική τιμή τα 8,9 εκατ. HKD (€870.816), χωρίς να υπολογίζεται σε αυτή το κόστος του φόρους ταξινόμησης.

[Πηγή: McLaren Hong Kong]

Δελτίο Τύπου

ExClusive SHOWCASE for McLAREN P1™ in Hong Kong

• McLaren P1™ displayed in Hong Kong for the first time at an exclusive preview.

• Designed to be the best driver’s car in the world, McLaren P1™ produces 903bhp (916PS) by a 3.8-litre twin-turbo V8 petrol engine at a top speed of 350km/h.

• Inspired by McLaren F1 and Formula 1, McLaren P1™ interprets the advanced technology and unique design of the iconic and champions’ McLaren cars.

• World limited production of 375 units and valued at HKD8.9 million (exclude local FRT), McLaren Hong Kong received exceeding pre-orders from local customers. First delivery in late 2013.

• Popular 12C Spider in new Volcano Yellow and bespoke 12C B&W Edition are showcased at the preview.

HONG KONG – McLaren Hong Kong is delighted to unveil the McLaren P1™ first time in Hong Kong at an exclusive, closed-room preview. This is the latest model of McLaren after launching the groundbreaking 12C and 12C Spider in 2011 and 2012 respectively. McLaren P1™ features a lightweight (1,395kg) MonoCage carbon fibre chassis with a powerful twin-turbo V8 petrol engine, coupled to a single electric motor. It delivers a combined power output of 903bhp (916PS) and torque of 900Nm with a top speed at 350kh/m. Benefits from the unique Instant Power Assist System (IPAS) and Drag Reduction System (DRS), an instant boost of power and straight-line speed are easily generated.

Design Director of McLaren Automotive, Frank Stephenson said at the Hong Kong preview, “The astonishing new McLaren P1™ is designed to be the world best driver’s car on the road and track. Inspired by the iconic F1 and champion Formula 1, McLaren P1™ features stunning and dynamic designs, innovative aerodynamics, great packaging and ultra lightweight body.”

“Thanks to the McLaren’s carbon fibre technology, it helps to reduce all unnecessary weight of the car and create a perfect shape and structure of the McLaren P1™. In result, the McLaren P1™ is beautifully presented in front of all audiences today.” added Stephenson. To celebrate the arrival of McLaren P1™, a popular 12C Spider in a new exterior paint of Volcano Yellow and a bespoke 12C B&W Edition were showcased at the preview. Bespoke 12C B&W Edition features a series of unique body colour and interior combinations tailor-made by McLaren Special Operations (MSO). “This is a bespoke 12C ordered through the MSO department especially for Hong Kong market. I am happy to hear many positive feedbacks from this special edition and this encourages our future developments on a wider range of bespoke options.” 1/3 said Marcus Korbach, Brand Manager of McLaren P1™ and Head of Sales of McLaren Special Operations.

During the ceremony, McLaren Hong Kong gave a very warm welcome to the new Regional Director of McLaren Automotive Asia Pacific, Mirko Bordiga who has recently joined the McLaren family and attended his first event in Hong Kong. “This is my greatest pleasure of unveiling the McLaren P1™ with our special guests from Woking and the managements of McLaren Hong Kong today. I’m very proud to be one of the McLaren members and am glad to visit Hong Kong as where is one of the best markets in the region. This is excited to know the market is growing sustainably and we expect our retailer will continue its success to bring McLaren into the next chapter. ” said Mirko Bordiga.

Peter Goh, Managing Director of Sime Darby Hong Kong Motor Group gladly said, “This is a remarkable day of McLaren Hong Kong as we are honoured to present the McLaren P1™ to the local media and customers. As we all know, McLaren P1™ is a very unique model in super luxury motor segment which represents the outstanding achievements of McLaren in terms of design, innovations and advanced technology. Today, we are delighted to showcase the McLaren P1™ in this special occasion; it is further convinced that Hong Kong is a significant market to the brand in Asia Pacific.”

Max Cheng, General Manager of McLaren Hong Kong added, ‘’Since the preview of McLaren P1™ prototype at 2012 Paris Motor Show, we have received overwhelming responses from the market. We are thrilled to announce that our received pre-orders are already exceeded the factory’s initial allocations. This is an exciting news to us as it implies that Hong Kong is a high potential market for luxury super sports car. We are looking much forward to deliver the first McLaren P1™ in Hong Kong.”

With a worldwide production limit of 375 units and all in left-hand drive models, McLaren P1™ is priced at HKD8.9 million (exclude local First Registration Tax) and first delivery is expected in late 2013.