Μια νέα έρευνα από το TrueCar μας δείχνει τι αυτοκίνητα προτιμούν να αγοράζουν οι άνδρες και τι οι γυναίκες στην απέναντι μεριά του Ατλαντικού. Οι γυναίκες, όπως έδειξε και η έρευνα του InsideLine, έχουνε αγαπημένο αυτοκίνητο το Volvo S40, ενώ οι άνδρες προτιμούν μια Porsche 911, και όχι την Ferrari 458 Italia όπως έδειξε αυτή η έρευνα.
Η εκστρατεία της VW για το νέο Beetle απέκτησε καρπούς αφού το 2011, το 45.4% των αγοραστών του νέου Beetle ήταν άνδρες, την ώρα που το ίδιο ποσοστό το 2010 ήταν στα 39.4%. Τα μοντέλα της Mini αρέσουν στο 46.2% των γυναικών, ενώ μια Ferrari, αγοράζεται από άνδρες, αφού το 92.5% που αγόρασαν το 2011 μια Ferrari ήταν άνδρες. Αναλυτικά την λίστα με τα αγαπημένα αυτοκίνητα των ανδρών και των γυναικών, μπορείς να τα βρεις στη συνέχεια.
[tabs slidertype=”top tabs” fx=”slide”] [tabcontainer] [tabtext]Ανδρικές μάρκες[/tabtext] [tabtext]Γυναικείες μάρκες[/tabtext] [tabtext]Ανδρικά αυτ/τα[/tabtext] [tabtext]Γυναικεία αυτ/τα[/tabtext] [/tabcontainer] [tabcontent] [tab]
| Top Male Brand Purchases in 2011 | ||
|---|---|---|
| Brand | % Male | Current Discount % from MSRP |
| Ferrari | 92.5% | N/A |
| Bentley | 83.4% | N/A |
| Maserati | 82.8% | N/A |
| Porsche | 76.5% | 2.7% |
| Jaguar | 73.9% | 4.8% |
| GMC | 73.5% | 2.9% |
| Dodge | 72.0% | 3.9% |
| Land Rover | 71.2% | 2.1% |
| Ford | 68.6% | 8.2% |
| Chevrolet | 67.8% | 2.9% |
| Audi | 67.0% | 3.1% |
| BMW | 65.1% | 5.4% |
| Infiniti | 65.1% | 5.8% |
| Cadillac | 63.9% | 2.3% |
| Lincoln | 63.8% | 7.3% |
| Jeep | 63.2% | 5.1% |
| Buick | 62.4% | 5.0% |
| Chrysler | 62.2% | 2.9% |
| Mercedes-Benz | 61.9% | 5.7% |
| Acura | 60.6% | 5.4% |
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| Top Female Brand Purchases in 2011 | ||
|---|---|---|
| Brand | % Female | Current Discount % from MSRP |
| MINI | 46.2% | 1.7% |
| Nissan | 45.7% | 6.6% |
| Kia | 45.6% | 3.6% |
| Honda | 45.5% | 3.8% |
| Mitsubishi | 44.9% | 6.1% |
| Mazda | 44.3% | 5.0% |
| Lexus | 44.2% | 4.9% |
| Suzuki | 44.0% | 2.5% |
| Subaru | 43.9% | 4.5% |
| Hyundai | 43.7% | 2.6% |
| Volvo | 42.5% | 5.8% |
| FIAT | 41.9% | 3.6% |
| Volkswagen | 41.6% | 3.0% |
| Toyota | 40.9% | 4.4% |
| smart | 39.7% | 2.2% |
| Acura | 39.4% | 5.4% |
| Mercedes-Benz | 38.1% | 5.7% |
| Chrysler | 37.8% | 2.9% |
| Buick | 37.6% | 5.0% |
| Jeep | 36.8% | 5.1% |
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| Τοp Male Purchases in 2011 | ||
|---|---|---|
| Makes/Models | % Male | Current Discount % from MSRP |
| Porsche 911 | 88.2% | 2.7% |
| GMC Sierra | 87.5% | 7.4% |
| Ford F-Series | 87.0% | 5.6% |
| Chevrolet Corvette | 86.9% | 6.9% |
| Chevrolet Silverado | 86.4% | 7.5% |
| BMW M3 | 85.1% | 3.2% |
| Audi S4 | 84.7% | 3.3% |
| Audi A8 | 84.4% | 3.2% |
| Cadillac Escalade EXT | 84.3% | 1.9% |
| Maserati Granturismo | 84.3% | N/A |
| Toyota Tundra | 84.1% | 2.4% |
| Ram 1500 | 84.0% | 7.2% |
| BMW 550 | 83.5% | 3.8% |
| Toyota Tacoma | 82.8% | 2.5% |
| Chevrolet Colorado | 82.5% | 5.0% |
| Chevrolet Avalanche | 82.4% | 8.2% |
| GMC Canyon | 82.4% | 6.5% |
| Ram Dakota | 82.0% | NA |
| Audi A7 | 81.5% | 3.1% |
| Porsche Cayman | 81.4% | 3.9% |
| BMW 750 | 81.3% | 4.4% |
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| Top Female Purchases in 2011 | ||
|---|---|---|
| Makes/Models | % Female | Current Discount % from MSRP |
| Volvo S40 | 57.9% | N/A |
| Nissan Rogue | 56.9% | 2.1% |
| Volkswagen Eos | 56.4% | 3.9% |
| Volkswagen Beetle | 54.6% | 1.3% |
| Hyundai Tucson | 54.0% | 0.9% |
| Honda CR-V | 53.4% | 1.5% |
| Toyota RAV4 | 53.0% | 2.4% |
| Nissan JUKE | 52.7% | 0.6% |
| Jeep Compass | 52.7% | 3.0% |
| Nissan Versa | 52.2% | 0.1% |
| Nissan Sentra | 52.0% | 1.8% |
| Lexus IS | 51.8% | 3.5% |
| Toyota Corolla | 51.8% | 3.4% |
| Mazda CX-7 | 51.2% | 4.4% |
| Mitsubishi Eclipse | 50.9% | 1.8% |
| Acura RDX | 50.5% | 5.5% |
| Infiniti EX | 50.4% | 5.1% |
| Toyota Yaris | 50.4% | 0.7% |
| Volkswagen Tiguan | 50.3% | 3.1% |
| Subaru Forester | 50.2% | 4.0% |
| Dodge Caliber | 50.1% | 6.0% |
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[Πηγή: TrueCar]
[learn_more caption=”Δελτίο Τύπου”]
Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles According to TrueCar.com Study
Volkswagen Beetle No Longer Holds Top Spot Among Women New Car Buyers;
Porsche 911 Still Has The Highest Percentage of Male New Car Buyers
SANTA MONICA, Calif. (April 23, 2012) – TrueCar.com, the authoritative voice in new car pricing and industry trend information, has released its third annual demographic study based on car-buying behavior in 2011, examining gender differences in auto buying. TrueCar.com’s study was based on over nine million retail purchases in 2011.
“While gender preferences amongst the buyers of various automotive brands still exists, the gap is narrowing,” said Jesse Toprak, Vice President of Market Intelligence at TrueCar.com. “The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis.”
Some of the key findings of the TrueCar.com study include:
- The brand with the highest percentage of retail sales to females in 2011 continues to be MINI (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to 2010 when MINI (47.9 percent) came in first, followed by Kia and Honda respectively (46.8 percent and 46.0 percent). There were fourteen brands with a female ratio over 40 percent in 2011 and newcomer FIAT landed at 41.9 percent
- Males continue to be the majority of exotic new car buyers but in 2011, there was only one exotic brand with 10 percent or less retail sales to women, Ferrari (7.5 percent), compared to 2010 when there were six brands.
- Sixteen of the top 20 brands in 2011 with the highest percentage of female buyers were import brands, while domestic brand FIAT landed at 12. Chrysler, Buick and Jeep bottomed out the list at 18-20. Only three luxury brands made the top 20, with Lexus (44.2 percent) being the only luxury brand over 40 percent.
- Thirteen of the top 20 brands in 2011 with the highest percentage of male buyers were either exotic or luxury brands. When including luxury brands, nine of the top 20 were domestic. GMC and Dodge brands both had over 70 new car male buyers in 2011.
- The new Volkswagen Beetle, introduced in 2011, had a higher percentage of male buyers in 2011, with 45.4 percent of buyers being male. In 2010, the Volkswagen New Beetle had only 39.4 percent of male buyers.
“Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers,” said Kristen Andersson, Senior Analyst at TrueCar.com. “It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV.”
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