Η Mercedes-Benz, συνεργάστηκε με αρκετούς καθηγητές κολεγίων και πανεπιστημίων για να δημιουργήσει ένα όραμα της μελλοντικής ουτοπίας. Το Project Utopia, σχεδιάστηκε να εντοπίζει κοινωνικές τάσεις σε αρκετά πρώιμο στάδιο και να προωθεί «την αυθεντικότητα, την μοναδικότητα και τη γνησιότητα». Στο τέλος αυτής της προσπάθειας, ο Holger Hutzenlaub, επικεφαλής του τμήματος προηγμένου και έξυπνου design της Mercedes-Benz Γερμανίας, δημιούργησε 4 σενάρια που αφορούν στη μετακίνηση στο μέλλον: Δίνοντας πίσω στην πόλη, Διπλός σκοπός, κινητή επανάσταση και carchitecture τα ονόματα αυτών.
Το πρώτο, «δίνοντας πίσω στην πόλη», ενστερνίζεται μία φιλανθρωπική προσέγγιση ώστε να δώσει στους ανθρώπους μία πιο θετική άποψη για τα αυτοκίνητα. Μέρος της ιδέας είναι να λαμβάνουν οι αισθητήρες του αυτοκινήτου πληροφορίες, τις οποίες θα διανέμουν στην κοινότητα. Πχ η Mercedes λέει πως ένα παρκαρισμένο όχημα θα μπορούσε να υποδεικνύει στα παιδιά πως ο δρόμος είναι ασφαλής για να περάσουν απέναντι.
Το δεύτερο, ο «διπλός σκοπός», είναι ένα concept που οραματίζεται τα οχήματα ως μέσο παραγωγής εισοδήματος. Οι ιδιοκτήτες θα μπορούσαν να οδηγήσουν τα αυτοκίνητά τους στη δουλειά και στη συνέχεια να τα «ενεργοποιήσουν» ως αυτόνομα ταξί που οδηγούνται από μόνα τους, μέχρι την ώρα που θα τα χρειαστούν και πάλι ώστε να γυρίσουν από την δουλειά, στο σπίτι τους.
Η «κινητή επανάσταση», διαχωρίζει τους δρόμους εντός μίας πόλης σε δακτύλιους, ο καθένας εκ των οποίων θα έχει την δική του ταχύτητα. Ακούγεται περίεργο αλλά το concept θα ενσωματώνει και ένα πρωτοποριακό σύστημα μεταφοράς που θα επέτρεπε σε υλικά αγαθά να μεταφέρονται υπόγεια.
Τέλος, το «carchitecture» φαντάζεται πως θα ήταν να αναμίξεις τα αυτοκίνητα με την αρχιτεκτονική. Μην φαντάζεστε πέτρινα αυτοκίνητα ή carbon σπίτια με θόλους και καθιστικό… όχι! Σε αυτό το concept, το σπίτι και το αυτοκίνητο αποκτούν μία συμβιωτική σχέση αφού το αυτοκίνητο θα μπορούσε να παρέχει ηλεκτρισμό για το σπίτι πχ.
Ίσως όλα αυτά να σας ακούγονται σαν σενάριο επιστημονικής φαντασίας που δεν πρόκειται να το δούμε ούτε σε ταινία αλλά για να είμαι ειλικρινής δεν ξέρω. Έχω μάθει πως στη ζωή, η τεχνολογία και η πρόοδος εκπλήσσει συνεχώς ακόμα και αυτούς που αντικείμενό τους είναι να τις μελετάνε. Οπότε ποιος είμαι εγώ που θα πω πως τα τέσσερα αυτά concepts είναι απίθανα; Περισσότερες πληροφορίες για όποιον ενδιαφέρεται θα βρει στο Δελτίο Τύπου που ακολουθεί.
- Future visions for societal evolution
- Future Talk as platform for interdisciplinary creativity
- Futurologists and designers at Daimler in dialog with visionaries
- Daimler presents pictorial worlds how the future of mobility might look like
StuUnder the slogan “Future needs Utopia” experts from Daimler discuss at the Future Talk in Berlin visionary ideas with external specialists from different fields. Among them are Philipp Hübl, Professor of Theoretical Philosophy at the University of Stuttgart, Tobias Wallisser, Professor of Architecture and Innovative Construction and Spatial Concepts at the State Academy of Fine Arts in Stuttgart and co-founder of the Laboratory of Visionary Architecture and Martina Mara from the Ars Electronica Futurelab in Linz, Austria.
Professor Dr. Herbert Kohler, Vice President Group Research and Sustainability and Chief Environmental Officer at Daimler AG points out: “As part of our culture of innovation, we want to provide an impetus for visionary thinking. Future Talk offers us the opportunity – outside our own four walls – to enter into a dialog with avant-garde thinkers and discuss our ideas. We are convinced that innovations are only effective if they follow a clear vision for the future. Therefore, it is important to comprehend social trends and developments at an early stage and sift out the relevant aspects for an automobile manufacturer. This includes topics such as the changing user behavior of the customers as well as new opportunities and challenges due to increasing connectivity of the vehicle. That is the only way to develop successful product and business ideas and design them appropriately.”
It’s time for a new Utopia There is no future without a past: Alexander Mankowsky, Futurologist at Society and Technology Research Group at Daimler AG and Professor Philipp Hübl open the Future Talk in Berlin by presenting influential utopian ideas from the past and discuss the necessity of future visions for societal evolution.
“We sense some kind of discomfort in society about the current lack of clear direction,” says Alexander Mankowsky. “It is time now for new utopias – in fact desirable ones. We are always trying to bring together the ideas of our creative thinkers and the expectations of society. Of course, mobility is our core competency. Besides, authenticity is always vital – you cannot have meaningful technical visions without social and cultural environments in which they can be realized.”
Philipp Hübl continues: “Political and social utopias in the past failed largely because they went against human nature – whereas the technical visions usually came true. Anyone who wants to predict how people will live in the technological society of the future must understand what defines the very nature of a human being, independent of random or enforced circumstances or trends.”
The science of future research looks for the constant in an ever changing world. But especially the social and societal aspects represent a challenge, because they are the most complex due to the endless parameters, so Hübl. There is the desire for authenticity, genuineness and uniqueness as well as the search for the idyllic environment with plants, food, water and light as a ‘perfect world’ and retreat. At the same time mobility applies today as a metaphor for life, for experience, travel and independence. In the end, Hübl proposes the question if we could endure several visions simultaneously, or maybe we actually do not want to choose one. From the visions of the past to the mobility of the future: Holger Hutzenlaub, Head of Mercedes-Benz Advanced Design Germany and smart Design, presents the results of a Daimler future workshop. The pictorial worlds developed at the workshop show possible scenarios for future mobility and ways of making cars even more useful. The four scenarios, Giving Back to the City, Double Purpose, Mobile Revolution and Carchitecture, look at different strategies for shaping the world of tomorrow.
Giving Back to the City: follows a philanthropic approach The idea of ‘Giving Back to the City’ came about because of the way people perceive cars which are often seen as the ‘bad guys’ – for example when it comes to parking. Thus, the task was: how can we create a more positive perception of cars? What additional functions must cars have in order to offer people benefits above and beyond transportation? There is no doubt that cars are becoming more and more intelligent – they are fitted with a vast amount of sensory systems and technology. ‘Giving Back to the City’ is a philanthropic approach that aims to use these technologies to create benefits for the wider community.
Cars increasingly become data hubs that assimilate and process large amounts of data from the surrounding area, as well as contributing information themselves. They are developing into robots with their own intelligence and the capacity to act. A parked vehicle, for example, could signal to children that a road is safe to cross or, if they are lost, even point them in the right direction. When crossing a traffic lane, a car could send signals to the traffic infrastructure allowing other vehicles to slow down. ‘Virtual crosswalk’ could make it possible to safely cross a road at any point.
The modern ‘living in transit’ requires more flexible shopping opportunities. Large screens on the sides of cars could display products that a passer-by could order, as if in a virtual shopping zone. At the same time, these screens could serve as advertising pillars, providing information on the current location or saying something about the vehicle’s owner. Access to the digital world and unlimited communication would be possible without a smart phone 24 hours a day no matter where you were. Martina Mara also sees cars in the future as autonomous self-directed, social agents – with many senses for what happens in their environment. The ‘MoveBot’ performs more and more as an intelligent information robot that is active on its own in the city of the future. Beyond that the autonomous, social car of the future could be connected with other service robots in our everyday life. One opportunity regarding Martina Mara would be a complete merger: according to current requirements the robot could clean the transparent smart-material-facades or serve as transportation.
“The gap between man and machine is getting smaller and smaller and robotic systems react more and more as social partners. Living together with an autonomous machine could make life of following generations much easier,” says Martina Mara and adds: “Such a vision of the future could also evoke uncertainty, perhaps even eeriness. To accept autonomous technologies as friendly species, we should have our needs for control and personal freedom in mind when it comes to their design.”
In a human-robot co-existence from a socio-psychological point of view there is certainly to consider the aspect of losing control; something that we human beings usually do not like that much. Will we get along with intelligent, autonomous robotic vehicles moving back and forth and around us? Can we trust them? Do they know more than we do? An autonomous system that decides for itself, its next steps which we as humans cannot predict, could also spread fear. Advices of the spectrum of possibilities and information on the proposed decisions of the ‘MoveBot’ could reduce or even avoid uncertainties.
Double Purpose: your own car becomes public Cars are either private or public today. The car – a protective space where we can listen to music as loudly as we like, where we can laugh, cry and swear without any inhibitions. The car – an oversized bag with all the important and not-so-important things that we carry around with us. Compare that with the anonymity of the rental car – cleaned after every journey and devoid of any personal touches.
Behind ‘Double Purpose’ stands the vision of an all-in-one solution. Conceptual approach is to combine the various uses of vehicles without making compromises: once you have driven your own car to work, you make it available as an autonomously driven taxi or car-sharing vehicle, generating extra income. The interior can easily be modified so that the car can be used as a public vehicle without compromising its function as a private one. After its use as a public vehicle, the car is simply converted back to a standard car by its owner.
“Every society shapes its surroundings to meet its needs,” says Professor Tobias Wallisser. “Privacy plays a key part in that. Private space is a luxury and implies a need for protection and security. At the same time, we look for a sense of togetherness, and closeness to the community. This is paradoxical, but human – as German writer Kurt Tucholsky said in his poem ‘The Ideal’ of 1927: Yes, that´s what I like: a villa in the countryside with a large terrace in front of the Baltic Sea, behind it the Friedrichstraße with a beautiful view, country-chic, from the bathroom you can see the Zugspitze – but in the evening it´s not far away to the cinema.”
People crave for a private, self-controlled retreat area, a place that summarize the privacy space, adds Wallisser. The trend of ‘cocooning’ also sees the home as a fortress, as a bastion of the individual, as a place of tranquility away from the frantic everyday life. Simultaneously digital media provides this place with a constant stream of news from the outside world what brings up the question of whether these rooms are really private.
Mobile Revolution: and the city is changing The cities of the future will no longer be divided into functional areas such as living, working, shopping, and leisure. This functional arrangement is inflexible and forces city residents to travel long distances. The necessary infrastructure also makes it difficult to find spaces where a ‘life of proximity’ can be enjoyed.
The ‘Mobile Revolution’ approach is based on a city that is not organized by functions but by mobility requirements. This city is divided into rings with different speeds. The inner rings are slower and have shops that can be reached on foot. The outer larger rings are faster and link the small centers so that big city facilitiesare still accessible. Innovative transport systems will allow the transportation of goods to be routed underground and away from the streets, and people will mainly travel above ground where there is light and fresh air.
The city is changing and transport is changing with it: for long distances on the large city loops, the car offers space – a ‘Mobility Lounge’ that can be used as an office, a comfortable seating area or a sales room. On the inner loops, highly compact single-seaters offer the occupant protection and privacy and help if walking is difficult or shopping too heavy. The ‘Mobile Revolution’ is therefore leading to a system of different mobility devices that combine efficiency with an individualized urban lifestyle.
Carchitecture: combines cars and architecture Buildings and vehicles have much in common: from construction to use to recycling, they depend on energy and resources. In a building, the energy is for air conditioning, lighting and technical infrastructure such as lifts and escalators. Resources are not only used for the main structure itself but also for technical installations such as heating, cooling, and ventilation. At the present time, these functions are duplicated: both your home and car have heating systems. At the same time electric cars have energy storage which is missing in the building. The vehicle, however, has little space for energy generation.
This is where ‘Carchitecture’ comes in. Developing car design so that they can incorporate mobile and immobile elements could prove a worthwhile strategy in future. The link between a house and a car is energy: the energy flow is made possible through electric power in cars and the intelligence of energy houses in the future. The connection between the house and car is symbiotic in nature: the car is an energy accumulator on wheels, the house is a supplier and receiver of energy. So, in future, an electric vehicle could replace the installed heating system for a building.
Interdisciplinary dialog is our goal Visions are necessary to drive forward the debate in society on mobility and the design of urban living space. Future Talk at Daimler explores the complete spectrum from idealistic ideas on future mobility and the associated challenges, to possible solutions and mobility concepts. The company is sharing its visions with innovative thinkers from various disciplines. Daimler, the inventor of the car and an innovator in individual mobility, continues to demonstrate its commitment to shaping the future of mobility.