Ron-Burgundy-

Το The One Club ανακοίνωσε τους φιναλίστ των φετινών Automobile Advertising of the Year όπου ανάμεσα τους βρίσκονται δικαίως οι διαφημίσεις που θα δεις στη συνέχεια, τις οποίες όλες τις έχεις παρακολουθήσει σε παλαιότερα άρθρα.


Χωρίζονται σε 4 κατηγορίες (Broadcast TV, Online Videos, Interactive και Experiential Advertising) και οι νικητές θα ανακοινωθούν τον ερχόμενο μήνα στο περιθώριο της έκθεσης του Detroit. Εσένα ποια είναι η αγαπημένη σου;

Broadcast TV

Dodge “It Comes Standard”

Honda “Hands”

Honda “Illusions”

Daimler/Smart “Offroad”

Land Rover “Roam Free”

Online Videos

Audi “The Challenge”

Honda “Sound of Honda/Ayrton Senna”

http://www.youtube.com/watch?feature=player_embedded&v=cKj1RdsG8as

Honda “Project Drive-in”

Interactive

BMW “Eli’s BMW”

Hyundai “Driveway Decision Maker”

Fiat “Abarth 500 Zero Followers”

Experiential Advertising

Toyota “Tundra Endeavor Campaign”

Toyota “Camry Thrill Ride Experience”

BMW “Window Into the Near Future”

[Πηγή: The One Club]

Δελτίο Τύπου

Automobile Advertising of the Year Finalists Announced

Ron Burgundy, Spock vs. Spock, Parkour Among Shortlisted

New York, NY (December 19, 2013) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards, announced today the finalists for the 2014 One Show Automobile Advertising of the Year Award. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club has created a special award to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award.

This year’s winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center in Detroit. The list of finalists, which features creative work from domestic and international agencies and automakers, are as follows:

Broadcast TV

· Dodge “It Comes Standard” – Wieden+Kennedy/Portland

· Honda “Hands” – Wieden+Kennedy/London

· Honda “Illusions” – McGarryBowen/London

· Daimler/Smart “Offroad” – BBDO Germany/Duesseldorf

· Land Rover “Roam Free” – Young & Rubicam/New York

Online Videos

· Audi “The Challenge” – PMK*BNC/New York and Audi of America

· Honda “Sound of Honda/Ayrton Senna 1989” – Dentsu/Tokyo

· Honda “Project Drive-in” – RPA/Santa Monica Interactive

· BMW “Eli’s BMW” – kbs+/New York

· Hyundai “Driveway Decision Maker” – Innocean USA/Huntington Beach

· Fiat “Abarth 500 Zero Followers” – Leo Burnett/Duesseldorf

Experiential Advertising

· Toyota “Tundra Endeavor Campaign” – Saatchi & Saatchi/Los Angeles

· Toyota “Camry Thrill Ride Experience” – Saatchi & Saatchi/Los Angeles

· BMW “Window Into the Near Future” – kbs+/New York Print/Outdoor

· Kia “Panoramic Sunroof – Cat” – David&Goliath/Los Angeles

· Fiat “Letters” – Leo Burnett Tailor Made/Sao Paulo

· Volkswagen “Child” – Grabarz & Partner/Hamburg