Το βράδυ της Κυριακής έγινε ο τελικός του φετινού Super Bowl όπου νικητές ήταν οι Baltimore Ravens. Τα 30 δευτερόλεπτα διαφήμισης κατά τη διάρκεια του αγώνα κόστιζαν κοντά στα 4 εκατ. δολάρια και η Chrysler έβγαλε την πιο συναισθηματική διαφήμιση αφού θέλοντας να διαφημίζει τα μοντέλα της Ram, έβγαλε μια διαφήμιση μου την ονόμασε “Ο αγρότης”.
Αφού πλέον έχεις δει όλες τις φετινές διαφημίσεις; Ποια νομίζεις ότι ήταν αυτή που ξεχώρισε; Για να σου φρεσκάρω την μνήμη, ρίξε μια ματιά σε όλες στη συνέχεια. Για την ιστορία να πω ότι η Αμερικάνικη AGB, μέτρησε την μεγαλύτερη ακροαματικότητα όταν έπαιξαν οι διαφημίσεις της Mercedes-Benz, της Lincoln αλλά και της Ram, κάνοντας τες αδιαμφισβήτητα τις νικήτριες της βραδιάς.
http://www.youtube.com/watch?feature=player_embedded&v=FadwTBcvISo
http://www.youtube.com/watch?feature=player_embedded&v=JrHhpuWWte8
http://www.youtube.com/watch?feature=player_embedded&v=3853AivUHlQ
http://www.youtube.com/watch?feature=player_embedded&v=f7lThdma2Fk
http://www.youtube.com/watch?feature=player_embedded&v=9H0xPWAtaa8
http://www.youtube.com/watch?feature=player_embedded&v=dn6vWm41o3k
http://www.youtube.com/watch?feature=player_embedded&v=iymBRSUfz9U
http://www.youtube.com/watch?feature=player_embedded&v=emhtp2prOxQ
http://www.youtube.com/watch?feature=player_embedded&v=D3vw9w9vevI
http://www.youtube.com/watch?feature=player_embedded&v=RnuTO0z_Tcs
http://www.youtube.com/watch?feature=player_embedded&v=SohqIBOb03k
http://www.youtube.com/watch?feature=player_embedded&v=ANhmS6QLd5Q
http://www.youtube.com/watch?feature=player_embedded&v=4O2qDLnYA88
http://www.youtube.com/watch?v=zY49-LHyBk0&feature=player_embedded
http://www.youtube.com/watch?v=3jEU7yd4yuI&feature=player_embedded
http://www.youtube.com/watch?feature=player_embedded&v=vtQA-_AC7I8
[Πηγή: USA Today, YouTube]
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BIRMINGHAM, Mich., Feb. 4, 2013 /PRNewswire/ — Autometrics announces the official impact on demand of Super Bowl vehicle commercials, where a specific model was featured.
Using patent-pending methodology to collate data from over 100 third party automotive websites, Autometrics scores commercials based on the immediate increase in the number of prospects wanting to contact a local dealer for a price quote within 20 minutes of each ad airing. With over 1 million prospects on Super Bowl Sunday, the results present the most comprehensive assessment of lower funnel demand for models advertised during the Kick-Off Show and Game.
Each commercial is ranked by the percentage increase in prospects in the 20 minute window after the ad aired, compared to a one hour window before the ad aired. Also shown is each model’s share of the total increase in prospects during the Kick-Off Show and Game.
The Lincoln MKZ commercial succeeded in capturing the highest increase in prospects, at almost 5,800%, and commanded a 42% share of all incremental prospects generated for individual models during the entire game, a major boost for a brand in the process of being reinvented. This was followed by the Audi S8 with a 1,391% increase in prospects, Hyundai Genesis increasing 412%, followed by Kia Forte at 394% and Kia Sorento at 379%.
Hyundai’s three Santa Fe ads combined to capture 12% of all incremental prospects. Toyota’s RAV4 and Hyundai’s Sonata ads saw modest increases, possibly due to the early release of the ad, prior to the Game.
Autometrics will be updating its website with additional results throughout the week ahead, including pre, half-time and post-game commercials, a comparison of new vehicle brand ads from Audi, Jeep, Lincoln, Mercedes-Benz, Ram, Subaru, Toyota and Volkswagen and an analysis of the sustainability of any uplift in demand for the models above. Visit autometrics.com for further updates.
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