Η Bentley εγκαινίασε πριν από μερικές ημέρες την μεγαλύτερη αντιπροσωπεία της παγκοσμίως. Βρίσκεται στο Ντουμπάι, είναι εξαόροφη, καταλαμβάνει μια έκταση 7.000 τετραγωνικών και η φωτιζόμενη πρόσοψή του αποτελείται από 160.000 LED, που μπορούν να προβάλουν μέχρι και video.
Στο εσωτερικό της αντιπροσωπείας, έχουν χρησιμοποιηθεί υλικά που συναντάμε στα αυτοκίνητα της βρετανικής εταιρίας (ξύλο, δέρμα, μέταλλο κτλ), ενώ υπάρχει και ένας Mulliner χώρος, εκεί όπου οι Άραβες θα δίνουν τις ειδικές παραγγελίες τους. Επίσης συναντάμε roof garden, VIP σουίτα αλλά και έναν ειδικό καταρράκτη, ο οποίος μέσω κάμερας, μπορεί και αναγνωρίζει τις πινακίδες κυκλοφορίας και στη συνέχεια να προβάλει στο νερό, ένα προσωπικό μήνυμα στο τακτικούς επισκέπτες της έκθεσης.
Στις σχετικές ειδήσεις, η Bentley στο Pebble Beach παρουσίασε το κοτσαδόρο της Bentayga. Είναι η πρώτη φορά που η βρετανική εταιρία στην 97 ετών ιστορία της, προσφέρει κοτσαδόρο σε ένα μοντέλο της. Επίσης εκεί η εταιρία παρουσίασε στο αμερικάνικο κοινό την Mulsanne με το μακρύ μεταξόνιο, την Flying Spur V8 S και την Continental GT Speed Black Edition
FLAGSHIP BENTLEY SHOWROOM OPENS IN DUBAI
- Bentley Emirates retail environment covers 75,000 sq. ft.
- Multi-million pound showroom blends traditional craftsmanship and contemporary design
- Showcases one of the most advanced luminary façades in the world
- New showroom features world’s first Aqua Graphic Water Curtain
(Crewe, England 17 August 2016) Bentley Motors today opens its largest showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai.
Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.
The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.
Speaking following the official opening, Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors, comments:
“Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”
The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers.
Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail.
The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom.
The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past.
A first for Bentley, the sixth floor offers a haven of tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.
An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.
With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.
BENTLEY MOTORS RETURNS TO PEBBLE BEACH WITH THREE NORTH-AMERICAN DEBUTS
- Mulsanne Extended Wheelbase and Flying Spur V8 S make US show debuts at Monterey Auto Week
- Luxurious saloons joined by most powerful production Bentley ever – the Continental GT Speed Black Edition
- Bentayga showcases new luxury lifestyle feature, towing a Bowlus Road Chief – Limited Edition Lithium+
- (Pebble Beach, 16 August 2016) The most luxurious Bentley model ever, – the Mulsanne Extended Wheelbase, makes its US debut at the Monterey Auto Week.
The pinnacle luxury limousine is designed for those who prefer to be driven, and provides a first class air-travel experience for the road. The Mulsanne Extended Wheelbase will be appearing at the Quail: A Motorsports Gathering on Friday 19 August, and will also be in position on the Concept Lawn at The Lodge on Sunday 21 August.
The newly launched Flying Spur V8 S also makes its US debut at Pebble Beach. Taking its place between the Flying Spur V8 and flagship W12 in the range, the V8 S is tuned for power and performance, with increased engine output and revised suspension offering a more focused, precise driving experience.
The most powerful production Bentley ever, the Continental GT Speed Black Edition, will also be in attendance throughout the event. The revised Continental GT Speed raises the bar even further in terms of exclusivity and performance, delivering a top speed of 206 mph (331 km/h) and even more power and torque.
Drawing a Luxury Lifestyle
For the first time in Bentley’s 97-year history a tow bar has been created as a lifestyle option for the Bentayga and will be in action at Monterey Auto Week.
A Bentayga will ‘draw’ a Bowlus Road Chief to Turn 10 at the Laguna Seca circuit, where the Bentayga-Bowlus tandem will be the feature of a brand display. Bowlus Road Chief is a California-based company which specializes in hand-crafted, light-weight luxury trailers.
The Bentayga will also be partnered with the Bowlus Road Chief – Limited Edition Lithium+ trailer at the Quail and at the British brand’s Pebble Beach Signature Party on Saturday night.
Michael Winkler, President and CEO, Bentley Motors, Inc. said: “The Monterey Auto Week always sees a remarkable gathering of Bentley customers and enthusiasts, and is a great occasion to celebrate the past and present of this iconic brand. We are fast approaching our centenary in 2019, and our newest vehicles on display at Pebble Beach this year point to an extraordinary future.”
Heritage on Display at Prestigious Auctions
Bentley’s illustrious heritage will be on display during the various auctions at Pebble Beach and on the lawn at the Concours d’Elegance.
Several auctions held during the event feature vintage Bentley vehicles, including two with pre-auction estimates reaching more than $1.3 million
RM Sotheby’s Auctions
1926 Bentley 3-4½-Litre Tourer; in the style of Vanden Plas, built in the style of ‘Old Mother Gun’ on the Bentley 3-Litre chassis number 911. Pre-auction estimate: $600,000 – $750,000. 1932 Bentley 8-Litre Tourer by Vanden Plas; this example was the eighth from last 8-Litre built, and one of just 35 on the 12-foot ‘Short Chassis’. Pre-auction estimate: $2,500,000 – $3,000,000. 1939 Bentley 4¼-Litre Sports Coupe ‘Honeymoon Express’ by Park Ward; claimed a third in class at Pebble Beach Concours d’Elegance in 2015. Pre-auction estimate: $750,000 – $900,000. 1954 Bentley R-Type Continental Fastback Sports Saloon by H.J. Mulliner; this is a rare factory left-hand-drive, automatic-gearbox example. Pre-auction estimate: $1,300,000 – $1,700,000. Gooding & Company
1927 Bentley 3-Litre Speed Model Sports Tourer; a Pebble Beach Concours d’Elegance class winner in 2001. Pre-auction estimate: $650,000 – $800,000. Russo and Steele
1965 Bentley Exhibition Chassis Club Racer; chassis #2 S.S.S. C-2, a conversion from prototype chassis to a finished, alloy-bodied race car.
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