Το 2014 ήταν μια πετυχημένη χρονιά για τη Volvo, η οποία είδε τα κέρδη της να αυξάνονται κατά 17% και τα έσοδα της κατά 6,3%. Το 2014 η Volvo πούλησε 465.866 αυτοκίνητα (+8,9% σε σχέση με το 2013), με την μεγαλύτερη αγορά της να είναι αυτή της Κίνας, εκεί όπου πούλησε πάνω από 80.000 αυτοκίνητα.
Για το 2015, η Volvo πιστεύει πως θα ξεπεράσει τις 500.000 πωλήσεις, με την κερδοφορία της να αυξάνεται και αυτή. Όπως δήλωσε ο Hakan Samuelsson, πρόεδρος και CEO της Volvo, μέσα στα επόμενα τέσσερα χρόνια, όλα τα μοντέλα της εταιρίας του θα αντικατασταθούν ή θα ανανεωθούν. Στόχος της Volvo είναι έως το 2020 να πουλά 800.000 αυτοκίνητα ετησίως.
Ο Samuelsson μίλησε και για τη νέα πλατφόρμα που ετοιμάζει σε συνεργασία με την μητρική της εταιρία, Geely. Η πλατφόρμα ονομάζεται Compact Modular Architecture (CMA) και πάνω της θα κατασκευαστούν αρκετά μικρά μοντέλα της Volvo (S40, V40 και XC40). Τα πρώτα δύο αναμένονται στην αγορά το 2019, ενώ το XC40 το 2018. Επίσης η Volvo θα βγάλει στην αγορά τα S90 sedan και V90 wagon το 2016, ενώ το 2017 θα ακολουθήσει το XC60, με τα S60 και V60 να έρχονται το 2018.
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Volvo Car Group forecasts sales and profitability will show a clear improvement in 2015
Volvo Car Group (Volvo Cars) expects sales and profitability to show a clear improvement in 2015, driven by continued growth in China and Europe and a return to growth in the US, according to Håkan Samuelsson, President and Chief Executive.
The combined effect of this strong global performance and the introduction of the all new XC90 during 2015 means overall sales should approach 500,000 cars, up from 465,866 in 2014, said Mr Samuelsson. Increased sales will drive the company’s improvement in profitability for the full year, aided by favourable currency movements, he added.
The confident forecast for 2015 follows a solid 2014 in which sales hit a new record of 465,866 cars, up 8.9 per cent compared to 2013, and operating profit increased to SEK2,252m, compared to SEK1,919m in 2013.
“Volvo’s story in 2015 will continue to be one of growth and sustainable profitability,” said Mr Samuelsson. “This year, however, we will undoubtedly receive a boost after we start delivering the new XC90 to customers. This car is already a success. We have already received orders for around 17,000 XC90s, around a third of expected volume in 2015.”
The new Volvo XC90
The all-new Volvo XC90 is built on entirely new, in-house financed and developed Scalable Product Architecture (SPA) technology, which improves driveability and provides a wider range of design options. SPA will be used across the product range in future and will generate economies of scale, improvements in productivity and improved profitability.
The XC90 also features Volvo Cars’ new Drive-E powertrains and the most comprehensive safety package on the market as standard, including several world-first technologies.
“I am extremely confident in the direction we are taking in terms of our products and technology. At the same time, it is also extremely important that we build our future development on stable finances,” said Håkan Samuelsson.
“We have shown in 2014 that we can improve our earnings, despite unfavourable currency developments, while developing world-beating cars, investing in new car programmes and maintaining a constant vigilance towards costs. These disciplines will remain in place in coming years.”
It is Volvo Cars’ long term strategic ambition to further develop its position as a global premium car maker. Driven by the complete renewal of its product range in the next five years, Volvo is aiming to double sales to around 800,000 cars a year by around the year 2020 while always improving profitability.
More information on Volvo Car Group’s results over 2014 can be found in the Group’s Financial Report January-December 2014. The report contains more details on developments in Volvo Car Group’s various markets, as well as in-depth financial information. The full report is available for download here.
Record sales drive Volvo Car Group to a solid 2.2 billion SEK profit in 2014
Volvo Car Group (Volvo Cars) has reported a 17.4 per cent increase in operating profit for 2014 to 2,252 MSEK, compared to 1,919 MSEK in 2013, as record sales cleared the way for the company to continue investing in its global transformation. Revenue for the year was 129,959 MSEK, up from 122,245 MSEK in 2013.
The all-time sales record of 465,866 cars was an increase of 8.9 per cent compared to 427,840 in 2013, and was supported by strong performances in China and Europe. In China, the company’s largest market, Volvo Cars sold over 80,000 cars. In Europe, Volvo grew twice as fast as the overall market and all of its main competitors in the region. Volvo Cars has now reported sales growth every month since July 2013.
“It is essential to remember that the company is in an investment phase right now,” said Håkan Samuelsson, President and Chief Executive. “The fruits of these investments will start to be felt from this year.”
Volvo Cars is investing in a global transformation as part of its long term strategic ambition to enhance its position as a global premium car maker. Driven by the complete renewal of its product range, Volvo is aiming to double sales to around 800,000 cars a year in the medium term.
During 2014, Volvo Cars took several important steps towards achieving these goals.
It unveiled the all-new Volvo XC90, which is built on an entirely new, in-house developed Scalable Product Architecture (SPA) technology, which improves driveability and provides a wider range of design options. SPA will be used across the product range in future and will generate economies of scale, improvements in productivity and improved profitability.
The XC90 also features Volvo Cars’ new in-house developed Drive-E powertrain, which provides a world leading combination of power and low carbon emissions. Drive-E will also be introduced across the product range in future. In addition, the XC90 offers world first safety technologies and the most comprehensive safety package on the market as standard.
In 2014, the company also continued to expand its industrial footprint in China and Europe.
Production of the best-selling XC60 started at its Chengdu plant, while the company also expanded its manufacturing footprint in China by announcing that SPA-based cars will be built at its plant in Daqing. In Sweden, the re-introduction of a third shift in the Torslanda plant was announced, creating 1,300 new jobs.
“Looking back at 2014’s performance gives me confidence in our future performance,” said Mr Samuelsson. “By any measure, Volvo Cars is performing well. Sales are growing, a range of all new products are on the way, we are leading the field in new technologies and Volvo Cars is well positioned for the future.”
Full results for 2014 will be revealed today at 10:00 CET during a press conference at the Volvo Showroom in Kungsträdgården, Stockholm. More information on Volvo Car Group’s results over 2014 can be found in the Group’s Financial Report January-December 2014, which will be available for download on the Global Newsroom (media.volvocars.com) as of 10:00 CET.