Η Citroen Αγγλίας είχε ζητήσει από τους fans της στο Facebook να δημιουργήσουν μια ειδική έκδοση του C1 και μετά από 24.000 προτάσεις κατέληξαν στο C1 Connexion. Είναι τρίθυρο, είναι βαμμένο σε μαύρο χρώμα με κόκκινες λεπτομέρειες τόσο στο εσωτερικό όσο και στο εξωτερικό και μηχανικά φορά τον 1.000αρη κινητήρα 68 ίππων ο οποίος συνδυάζεται με ένα μηχανικό κιβώτιο. Βασίζεται πάνω στην έκδοση VTR και διαθέτει LED φώτα ημέρας, air condition και ηλεκτρικά παράθυρα.
YOU LIKED IT, NOW WE’RE MAKING IT: CITROËN’S FACEBOOK CROWDSOURCED C1 CONNEXION SPECIAL EDITION IS REEALED
- First visual of Citroën’s crowdsourced C1 Connexion special edition revealed on Citroën UK’s Facebook page, www.facebook.com/citroenuk
- More than 24,000 configurations submitted
- Around 10,000 competition entries to win one of the first C1 Connexion production models
- New design phase launched inviting members of the public to submit ideas for the C1 Connexion’s badge
The most popular configuration of the C1 Connexion special edition, which will be put into production later this year, has been revealed. The crowdsourced Citroën C1 is the first production vehicle in the UK created as part of a collaboration with Facebook.
The car creation process took place during April via a specially designed app on Citroën UK’s official Facebook page. Citroën opened a virtual ‘factory floor’ where members of the public were invited to choose what the special edition model should look like and what features it should have.
The most popular configuration was a 3-door version finished in a stylish Caldera Black body colour with Scarlett Red exterior and interior detailing, together with stylish alloy wheels. The C1 Connexion will be based on the New Citroën C1 1.0i 68 manual in VTR trim, an already well specified model that includes day-time running LEDs, air conditioning and electric front windows.
There were more than 24,000 configurations of the C1 Connexion submitted by the public and around 10,000 entries were received in a competition to win one of the first production models. Over the campaign period, Citroën grew its Facebook fan base by more than 13,500 to almost 93,000 fans.
Melina Kacherou-Carage, Head of Digital Marketing at Citroën UK, commented: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”
The next phase of the C1 Connexion project has also been launched. Citroën is now inviting the public to help design the badge for the model. Submissions close on 18 May 2012. For more details, log on towww.facebook.com/citroenuk and click on the ‘New C1 Connexion’ tab.
The winner of the C1 Connexion competition will be announced on 11 May.