Η Borgward στο περιθώριο της έκθεσης της Γενεύης, εκεί όπου παρουσίασε τα Projekt BX6 TS και BX5, μέσω του CEO της, Ulrich Walker, έκανε γνωστό πως εντός του έτους θα αποφασιστεί το μέρος επί της γερμανικής επικράτειας που θα κατασκευαστεί το νέο εργοστάσιό της.
Η εταιρία έχει ως μεσοπρόθεσμο στόχο τις 500.000 πωλήσεις ετησίως, ενώ θέλει να προσφέρει στην αγορά και αμιγώς ηλεκτρικά μοντέλα με αυτονομία 250 χλμ. Το πρώτο μοντέλο της Borgward που θα ξεκινήσει εμπορική πορεία είναι το BX7, με τις πωλήσεις του να ξεκινούν στην Κίνα από το καλοκαίρι, ενώ θα ακολουθήσουν η Ινδία και άλλες αναδυόμενες αγορές. Στην Ευρώπη το BX7 θα έρθει το 2017, με τα BX5 και BX6 να ακολουθούν.
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BORGWARD Decides on New Production Location in Germany This Year
GENEVA and STUTTGART, Germany, February 29, 2016
- Tom Anliker appointed Vice-President Marketing and Sales Europe
- World premiere of BORGWARD BX5 and BX6 TS in Geneva
Stuttgart automobile manufacturer Borgward is to produce cars in Germany once again. “BORGWARD is fully aware of its responsibilities as a German company and of its own tradition of success. We will therefore be making a decision regarding our production location in Germany before the year is out,” said Ulrich Walker, CEO of BORGWARD Group AG, in the run-up to the Geneva International Motor Show on Monday evening. BORGWARD celebrated the world premiere of two new models in Geneva: the BX5 and the BX6 TS.
The company is currently conducting a feasibility study to scrutinize potential locations, supply chains and processes.
He also confirmed that the group remains fully committed to its objectives: sales to rise to over 500,000 units a year in the medium term; and market launch in German-speaking countries to take place at the end of 2017. “We only start with plug-in hybrids and purely electric vehicles on the German and other European markets, and these at attractive prices,” said Walker. The purely electric vehicles will have a highly competitive range of over 250 kilometres. In addition BORGWARD is aiming for an initial public offering in Frankfurt within the near future.
BORGWARD Group AG also announced that Tom Anliker, 53, has been appointed Vice-President Marketing and Sales Europe as of 1 March 2016. He has over 20 years of professional experience in the automotive sector, including management appointments at major premium carmakers as well as volume manufacturers. Most recently, Anliker was Managing Director at Volvo Car Switzerland.
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